An analysis of business behaviour in Zhongju Logistics

1.Introduction:

1.1 Background about Zhongju Logistics: Zhongju Logistics is a small company which the headquarters is located in Shanghai, it was founded in 2001, and it has 42 employees currently. The company provides professional transportation, warehousing, transshipment, distribution services for the enterprise and supermarket. The Early aim of the company is to make special line of hazardous material hazardous material(Such as gasoline, explosives, strong acid, strong alkali, benzene, naphthalene, celluloid, peroxidase and so on) transport of goods between the Yangtze river delta to the pearl river delta, with brand building as the foundation, to promote a nationwide business (Zhongju’s Website, 2013). At the moment, although Zhongju is a small company, the company’s Corporate vision is Rapid growth as a typifier of hazardous material transport logistics industry in China.

During these recent years, Zhongju Logistics has developing very slowly. Ming Li, as one of the top managers of the family company, running his family business in Guangzhou, the main different part is, his parents are focus on Shanghai area, his older brother focus on Huizhou, and he pay more attention to Guangzhou. Even so, they usually cooperate with each other in same business which can reduce the cost. Zhongju logistics running its business mainly among Guangdong province, Shanghai, Jiangsu province and Jiangxi province. The essay is going to mainly talk about the company in Guangzhou, which is controlled by Ming Li, in order to derivate the whole company.
1.2 The reasons for choosing the company: The reason why I chose this company, is because of my best friend, Ming Li. He started the business in another city which he had never lived before, the moment had finished his