...Final Global Business Plan Paper Chris Fischbach, O.H. Hudson Jr, William Del Valle MGT/448 Global Business Strategies February 15, 2012 John O'Brien, MBA Final Global Business Plan Paper * In the previous weeks, Team D set out to gain a better understanding of globalization and determine if opportunities exist for branching out their fictional company DeltaCompCarib (DCC) into a new global market. During this time the team developed a business strategy to promote DCC and bring its product line to Puerto Rico. Early on DCC had to conduct a regional analysis, country analysis, and an organization and product or service analysis. Regional Analysis Regional Alliances and Economic Integration Puerto Rico is just one of many Caribbean countries, which make up the Caribbean Community and Common Market (CARICOM). This regional integration between Caribbean countries, formed in 1973. According to the United States Trade International Commission (2008), “The purpose of regional integration is to achieve economic gains through free trade flow and investments between neighboring countries often by lowering or eliminating tariffs against imports from fellow member countries. These actions increase duty free trade, tourism, movement of labor, and the flow of capital across national borders, reducing the possibility of conflict. Regional integration promotes global business in that it removes, in stages or altogether...
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...Authentic JA Cuisine Final Draft Msoptimistic1 October 20, 2012 Table of Contents 1.0 Executive overview Pg. 3 2.0 Situation Analysis Overview Pgs. 4-5 2.1 Market Summary Pg. 6 2.2 SWOT Analysis Pg. 7 2.3 Competition Pgs. 8-9 2.4 Product/Service Offering Pg. 10 2.5 Keys to Success Pg. 11 2.6 Critical issues Pg. 12 3.0 Marketing Strategy Overview Pg. 13 3.1 Mission Pg. 14 3.2 Marketing Objectives Pgs. 15-17 3.3 Financial Objectives Pg. 18 3.4 Target Markets Pgs. 19-20 3.5 Positioning Pgs. 21-22 3.6 Pricing Strategies Pgs. 23 3.7 Marketing Attack Strategy Pgs. 24-27 3.8 Marketing Research Pgs. 28-29 4.0 Controls Overview Pg. 30 4.1 Progress Milestones Pg. 31 4.2 Marketing Organizations Pg. 32 4.3 Contingency Planning Pg. 33 5.0 Conclusion Pg. 34 1.0 Executive Overview The economic downturn has affected how restaurants are marketed. Marketing campaigns of the 1980s were aimed at image and status. Since most of today's consumers, even those in the upper-income strata, are dollar- and value-conscious, price and value will be the key marketing concepts of this decade. Another recent change is the increased emphasis on creative, high-impact marketing promotions that generate restaurant traffic and increase guestroom occupancies. It is hard times but influencing...
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...ARTHUR LOK JACK GRADUATE SCHOOL OF BUSINESS THE UNIVERSITY OF THE WEST INDIES EXECUTIVE MASTERS IN BUSINESS ADMINISTRATION GLOBAL MACROECONOMICS AND THE CARIBBEAN BUSINESS ENVIRONMENT (BUAD 6085) INDIVIDUAL COURSEWORK ASSIGNMENT CAN SMALL DEVELOPING COUNTRIES SURVIVE IN A GLOBALISED ENVIRONMENT? Submitted by: VITRA SINGH (UWI ID #: 91780646) Cohort 22 25 OCTOBER 2010 It has been said that arguing against globalization is like arguing against the laws of gravity. - Kofi Annan INTRODUCTION I sit at a food court near a Manchu Wok take out in O’Hare International Airport in Chicago, waiting on a flight to Miami and a connection back home, to Trinidad. My Dell laptop is on the table in front of me and my Nokia phone is next to it. My roll-on hand luggage is at my feet, a SwissGear brand, bought in London with a tag on the side which reads ‘Made in China’. Across the table from me, sits a group of young American men on their way to Beijing. Announcements in the background call the departure of an Air France flight. A family walks by; a man, a woman and a girl of about six. The man calls out to the little girl and his accent confirms for me, his East Indian heritage. The girl’s attention is absorbed in a bright pink Nintendo DSi. Later at the gate, a seventy five year old woman from Nebraska, sits next to me and tells me that she is on her way for an ‘overseas adventure’ in South America. She has always wanted to do this, she says, handing...
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...Proposed Idea/Service This proposed Idea/Service is to register the wedding planner business and be the greatest planner in Tobago. Chantelle’s Wedding Planner is a new and innovative business of high-quality wedding services for every creed and race. The business started on 21st January 2016, and the products and services line includes, breakfast, lunch and dinner weddings, catering for only thirty (30) persons and under. These weddings will be externally in the botanical gardens, water-falls, jetty, hotel grounds or anywhere else on the outside. Furthermore, the business will provide the Minister, camera man, tents, decorations and refreshments. The special about the weddings will be the romantic honeymoons in different countries such as,...
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...caribbean studies notes MODULE ONE LOCATION AND DEFINITION OF THE CARIBBEAN REGION Definition of the Caribbean Region Geographical This describes the area washed by the Caribbean Sea and is often described as the Caribbean Basin. It would therefore include most of the islands of the Lesser Antilles, Greater Antilles as well as the mainland territories in Central America (Costa Rica, Belize, Panama, Honduras) and Northern South America such as Columbia and Venezuela. The common link here is the Caribbean Sea. Geological There are deep seated structural features of Caribbean geology which also identifies commonalities. It is the area that is defined by the Caribbean Plate and which experiences similar tectonic, seismic and volcanic features and processes. Historical It describes the area that saw the impact of European colonization, slavery, indentureship and the plantation system. this refers to all the territories so that one way of defining the Caribbean is to identify those countries that experienced the rule of specific European countries. Thus the Caribbean may be defined as being broken up into the English, French, Dutch and Spanish speaking countries and territories. Political In the Caribbean at least three types of governmental systems are found. They include Independent States, Associated States and Colonial Dependencies. CHARACTERISTICS OF SOCIETY Society Society is a collection of people occupying a defined geographical...
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...LIMITED LC/CAR/L.75 21 December 2005 ORIGINAL: ENGLISH ISSUES AND CHALLENGES IN CARIBBEAN CRUISE SHIP TOURISM __________ This document has been reproduced without formal editing. Table of Contents 1. INTRODUCTION.........................................................................................................................................1 Definitions ....................................................................................................................................................1 2. INDUSTRY OVERVIEW.............................................................................................................................4 Description of cruise ship tourism ................................................................................................................4 North America ..............................................................................................................................................4 Europe...........................................................................................................................................................6 The Caribbean...............................................................................................................................................8 3. ISSUES AND CHALLENGES FACING THE CARIBBEAN...................................................................11 Concentration of the industry......................................................
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...Annals of Tourism Research, Vol. 27, No. 2, pp. 345±370, 2000 Pergamon 5 2000 Elsevier Science Ltd. All rights reserved Printed in Great Britain 0160-7383/00/$20.00 PII: S0160-7383(99)00073-0 CARIBBEAN CRUISE TOURISM Globalization at Sea Robert E. Wood Rutgers University-Camden, USA Abstract: Caribbean cruise tourism provides a particularly illuminating vantage point for understanding the processes of globalization in the world today. After documenting the rapid expansion of this business, the paper explores three central manifestations of globalization at work in the Caribbean cruise industry: the restructuring of the industry in the face of global competition, capital mobility, and labor migration; new patterns of global ethnic recruitment and strati®cation, including their incorporation into the product marketed to tourists; and deterritorialization, cultural theming, and simulation. The paper asserts that this ``globalization at sea'' illustrates the contradictions, ambiguities, and unchartered course of contemporary globalization processes. Keywords: globalization, tourism, cruise industry, Caribbean, migration, ethnicity. 5 2000 Elsevier Science Ltd. All rights reserved. ReÂsumeÂ: Le tourisme de croisiÁere aux CaraÈõbes: la globalisation en mer. Le tourisme de croisiÁere aux CaraÈõbes fournit un point de vue particuliÁerement appropriÂe pour comprendre le processus de globalisation dans le monde d'aujourd'hui. AprÁes avoir passÂe en revue la rapide expansion de ce...
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...and management regime. Record of economically important traits, adjusted 210 day weight, average daily gain adjusted 400 day weight and weight per day of age on all animals are systematically maintained. These records when statistically analyzed are used as the objective measures (indices) in selecting replacements and eliminating poor producers. 48 Caribbean Agricultural Research and Development Institute Category Activity Description Agro-Industry/Agriculture Animal Production and Sam Motta's Goats and Sheep Demonstration and Marketing Systems Training Centre Animal Production and Hounslow Goats and Sheep Demonstration and Training Marketing Systems Centre Animal Production and Small Ruminant Production and Marketing Systems Marketing Systems Development Crop Production and Marketing Systems Livestock Feeds and Feeding systems Enhanced Hot Pepper Production Feeding Systems development for ruminants Education/Research PROCICARIBE PROCICARIBE Caribbean Integrated Pest Management Network Caribbean Small Ruminant Network (CASRUNet) Soil and Water Management Studies in the Rio Minho Valley Project Environment Hillside Farming Systems of Jamaica and the OECS Integrated Pest Management Integrated Pest Management Integrated Pest Management Integrated Pest Management Integrated Pest and Pesticides Management...
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...Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands Master Thesis within Business Administration Author: Danny Reijntjes Ryan Wagijo Tutor: Jönköping Desalegn Abraha May 2012 Master Thesis within Business Administration Title: Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands Authors: Danny Reijntjes & Ryan Wagijo Tutor: Desalegn Abraha Date: 2012-05-14 Subject terms: Market potential, Aruba, Bonaire, Curacao, Cosmetics. Abstract Background: The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. Before starting to expand, international companies first search for potential suitable markets to invest in. This thesis attempts to find out if there is a potential market for the cosmetic products of the companies on the ABCislands. The purpose of the Master thesis is to find out if there is a potential market for new cosmetic products on the ABC islands. To achieve the purpose, the research addresses the market potential analysis. The market of Aruba and Curacao offer a great number of potential clients and a good future prospect. These findings are also supported by research that was conducted in 2007 by the Icongrouponline. Majority of the consumers on the islands are willing to try new professional cosmetics products. Additionally, the...
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...TECHNICAL REPORT TOURISM MASTER PLAN (ISLAND AND COASTAL TOURISM) [PANGKOR ISLAND] REIZENEILAND TOURISM WORKSHOP 4 (TPHM 2202) WORKSHOP MASTER 4 BR. MUHAMMAD ALI BIN A. RAHMAN NO. | CONSULTANT | MATRIC NO. | 1. | ZUL AZIM SHAFFIQ BIN DARSO | 1313867 | 2. | NUR HAMIZAH BINTI ISHAK | 1316676 | 3. | TENGKU PUTERI NURFAZLINA BINTI T. OMAR | 1417212 | 4. | NUR SYAMIMIE BINTI SHAHIDAN | 1319914 | 5. | AZIANI BINTI AZIZI | 1313728 | 6. | NUR ADILAH BINTI ADNAN | 1318646 | 7. | NUR AFIQAH BINTI MOHD AZIZ | 1317958 | 8. | NURUL FARAHIN BINTI MOHAMAD HUSSIN | 1311780 | 9. | NUR HIDAYAH BINTI AB. SALAM | 1315622 | TABLE OF CONTENTS No table of contents entries found. CHAPTER 1: INTRODUCTION 1.1 INTRODUCTION First and foremost, the consultant has been given a task to prepare and complete Technical Report of Tourism Master Plan. The purpose of preparation Technical Report is vital in a way of formulation Tourism Master Plan. In this report, the consultant needs to analyse all the findings collected from the case study area which is Pangkor Island. Apart from that, the preparation of technical report is the third stage before proceeding to the final stage which is completing of Tourism Master Plan itself. Besides that, the theme that has been selected is Island and Coastal Tourism. Thus, this chapter will present the purpose of the study and identification of the report goal and objectives. Last but not least, this chapter also includes study...
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...Master of Business Administration Sustainability & Innovation International Timeshare Industry SUSTAINABILITY & INNOVATION: INTERNATIONAL TIMESHARE INDUSTRY March 3, 2015 Faculty of Hospitality & Tourism Management Master of Business Administration Table of Contents Abstract 1 CHAPTER 1 – Research Study 2 1.1 Introduction 2 1.2 Research Problem 3 1.3 Research Objective 3 1.4 Research Question 3 CHAPTER 2 – Description of Changing Landscape & Challenging Market Space 3 2.1 Changing Landscape & Challenging Market Space 3 2.1.1 Economic and Industry Analysis 5 2.1.2 Challenges & Strategic Trends 8 2.2 Description and Analysis of Four Key Businesses 9 2.2.1 Marriott’s Aruba Ocean Club 9 2.2.2 La Cabana Beach Resort & Casino 9 2.2.3 Tropicana Aruba Resort & Casino 10 CHAPTER 3 – Research Design and Methodology 10 3.1 Research Design – Data Collection 10 3.2 Methodology – Data Analysis 11 3.3 Quality of the study 11 CHAPTER 4 – Results and Findings 11 4.1 Descriptive Analysis 11 CHAPTER 5 – Conclusion and Recommendations 22 References 24 APPENDIX A – Interviews 25 Abstract The timeshare industry whether large or small are competing on a variety of areas such as luxury, flexibility and service. It is also the least researched segments of the accommodation of tourists. This paper provides a analysis of the current situation of the timeshare industry focusing on innovation...
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...of diving activities, but also a beachfront location. As a small well regarded all round dive resort in the Bahamas, however, many divers had come to prefer coral diving resort over the other crowded tourists resort in the Caribbean" (Beamish & Neupert, 2008). However, Greywell was able to found this niche by creating short weekend and mid-week diving ventures, which was a service that attracted the public. Furthermore, Coral Divers Resort has targeted both the aficionado divers and the tyro; as a matter of fact, both of them want maximum diving pleasure at a minimum expense. Jonathan Greywell, the owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues (Beamish & Neupert, 2008). Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. The owner want to know how changes in strategy will impact his organization. Based on the information on “Coral Divers Resort”, there is need to develop a proper strategic business plan that will increase Coral Divers Resort activities and revenue of the resort. In developing the plan, however, there will be need for a comprehensive evaluation of the external environment in line with an extensive...
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...Index Introduction------------------------------------------------------------------------------4 Diversity Amid Globalization-------------------------------------------------------5 The Changing Global Environment----------------------------------------------11 North America---------------------------------------------------------------------------12 Latin America---------------------------------------------------------------------------23 The Caribbean--------------------------------------------------------------------------27 Sub-Saharan Africa-------------------------------------------------------------------31 Southwest Asia and North Africa------------------------------------------------32 Europe------------------------------------------------------------------------------------34 The Russian Domain-----------------------------------------------------------------39 Central Asia-----------------------------------------------------------------------------42 East Asia---------------------------------------------------------------------------------45 South Asia-------------------------------------------------------------------------------47 Southeast Asia-------------------------------------------------------------------------50 Australia and Oceania---------------------------------------------------------------57 Conclusion------------------------------------------------------------------------------60 Bibliography----------------------------------------------------------------------------61 ...
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...CARIBBEAN EXAMINATIONS COUNCIL Caribbean Certificate of Secondary Level Competence® SOCIAL STUDIES SYLLABUS Effective for examinations from May–June 2014 CXC CCSLC/SS/05/12 Published in Jamaica, 2012 by Ian Randle Publishers 11 Cunningham Avenue P O Box 686 Kingston 6 www.ianrandlepublishers.com © 2012, Caribbean Examinations Council ISBN ---------------------------------------- (pbk) All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, photocopying, recording or otherwise without prior permission of the author or publisher. Cover and book design by Ian Randle Publishers Correspondence related to the syllabus should be addressed to: The Pro-Registrar Caribbean Examinations Council Caenwood Centre 37 Arnold Road, Kingston 5, Jamaica Telephone Number: +1 (876) 630-5200 Facsimile Number: +1 (876) 967-4972 E-mail Address: cxcwzo@cxc.org Website: www.cxc.org Copyright © 2012 by Caribbean Examinations Council The Garrison, St Michael BB14038, Barbados CXC CCSLC/SS/05/12 This document CXC CCSLC/SS/05/12 replaces CXC CCSLC/SS/05/2006 issued in 2006. Please note that the syllabus has been revised and amendments are indicated by italics. First issued 2006 Revised 2012 Please check the website www.cxc.org for updates on CXC’s syllabuses. CXC CCSLC/SS/05/12 Contents INTRODUCTION .......................................................
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...Caribbean Development: An Overview Paul Sutton * Development is generally recognised as a complex multifaceted process of economic, social, political, environmental and cultural change, which results in increases in the well-being of people and extends their rights and choices in the present without compromising the abilities of future generations to enjoy these benefits. In the Caribbean the economic, social and political elements of development have held centre stage in the last fifty years. Typically they have been (and are) represented in the form of rising incomes (greater Gross Domestic Product per capita), social progress (improved welfare through education and health programmes and gender equality) and political freedoms (independence, administrative efficiency and democracy). In the last fifteen years environmental issues have slowly risen on the development agenda as well as, more recently, cultural issues such as artistic expression and various forms of identity. Any exploration of development in the region is therefore very wide. The focus of this paper is on the traditional agenda - economic, social and political development in that order. This is not because these aspects are in any sense ‘superior’ to other forms of development (although the economic dimension remains dominant within the development discourse and within the Caribbean), but because it permits the long view - to look back at development policy to situate where the theory and practice of development...
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