...Proton’s External Environment Analysis Contents Introduction 4 PART: 1 Proton Introduction 4 About Proton 4 PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power of Suppliers 13 2.3.3 Bargaining Power of Customers 14 2.3.4 Threats of Substitutes 14 2.3.5 Competitive Rivalry between Existing Players 14 2.4 Some other external factors 15 2.4.1 Change in Customer Demand 15 2.4.2 Globalization 16 PART: 3 17 Recommendation 17 3.1 How can we deal with the pressure of innovation? 17 3.2 Cost Control 19 3.4 Innovative feature’s pricing decision 20 3.4 Dealer knowledge in customers 20 Conclusion 20 References 22 Appendixes 25 Appendix-1 Supplier spending on R&D 25 Appendix-2 Changes in external force 25 Appendix-3 Critical industry skills 25 Appendix-4 Expected challenges of automotive industry 26 Introduction The report is going to conduct Proton external analysis and the report has been divided into main three parts. The first part will be discuss some background of the company. The secondary part complete external analysis through using PESTEL, SWOT and Porter five forces model. The third and last part...
Words: 3692 - Pages: 15
...Running head: EXTERNAL AND INTERNAL ENVIRONEMNT External and Internal Environment Analysis Bharti Gupta University of Phoenix External and Internal Environment Analysis: Mayo Clinic The purpose of this paper is to analyze the External and Internal environmental factors of Mayo Clinic (MC). Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life (Mayo Clinic, 2011). Various types of external and internal factors affect the smooth flow of business at Mayo Clinic. External environment analysis is important in determining the strategy that should be adopted by a business and internal environment analysis is critical to identify the core competences of the business. External Environment External environment (EE) can be broadly classified into three types: Remote, Industry and Operating. Remote environment (sometimes called as macro environment) consists of the forces at work in the general business environment which will shape the industries and markets in which an organization competes (Stonehouse, Campbell, Prudie & Hamill, 2008). Industry environment (sometimes called as micro environment) is the competitive environment facing a business. It consists of the industries and markets in which the organization conducts its business competes (Stonehouse, Campbell, Prudie & Hamill, 2008). Operating environment also called the competitive or task environment comprises factors in the competitive situation...
Words: 1436 - Pages: 6
...External and Internal Environmental Analysis DSW is the leading footwear specialty retailer in the United States operating 305 shoe stores in 39 states as of January 30, 2010. The shoe warehouse offers a wide assortment of better-branded dress, casual and athletic footwear for women and men, as well as assessories. The company’s main focus is to create a distinctive shopping experience that satisfies both the rational and emotional needs of DSW customers by offering a vast, exciting assortment of in-season styles combined with the convenience and value they desire (DSW, Inc. 2009 Annual Report). External Environmental Factor in the Remote, Industry, and External Operating Environments Part of DSW’s external environment factor in the remote is their economic factor. DSW is in a leading marketing position that is driven by their competitive strengths, the breadth (heart) of their branded products, their distinctive and convenient store layouts, the value proposition they offer to their customers, and their financial strength (DSW, Inc. 2009 Annual Report). DSW stores and dsw.com sell a large assortment of merchandise. They purchase shoes and athletic footwear from over 400 domestic and foreign vendors. DSW’s growth is attributable to their operating model and management’s focus on store-level profitability and economic payback. Over the five fiscal years ending in January 30, 2010, their net sales grew at a rate of 11%. They have also generated a positive operating cash flow...
Words: 1110 - Pages: 5
...The company I have chosen to do the external environment scan is Redbox. Redbox is in the movie rental business via self service kiosks. Redbox is wholly owned subsidiary of Coinstar Inc. Laws and Regulations: There are some specific laws and regulations under which the movie rental business like Redbox should operate. But due to the growing popularity of renting videos through mail, online and kiosks, most of these laws will probably have to change or modified to fit the new way of people renting and watching movies. Age of Renters – This law for who can rent specific videos follow the same guidelines set by Motion Picture Association of America. These guidelines are based on their content, language, sexuality, violence and themes. Privacy Laws – This law protects the video rental records of individuals as the records can be damaging to a person’s reputation and they cannot be disclosed without written consent. Public exhibition – Videos and DVDs are not allowed to be publicly exhibited outsides of a persons home unless for non profit use or educational purposes without a license. Federal Copyright Act – This law governs how copyrighted materials can be used and distributed. The movie studios who own copyrights are the only parties who are authorized to license sites to display movies for protection of their intellectual properties. Antitrust laws – these laws promote or maintain market competition by regulating anti-competitive conduct by prohibiting...
Words: 1397 - Pages: 6
...Table of Contents 1 INTRODUCTION 2 2 INDUSTRY ANALYSIS - A BROAD DEFINITION 2 3 EXTERNAL ENVIRONMENT 2 4 INDUSTRY ANALYSIS 2 4.1 Industry Attractiveness 3 4.2 Porters Five Forces Model 3 4.3 Industry Dynamics 4 5 INDUSTRY ANALYSIS OF MARUTI SUZUKI 4 6 MARUTI SUZUKI’S INTERNAL AND EXTERNAL ENVIRONMENT 4 6.1 Strengths, Weaknesses, Opportunities and threats 4 6.2 Maruti Suzuki Broad Environmental Forces 5 7 INDUSTRY ATTRACTIVENESS OF MARUTI SUZUKI 5 7.1 Bargaining power of customers: High 5 7.2 Bargaining power of suppliers: Medium 6 7.3 Existing competitors (rivalry’s): High 6 7.4 Threat of new entrants: Increase 6 7.5 Substitute Providers: Increasing 6 8 CONCLUSION 7 9 DECLARATION STATEMENT 8 10 BIBLIOGRAPHY 9 1 INTRODUCTION The purpose of this document is to critically explain what is meant by Industry analysis in context of the External environment. I will also analyse the attractiveness of the industry in which Maruti Suzuki is operating in. The analysis will be based on Porters Five Forces model which will comprise of looking at the power of buyers (Customers), the power of suppliers, existing competitors, potential competitors (threat of new entrants) and substitute providers (substitute products or services). 2 INDUSTRY ANALYSIS - A BROAD DEFINITION Osmond Vitez defines an industry analysis as a business function that is used to help organisations understand the market they are competing in and how this understanding can be used to gain...
Words: 2696 - Pages: 11
...Abstract An external analysis has been conducted at Ben & Jerry’s. Our company is a leader in super premium ice cream industry. This report will analyze the company’s profitability margins and what major opportunities and threats that are facing the industry today. In addition, the report will take you through a brief history of Ben & Jerry’s and general information about the ice cream industry itself. The strategic plan is to identify and suggest the optimal solution for Ben & Jerry’s to get an even stronger competitive position. General Description of Industry History: It was 1978 when Ben and Jerry decided to open up their own ice cream shop in Burlington, Vermont with only a $12,000 investment. After one successful year, Ben and Jerry decided to hold free cone day, a tradition that still continues today. Within the next ten years, Ben and Jerry’s took off like wildfire. They started packaging in pints and in 1984 created the first stock for ice cream so that they could raise money for more franchises. By 1988 President Reagan had given Ben and Jerry’s the “US Small Business Persons of the Year” award. Through the 90’s, Ben and Jerry’s focused on using their ice cream as a symbol to raise money for various non-profit organizations and announced their ice cream as rBGH free. In 2000, a board of directors was created to provide leadership focused on expanding their social mission and product quality. Ben and Jerry have...
Words: 2137 - Pages: 9
...Strategic Management Report – an External Environment Analysis Hsinyin Tan Strategic Management Report – an External Environment Analysis This essay will provide two aspects of environmental assessments undertaken on 800 Super Holdings Limited (800): a macro-environmental PESTEL analysis, and an industry analysis using Porter’s Five Forces of how 800 fairs in today’s competitive environment. 800 Super Holdings Limited 800 is a home grown company with humble beginnings in 1986 before its IPO offering and listing on the SGX-Catalist on 15 July 2011. An established integrated environmental solutions provider, 800’s business lies in waste management (WM) and recycling, cleaning and conservancy; and horticultural services. With its broad range of services, 800’s customer base is diverse and ranges from municipals to the industrial, institutional and commercial sectors (800 super, 2015). 800 has posted healthy profits year after year, with FY2014 revenue increasing 17.9% to S$115 million and net profit after tax improving 57.1% to $9.1 million (Chairman Statement, 2014); as of HY2015, revenue has already increased 95.4% to S$12.3 million, pushing current net profit to S$4.6 million (800 super, 2015). 800’s recent prominent deals include a Ministry of Home Affairs S$38.6 million three-year contract for cleaning and horticultural services in the East and West regions (shareinvestor, 2015). Winning two out of eight integrated public cleaning (IPC) seven-year contracts in the...
Words: 1967 - Pages: 8
...the balance of the body and illness, which is more or less depending on the strength of the body, lifestyle and food. There is a risk of exposure to toxic and microorganisms that could cause disease more or less. The mortality rate of Thai people significant including heart disease and cancer, which are the health problem directly related to consumption is not balanced. Especially in big cities. 4 things to help our health is the balance and not disease including good food, good weather, good temper and good hygiene. But in real, we lives busy and eat fast food, deli food additive, life live in pollution, stress, the pressure from family and work and not enough rest. In modern society, we need to livelihood is under lifestyle and the environment by inevitable. The best choice is to consume for good health and quality. Pharma food product has a similar general deli product. Consumers by unlimited in time and place. There is also an important element of the Functional Ingredients. Research has confirmed the benefits on health, prevent disease and also to create new options in the deli product market to consumers...
Words: 4104 - Pages: 17
...Environmental Scan Paper The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation. Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and manager-manager, manager-shareholder interactions, in addition to organizational structure, natural resources’ access and brand awareness, among others (Schneider, 1995, p.70). Environmental scanning of the external organizational environment focuses on the analysis of the industry/immediate environment, national, and macro-environments. Analysis of the industry environment appraises the competitive Environmental Scan Paper The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic...
Words: 1088 - Pages: 5
...the Business Environment - A Thorough Analysis of External and Internal Environment! Successful Business Planning Defining the Business Environment - A Thorough Analysis of External and Internal Environment! Defining the Business Environment - A Thorough Analysis of External and Internal Environment! Successful Business Planning To succeed in business, you need a persuasive and strategic marketing plan. Find out how you can develop a Marketing and Sales Plan that drives sales and generates your business the profit it deserves. Click here Business firms wishing to adopt an open system of management approach, find it difficult to define the business environment. The management has to limit its consideration of the environment, only to those aspects of the outside world which are of major importance to the success of an organization. The concept of business environment is too broad and it would be hopelessly confusing to consider each and every aspect in it. Customers, competitors, government units, suppliers, financial institutions and labor pool are part and parcel of the external environment, and available resources, be it physical or human, behavior, synergy, strengths and weaknesses and distinctive competence determine the nature of the internal environment of a business firm. Defining the Business Environment - A Thorough Analysis of External and Internal Environment! Successful Business Planning Further, you can divide the business environment into two categories...
Words: 712 - Pages: 3
...Thomas. Course Coordinator: Dr. Sana Rouis sana.rouis@essca.fr COURSE OUTLINE INTRODUCTION TO STRATEGIC MARKETING PLANNING AND MARKET ANALYSIS Session 1: Introduction to Course Session 2: Strategic Marketing Planning Session 3: Market Analysis (1) – The Internal and External Environment Session 4: Market Analysis (2) – Buyer Behaviour DEVELOPING DOMESTIC MARKETING STRATEGY Session 5: Strategy Development Session 6: Segmentation, Targeting and Positioning Session 7: Marketing Mix (1) – Product and Price Policy Session 8: Marketing Mix (2) - Distribution and Communications Policy Session 9: Student Presentations (Project Stage 1) STRATEGIC MARKETING CONSIDERATIONS AND IMPLEMENTATION Session 10: Developing and Maintaining Long-Term Customer Relationships Session 11: Marketing Implementation Session 12: Marketing Control Session 13: Student Presentations (1) (Project Stage 2) Session 14: Student Presentations (2) (Project Stage 2) and Class Revision Key Learning Objectives : Develop capacity to analyse a situation/environment and identify/integrate relevant information Design and implement a marketing plan in coherence with the organisation’s strategy and environment TODAY’S SESSION • Review of last session • Market Analysis • • • • Student presentation Conducting a situation analysis The internal, customer and external environment Collecting Marketing Information and Data • In-class exercise 3 REVISION OF KEY CONCEPTS FROM LAST SESSION 4 MARKETING PLANNING ...
Words: 2237 - Pages: 9
...Ryanair Strategic Analysis And Recommendations For The Future Ryanair is the first budget airline in Europe. Based on the case study of Ryanair by Eleanor O’Higgins, a role of a management consultant is assumed to conduct a strategic analysis on the company. The report consists of the initial Environment Analysis conducted on Ryanair prior to the detailed strategic analysis that will be conducted in the future in order to provide the company with strategic recommendations for the future. The Environmental Analysis conducted consists of both an extensive analysis on the external environment and the internal environment. The external environment analysis is conducted in order to identify the nature of the environment Ryanair operates in and its impact on the strategic situation of the company. Through PESTEL, External factor and Industry analysis conducted, rejection of Aerlingus offer and rules and regulations imposed by governments etc. are recognized as the critical external environmental factor affecting Ryanair’s strategy. An analysis of the internal environment through Value Chain model and SWOT analysis reveals the key issues hindering the strategic success of the firm; poor customer service and human resource problems. While this initial environmental analysis is used to assist the strategic analysis that is to be conducted on Ryanair, the importance of taking necessary actions regarding the critical issues is highlighted, CONTENT EXECUTIVE SUMMARY 1 CONTENT 2 1INTRODUCTION...
Words: 2334 - Pages: 10
...PEST Analysis The analysis of the external macro environments that affects all firms is vital in strategic management process. P.E.S.T. is a short form for the Political, Economic, Social, and Technological features of the external macro-environment. The external factors usually are not in the firm’s control and at times are presented as threats. But the changes in the external environment also form new opportunities. Numerous of the macro-environmental factors are country specific to the areas and a PEST analysis will be carried out for all countries of attention. Some of the factors that might be considered in a PEST analysis include: - • Political Factors. The factors, which assist the organization to develop a strategic corporate strategy, include, Political constancy in the country, threat of military incursion, legal structure for agreement implementation, detailed business rules & tariffs and preferential trade associates. Anti reliance regulations, Pricing system taxation, wage structures, working hour’s instructions, obligatory employee benefits and Industrial safety regulations are also considered when analysis of the organization is made. • Economic Factors The analysis of the economic features of the country where the operations are being made is very essential. The economics factors required to be analyzed include, form of economic system in countries of operation, government interference in the market, proportional advantages of host country, exchange rates &...
Words: 835 - Pages: 4
...Organizational environment consists of both external and internal factors. Environment must be scanned so as to determine development and forecasts of factors that will influence organizational success. Environmental scanning refers to possession and utilization of information about occasions, patterns, trends, and relationships within an organization’s internal and external environment. It helps the managers to decide the future path of the organization. Scanning must identify the threats and opportunities existing in the environment. While strategy formulation, an organization must take advantage of the opportunities and minimize the threats. A threat for one organization may be an opportunity for another.Internal analysis of the environment is the first step of environment scanning. Organizations should observe the internal organizational environment. This includes employee interaction with other employees, employee interaction with management, manager interaction with other managers, and management interaction with shareholders, access to natural resources, brand awareness, organizational structure, main staff, operational potential, etc. | Also, discussions, interviews, and surveys can be used to assess the internal environment. Analysis of internal environment helps in identifying strengths and weaknesses of an organization. | As business becomes more competitive, and there are rapid changes in the external environment, information from external environment adds crucial...
Words: 476 - Pages: 2
...Business Environment Analysis Background Environmental analysis is a systematic process that starts from identification of environmental factors, assessing their nature and impact, auditing them to find their impact to the business, and making various profiles for positioning. A common process of environmental analysis or scanning is discussed in the following section. Environmental Analysis Process A business manager should be able to analyze the environment to grasp opportunities or face the threats. Organizations need to build strength and repair their weakness available in the business environment. Therefore, this process consists not only a single steps but a process of various steps. Environmental analysis comprises scanning, monitoring, analyzing, and forecasting the business situation. Scanning is to get the relevant information from the information overload. It is to focus on the most relevant information. Monitoring is to check the nature of the environmental factors. Analyzing requires data collection and use of different required tools and techniques. Forecasting is to find the future possibilities based on the past results and present scenario. Environmental analysis process is not static but a dynamic process. It may differ depending on the situation. However, a general process with few common steps can be identified as the process of environmental analysis these are a) Monitoring or identifying environmental factors, b) Scanning and selecting...
Words: 1523 - Pages: 7
