...AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS Abstract This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. In order to conduct a data-driven study, the author builds a corpus of 60 English advertisements. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language. This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the three middle parts which respectively analyze language features at lexical, syntactic and discourse levels. The conclusion of this paper is drawn from the data analysis. In the analysis, examples from the corpus will be given; figures, tables and graphs will also be offered to make the paper understandable and persuasive. It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners. KEYWORDS: English Advertisements, Lexical, Syntactic, Discourse, Similarities, Differences Contents |1. |Introduction ……………………………………………………………… |1 | |1.1...
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...2006. 9 NR. * STUDIES ABOUT LANGUAGES. 2006. NO. 9 The Language of Advertising: Analysis of English and Lithuanian Advertising Texts Jurgita Vaičenonienė Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. Moreover, different cultures may have different expectations with regard to stylistic choices, language use and other preferences in the same genre. Hence the aim of the article is to analyze the language of advertising in English and Lithuanian in order to estimate the specificities of the advertising genre in the two different cultural and linguistic systems. The approach employed in the study draws on the ideas of the functionalist interpretation of text typology and source text analysis as proposed by Nord (1997) and Reiss (2000). The functionalist approach provides an in-depth understanding of the source and target text conventions and functions which are prerequisites for successful intercultural communication and translation. The means to accomplish the task of the present article is the analysis of a comparable corpus of data consisting of 100 English and 100 Lithuanian advertising...
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...“FUNCTIONAL ANALYSIS of DOVE CAMPAIGN FOR REAL BEAUTY” E303 Project Report Submitted in Partial Fulfillment of the Requirements of UNITED KINGDOM OPEN UNIVERSITY/ ARAB OPEN UNIVERSITY for the Degree of BACHELOR of ENGLISH LANGUAGE AND LITERATURE to DR HAYAT AL-KHATIB ENGLISH LANGUAGE AND LITERATURE PROGRAMME COORDINATOR By Grace Abou Zeid ARAB OPEN UNIVERSITY LEBANON 2010 Functional Analysis of “Dove Campaign for Real Beauty” 1 DECLARATION I hereby declare that the project work entitled “FUNCTIONAL ANALYSIS of DOVE CAMPAIGN for REAL BEAUTY” submitted to the ARAB OPEN UNIVERSITY, is a record of an original work done by me under the guidance of Mrs. Ph.D. HAYAT AL-KHATIB, Head PG Dept Of English Language & Literature, ARAB OPEN UNIVERSITY - LEBANON, and this project work is submitted in the partial fulfillment of the requirements for the award of the degree of Bachelor of English Language & Literature. The results embodied in this thesis have not been submitted to any other University or Institute for the award of any degree or diploma. GRACE ABOU ZEID Functional Analysis of “Dove Campaign for Real Beauty” 2 ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project. My deepest thanks go to DR. HAYAT AL-KHATIB, my SUPERVISOR, for guiding and correcting various documents of mine with attention and care. I also express thanks to the DIRECTOR of ARAB OPEN UNIVERSITY...
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...------------------------------------------------- 英语毕业论文:The Features of Advertising Language ------------------------------------------------- 来源：天星 更新日期：2007-12-04 点击：10175 ------------------------------------------------- Analysis of Advertising English Through Classification ------------------------------------------------- I. An introduction to Advertising ------------------------------------------------- 1. Definition: ------------------------------------------------- American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, “Advertising takes many forms, but in most of them language is of crucial importance.” Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money. ------------------------------------------------- 2. Advertising Components: ------------------------------------------------- According to the...
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...Marketing Analysis of Products And Services 1. Nokia Lumia 625: * Company Name: Nokia ( Connecting People) * Print Advertisement: Marketing Analysis Of print Ad: * Heading: THE PHONE THEATRE NEW NOKIA LUMIA 625 Heading of this ad is written in capital letters so that it captures the customer’s attention immediately. The words “THE PHONE THEATRE” used in the heading make the target audience curious about the product. * Font color: Color of heading text is blue that shows trust, loyalty, wisdom and truth in the ad. * Subhead line: Its subheading explains the heading of the ad. It explains that how the product is a substitute of the movie theatre by explaining its two prominent features that are its large screen and 3000 movies available for download. * Message: Print ad of this product shows the features of product with its price. * Message Appeal: This ad use rational appeal for the product advertisement. * Language: Language used in this ad is English that is global language. The use of this language is not only for conveying the message to customers, it also shows that the product is not for a particular targeted area it is for the target audience in the entire globe. * Image: Image used in this print ad gives the theatre look in a mobile phone. Image used in this ad is directly related to the heading of ad and it gives the customer a picture view of heading. The use of relation in this picture captures the whole attention...
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...be an excellent candidate for your consideration. Throughout a progressive career, beginning with the administrative cum research coordinator work as a part timer and subsequently switching to the full time employee at K.C Gurukul Institute of Education and Research, Jammu, J&K, India. Moreover, I have a part time experience of sales executive as a part timer on weekdays at Sony Desktop PTE. Ltd. Currently working with “Raffels Group of Education” as an Advertisement & Promotion Executive in Malaysia (KL). I have gained valuable educational experience and understanding with an international environment of Singapore, Malaysaia. The value I would bring to your organization is an in-depth knowledge of working with people from diverse cultural backgrounds. Besides my qualifications and experience, the following are the additional reasons why you should consider hiring me: • I am passionate and able to work as a team. • Good PowerPoint presentation and communication skills. • Strong knowledge to do market analysis. • Experience and knowledge of the Network administrator. • Efficient knowledge of MS-Office 2003-2007-2010...
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...Memo To: | Karen Bennett, Manager, User Experience, IHG | cc: | Dr. Carol Barnum | From: | CBR China: Yufei Duan, Yina Li, Ying Li, Qianying Liu, Niven Sellars, Michael Somer | Subject: | Usability Testing Findings Report for Chinese Holiday Inn website | Date: | April 25, 2008 | Included with this memo is team CBR China’s final report for our research project on the Holiday Inn’s Chinese website. The following are included within this report: * Project purpose * Goals set by Team CBR China * Processes followed during the project * Heuristic review * Test plan * Recruitment and screening * Real-time logging * Analysis * Categorized results and findings * Recommendations In addition to the aforementioned items included in this report, team CBR China also includes appendices of our test logs, participant consent forms, screeners, questionnaires, scenarios, and other materials in support of testing. Other research components include the team’s heuristic evaluation, personas, and test plan. Team CBR China would like to extend its gratitude to our sponsor, Karen Bennett, as well as our instructor Dr. Carol Barnum, who has assisted us throughout this project. Without both of you we would not have had the chance to engage in a real world usability experience. Thank you again, The members of team CBR China Table of Contents Executive Summary 3 Test Objective 3 Our Process 4 Our Results 4 Background...
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...ASSIGNMENT#3 SUBJECT: DO “PEST ANALYSIS”ON A COMPANY IN ONE COUNTRY. SELECTED COMPANY=TELENOR [pic] GROUP NAME: BLITHE WHAT IS PEST ANALYSIS? A pest analysis is a scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors • Political • Economic • Social • Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macro environmental factors. In this document we will discuss only two factors. 1. Socio-cultural factors 2. Technological factors TELENOR HISTORY: Telenor is the Telecommunication Company in Norway. Telenor started its operations on 15th of March 2005 and holds one of six mobile licenses in Pakistan. Today, Telenor is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia. Telenor Group provides telecommunication services in 13 countries across Europe and Asia. SOCIO-CULTURAL FACTORS: Social cultural factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. This factor varies from country to country. Here are some factors which influence the telenor in Pakistan. These are the factors which can not be changed and the organization has to adapt these factors...
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...The impact of Cultural Capital on advertisement Class Professor *** Name Date Overview The French sociologist Pierre Bourdieu first proposed the concept of cultural capital. Since the 1980s, social capital has become a popular concept in many disciplines concerned and analysis of important starting point. Hofstede (1980) published a study in the field of cultural significance of the research results. In 1980s, scholars did a large number of cross-cultural consumer behavior based Hofstede’s cultural construct. After the 1990s, globalization and technological revolution in the joint action, cultural issues in all areas of marketing, reflected in all directions, the impact of cultural capital on advertisement journals were seen everywhere. "Advertising." The word of foreign origin, derived from the Latin word “Adteurture”; its basic meaning is the meaning of attention and induce the latter evolved into the English language “Advertise”. In recent years, advertising fills of people’s lives. From the television’s ads, newspaper’s ads, outdoor walls’ ads, to the network, advertising are seen every where. But in different cultural background, consumer values, consumption patterns and consumer behavior are different. Cultural capital has a deep impact on advertising, which cannot be ignored. Today's society is in economic globalization; all the advertising companies cannot separate from cultural capital. We need to know when planning to advertise the nation's culture, and...
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...Executive Summary Most of the organizations face problems when they hire incompetent people for a job. This can be a huge problem for organizations. When an employee is not competent enough for the duties entrusted to him, the employees around him will be disappointed and de – motivated. Not only the employees around him, When the employee realize that his/her competency level was far below to the required standards he/she will also be disappointed in themselves. In this case Global Consumer Products Company wanted to hire a Brand Manager for their newly developed Baby Soap as it was an urgent need for them. In recruiting a suitable candidate for the job they have came across many problem areas. According to this case company haven't been able to attract potential candidates to fit into the job well and they have conduct interviews in a rush manner. Somehow they manage to hire a candidate who is not suitable for this job and had not been exposed to strategic Management initiatives in his previous job. They haven't given proper induction and involved him in business activities from the first day without familiarized with the systems and processes of the company. His competency level was far below to the required standards. His Branding team members were really disappointed and de-motivated. In this case study I have identify the problem areas and recommended solutions for the problems. The case has been examined by identifying the similar cases as literature review...
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...concerned with variation in language conditioned by uses… and involves consideration of the situation or context of use, the purpose, subject matter and content of the message, and the relationship between participants.’ Consequently, my interpretation is that register can be - but is not solely - identified through linguistic choices and style. It is dependent upon the linguistic context and social situation surrounding the text- which can be identified as genre. Therefore, register is the language variety which results from the genre. Genre differs from register in that it is mainly applied to literary texts or texts which hold strict conventions such as newspapers, poetry, fictional writing and legal documents. Naturally then, to carry out a genre analysis would mean looking at a complete text rather than an excerpt as stated by Biber and Conrad (2009: 17-18) ‘Text excerpts are not adequate for genre analysis, because they do not necessarily represent the linguistic conventions that define the genre’. The data I obtained [Item 1] shows clearly that during the 24 hour period I received a larger range of differing language registers in comparison to the quantity that I produced. Language varieties I received came from a variety of contexts surrounding the text for example, listening to a lecturer deliver a presentation was formal in its approach and address and similarly, watching a BBC news programme where the presenter spoke formally in Standard English (or Received Pronunciation)...
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...THE ROLE OF LANGUAGE CODESWITCHING IN INCREASING ADVERTISING EFFECTIVENESS AMONG MEXICAN-AMERICAN YOUTH by MELISSA MAIER BISHOP Presented to the Faculty of the Graduate School of The University of Texas at Arlington in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY THE UNIVERSITY OF TEXAS AT ARLINGTON December 2006 Copyright © by Melissa Maier Bishop 2006 All Rights Reserved ACKNOWLEDGEMENTS A wise professor told me before starting my PhD work to not forget my distractions. Therefore, this work is dedicated to my three favorite distractions—my husband Jeff and my two sons, Abel and Peyton. Thank you, Jeff, for all of your encouragement, your support, and your shoulder to lean on and your ear to listen during the past five years as we’ve come together on this journey. Thank you, Abel and Peyton, for sharing me with my studies and for often keeping me company while I studied for my exams and wrote my papers. Thank you also to my wonderful committee who were all so encouraging and patient with me, especially my Chair, Dr. Mark Peterson. Your excitement for my ideas inspired me as well as your belief in me. You have an unselfish and self-sacrificing nature that shines through you, and you are a gift to all of your students. Many thanks also to Dr. Roger Dickinson, who was a great support to me over the past five years and a big reason I decided to join the program in the first place. Thanks to my parents and to Jeff’s parents...
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...Butler Dr. Mark Howell English 112 2/28/2016 Young Love vs Chanel No. 5 In today’s world we see advertisements such as billboards, benches or commercials on TV and almost everywhere else we go. Our society is constantly influenced by advertising. While enthusiastic people work hard to create their masterpiece of a commercial, most people try to avoid them due to the inconvenience of them interrupting their favorite TV show. Today they have become a part of our life and the competition to produce an effective commercial is always booming. A reason for the widening of advertising is certainly the stressful expectation to produce a unique representation of a product that stands out in the market, as well as selling the product itself. TV commercials are used to attract the audience and the producers spend a lot of money and time to obtain the attention of the viewer. The most glamorous commercials I feel are certainly those of perfumes. That is why I chose to do this paper on two perfume TV commercials and examine the features that are used to produce an effective advertisement. One will be a TV commercial of 1962 that deals with the perfume “Young Love” while the other represents the “Chanel No.5 “production of 2006. These are chosen to point out the difference with regard to the use of visuals and text that are important for the development of a commercial. A TV commercial usually consists of text, visuals and sometimes incorporates music. All these features seem to be essential...
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...PEST Analysis of Pakistan Telecom Sector: The Telecom sector all around the world and especially in Pakistan has experienced a tremendous growth in the last few years. The telecommunication sector of Pakistan was awarded the status of industry in 2005 and since then it has been one of the fastest growing sectors of Pakistan quite eminent from various factors such as the mobile density reaching 52.87 in April, 2008 and the number of mobile subscribers reaching 85 million. (Source: Pakistan Telecommunication Authority, Annual report 2007-2008). PEST stands for Political, Economical, Social & Technological factors of the external macro-environment. A PEST analysis is an analysis of the external macro-environment that affect all firms, Such external factors usually are beyond the firm’s control and sometimes present themselves as threats. Many macro-environmental factors are country specific and a PEST analysis will need to be performed for all countries of interest. Political Factors: Political environment of Pakistan is stable in the current situation and country is doing excellent on economic front. Environment is investor friendly for telecommunication sector. Government is also supporting telecom industry. Economic Factors: Marketers should consider long term and short term state of a trading market. Inflation is controlling by state bank and under strict eyes but unemployment rate is going up and up with the increase of level of poverty. Socio-Cultural Factors: ...
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... varying widely according to the type of text being translated, the language involved, cultural practices and countless other factors”. Von Flotow (2001) offers a comprehensive overview of research areas in which the issue of “gender and translation” could be investigated: - Historical studies (who translated what when and how, and how did gender play into this?) - Theoretical considerations (how do different gender affiliations, definitions, constructions play themselves out in translation and translation research?) - Issues of identity (how does gendered identity or a lack of it affect translation, translation research?) - Post-colonial questions (does our largely Anglo-American "gender" apply in other cultures and their texts? Does it translate into other languages? And what does it mean if it doesn’t?) - More general questions of cultural transfer (is the current government-supported export of Canadian women’s writing, a hot commodity in some literary markets, really about Canadian tolerance and egalitarianism?) Whereas most of researches done regarding gender in translation have dealt specifically with the issue of the translators’ gender identity and its effect on their translations, the main focus of current article is on how gender itself is translated and produced. Following paragraphs will try to clarify what gender is, how gender manifest itself in grammatical and social systems of language, and what problems translators encounter when translating or producing...
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