“Sunsilk” the name relates a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sun silk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle Eastand is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand.
Important factor
• leading brand as a hair product.
• Number 1 in Asia, Latin America and the Middle East
• Sales of more than €1 billion a year.
• Selling in 80 countries.
• Also sold as Elidor, Hazeline, Seda and Sedal.
• Recent Awards: Holds the Guinness World Record for the most heads of hair washed and styled in one day.
Objective of the Study Neither our own nor our major competitors’ objectives are simple or obvious. There are many choices between short term and long-term profit, between growth and cash flow, between growth in assets and growth in earnings, between proportions of earnings paid to share holders as dividends or re invested. It is reasonable to assume that these different objectives of different competitors predetermine some of their strategies and tactical behavior.
• Assess the concept of product acceptability, credibilityand perceived benefits.
• Examine consumer’s assessment of the product, in termsof product performance and related benefits.
• Explore consumers’ reaction towards packaging.
• Understand consumers’ perception of quality advertisement in terms of its impact * To know about the Sunsilk. * To know about the difficulties faced by the Sunsilk. * To know about the growth strategies used by Sunsilk.
