An Empowerment Partnership for POSDAYA;
Supporting Family Empowerment Program through Corporate Social Responsibility
A case of CSR Partnership Program of PT Adaro Indonesia and POSDAYA in South Kalimantan
Dr Laila Refiana Said
Indonesian National Council on Social Welfare
Universitas Lambung Mangkurat
Abstract
In recent years, social responsibility of corporations has become a major issue. As a result, the mining companies in Indonesia have come under increasing pressure by NGOs and communities. In response to the pressure, mining companies in Indonesia have carried out corporate social responsibility (CSR) programs, especially when the companies are subsidiaries of global mining companies that utilize CSR as part of their global business strategy. The companies recognize that there is a responsibility to give back to the local communities to ensure the development of a better life in the surrounding mining areas.
This paper brings a family empowerment perspective to many of the issues covered in the CSR programs. One of the strategies emphasizes a good relationship with local communities through community development as PT Adaro Indonesia made through its free cataract surgery programs for residents in South Kalimantan together with Badan Koordinasi Kegiatan Kesejahteraan Sosial (Coordinating Agency of Social Welfare Activities). This paper examines the combined effectiveness of PT Adaro Indonesia’s CSR program with the family empowerment program of POSDAYA (Pos Pemberdayaan Keluarga) in South Kalimantan. Thus, it focuses on the best practice approaches of linking CSR with POSDAYA.
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Firstly, this paper describes an innovative family empowerment program called POSDAYA. It is shown that POSDAYA as a means of family empowerment may become an alternative social development strategy to transcend the