VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY
INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS

AN IMPACT OF BRAND ELEMENTS ON
BRAND AWARENESS
THE CASE OF OPPO SMARTPHONES IN HCM CITY

In Partial Fulfillment of the Requirements of the Degree of
BACHELOR OF ARTS in BUSINESS ADMINISTRATION

Student’s name: VU NHU QUYNH (BABAIU11308)
Advisor: HO THI BICH VAN, PhD

Ho Chi Minh City, Vietnam
May, 2015

AN IMPACT OF BRAND ELEMENTS ON
BRAND AWARENESS
THE CASE OF OPPO SMARTPHONES IN HCM CITY

APPROVED BY: Advisor

APPROVED BY: Committee

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Ms. Ho Thi Bich Van, Ph.D

Ms. Ho Thi Bich Van, PhD

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Mr. Bui Quang Thong, PhD

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Ms. Nguyen Thi Huong Giang, MBA

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Mr. Tran Van Dat, PhD

THESIS COMMITEE

ACKNOWLEGDEMENT

This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business
Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again,
I want to say “Thank You Very Much” to my advisor for all she has done for me.
Then, I would like to express my earnest appreciation to the professors and lecturers of Business Administration School for their guiding me in during my academic years at International University. I have been assisted very much in the accomplishment of this thesis by the knowledge and skills that I have learned.
Finally, to my parents who were enjoying and sharing with me all happiness and difficulties during my