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An Insight Into Retailing in India

In:

Submitted By benji445
Words 3655
Pages 15
Authors:
Benjamin Varughese Eapen
Ankita Chakravarthy
Akila Sivaraman
Dept of Commerce(SFS)
Madras Christian College
Chennai-59
ABSTRACT
In this research paper, we take a peek into the organized retail sector of India. It started making its presence felt nearly a decade after the first lot of entrepreneurs set up shop. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwaladhukan to chain stores across the length and breadth of India. Further more, we highlight the various benefits that have accrued to the customers, retailers and the Indian economy as a result of the growth of the retail sector in India. Having learnt about the advantages of retailing in India, we next focus on the criticisms that have surfaced towards retailing activities in India. Retailing has grown and flourished in our country since its origin and hence we indulge in examining the causes behind such unprecedented growth. Owing to the fact that retail sector has seen tremendous growth in our country, the need to forecast the future of retailing in India is felt and hence we take a look into what the future holds for retailing in one of the most populated and largest economy of the world.

INTRODUCTION AND EVOLUTION

The word ‘Retailing’ refers to any activity that involves the direct sale to an individual customer or end user. Retailing has been the most active and attractive sector of the last decade. While the retailing industry itself has been present through out the history in our country, it is only the recent past that has witnessed so much dynamism. Retailing arena today is very different. It’s the latest bandwagon that has been witnessing hordes of players leaping onto it. While international retail store chains have caught the fancy of many travelers abroad, the action was missing from the Indian business scene, at

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