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SITUATION ANALYSIS INDUSTRY ANALYSIS
Recent phenomena suggest that the Philippine popular culture has a sudden increase of interest on authenticating their stylistic taste through sporting accessories such as watches, bracelets, and the like. Success on the other hand, is more likely to be associated with personalized products. An evident example would be businesses with rising popularity in handmade clay/resin accessories, shoelace bracelets, and loom bands. It seems that offered goods that are high in factors of uniqueness and originality make the masses more receptive and inclined to buy.
SALES ANALYSIS
Since the watch business just started last September 2014, the sales count are not yet enough for a fair judgment. In more than one month of running the business, it has finished 11 orders , and 6 remaining orders yet to be made. This could be a good start but the product’s longevity can’t be determined as of yet, especially with the absence of a marketing communication plan.
COMPETITIVE ANALYSIS
The product is unique, and there are no known business competitors that produce the exact same product locally. Its closest competitors are retail watch brands as well as online resellers of watches, while indirect competitors would include handcrafted accessories such as clay necklaces and earrings, and loom band bracelets.
One specific competitor of Batik is another kind of bracelet watch that is sold in different shops including Girl Shoppe, with a price that ranges from Php350-1000. The straps used are made of leather combined with vintage charms and beads which match the bronze frames.
Businesses that sell bracelet watches with woven straps are usually found in other countries. Some of these allow shipping through the Philippines wherein products cost Php 450- 1500.

COMPETITIVE ANALYSIS
Since communications are limited to Facebook and by word of

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