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Analyse from a Management Information System Perspective, How Airasia 's Online System Has Brought Them Its Competitive Advantge

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Submitted By vengayam
Words 380
Pages 2
ASSIGNMENT ON MANAGEMENT INFORMATION SYSTEM Air Asia has passengers that have reached more than 50 million passengers by now. This achievement s would not have been possible if not through IT technology, management and organization combined effort. Unlike MAS that provided costly but quality service, Air Asia provides quality and cheap service. These actions are accomplished not just through the strategic steps undertaken by Air Asia’s management but by the right use of information system in its organization. The online ticket reservation system is one example of how information system is applied with technology to achieve its goal of its organization. The online sales are no longer done through agents but through websites in the internet and therefore its easy and accessed worldwide. The number of clients increased in huge number due to easy access through the websites as transactions are done online. The operational management level to the executive level never lose out in keeping their communication intact. The information system manager have kept track by giving the right information to the executive and decision support officers and at the same time making sure of the cheap cost of the flight as well which is not easy to do at this competitive age. Air Asia can use management information system in other areas as well. It can employ both traditional as well as IT technology to further improve its services. I recommend that a person is employed to meet their potential clients in a periodic basis. This is to be carried out to the clients who travel always. In this way not only it is doing aggressive sales method but also the soft way. Another thing that can be done is increasing the number of passengers and also improving the quality of the material used to build the aircraft. Since the finance and accounting can be assessed by the information manager formulas can

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