lysis for SoxSelam
Kate
Naode
Tayler
*Follow the basic outline below to construct your paper and sales presentation. * Introduction * Brief history of your product/service (be creative, a few photos throughout this paper is always nice).SELAM * Product/Service (see chapter 2) * Identify product attributes. * Identify and explain customer marketplace. * Identify and explain competition. * Other general research including distribution (how is this product sold through a direct sales channel) and promotion * Strategic Plan * Prospect universe (where to find prospects). * Target prospect (who has potential to buy your product/service-Ch. 7). SELAM * Prospect List-ideal prospects, economic bracket, kinds of organizations they belong to, their characteristics, married, single, children, political leanings, occupation, education, hobbies, illnesses. * Ideal customer profile (p.264 Exhibit 8-6, numbers 1-9). Tayler * Identify single selling objective (be SMART p.263, Ch. 8). Naode * -Identify buyer modes, customer wins and results, red flags and strengths. * Customer Benefit Plan (p.264-266) * FABs, why should buyer purchase your product? * Marketing Plan-how product is most effectively used, or if you are selling to wholesalers or retailers, explain how they will price, sell, promote, display (includes shelf spacing and positioning), and advertise the product. * Business proposition-price, percent mark-up, shipping costs, discounts, any minimum purchase amount, and your buyer’s forecasted profit of certain quantity (for example, say you sell 48 t-shirts to the buyer for $6 each and you list them for $10. If your buyer sold all 48 at $10 each, their profit would be $192 (10.00-6.00=4.00*48=192) minus any fees such as