...WEB BUSINESS REPORT Prepared for: Book Bunker By: Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web November, 2013 Ema E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is the Web (a way of accessing information over the medium of the internet). The predominance of the web in our everyday lives has made the internet a resourceful tool for business owners as they can advertise their products and services through their websites over the internet. Many customers now prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and...
Words: 2352 - Pages: 10
...ARTICLE 1: TITLE: Advertiser satisfaction with advertising agency creative product. NEEDS: The purpose of the paper is to explore the satisfaction response in the context of an applied creative, business-to-business, professional service – that of advertiser satisfaction with agency creative services. OBJECTIVES: CSD is a much-discussed but still controversial concept. Oliver (1997) offered the following definition:the consumer’s fulfillment response. It is a judgement that a product or service feature, or the product or service itself, provided (or is providing) a pleasurable level of consumption – related fulfilment, including levels of under- or over fulfilment.The disconfirmation paradigm has been researched extensively with regard to consumer goods and services (Bolton and Drew, Brown and Swartz, Oliver, Tse and Wilton. It was more recently applied to B2B services (Nowak and Washburn; Patterson. With regard to the basic disconfirmation model, Oliver concluded that “ the model has been able to adequately account for one major mechanism (disconfirmation) by which consumers form satisfaction judgements”. Oliver describes disconfirmation as “discrepancy from standard”, in either a positive or negative direction. The basic disconfirmation model comprises variables including expectations, (perceived) performance, disconfirmation. FINDINGS: Findings from the in-depth interviews concerning the structure of advertiser expectations have already...
Words: 1653 - Pages: 7
...------------------------------------------------- Business Impact Analysis 11/13/2015 Table of Contents Scope Objectives A Mission Critical Functions B Web servers Database server Email Server Internet connectivity Payment services Impact C Scope A. Objectives The purpose of the business impact analysis (BIA) is to identify which departments and processes are essential to the survival of ETSY. The BIA will identify how quickly essential business processes have to return to full operation following a disaster situation. The BIA will also identify the resources required to resume business operations. B. Mission critical functions The Database server, Email server, internet connectivity and payment services are the most critical functions and if effected will have the biggest impact. Of several issues we observed, one recurring theme is a company being unprepared for a major spike in internet traffic. Etsy designed and built their site to be responsive so content delivered is adjusted for the end-user based on whether it is accessed via mobile or Web. C. Impact If the site doesn’t test thoroughly in advance of peak times of demand it will inevitably struggle to meet demands of all channels." This type of shut down could have long term effects on brand image. Being and E-Commerce Company whose sole revenue is based on IT and networking services, downtime can be particularly costly, with the highest cost of a single event topping $1 million (more than $11,000 per minute)...
Words: 394 - Pages: 2
...Table of Contents 1. INTRODUCTION 3 2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4 3. E-MARKETING STRATEGY AND PLANNING 5 3.1 Situation Analysis 6 3.2 Demand Analysis 6 3.3 Competitor Analysis 6 4. CONTRIBUTION OF ELECTRONIC MARKETING 7 5. CHALLENGES OF E-MARKETING 8 5.1 Managing feedback 8 5.2 Security of site information and payment systems 9 5.3 Low customer confidence in payment security 9 5.4 Problems of network/channel conflict 9 5.5 Challenge of delivering to the higher reliability expectations 9 5.6 Problems of ensuring maximum access via ISPs and search engines 9 5.7 Challenge of additional legal complexity 10 6. CHALLENGES OF E-BRANDING 10 7. TYPES OF E-MARKETING 10 7.1 Search Engine Optimization (SEO) 11 7.2 E-mail Marketing 13 7.3 Search Engine Marketing 16 8. ADVANTAGES AND DISADVANTAGES OF E-MARKETING 18 8.1 Advantages 18 8.2 Disadvantages 19 9. CONCLUSION 19 10. REFERENCES 20 1. INTRODUCTION This paper is being written for our course in Electronic business. The basic fundamentals of business and e-business are same with the only difference being that one follows principles in real while for e-business we use internet, technology to meet our business ends. Our topic of electronic marketing (e-marketing) is important in the sense that it helps us in understand the basic working of marketing and how with the help and means of technology we increase are scope of market possibilities. The main aim and purpose of this...
Words: 5055 - Pages: 21
...Summery 3 Goals 4 Competition 5 The e-Marketing Objectives 7 The e-Marketing Strategies 9 Measuring Success 11 Situational Analysis 12 Summery 13 References 14 Executive Summary The Internet helps businesses to enter into the worldwide markets and reach broad categories of people whilst personalizing the buying practice for each one and offering active information on inventory, suitable prices, best-selling products, etc. However, traducing the goods and services to local people in a retail store is fine, and millions of businesses succeed in local trading. But, effectively trading the goods and services to more customers, more proficiently, by means of the Internet will augment businesses’ revenues. But successful survival over Internet demands sufficient e-commerce planning. The business of the bleu is a web based or ecommerce business that offers the customers the products from outfit and accessorize from head to toe with five basic brands. Bleu is aimed at offering and meeting the customer’s requirements for the unique lifestyle. Currently Bleu also established the business regarding the full range of “accessories and furnishings” for business customer to individualize their home, with unique style of living and wearing. This report will present detailed analysis of the Bleu ecommerce website marketing plan. This research and analysis report will present comprehensive overview of the different areas of the Bleu online marketing strategies implementation. ...
Words: 2626 - Pages: 11
...an 81% increase over 2010. Web based attacks increased by 36% with over 4,500 new attacks each day. 403 million new variants of malware were created in 2011, a 41% increase of 2010. SPAM volumes dropped by 34% in 2011 over rates in 2010. 39% of malware attacks via email used a link to a web page. Mobile vulnerabilities continued to rise, with 315 discovered in 2011. Only 8 zero-day vulnerabilities were discovered in 2011 compared with 14 in 2010. 50% of targeted attacks were aimed at companies with less than 2500 employees. Overall the number of vulnerabilities discovered in 2011 dropped 20%. Only 42% of targeted attacks are aimed at CEOs, Senior Managers and Knowledge Workers. In 2011 232 million identities were exposed. An average of 82 targeted attacks take place each day. Mobile threats are collecting data, tracking users and sending premium text messages. You are more likely to be infected by malware placed on a legitimate web site than one created by a hacker. Introduction Symantec has established some of the most comprehensive sources of Internet threat data in the world through the Symantec Global Intelligence Network, which is made up of more than 64.6 million attack sensors and records thousands of events per second. This network monitors attack activity in more than 200 countries and territories through a combination of Symantec products and services such as Symantec DeepSight Threat Management System, Symantec Managed Security Services and Norton consumer products...
Words: 44470 - Pages: 178
...1121118728 Varpu Mäkinen 1121118727 Mohammad Javad Kolahdouzan 1081107407 Hammam Saleh 1051108881 Aboualfazl Sharifi 1092701200 Tarig Mohamed 1091106023 Sanna Hakala 1121118728 Varpu Mäkinen 1121118727 Mohammad Javad Kolahdouzan 1081107407 Hammam Saleh 1051108881 Aboualfazl Sharifi 1092701200 Tarig Mohamed 1091106023 ------------------------------------------------- Group Assignment: Pomaly ------------------------------------------------- Marketing and Multimedia BMK3144 Table of contents Executive summary 4 Company description 5 Company history 5 Vision 6 Core competitors 6 Product description 6 CRM 7 Situational Analysis 8 Environmental analysis 8 Legal 8 Technological 9 Market related 10 SWOT Analysis 10 E-marketing strategic planning 12 Market opportunity analysis (MAO) 12 Segmentation 12 Targeting 12 Differentiation 13 Positioning 13 Objectives 13 E-Marketing for Pomaly 14 The Basic Offer and Value 14 Distribution 14 Market Relationship Management 15 The 4p's of Marketing 16 Product 16 Placement 16 Promotion 16 Pricing Strategy 16 IMPLEMENTATION PLAN 17 Marketing Mix (4Ps) 17 Product 17 Place 17 Price 17 Promotion 18 Relationship Management Strategies 18 Marketing Organization (Staff & Department Structure) 19 Program Plans 20 Evaluating and control 22 Evaluation of reaching the customers 22 Selling the application to 25 % of new suitable clients 23 Selling...
Words: 7046 - Pages: 29
...Intercontinental University Unit 2 Individual Project MGMT 230- Electronic Business September 2, 2012 Abstract Ethical and unethical laws of the internet can be complex. With email scams and blog spam just to name a few are the unethical ways people are falling into the trap of fraud. In truth email and blogs are not bad when the ethical laws are applied; in most cases they can be very helpful to an e-commerce business. . Unit 2 Individual Project Introduction Having your own website can be complicated, with so many scams and frauds in the internet world; it makes it difficult to form a trust with possible customers. A website that follows the ethical laws of the web will have a chance to earn trust and possibly have a productive e- business. Research on Ethics of Online Marketing Spam Email, Page Cloaking, Spam Blogs, Keyword Stuffing and Irrelevant Keywords are just a few unethical marketing techniques used in e-business. Spam Email is a way of advertising to people without having their permission to do so. According to Google page cloaking “refers to the practice of presenting different content or URLs to users and search engines” (Goggle) Goggle has a service called goggle bot a search engine that directs people to places they need to go . Well page cloaking takes advantage of this service. Instead of giving a legit URL to Google BOT it gives it a dummy one, so if you search a child friendly site you might end up with an adult site or a site nowhere related to...
Words: 1099 - Pages: 5
...increase sales. CRM also serves for customer service and support making businesses efficient and improve customer satisfaction. In any business, the bottom-line of CRM work flow is to (1) Initiate Marketing, (2) Process Sales, (3) Schedule Orders and (4) Provide Support . 1 14-02-2013 CRM Basics CRM-Need for Business CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. Any business owes its survival to its customers. Today if a company has to maintain its hold in the market the foremost step to be taken is to maintain and nurture its customer bank. Customer is the king, old or new. And if the customer is loyal to your business it works wonders to the profit of your business. A good strategy will be to integrate every area of touch point with customers like marketing, sales, customer service, and field support. This is achieved with the integration of the people, process, and technology in the business. CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. Benefits of CRM analytics are said to lead not only to better and more productive customer relations in terms of sales and service but also to improvement in supply chain management...
Words: 1278 - Pages: 6
...Technical Documentation UseCase 1- Login Page- To log into Net Competency Activities Tracker to access content within the site. |Version |Date |Description |Author | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Table of Contents 1 Technical Documentation 1 Table of Contents 2 ( - UseCase Description) 3 Background 3 High-Level Business Requirements 3 Assumptions 3 Requirement Analysis 3 Design Overview 3 UI...
Words: 434 - Pages: 2
...askiitians is a subsidiary of TransWeb Educational services Pvt. Ltd., a leading educational firm actively involved in providing educational services for every need. askiitians is India’s first educational portal offering completely online-interactive-realtime resources and video solutions for preparation of IIT-JEE and other engineering entrance exams. We provide online-interactive-realtime learning sessions, problem solving sessions, strategy sessions, counseling sessions from IITians. These services are mainly useful for those. • Preparing for IIT-JEE and other engineering entrance exams • Preparing for Medical Entrance Exams • For students who wants to study Math, Physics, Chemistry at any level All our team members management, faculty, investors and the rest of them team consists of only IITians! Who understands the burning desire of the student to be one of us. Trans Web Educational Services Pvt. Ltd B – 147, 1st Floor, Sec-6, NOIDA, UP-201301 Website: www.askiitians.com Email: info@askiitians.com Tel:0120-4616500 Ext - 213 FRANCHISEE APPLICATION FORM To Transweb Educational Services Pvt. Ltd. ________________________________ ________________________________ ________________________________ Applicant 1 Applicant 2 Affix your recent passport size photo here Affix your recent passport size photo here Note: This form is to be filled by the main candidate(s) or in consultation with the main candidate(s) and other key persons. PERSONAL INFORMATION...
Words: 1569 - Pages: 7
...ExoticCaribbeanPastries.com Business Proposal Parsram Rajaram October 18, 2012 Table of Contents Executive Summary 2 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 Company Summary 3 2.1 Company Ownership 4 2.2 Start-up Summary 4 Products and Services 5 Market Analysis Summary 6 4.1 Market Segmentation 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 Competitive Edge 8 Appendix 10 Executive Summary ExoticCaribbeanPastries.com is an online business with physical kitchens located in at least three continents. We can be described as a provider of authentic, customizable Caribbean inspired pastries. Our main selling point will be embracing and maintaining the authenticity of our pastries. Taking advantage of the vast reach of the internet, we will use social media to market our products to the niche market of expatriate West Indians. This plan outlines the philosophy of the company. ExoticCaribbeanPastries.com hopes to attract more than a dozen owner/employees. 1.1 Objectives 1. To make ExoticCaribbeanPastries,com the go to online location for exotic pastries. 2. To develop a fully functional, integrated, easy to navigate, social media savvy ecommerce site for Caribbean pastries. 3. To focus on the niche market of Caribbean expatriates on a global scale. 1.2 Mission ExoticCaribbeanPastries.com’s mission is to provide authentic Caribbean Pastries...
Words: 2643 - Pages: 11
...Information Technology Gaps Analysis and Recommendations Project Analysis An analysis of current technology and recommendations for new or enhanced IT systems is required for XXXto accomplish our business strategy goals. This project will identify gaps in our current technology and provide an integrated technology recommendation for closing the gaps to support the business in achieving its strategic objectives. The project will align our current infrastructure and systems to business functions and growth strategies in order to identify the technology gaps that will provide the greatest return on investment (ROI). It will prioritize technology gaps and provide system recommendations to ensure the recommendations align and are sequenced with the required initiatives needed to support the strategic building blocks that have been identified by the lines of business. For example, we have a strategy to develop and international and domestic market campaign to increase racing exhibition and sponsorship, and bike sales by increasing brand awareness. This can only be accomplished if our business has IT services in place that support the marketing campaign such as, an integrated customer management and web portal system that delivers the needed capabilities to accept orders and provide social media marketing capabilities to entice bicycle enthusiasts. This project will also focus on analyzing the infrastructure and systems needed to support the projected growth so that the organization...
Words: 3359 - Pages: 14
...certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. The two main purposes of this study are to bring a general picture of Internet marketing to its readers and dig into how to drive traffic or attract customers to the Flashgame4fun.com website. The information in the theory part is acquired through many textbooks, articles and websites by using qualitative research method, meanwhile quantitative method is used to collect all important data supporting the case study analysis. The effectiveness of the acquisition process is tested. There is an incredible boost of visits to the website after applying Search engine optimization and link building activities. However, all activities of acquisition process should be combined and implemented continuously to maximize quality visitors. Keywords: Internet marketing, acquisition process, search engine optimization, link...
Words: 18636 - Pages: 75
...Plan Jon A. Snyder Park University Management/Computer Information Systems IS 315 Computer Sys Analysis & Design I Annette M. Story February 27, 2012 Abstract Since information systems become more and more important in our today’s society, business firms, organizations, and individuals rely on these systems to manage their daily business and social activities. Hence, it becomes more and more important not only to support the efficient development of such systems but the modification and adaption of once deployed information systems need to be supported, too. Since complex requirements and the technical progress of computer systems lead to a high complexity of computer systems, the use of software models helps to manage system’s complexity and provides a tool for communication and documentation purposes. In particular for web-based information systems, a number of model driven approaches were developed. However, I believe that compared to the user interface layer and the persistency layer, there could be a better support of consistent approaches providing a suitable architecture for the consistent model driven development of business logic from early analysis until system maintenance. Analyzing and Developing a Successful Real Estate Information System Plan System analysis and design consists of four major phases and they are the planning phase, the analysis phase, the design phase and the implementation phase. The planning phase is a two-step process of...
Words: 2402 - Pages: 10
