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Analysis and Interpretation

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The snack food industry sector consists of establishment primarily engaged in the manufacturing of salted snacks such as potato chips, corn chips, tortilla chips, popped popcorn, pretzels and similar snacks as salted and roasted nuts and seeds. The snack food industry sector also includes consumer ready packaged chocolates and non-chocolatecandies, cookies and crackers, un-popped popcorn and meat snacks.

The world snack food market has continued to grow reaching an estimated $66 billion in 2003. The United States continues to be largest market, according for about a third of the world’s total and Japan and the United Kingdom, together another quarter of the world’s total.

Global market prospects U.S. snack food experts rebounded in 2003 increasing approximately 6.2% following a 9% drop in 2002. Since 1997n, U.S. experts of snack foods have hovered $1.1 to $1.3 billion. The largest trading partners of the U.S., NAFTA (Canada and mexico), accounted for over 53% of snack food exports. Export to those two countries combined increased almost 14%. Our second largest trading region is Western Europe, which accounted for about 14% of U.S. export, grew over 10%.

In 2003, the Largest export category was chocolates and candy at 44%, followed by salted snack with34% and other snacks, (baked sweet goods, cookies and crackers meat snack s and popcorn) with 22%. While salted snacks experienced a 3.4% decline in export, candy , chocolates and non-chocolate combined grew almost 12% and other snacks almost 12%.

The global outlook series on snack food provides a collectionof statistical anecdotes, market briefs andconcise summaries of research findings. The report provides a sneak peek into the total global snack food industry and offers a preview on all the recent mergers and acquisitions and strategic corporate development. Annotated with 37 information presenting markets data findings, facts, figures and analytical research projections. The entire discussion contained in the global outlook series is designed to be quantitatively informative. A regional level discussion mirrors the retail scenario in the US and briefly captures noteworthy trends in the select product segments, together with quantitative analysis of sales of top product brands across product market segments such as salty snacks, snack pies, dried meat snack, crackers, nutritional snack, frozen appetizer, snack nuts, potato chips, pretzels, cheese snacks, snack size chocolates candies, among numerous other. Other regional market briefly abstracted with exploratory research commentaries and statistical findings includes Canada, Japan, Europe, France, Germany, UK, Spain, Poland, Asia, China, India and Indonesia among others. The report also include an indexed, easy-to-refer, fact-finder directory listing the addresses and contact detail of 320 companies worldwide.
2.INDIAN SCENARIO OF SNACK FOOD INDUSTRY
Snacks are a part of consumer packaged food segment. Snack is described as a small quantity if food eaten between meal or in place of meal. Snack food generally comprises bakery products, ready to mixes, chips, namkeen and other light processed food according to the ministry of food processing the snack food industry is worth Rs.100 billion in value and over 4,00,000 tones in terms of volume.

Through very large and diverse the snack industry is dominanted by the unorganized sector. According to an Apeda survey almost 1,000 snack items and 300 types of savories are sold across india. The branded snacks are sold at least habit, since among ages. Through there is no particular time for snack. Normally they are consumed at tea time. The variety is almost mind blogging with specialties from all regions, which have gained national acceptance.

The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% p.a. to stand at Rs.5,000-5,500 crore. Due to various reasons like multiplex culture, snacking at home while watching TV, pubs and bars. AC Nielsen’s retail audit shows that the large sales volume are due to a marked preference for ethic foods, regional bias towards indigenous snack and good value for money perception. Of course the branded segment is much smaller at Rs.2,200 crore, which is what make it so attractive to food companies that are looking at the bigger share. In the branded snack market, to get down to basics, frito lay commands share of 45% followed by Haldiram at27% and ITC at 16%. The rest is divided between a handful of a new entrants, wannabes and many regional players of the wide range of snack is available, potato chips constitute a sizeable segment of the indian snack food industry , according to India info line.

Pepsi foods ltd. Now known as Frito-lay India ltd. Produces India’s largest snack food manufactures brands, including Ruffles, Hostess, Cheetos and Uncle Chips. Frito lay’s story is an example of how American recipes were adjusted to satisfy local tests. Proctor and Gamble’s pringles brand of potato chips was launched in Delhi in 1999. Pringles is also a baked potato crisp, unlike many other potato based Indian snack food that are fried. P&G currently import the Pringles product and therefore the product has been priced at a premium and is marketed to a micro niche.

3.GENERAL INFORMATION
3.1ABOUT NAMKEEN
Today namkeens find place in everyone’s snack menu and its popularity has already gained momentum. It has become popular not only in the country but also overseas. Traditionally, manufacturing of namkeen was the domain of unorganized sector, thus hygiene and quality always left doubt in the mind of its users. In fact a segment of society stayed always from these product as hygiene of these products was not assured.

When a large section of society started placing high important to hygiene of such products, its manufacturing started switching over to organized sector which placed range of Namkeen in different brands. This phenomenon has changed the whole scenario of the industry. There has been shift demand from unorganized sector to branded product from the organized sector. Demand for branded products has thus boomed as certain standards are maintained in their manufacturing which has been instrumental in building up confidence among its users. This has also haled in creating demand from those who stayed always from these products for hygiene reasons.

3.2HISTORY OF THE COMPANY
The story of Samrat Namkeen is sweet and simple. In 1979 it began as a small home made unit at Swaminarayan Temple, Narayan Ghat, Ahmedabad, Gujarat, India.

Wafers, Sev, Bhujias, Daals, Chavana, Chevda made in ancient gastronomic traditions of Gujarat. The tastes were irresistible the products are fresh and the packaging is hygienic.

Customer responded enthusiastically and in the following years the company evolvedcontinuously dictated by customers demand and market trends.
In 1979 Mr.Jaysankar was young and his brimming with idea of enterprise. Through the week he gather the information around for an entrepreneurial break. He visited and studied various industries weight pros and cons.
One day in a moment dictated by destiny. The thought stuck him: Why not turn the hobby into a business? After all every one likes to eat good things.
Today, he employe more than 210 people and more than 28 sumptuous food items marketed under the SAMRAT brand.
Today SAMRAT is a snack food conglomerate that manufactures 24 popular products. These products reach taste lovers in every nook and corner of Gujarat. They are also exported quite successfully.
Today, SAMRAT is quoted as one of Gujarat’s most inspiring scratch-to-riches stories.
SAMRAT products still remain their home like crunchy taste and freshness and that’s why it has given a tag line as a “ GHAR JAISI HI NAMKEEN”. This is the reason of Jayshankar s. vaid’s success.
3.3WHY “SAMRAT”
Jayshankar was modest man but named his product SAMRAT meaning king emperor, because he was confident of its taste value.
Reputation based on quality, reliability and integrity.
Company USP defined by customer satisfaction and expansion of client base.
Meeting the exacting requirement of the customer and standard of the industry.
Production unit installed with the latest modern technology and facilities.
Team of experts to monitor the manufacturing process.
Top-notch quality products manufactured following stringent quality checks.

3.4MISSION

“GOOD, TRUSTFUL, CLEAN ENTERPRISE ETHOS”
Jayshankar Vaid the founder of samrat began his enterprise half a century ago with a simple guidline- Achchai, Sachchai, Safai.
The whole manufacturing process conforms to global standard of hygiene. The company’s trade practices are kept totally transparent.
Based on new generation technology and in house R&D the company keeps formulating new taste at frequent intervals and surprising its customers.
Today, six decades later Jayshankar’s simple philosophy still continue to be the corporate axiom of the samrat.
The company’s values its entrepreneurial self –esteem, market image and reputation for financial upringhtness above its pure business interest.

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