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Analysis Conducted by Psps Associates

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Submitted By EPritchett
Words 4121
Pages 17
Professor Samir Moussalli
MGMT499
November 18, 2010
Analysis Conducted by PSPS Associates

Outline I. Management Summary II. Introduction a. Purpose b. goals III. Background IV. Strategy Formulation a. Vision b. External Opportunities & Threats c. Internal Strengths & Weaknesses d. Long Term Objectives e. Alternative Strategies f. Strategy Selection V. Strategy Implementation a. Annual Objectives b. Policies c. Employee Motivation d. Resource Allocation VI. Strategy Evaluation a. Internal Review b. External Review c. Performance Measurement d. Corrective Action

In this analysis of Jet Blue Airlines, we will take an in-depth look at the internal and external factors surrounding the operation and continued success of the airline. We will reveal the opportunities, both internally and externally. As well as expose threats that could potentially be a major downfall for the company as a whole. Whether the threat is internal or external, our goal is to confront the issue directly and offer a strategy designed to convert the threat into an opportunity for the betterment of the company. As much as we would like for the strategy to be constant, the fact is that change is inevitable. Therefore, our strategy will be inclusive

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