Assignment
On
Mission Statement Analysis of five Companies
Mission statement: The mission of a company is its unique purpose which sets a firm apart from other firms of its types and identifies the scope of its operations in products and market terms.
In general terms, mission statement addresses the following questions:
• Why is the firm in business? • What are our economic goals? • What is our operating philosophy in terms of quality, company image and self concept? • What are our core competencies and competitive advantage? • What customers do and can we serve? • How do we view your responsibilities to stockholders, employees, communities, environment, social issues and competitors?
Components of mission statement:
• Specifies basic type of product or service to be offered • Identifies primary market or customer to be served • Specifies technology to be used in productionor delivery • Reflects the firms fundamental concern for survival through growth and profitability
Newest trend in mission components: • Sensitivity to customer wants • Concern for quality • Statements of company mission
[pic]Company Background:
|Saint-Gobain Crystals & Detectors is a business unit of Saint-Gobain Ceramics & Plastics Inc., a subsidiary of Compagnie de |
|Saint-Gobain headquartered in Paris, France. |
|Saint-Gobain Crystals & Detectors is a world leader in the design and manufacture of: |
|Ionizing radiation detection materials, detectors, and instruments |
|Photonic components |
|Our products are used in a broad spectrum of industries including medical imaging, and diagnostics, industrial applications, oil |
|exploration, semiconductors and lithography, health physics, astronomy. and astrophysics Saint-Gobain Crystals & Detectors has |
|locations worldwide including Newbury and Solon, Ohio; Washougal, Washington; Houston, Texas; Tokyo, Japan; Beijing, China; Bangalore,|
|India; and Nemours and Gieres, France. We are innovators in our field with a commitment to ongoing research. |
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|Mission Statement : |
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Our Goals • To be the technological and market leader in applications which utilize radiation detection, analysis and transmission. • Sales revenue growth rates greater than that of the markets we serve while improving profitability and ROI percentages from current levels. • Promote prudent risk taking in development of business strategy, and throughout all levels of the organization. We Are Committed To • A safe working environment • The communities in which we live and operate. • The environment. • The highest ethical standards in our business practices. • Our employees. • Satisfying our shareholders’ financial expectations. Our Success Will Be Based On • Leveraging and expanding our technological strengths. • Challenging and developing our employees by promoting personal growth, learning, risk taking, recognition and reward. • Meeting our customers’ requirements and expectations. • Relentless pursuit of improving our cost position and asset utilization. • In depth understanding of our served markets and anticipating future trends and requirements. • Continuously improving the quality of our processes and products
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Sanofi-Aventis (Euronext: SAN, NYSE: SNY), headquartered in Paris, France, is a multinational pharmaceutical company. The company is the world's fourth largest pharmaceutical company. Sanofi-Aventis engages in the research, development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but they also develop over-the-counter medication. Sanofi-Aventis cover 7 major therapeutic areas: cardiovascular, thrombosis, oncology, diabetes, central nervous system, internal medicine and vaccines (with its subsidiary Sanofi Pasteur).
Sanofi-Aventis is a full member of the European Federation of Pharmaceutical Industries and Associations (EFPIA)
Sanofi Aventis
Sanofi Aventis was formed in 2004 when Sanofi-Synthélabo acquired Aventis. In early 2004, Sanofi-Synthélabo made a hostile takeover bid worth €47.8 bn for Aventis. Initially, Aventis rejected the bid because it felt that the bid offered inferior value based on the company's share value. The three-month takeover battle concluded when Sanofi-Synthélabo launched a friendly bid of €54.5 bn in place of the previously rejected hostile bid. French government intervention also played an active role. The French government, desiring what they called a "local solution", put heavy pressure on Sanofi-Synthélabo to raise its bid for Aventis after it became known that Novartis, a Swiss pharmaceutical company, was in the running.
Mission Statement -
Sanofi-aventis is dedicated to ensuring that opportunities are available to small, minority-owned, and woman-owned businesses, in our procurement of goods and services creating a supplier base-which mirrors our customer base.
Renault
Company Profile
|Business sectors |Motor vehicles manufacturer |
|Founded in |1898 |
|Headquarters |Boulogne-Billancourt, France |
|Operating in |118 countries |
|Employees |130,000 |
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|Most Important Mergers |1999 - Acquisition of Dacia |
| |1999 - Alliance with Nissan |
| |2000 - Acquisition of Samsung Group’s Automobiles Division |
Mission Statement/Statement of Values
Developing Renault's core values means respecting employees worldwide and helping them to progress, fostering a spirit of openness, ensuring the full transparency of information and being honest and fair in accordance with the Renault Code of Good Conduct. It entails working with its partner Nissan in compliance with the Alliance Charter.
It also means that today's results must be achieved in a way that lays the foundations for future success, while preserving environmental quality and the cohesion of the society in which Renault operates. In this way, Renault will be making its contribution to sustainable development around the world.
Doing this calls, in turn, for a united drive to work together more effectively, applying energy, pride, intelligence, competence, expertise and entrepreneurial spirit to active teamwork:
• A far-reaching commitment to training and recruitment efforts to attract and retain the best talent; • Empowered management dedicated to clearly identified, shared goals; • Organization structured for short lines of command, networking, cross-functional initiatives and responsiveness; • Attractive compensation reflecting individual and collective performance, as well as levels of responsibility; • Frank and open dialogue with employees and employee representatives in negotiations favoring decentralization and preparing for changes to come.
The L'Oréal Group is the world's largest cosmetics and beauty company[2] and is headquartered in the Paris suburb of Clichy, Hauts-de-Seine, France. L'Oréal has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care. L'Oréal is active in the dermatological and pharmaceutical fields. L'Oréal is also the top nanotechnology patent-holder in the United States. History
In 1907, Eugène Schueller, a young French chemist, developed an innovative hair-color formula. He called his improved hair dye Auréole. Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.In 1909, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France"), the original L’Oréal. The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the interest of beauty.
During the early twentieth century, Schueller provided financial support and held meetings for La Cagoule at L’Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group. L'Oréal hired several members of the group as executives after World War II.In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today.
L’Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, styling aids, body and skin care, cleansers and fragrances. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail.L’Oréal has five worldwide research and development centers: two in France: Aulnay and Chevilly; one in the U.S.: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; and in 2005, one was established in China, Shanghai. A future facility in the US will be in Berkeley Heights, New Jersey.
L’Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis.On 17 March 2006 L'Oréal made a £652 million agreed takeover of ethical cosmetics company The Body Shop.L’Oréal's famous advertising slogan is "Because I’m worth it". It has recently been replaced by "Because you're worth it" .L’Oréal also owns a Hair and Body products line for kids called Loreal Kids, the slogan for which is "Because we're worth it too".L'Oréal is a listed company, but the founder's daughter Liliane Bettencourt, who is one of the richest people in the world, and the Swiss food company Nestlé each control over a quarter of the shares and voting rights.
Mission statement : At L'ORÉAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees.
We are proud of our work.
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| | Home » About Us |
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| |President's Foreword |
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| |That ATLAS TELECOM's inception coincided with the birth of technology in the region over 24 years ago was no mere accident. Borne of a passion and vision for technology |
| |and progress in the UAE 22 years ago, ATLAS TELECOM has grown from a small, dedicated team of 4 in Abu Dhabi, to around 400 across the region. |
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| |From the time when walkie-talkies were cutting-edge, to the sophisticated communication technology we take for granted today, ATLAS TELECOM has always strived to offer |
| |cost-effective, innovative, cutting-edge technology and solutions. |
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| |At the forefront of pioneering change, ATLAS TELECOM represents some of the leading names in global communications, whilst ATLAS TELECOM's local presence continues to |
| |give it a strong edge in customer service support and maintenance. |
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| |Over the past decade, ATLAS TELECOM has further expanded its vision and product portfolio to include marine communication products, electronic security and surveillance |
| |systems and highly sophisticated satellite communication products and services. |
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| |At ATLAS TELECOM, we understand the rapidly converging information and communications technology marketplace and the need to deliver cost-effective, highly customized |
| |solutions with local, round the clock, product support. |
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| |It is always difficult to predict the future. The rapid growth rate of technology lends itself to only the most general speculation. The reality however, promises to be |
| |even more startling than any predication could be. |
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| |New technologies in the communications field and the evolution of existing technologies look set to continue at a momentous pace. The only thing we can predict with any |
| |certainty is that in the future, as in today, ATLAS TELECOM will use its vast experience and vision to maintain its continued growth. |
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| |It is a future and challenge that we at ATLAS TELECOM look forward to with both confidence and anticipation and on behalf of ATLAS TELECOM; I would like to take this |
| |opportunity to thank our valuable customers, prospective customers and our trusted business partners. |
| |Ahmed Seddiq Al Mutawaa |
| |President |
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| |Telecom Division - Telecom |
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| |Telecom Division understands that your business is too important to entrust to a company who can only 'promise' to deliver. You need a partner with a proven delivery |
| |track-record, a repeatable on-time, no-claims delivery process and satisfied customers. |
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| |Telecom Division leverages its regional experience and reputation to provide customers with cost effective telecommunications solutions through comprehensive, |
| |professional technical support services including sales, marketing, planning, design, implementation and integration. |
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| |With a commitment to providing the best in quality and service, Telecom Division represents some of the leading global brands and the Telecom Service Centre is considered|
| |the authorized regional repair centre for a number of these. |
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| |Understanding that needs vary greatly between organizations, Telecom Division is experienced in designing, building, testing and commissioning tailor-made, locally |
| |integrated turnkey solutions. Evaluation, project management, system engineering, installation, system operation, upgrade programmes, technical support and full, local |
| |training are all part of what Telecom Division can offer. |
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| |Over the past three years alone, Telecom Division has carrier out the following major projects: |
| |• UAE Armed Forces - EDACS nationwide trunked radio system. |
| |• Dubai Police - TETRA Network |
| |• Bahrain MOI nationwide TETRA Network |
| |• Kuwait MOI nationwide TETRA Network |
| |• Abu Dhabi Police - TETRA Network. |
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| |Our satisfied, well serviced customers across the GCC include the Military, Government and Municipal services, companies in the oil and gas sectors, air and sea ports, |
| |hotels, hospitals and major contractors. |
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| |Electronic Security Systems Division - ESS |
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| |Having played an often pioneering role over the years, Electronic Security Division has established an enviable reputation for providing innovative, next-generation |
| |solutions in the field of electronic security systems. Our business partners include some for the foremost innovators and specialists in the world today. |
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| |Electro-Optics |
| |Substantiated by our presence in many of the regional defense programmes, ATLAS can provide a complete range of innovative, high-end electro optical systems and |
| |solutions, including: |
| |• Thermal imaging solutions |
| |• Image intensification solutions |
| |• Holographic aiming sights & professional optic solutions |
| |• Night vision instruments |
| |• Rifle scopes |
| |• Photo equipment |
| |• Telescopes |
| |• Binoculars |
| |• Tripods |
| |• Design and maintenance |
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| |Integrated Security |
| |Offering a full spectrum of leading security solutions, ATLAS Integrated Security provides complete peace-of-mind and is able to design, supply and maintain: |
| |• Smart Cards Solution for Access & Attendance |
| |• Turnkey Surveillance Solutions |
| |• Surveillance Radar systems |
| |• Vehicle number identification |
| |• RFID Solutions |
| |• Fiber sensors |
| |• Electrical and Infrared barometers |
| |• Low light CC cameras |
| |• intrusion Alarm Systems |
| |• Authentication devices |
| |• Inspection devices |
| |• Internet Surveillance |
| |• Rugged computers |
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| |Electronic Security Division's primary business comes from: |
| |• The design, supply and maintenance of electro-optical equipment to the armed forces and oil and gas companies throughout GCC and Middle East |
| |• The design and development of integrated security solutions for law enforcement and Government agencies, Factories, Real Estate projects, Palaces, Companies, Ships and|
| |Private Villas. |
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| |CAPTION: Turning innovative technology into intelligent solutions |
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| |Satellite Communications Division - SatCom |
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| |Since its inception, the SatCom Division has been at the forefront of the satellite communication services sector in the Middle East. No other regional provider can claim|
| |to have the knowledge and expertise of the full spectrum of satellite systems and technology in use today. |
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| |Whether you need a simple solution for remote communications, emergency access or detailed high-speed data solutions, the SatCom Division has a wealth of experience in |
| |assisting both land-based and off-shore customers with choosing the best package for their needs. |
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| |Committed to delivering a comprehensive line of high quality satellite communication solutions, along with affordable satellite airtime options, VoIP telephony and |
| |administrative services, the SatCom Division, along with its service-provider sister company, SkyStream, ensures users can communicate from virtually anywhere in the |
| |world. |
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| |The SatCom Division is one of the leading providers of fixed, marine and mobile VSAT solutions specializing in: |
| |• VSAT systems |
| |• VSAT solutions: Internet access, VoIP and video |
| |• Marine Internet solutions |
| |• Marine, land mobile and distributed satellite TV solutions |
| |• On and offshore satellite communication solutions |
| |• Hand-held satellite terminals |
| |• Firewall and web-cache (black-box) solutions |
| |• Inmarsat / airtime services |
| |• Iridium |
| |• Automatic Vehicle Location System (AVL) |
| |• Low Voltage |
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| |Through its Intelligent Vehicle Tracking System (IVTS), the SatCom Division has become the leading supplier in the region for tracking systems for vehicles. IVTS provides|
| |a reliable and affordable way of vehicle monitoring. |
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| |Low Voltage |
| |With over two decades of experience working with the latest products and technology, our Low Voltage Department can offer you security solutions including: |
| |• CCTV's |
| |• Intrusion alarm systems |
| |• Intercom systems |
| |• Fire alarm systems |
| |• Intercom systems |
| |• Satellite TV |
| |• Structured cabling |
| |• IP systems |
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| |SatCom Division's leading customers and business comes from: |
| |• The Armed Forces - VSAT and VoIP services |
| |• Government organizations and banks - private VSAT networks for sensitive data transfer |
| |• Media broadcasting solutions |
| |• Inmarsat - airtime re-seller |
| |• TVRO land and marine |
| |• High Rise buildings, hotels and infrastructure on large construction sites |
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| |Command and Control Systems Division - CCS |
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| |With the telecommunications heritage of ATLAS TELECOM, it was a natural progression to extend to services in the supply of communications infrastructures for transmitting|
| |data from remote locations. To this end, the Command and Control Systems Division was borne. |
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| |Effectively monitoring and controlling large systems requires a highly efficient and centralized management centre. By building on ATLAS TELECOM's experience of |
| |delivering large, sophisticated systems in various fields, the Command and Control Systems Division is uniquely positioned to offer custom designed command and control |
| |systems to diverse end-users. |
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| |The objective of the Command and Control Systems Division is to design and implement complete systems - from the primary sensors, communications links, data integration |
| |and data storage - through to the operations rooms and command centers. The Command and Control Systems Division is well equipped to achieve this not only by building on |
| |the company's communications heritage but also by forming strategic partnerships with other key technology suppliers. |
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| |Whether there is a need to monitor a communications network, CCTV matrix or an advanced military system, a key component in enhancing operational efficiency is a |
| |sophisticated control room environment complete with: |
| |• Dedicated display media - central video display wall and multi-screen operator workstations |
| |• Fully integrated voice control system - ensuring seamless communications between parties on different network types |
| |• Acoustic and aesthetic finishes |
| |• Inbuilt redundancy |
| |• Appropriate data storage |
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| |CAPTION: Command secure choices for all your operational needs |
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| |Mission Statement |
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| |ATLAS TELECOM is committed to providing the highest quality, Cutting-edge telecommunication and security technologies With unparalleled customer service. |
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Mission Statement
Our ambition is to develop a long-lasting, efficient and profitable relationship with our major partners.
This encompasses: • Market knowledge • Organized and controled information • Strategic suppliers identification • Reinforcing the respective roles in the market • Implementing our development synergies by managing mutual progress plans • Enriching the relationship by coordinating all the players • Sharing knowledge through the best practices
Concluding remarks
The mission statement should be a clear and succinct representation of the enterprise's purpose for existence. It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability.
The intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas.
So, when you are preparing your Mission Statement remember to make it clear and succinct, incorporating socially meaningful and measurable criteria and consider approaching it from a grand scale. As you create your Mission Statement consider including some or all of the following concepts. • The moral/ethical position of the enterprise • The desired public image • The key strategic influence for the business • A description of the target market • A description of the products/services • The geographic domain • Expectations of growth and profitability 