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Analysis Of Black Infrared By Michael Jordan

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Michael Jordan, widely considered the greatest basketball player of all time, is the lead endorsement of Nike’s signature line, Jordan brand. Walk into any major city, look towards the ground, and your chances are high to see one of many Jordan’s signature shoes. The culture around the shoes is immense, with people from all different backgrounds wearing and enjoying the shoes everyday. Highly anticipated shoes from Jordan will and do sell out within seconds, leaving the shoes price tag to skyrocket on the aftermarket. In the past few months, this has not been the case as many hyped up shoes have not sold out and sat on the shelves. This leads to the question, why are these shoes that have such a large following not selling out like they used to? …show more content…
Over time as the world famous Jordan shoe continues to get bigger and bigger, the prices seem to go up. Many sneaker enthusiasts believe this is the reason for the shoes to stay on the shelves. In 2014, the Air Jordan VI “Black Infrared” edition retailed at $185. These shoes sold out immediately leaving people who wanted a pair in a tough spot. In contrast to that, the Air Jordan VI “Maroon” released towards the end of 2015 with a retail price of $220 dollars. The $35 increase may not seem like a lot, but the target market for the shoes is people in their twenties who have other financial things like college, loans, rent, etc. That extra $35 dollars turns away loyal sneakerheads leaving them to go for more affordable

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