...A MARKETING CASE STUDY ON AXIS COMMUNICATIONS BY JOHN OLUGBENGA ADEGBOYE 08032004784 TABLE OF CONTENTS 1. INTRODUCTION……………………………………………………………………………………………………….3 2. SITUATION ANALYSIS………………………………………………………………………………………………..4 3.1 External Analysis.....................................................................................................4 3.2 Internal Analysis......................................................................................................8 3.3 SWOT Analysis.........................................................................................................9 3. 3.1 The New Product...................................................................................................12 3.2 Marketing Objectives.............................................................................................12 4. MARKETING PLAN........................................................................................................14 4.1 Market Segmentation.............................................................................................14 4.2 Target Market.........................................................................................................17 4.3 Positioning and Differentiation..............................................................................17 4.4 Marketing Mix........................................
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...Contents 1.0 Introduction 1 1.1 Procter and Gamble (P&G), as a whole 1 1.2 Procter & Gambles Sverige AB 1 2.0 Marketing Campaign 2 2.1 Overview 2 2.2 Campaign Impact 3 3.0 Marketing Strategy 3 3.1 Analysis of Advertisement in Sweden 3 3.1.1 Root Cause Analysis (RCA) 4 3.1.2 Proposed Solutions and Possible Outcomes 4 3.2 Barriers of Communication 4 4.0 SWOT Analysis of P&G Sverige AB 6 4.1Strength 6 4.2 Weakness 6 4.3 Opportunity 6 4.4 Threats 6 4.5 SWOT Matrix Analysis 7 5.0 Marketing mix analysis 7 5.1 Product analysis 7 5.2 Price Analysis 8 5.3 Place/Distribution Analysis 9 5.4 Promotion Analysis 9 6.0 Conclusion 9 7.0 Appendices 10 1.0 Introduction 1.1 Procter and Gamble (P&G), as a whole The Procter & Gamble Company (also known as P&G) initiated a partnership agreement between William Procter and James Gamble, at the year of 1837. The small business was initially a soap and candle shop, but now an American Multinational Company (MNC) for Fast Moving Consumer Goods (FMCG). P&G who has never neglected the importance of human capital and being passionately develop talents that show great curiosity, appreciation towards diversity, and flexibility in tackling tricky problems. With that, P&G has been rated as the Top 7 in the World’s Top Employers for New Grads at the year of 2014 (refer Figure 1). Comparing between Procter and Gamble (P&G), Colgate-Palmolive (CL), and Unilever, P&G...
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...Mid Sweden University The Department of Information Technology and Media (ITM) Author: Katarina Lundqvist, kalu9700@student.miun.se Study program: Master of Science in Engineering – Computer Engineering, 270 higher education credits Examiner: Tingting Zhang, tingting.zhang@miun.se Tutor: Aron Larsson, aron.larsson@miun.se Tutor: Mats Olsson, mats.olsson@sogeti.se Scope: 20102 words inclusive of appendices Date: 2010-03-17 M.Sc. Thesis in Computer Engineering AV, 30 higher education credits Tools for Business Intelligence A comparison between Cognos 8 BI, Microsoft BI and SAP BW/NetWeaver Katarina Lundqvist Abstract 2010-03-17 Tools for Business Intelligence A comparison between Cognos 8 BI, Microsoft BI and SAP BW/NetWeaver Katarina Lundqvist Abstract The aim of the thesis was to conduct a general study of Business Intelligence and BI systems followed by a comparison of Cognos 8 BI, Microsoft BI and SAP BW/NetWeaver. The goal was to distinguish similarities and differences between the tools regarding technique, cost, usability and educational need and to provide a mapping for different customer situations. The method consisted of a theoretical study followed by a practical part including development, testing and interviews. The comparison showed that SAP and Microsoft both use the client/server model while Cognos is an integrated web-based system built on SOA. SQL Server can only be installed on Windows while BW and Cognos also support...
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...ing3/24/2014 A Marketing Case Study on Axis Communications A MARKETING CASE STUDY ON AXIS COMMUNICATIONS BY JOHN OLUGBENGA ADEGBOYE 08032004784 TABLE OF CONTENTS 1. INTRODUCTION……………………………………………………………………………………………………….3 2. SITUATION ANALYSIS………………………………………………………………………………………………..4 3.1 External Analysis.....................................................................................................4 3.2 Internal Analysis......................................................................................................8 3.3 SWOT Analysis.........................................................................................................9 3. 3.1 The New Product...................................................................................................12 3.2 Marketing Objectives.............................................................................................12 4. MARKETING PLAN........................................................................................................14 4.1 Market Segmentation.............................................................................................14 4.2 Target Market.........................................................................................................17 4.3 Positioning and Differentiation..............................................................................17 4.4 Marketing Mix...................................................................................................
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... 4 Part 1: Microeconomic analysis 5 I/ THE 5-FORCES APPLIED ON IKEA 5 1. Internal rivalry/competitors 5 2. Bargaining Power of Supplier 8 3. Bargaining power of Buyers 9 4. Threat of Potential Entrants 10 5. Threat of Substitutes 10 II/ APPLICATION OF SEVERAL MICRO ECONOMIC CONCEPTS 11 Part 2: The macroeconomic environment of IKEA: 15 I/ KEY POINTS OF SWEDEN ECONOMY 15 II/ ANALYSIS OF THE MONETARY AND FISCAL POLICIES 16 III/ SWEDEN ECONOMY NOWADAYS AFTER CRISIS 19 Part 3: Macroeconomics of competitiveness 19 I/ THE DIAMOND MODEL 19 II/THE CLUSTER ANALYSIS: 24 ABSTRACT Sweden is a country in northern Europe as part of Scandinavia, considered that is the...
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...print GBE Project Report Analysis of the Sweden Newsprint Industry SUBMITTED TO: SUBMITTED BY: Prof. Pradip Chakrabarty Rashi Singh (053033) SWEDEN BUSINESS ENVIRONMENT Political Environment: * Form of government: Constitutional monarchy; Capital: Stockholm * The constitution, dating from 1809 and revised in 1975, is based on the following four fundamental laws: the Instrument of Government, the Act of Succession, the Freedom of the Press Act, and the Riksdag (Parliament) Act. * The reigning monarch is the head of state but exerts no political power; the responsibilities of the monarch are ceremonial only. * The Riksdag, a unicameral parliament elected by the people for four-year terms, is the foundation for the democratic exercise of power through the cabinet. The prime minister is nominated by the speaker of the Riksdag after consultations with party leaders and must be approved for office through a vote of the Riksdag. * Ordinary general elections to the Swedish Parliament are held every fourth year. A party must receive at least 4% of the votes in the entire country or 12% in a single electoral district to qualify for any seats in Parliament. * Prominent parties include three non-socialist parties, the Alliance—the Moderate Party (formerly the Conservative Party), the Centre Party, and the Liberal Party—and two socialist parties, the Red-Greens—the Swedish Social Democratic Workers’ Party (SAP; commonly called the Social Democratic...
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...heritage and appears to the public to be forever Swedish. It expands its retail stores all over the world including North American, European Middle East and Asian countries but also spreads a kind of its own a highly strong business culture and values with a strong Swedish image to other countries through the establishment of business there. History: IKEA was founded in 1943 in Sweden by Ingvar Kamprad. Kamprad was born in 1926 as the son of a farmer in Småland, a region in southern Sweden. At the age of five Ingvar Kamprad starts selling matches to his nearby neighbors and by the time he is seven, he expands to selling flower seeds, greeting cards, Christmas tree decorations, pencils and ball-point pens. In 1943, at the age of 17, Kamprad became an entrepreneur and created a commercial company called "IKEA." The word IKEA was an acronym of his name and “Ingvar Kamprad” and the address, the name of his farm and village: “Elmtaryd, Agunnaryd”. Company initially sold fish, vegetable seeds, and magazines to customers in his region. Then in 1950 IKEA added furniture and home furnishings to the product line. IKEA entered new markets around the globe in the 1980s. IKEA expands dramatically into new markets such as USA, Italy, France and the UK. Operating Environment: Ikea is the world's largest furniture retailer which specializes in stylish but inexpensive Scandinavian designed furniture. Ikea's success in the retail industry can be attributed to its vast experience in the retail market...
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...Market Analysis Bus 432/536 International and Global Marketing Management February 23, 2012 TABLE OF CONTENTS Section 1: Introduction 4 SECTION 2: SITUATION ANALYSIS 5-10 I. POLITICAL AND LEGAL CONDITIONS 5 A. POLITICAL IDEOLOGY 5 B. POLITICAL STABILITY 5 C. POLITICAL RISK 6 D. INTERNATIONAL TRADE BARRIERS 6 E. PROTECTION FOR INTELLECTUAL PROPERTY AND RIGHTS 6 F. PACKAGING AND LABELING REQUIREMENTS 8 G. PRICE CONTROLS 9 H. RESTRICTIONS ON PROMOTIONAL ACTIVITIES 10 II. ECONOMIC CONDITIONS 10- A. INCOME AND EMPLOYMENT 10 1. NATIONAL INCOME AND PRODUCT 10 2. PER CAPITA INCOME OR GDP PER CAPITA 10 3. REGIONAL ECONOMIC MEMBERSHIPS 11 4. ECONOMIC REFORMS/PRIVATIZATION 11 B. MONETARY 11 1. INFLATION RATE 11 2. FOREEIGN EXCHANGE RATE 11 a. MONETARY SYSTEM ADMINISTERED BY THE CENTRAL BANK 11 b. EXCHANGE RATE TRENDS 12 C. COMPETITION # 1. LOCAL PRODUCTION OF PRODUCT # 2. IMPORT OF PRODUCT OR SERVICES # 3. COMPETITORS # D. MARKETING FACILITIES # 1. PHYSICAL DISTRIBUTION FACILITES # 2. MARKETING INTERMEDIARIES # 3. ADVERTING MEDIA # E. INDUSTIRAL STRUCTURE # 1. PROSEPCTIVE INDUSTRIAL CUSTOMERS # 2. COMPLEMTATY PRODUCT OR SERVICE PROVIDERS # 3. SUBSITUTE PRODUCT PROVIDERS # III. SOCIAL AND CULTURAL CONDITIONS # A. CULTURAL ANALYSIS...
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...2007-06-07 Författare: Almqvist Emma Hruzova Barbara Olsson Kajsa Handledare: Max Lundberg Preface and acknowledgement We would like to thank our tutor Max Lundberg at the section of business and engineering at the University of Halmstad for his support and comments throughout the dissertation. We would also like to thank the personnel, managers and the barista for their answers to our questions. Finally we would like to thank the opponent group for their valuable criticism we would also like to take a moment and express our gratitude to the free software Skype that has enabled us to stay in touch despite the long distance between us. Målilla, Düsseldorf, Helsingborg 2007-05-28 Emma Almqvist Barbara Hruzova Kajsa Olsson Abstract The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. We wanted to increase our knowledge about how these changes can make Sweden a more attractive country for coffee shops, like Starbucks, wanting to establish in Sweden. We choose to use a qualitative method with an abductive approach. To gather the primary data we interviewed one barista and sent questionnaires to staff at different big coffee shops in Sweden. The interview questions were made out of five categories of describing culture by Rugman and Hodgetts. These answers and a multiple of articles helped us to describe the coffee culture...
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...Master programme in Economic Growth, Innovation and Spatial Dynamics Corporate social responsibility as an organizational innovation: a comparative analysis of its implementation in the institutional frameworks of Sweden and the United Kingdom Klara Simcikova klara.simcikova.111@student.lu.se Abstract: Corporate social responsibility is a management concept originating from the Anglo-Saxon background and associated with the tradition of arm’s length relations between business and institutions in society. However, different institutional systems handle organizational innovations in dissimilar ways, and in the age of globalization, national institutions often interact with global ones. This study discusses how these mechanisms might affect CSR’s implementation in contrasting institutional frameworks – that is, Sweden and the UK, and finds that while explicit CSR seems to have converged, likely due to global pressures for equivalence, on a more fundamental level, domestic institutions remain major actors in influencing what version of CSR will develop. Even though the use of the concept, practices and motivation may appear similar, important differences emerge. CSR in Sweden seems to have a normative justification and an international focus due to the Swedish tradition of corporatist integration whereas in the UK, CSR is justified instrumentally, with a national focus, and is viewed as a complement to or substitute to state action. Key words: Corporate social responsibility,...
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...Entry Plan into International Market Revlon’s Entry into Sweden Chari M. Calhoun Dr. James J. Ruether International Marketing June 13, 2015 Introduction: Company history In 1932, Charles and Joseph Reveson along with a chemist named Charles Lachman, founded Revlon (Revlon 2014). The company began by making a single product which was a unique type of nail enamel. Revlon is now an international corporation with a multi-million dollar net income. Cosmetics, hair care, skin care fragrances, deodorant/anti-perspirant, and other beauty care products are Revlon’s key products. Its products are sold in approximately 150 countries and six continents (Revlon 2014). The company operates in North America, Asia Pacific, Europe, Middle East and Africa (AMEA), and Latin America. It is headquarted in New York City, New York and employed approximately 6,900 people as of December 31, 2013 (Revlon,Inc. 2014). Market penetration strategies, developing new products, utilizing market development strategies, building its strong brands, expansion by introducing new consumer preferred products, and existing franchise extensions, are all part of the alternative corporate growth strategies used by Revlon. These strategies are the key element of the organization’s success. Sweden is a country in which Revlon could capitalize from strategically entering into the market and continuing its present consistent growth. Company profile and analysis The current president and chief executive officer of...
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...Halmstad University School of Business and Engineering Business Culture II VeniltonReinert Marketing And Communication Plan FALU RED PAINT Friday, 14. Dec. 2012 Wan Ting Huang Tatjana Weber Jonathan Tran Quentin Peulot Cyril Albert Matthieu Fernandez 1 Table des matières 1. Introduction (north country/ wood houses) ........................................................................ 3 1.1 Pestel analysis of Russia : ............................................................................................................ 5 1.2 Pestel analysis of Canada: ......................................................................................................... 12 2 Micro environment ............................................................................................................ 19 2.1 Brand ........................................................................................................................................ 19 2.2 Product ..................................................................................................................................... 20 2.3 Price ......................................................................................................................................... 21 2.4 Promotion .................
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...dimensions 9 3. Analysis 12 3.1 Government 12 3.2 Political Economic System 13 3.3 Employment law and regulations 14 3.4 Economy 14 3.5 National Culture and hierarchy 15 4. Conclusion 17 References 18 1. Introduction The Kingdom of Sweden; IKEA, VOLVO, forests, lakes, snow, democracy, how is it up there? We all know about how well IKEA is doing, and we all know about Zlatan and Abba… but how do we become equally successful? The demands on Human Resource Management is currently increasing as it has been widely discovered and discussed that it directly affects the economic growth. What do we have to think about when we develop our HR department? In this paper we will analyze the institutional context of Sweden and evaluate what impact they have on the decision making of Human Resource management. As students of Economics and Business it is a vital part of our education to go in depth to actually understand and be able to adapt our theoretical skills in a new country. To do this we will consider the government aspect, with political system and political landscape included and its affect in the context of people management practices. Subsequently, the political economic system and its impact will be reviewed, looking at aspects such as welfare distribution, welfare benefits and unemployment. Closely linked to the aforementioned factors are also employment laws, which have a direct impact on the management practices of HR of any company operating in Sweden. The following...
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...School of Management Blekinge Institute of Technology How macro environmental forces affect business buying behavior after a recession: A case study of the second hand truck business NAME OF AUTHOR Christos Kakazoukis NAME OF SUPERVISOR Urban Ljungquist MASTER’S THESIS IN BUSINESS ADMINISTRATION, MBA PROGRAM Jan 2011 Thesis for the Master’s degree in Business Administration Autumn 2010 Abstract Master thesis in business administration, MBA Program, School of Management, Blekinge Institute of Technology, fall of 2010. Author: Christos Kakazoukis Supervisor: Urban Ljungquist Title: How macro environmental forces affect business buying behavior after a recession: A case study of the second hand truck business. Keywords: Buying behavior, customer behavior, financial crisis, trucks, PESTEL Background and problem: The financial crisis has had a deep impact on businesses all around the world. This has affected our purchases, both as retailers and as customers. In this thesis I will investigate how the buying behavior has changed, before, during and after the financial crisis with focus on the second hand truck business. I will also investigate which macro environmental factors have affected the buying behavior. Purpose: The purpose of this research is to describe changes in buying behaviors from influence of macro environmental forces. Method: I have used a qualitative method, and as a part of that face to face interviews, to understand and establish a better contact...
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...10/6/2015 10/6/2015 NAVEED KHAN - Student Coca-Cola NAVEED KHAN - Student Coca-Cola Revenue Analysis Business Communication Revenue Analysis Business Communication 1. Introduction For this assignment I will be analysing Coca Cola market line report and conducting a SWOT analysis, strengthens, weaknesses, opportunities and threats. I will also be analysing their financial year and give a conclusion at the end of the report. 2. Findings I have found that Coca Cola have an increasing demand for functional beverages and these are bound to help boost the sales of all Coca Cola products across Western Europe. I have also found that the company address specific consumer needs such as products with no calorie, low calorie and no artificial sweeteners. Coca Cola have recently made their presence known by taking their place in the newly-emerging functional beverages market space. 3. Financial Year As you can see the majority of Coca Cola’s revenue comes from Great Britain. The Netherlands, Belgium, France, Norway and Sweden make up the rest of the revenue for Coca Cola. As you can see the majority of Coca Cola’s revenue comes from Great Britain. The Netherlands, Belgium, France, Norway and Sweden make up the rest of the revenue for Coca Cola. 4. Opportunities Coca Cola have many opportunities which include a new focused portfolio to attract health conscious consumers the “NON ALCOHOLIC READY TO DRINK” (NARTD) category. This is particularly...
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