Pascal Muhammadi
Entrée 5
NIK 29113193
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What research methods do you think Disney applied to tailormade their products? Please explain which method(s) is used to which product. It is expected that you could explain the method(s) to definestrategies for at least 5 products. 1. ESPN
As one of the business chain, Disney would use Quantitative Method to support the research.
Because of television business involves million viewers, and the research needs to cover at least thousand viewers to make the research accurate, thus quantitative method is the better method than others.
To make it easier, Disney will hire marketing research firm such as AC Nielson to provide the data, and ask the firm to provide such data, thus they may understand what the current 4P and also what are the SWOT (Strength, Weakness, Opportunities, and Threats).

2. Walt Disney Studio
This type of business is focusing on creating films on cinema, and the suitable research method for the business is Qualitative Method.
Rotten tomatoes, one of the famous film critics will always give comment on all kind of movies. As one of the trustworthy film critic, Disney could analyze the critic to understand what kind of movie that audiences want to watch.

3. Disney Cruise Ship
Disney cruise ship provides one package of entertainment on boat, from theatrical performances to fancy restaurant. Based on the business itself, the better method is Quantitative Method.
There are at least 500 passengers on the ship, and it is hard to have a small talk to at least half of them. They are there to have a pleasure, not to have strangers asking them about what they think about the services and facilities.
To conduct the quantitative method, at the end of the destination, passengers will be given one ball and they will