Premium Essay

Analysis of Mystic Monk Coffee Case

In:

Submitted By feng0316
Words 837
Pages 4
Analysis of Mystic Monk Coffee

1. Executive Summary
As the Prior of the Carmelite Order of monks in Clark, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has a clear vision that he wants to expand the monastery by buying a 500-acre ranch, which can enable to build a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage including 30 monks. Father Daniel Mary cannot make the vision come true unless he can collect enough money to pay for the $8.9 million listing price of that ranch. In this circumstance, the vision for Mystic Monk Coffee (MMC) is to sell more coffee to fund the Carmelite Monks of Wyoming. Therefore, the mission of the Carmelite Monks of Wyoming is to develop an action plan that would enable MMC to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize Father Daniel Mary’s vision of buying that ranch. In order to obtain more market share and increase the profit of MMC, Father Daniel Mary should cooperate with local groceries and other Carmelite churches to distribute its coffee packages offline and use social media to enhance its brand awareness.

2. Problem Statement
Even though the Carmelites has received a $250,000 donation and the monastery has earned nearly $75,000 during the first year of coffee roasting operation, the fund of fully buying that ranch is far more way from the listing price. As Father Daniel Mary notices, the sales of MMC’s profit is the main support to finance the purchase of the ranch, he has set a definite objective that is to increase the production of coffee. His strategy for achieving his vision is to use the website to generate orders of coffee packages for increasing sales of MMC to help him buy the ranch. Nonetheless, the MMC doesn’t do enough advertising to

Similar Documents

Free Essay

Mystic Monk Coffee

...CASE ANALYSIS – The Case of Mystic Monk Coffee BUS 5480 Strategic Management January 25, 2015 Executive Summary The case of the Mystic Monk Coffee operations details the business vision of the Clark, Wyoming Carmelite monastery’s father prior. Father Prior Daniel Mary sought to expand Mount Carmel, his small monastery, which accommodated 13 cloistered monks. He envisioned a monastery much larger than the small four-bedroom home he and the other monks occupied. The Irma Lake Ranch, located outside of Cody, Wyoming, was the 496-acre ranch he found that would live up to his vision of comfortably accommodating 30 monks, a convent for Carmelite Nuns, a Gothic church, a hermitage, and a retreat center for lay visitors. While the Irma Lake Ranch fit beautifully into what he planned to establish with the new Mount Carmel, it came with an $8.9 million obstacle. The $8.9 million price tag on the ranch led Father Prior Daniel Mary to consider ways in which to gain the required funds. In its first year, Mystic Monk Coffee, the monastery’s coffee business earned approximately around $75,000. In addition, the monastery received a donation of $250,000 and local Cody business owners started a foundation for Mount Carmel as well. While this was a decent start, the monastery would need to collect much more money to purchase the ranch. The monks of Mount Carmel believed that through earnings from Mystic Monk Coffee and public donations, they would soon reach their goal. Recommendations...

Words: 1697 - Pages: 7

Premium Essay

Mystic Monk Coffee

...http://testbankinstant.com CASE 1 Crafting & Executing Strategy 18th Edition 265 Mystic Monk Coffee Overview T his 4-page case requires that students consider the future direction of a monastery located in Clark, Wyoming and evaluate the vision, strategy, and business model of the monk’s fledgling coffee business. As the case unfolds, students will learn of Father Daniel Mary’s vision to build a new Mount Carmel in the Rocky Mountains and transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had identified a nearby ranch for sale that met the requirements of his vision perfectly, but its listing price of $8.9 million presented a financial obstacle to creating a place of prayer, worship, and solitude in the Rockies. Father Daniel Mary hoped to fund the purchase of the ranch through charitable contributions to the monastery and through the profits of its Mystic Monk coffee business, which had earned nearly $75,000 during its first year of operation. Suggestions for Using the Case This case was written as a leadoff case and was carefully crafted by the case author to require students to draw upon most all of the concepts discussed in Chapters 1 and 2 to sufficiently prepare for a class discussion of the case. The case involves issues...

Words: 4782 - Pages: 20

Premium Essay

Mystic Monk

...TEACHING NOTE 1 CASE Mystic Monk Coffee Case 1 Teaching Note Mystic Monk Coffee OVERVIEW T his 4-page case requires that students consider the future direction of a monastery located in Clark, Wyoming and evaluate the vision, strategy, and business model of the fledgling Mystic Monk coffee business. As the case unfolds, students will learn of Father Daniel Mary’s vision to build a new Mount Carmel in the Rocky Mountains and transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had identified a nearby ranch for sale that met the requirements of his vision perfectly, but its listing price of $8.9 million presented a financial obstacle to creating a place of prayer, worship, and solitude in the Rockies. Father Daniel Mary hoped to fund the purchase of the ranch through charitable contributions to the monastery and through the profits of its Mystic Monk coffee business, which had earned nearly $75,000 during its first year of operation. SUGGESTIONS FOR USING THE CASE This case was written as a leadoff case and was carefully crafted by the case author to require students to draw upon most all of the concepts discussed in Chapters 1 and 2 to sufficiently prepare for a class discussion of the case. The case involves issues relating...

Words: 5137 - Pages: 21

Premium Essay

Mystic Monk Coffee

...the case about? The case focuses on the future of a monastery located in the Rocky Mountains and the vision and strategy of its coffee business. The vision of the monastery is to buy a ranch of $8.9 million in the Rockies. The point of the case is to evaluate to what extent Mystic Monk Coffee can be relied to provide the financial resources to achieve the monastery‘s vision and make recommendations to improve Mystic Monk Coffee's performance. Mission The mission for the Carmelite Monks of Wyoming was to be able to buy a nearby ranch that met Father Daniel Mary’s requirements of his vision. Father Daniel Mary’s vision is to transform the small brotherhood of 13 monks living in a small house used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had to came up with an execution plan that would enable Mystic Monk Coffee to minimize the effect of its monastic constraints and maximize the potential of monastic opportunities, so the monastery could achieve its main mission that was to earn the money to achieve their vision. S.W.O.T Analysis Strengths • Mystic Monk Coffee is produced by using high-quality fair trade/organic Arabica beans. • It offers a variety of flavors. • Mystic Monk Coffee website features T-shirts, gift cards, CDs,and coffee mugs. Weaknesses • The capacity of Mystic Monk Coffee's...

Words: 340 - Pages: 2

Premium Essay

Money Analysis

...Mystic Monk Coffee is a business that was started by a group of 13 monks led by Father Daniel Mary recognized as the Carmelite Order of monks in Clark, Wyoming. Mystic Monk Coffee averages about $56,000 per month in revenues for the sale off spiritual specialized coffee. The portion of 56,000 is not just revenues but also some overhead about 30 percent is revenues, shipping costs account for 19 percent of revenues, and broker fees were three percent of revenues for a total cost of goods sold of 52 percent. Operating expenses such as utilities, supplies, telephone, and website maintenance averaged 37 percent of revenues. Thus, Mystic Monk Coffee’s net profit margin averaged 11 percent of revenues. Father Daniel Mary had formed a vision of acquiring some land in a 500 acre ranch for $8.9 million and building a monastery with accommodations for thirty monks, a retreat center for visitors, a Gothic church, a convent for Carmelite nuns. Mystic Monk Coffee also known as MMC has the present situation that it wants to acquire a new set of land but there are some obstacles preventing it from doing so. First obstacles are that the method in which you use to create revenues is limited because of the supply that it produces. Their roaster is small and is only able to produce a limited capacity. Production is not just limited because of the size of their roaster but because of the time that they had to devote to prayer. They have minimal knowledge of the Internet business and their ads...

Words: 3645 - Pages: 15

Free Essay

Mystic Monk Coffee

...Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming was a former high school football player, boxer, bull rider and man of great faith. Father Prior Daniel Mary was known to never back down from a challenge, a challenge which would take precise planning and execution to complete. This challenge would require Father to rally his group of men...his monks, to get them all focused on this common goal Father Prior had envisioned. This vision was to create a new Mount Carmel in the Rocky Mountains. His vision of altering the small brotherhood of 13 monks living in a small home into a 500-acre monastery that would include: accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat centre for lay visitors and a hermitage; these visions all presented the daunting challenge. Father Prior had located a nearby ranch for sale (Irma Lake Ranch) that met his requirements but the current listing price was $8.9 million dollars which presented a financial obstacle. It didn’t help that Father Prior Daniel Mary did not have a great deal of experience in business, he lived as a Carmelite hermit in Minnesota before moving to Clark, Wyoming to establish the new monastery. While Father had proclaimed a very detailed future direction for his monks and monastery, he hasn’t created the strategy needed to achieve such expectations. Father Prior currently has unclear vision, mission and value statements; the monks need to progress forward with the same common...

Words: 2477 - Pages: 10

Free Essay

Mystic Monk

...Guide to Case Analysis, link on webpage, especially know your ratios. I won’t ask you the formulas; I’ll ask you what they mean or tell a manager.. Ch 1 What is Strategic and Why is It Important Ch 2 The Managerial Process of Crafting and Executing Strategy W Jan 12 Business Policy Preliminary Predictor Quiz Overview of Strategic Planning Group formation, Company officer photographs Hand out Morton Case M Jan 17 Martin Luther King Jr. Holiday – no class W Jan 19 Company officer photographs LEGOMAN Each group will send me an e-mail message addressing the following: What did you learn in the Legoman exercise about strategy and good management? What did you learn about each of your team members? How could you better manage in future exercises and assignments? M Jan 24 Mystic Monk Coffee 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming?  What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? 3. What is Father Prior’s strategy for achieving his vision?  What competitive advantage might Mystic Monk Coffee’s strategy produce? 4. Is Mystic Monk Coffee’s strategy a money-maker?  What is MMC’s business model?  What is your assessment of Mystic Monk Coffee’s...

Words: 2109 - Pages: 9

Premium Essay

Marketing

...sheet case study, ## for free, case study sample about business details, online, 65932 read "how i discovered the secret to dirt cheap lumber & power tools!", how to power tools panasonic cordless - fresh data, 73651 download ebook milwaukee power tools 28v battery product details, cheap woodworking secrets review, cheap woodworking secrets real user experience. case study example generalized anxiety disorder, battery power tools reviews, where to buy cheap power tools, case study format for b.ed, pawn shop power tools, download windows phone power tools 2.5.5 for wp8, power tools for sale in limerick, business case study format outline, buy power tools online cheap, skill power tools price, chronic kidney disease case study ppt, safety switch power tools, nike the sweatshop debate-case study solution, maktec power tools review, online shopping india case study, cost sheet case study, skil power tools price list india, mystic monk coffee case study swot analysis, power tools 64 bit download, outline of case study analysis, cost analysis case study, hr case study with swot analysis, case study data analysis and interpretation, will pawn shops buy power tools, case study format business, case study for coffee shop, case study building structure, bosch power tools pakistan, the body shop case study excel, use of power tools and equipment, case study schizophrenia disorder, bosch power tools johor bahru, power tools companies in dubai, power tools brands rating, whole foods case study...

Words: 1365 - Pages: 6

Premium Essay

Strategy Management

...CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your...

Words: 219639 - Pages: 879

Premium Essay

Saw Microbrewery

...that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a marketing plan. It does not imply an offering of securities. Table of Contents 1. 2. Executive Summary .................................................................................................... 1 Situation Analysis ....................................................................................................... 2 2.1. Internal Analysis ................................................................................................. 2 2.1.1. The Company................................................................................................ 2 2.1.1.1. Mission .................................................................................................. 3 2.1.2. Product Overview ......................................................................................... 4 2.1.2.1. Sales in Dollars (Current and Projected) ............................................... 4 2.1.2.2. Market...

Words: 11234 - Pages: 45

Free Essay

Hucksters

...LACAN AND CONTEMPORARY FILM EDITED BY TODD McGOWAN and SHEILA KUNKLE OTHER Other Press New York Copyright © 2004 Todd McGowan and Sheila Kunkle Production Editor: Robert D. Hack This book was set in 11 pt. Berkeley by Alpha Graphics, Pittsfield, N.H. 10 9 8 7 6 5 4 3 2 1 Allrightsreserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from Other Press LLC, except in the case of brief quotations in reviews for inclusion in a magazine, newspaper, or broadcast. Printed in the United States of America on acid-free paper. For information write to Other Press LLC, 307 Seventh Avenue, Suite 1807, New York, NY 10001. Or visit our website: www.otherpress.com. Library of Congress Cataloging-in-Publication Data McGowan, Todd. Lacan and contemporary film / by Todd McGowan & Sheila Kunkle. p. cm. Includes bibliographical references and index. ISBN 1-59051-084-4 (pbk : alk. paper) 1. Motion pictures-Psychological aspects. 2. Psychoanalysis and motion pictures. 3. Lacan, Jacques, 1901- I. Kunkle, Sheila. II. Title. PN1995 .M379 2004 791.43'01 '9-dc22 2003020952 Contributors Paul Eisenstein teaches literature and film in the English department at Otterbein College, Columbus, Ohio, and is the author of Traumatic Encounters: Holocaust Representation and the Hegelian Subject (SUNY Press, 2003). Anna Kornbluh...

Words: 97016 - Pages: 389

Free Essay

Global Warming

...Physical Chemistry Understanding our Chemical World Physical Chemistry Understanding our Chemical World Paul Monk Manchester Metropolitan University, UK Copyright  2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries): cs-books@wiley.co.uk Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to permreq@wiley.co.uk, or faxed to (+44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought. Other Wiley...

Words: 233668 - Pages: 935

Premium Essay

Lol What

...Christian H. Godefroy is a specialist in positive thinking and autosuggestion. He has given training seminars to over 6,000 senior company personnel around the world on self-confidence, communication and relaxation. Today he concentrates on publishing books about personal and professional success and about health and runs his own highly successful publishing companies in France and Switzerland. You can reach him at: mailto:webmaster@mind-powers.com Copyright © 2001 Christian H. Godefroy All Rights Reserved. Duplication in whole or in part is strictly prohibited without the express written permission of the author. Excerpts may be published for review purposes with appropriate citation and reference. This work is protected under the copyright laws of the United States and other countries. Unlawful duplication is punishable by severe civil and criminal penalties. Table of Contents Forward ..................................................................................... 2 About the author... .................................................................. 2 Introduction ............................................................................. 5 Part One: Sophrology ........................................................... 18 Hypnosis ..................................................................................................... 19 Sophrology.................................................................................................... 4 Suggestion...

Words: 73560 - Pages: 295

Free Essay

Philosophers Stone

...The Philosopher’s Stone by Colin Wilson PANTHER, GRANADA PUBLISHING London Toronto Sydney New York Published by Granada Publishing Limited in Panther Books 1974 Reprinted 1978 ISBN 0 586 03943 0 First published in Great Britain by Arthur Barker Limited 1969 Copyright © Colin Wilson 1969 Granada Publishing Limited Frogmore, St Albans, Herts, AL2 2NF and 3 Upper James Street, London, WIR 4BP 1221 Avenue of the Americas, New York, NY 10020, USA 117 York Street, Sydney, NSW 2000, Australia 100 Skyway Avenue, Toronto, Ontario, Canada Mgw 3A6 Trio City, Coventry Street, Johannesburg 2001, South Africa CML Centre, Queen & Wyndham, Auckland, New Zealand Made and printed in Great Britain by Hazell Watson & Viney Ltd Aylesbury, Bucks Set in Linotype Pilgrim This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. Scanned : Mr Blue Sky Proofed : It’s Not Raining Date : 09 February 2002 PREFATORY NOTE Bernard Shaw concluded his preface to Back to Methuselah with the hope that ‘a hundred apter and more elegant parables by younger hands will soon leave mine... far behind’. Perhaps the thought of trying to leave Shaw far behind has scared off would-be competitors. Or perhaps - what is altogether...

Words: 112088 - Pages: 449

Free Essay

The Outline of English Literature

...Министерство образования и науки Республики Казахстан Кокшетауский государственный университет им. Ш. Уалиханова An Outline of British Literature (from tradition to post modernism) Кокшетау 2011 УДК 802.0 – 5:20 ББК 81:432.1-923 № 39 Рекомендовано к печати кафедрой английского языка и МП КГУ им. Ш. Уалиханова, Ученым Советом филологического факультета КГУ им. Ш. Уалиханова, УМС КГУ им. Ш. Уалиханова. Рецензенты: Баяндина С.Ж. доктор филологических наук, профессор, декан филологического факультета КГУ им. Ш. Уалиханова Батаева Ф.А. кандидат филологических наук, доцент кафедры «Переводческое дело» Кокшетауского университета им. А. Мырзахметова Кожанова К.Т. преподаватель английского языка кафедры гуманитарного цикла ИПК и ПРО Акмолинской области An Outline of British Literature from tradition to post modernism (on specialties 050119 – “Foreign Language: Two Foreign Languages”, 050205 – “Foreign Philology” and 050207 – “Translation”): Учебное пособие / Сост. Немченко Н.Ф. – Кокшетау: Типография КГУ им. Ш. Уалиханова, 2010 – 170 с. ISBN 9965-19-350-9 Пособие представляет собой краткие очерки, характеризующие английскую литературу Великобритании, ее основные направления и тенденции. Все известные направления в литературе иллюстрированы примерами жизни и творчества авторов, вошедших в мировую литературу благодаря...

Words: 82733 - Pages: 331