...Contents Introduction 1 Case scenarios Exercises 2 3 Solutions Case Scenario 1 Case Scenario 2 Case Scenario 3 12 13 15 17 Webinar 4: Case Analysis – Chasseur Chickens Pty Ltd Case Scenarios Introduction The following exercises create different scenarios around the Chasseur Chickens Pty Ltd case study (Case Study 1). It allows you to practise applying the concepts and models covered in the Global Strategy and Leadership segment. Notes: The Chasseur Chickens Pty Ltd case study (Case Study 1) is available on My Online Learning. The case facts in this case study incorporate characters and events that are completely fictitious. Any resemblance to real persons and events is purely coincidental. CPA Australia – GLOBAL STRATEGY AND LEADERSHIP Page 1 Case scenarios Webinar 4: Case Analysis – Chasseur Chickens Pty Ltd Case Scenarios Exercises Case Scenario 1 Bob Brown and John Smith have just been informed that one of Chasseur Chickens’ competitors, Bigbird, has been forced to cull all chickens in its South Australian farm due to a new outbreak of avian virus. The Health Department has already requested a product recall and newspapers around the country will report this new incident to the public. Bigbird’s profitability will be severely impacted and panic reaction from the public is expected. In the boardroom, Bob Brown and John Smith are discussing the potential impact of such an incident on Chasseur Chickens’ future growth. The sales...
Words: 4668 - Pages: 19
...21715 - Strategic Management (Summer Session 2012) Individual Written Case Analysis Case 32 – JetBlue Airlines: Getting “Blue” Again? Sam Lui (00039469) 21715 – Individual Case Analysis Table of Contents Executive Summary................................................................................................................................. 3 1. General and Industry Environment................................................................................................. 4 1.1 The General Environment ....................................................................................................... 4 1.2 The Industry Environment ...................................................................................................... 5 2. Internal Resources and Assets (JetBlue) ......................................................................................... 7 3. Competitive Advantage (JetBlue) ................................................................................................... 9 4. Recommendation for JetBlue ....................................................................................................... 11 5. Lessons and Insights for Tiger Airways ......................................................................................... 12 6. References ..................................................................................................................................
Words: 3608 - Pages: 15
...Ryanair Strategic Analysis And Recommendations For The Future Ryanair is the first budget airline in Europe. Based on the case study of Ryanair by Eleanor O’Higgins, a role of a management consultant is assumed to conduct a strategic analysis on the company. The report consists of the initial Environment Analysis conducted on Ryanair prior to the detailed strategic analysis that will be conducted in the future in order to provide the company with strategic recommendations for the future. The Environmental Analysis conducted consists of both an extensive analysis on the external environment and the internal environment. The external environment analysis is conducted in order to identify the nature of the environment Ryanair operates in and its impact on the strategic situation of the company. Through PESTEL, External factor and Industry analysis conducted, rejection of Aerlingus offer and rules and regulations imposed by governments etc. are recognized as the critical external environmental factor affecting Ryanair’s strategy. An analysis of the internal environment through Value Chain model and SWOT analysis reveals the key issues hindering the strategic success of the firm; poor customer service and human resource problems. While this initial environmental analysis is used to assist the strategic analysis that is to be conducted on Ryanair, the importance of taking necessary actions regarding the critical issues is highlighted, CONTENT EXECUTIVE SUMMARY 1 CONTENT 2 1INTRODUCTION...
Words: 2334 - Pages: 10
...1. “Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.” 2. “Value chain represents the internal activities a firm engages in when transforming inputs into outputs.” Understanding the tool VCA is a strategy tool used to analyze internal firm activities. Its goal is to recognize, which activities are the most valuable (i.e. are the source of cost or differentiation advantage) to the firm and which ones could be improved to provide competitive advantage. In other words, by looking into internal activities, the analysis reveals where a firm’s competitive advantages or disadvantages are. The firm that competes through differentiation advantage will try to perform its activities better than competitors would do. If it competes through cost advantage, it will try to perform internal activities at lower costs than competitors would do. When a company is capable of producing goods at lower costs than the market price or to provide superior products, it earns profits. M. Porter introduced the generic value chain model in 1985. Value chain represents all the internal activities a firm engages in to produce goods and services. VC is formed of primary activities that add value to the final product directly and support activities that add value indirectly. Below you can see the Porter’s VC model. Primary Activities | ...
Words: 5031 - Pages: 21
...Strategic Management Juan Perez Strategic Management |Airborne Case 1 Strategic Management 6/7/2011 First Case Analysis: Airborne Express Analysis of the Express Mail Industry: In order to have a clear understanding of Airborne’s position and to make recommendations about future moves, it is critical to examine the industry environment—competitors, customers, and suppliers—and examine the firm internally. To do so, the Porter’s five forces framework and a resource & capability analysis will be utilized. Threat of Substitutes: In today’s aggressive environment, product substitutes are regarded as one of the most threatening forces in competition. In the case of Airborne, it wasn’t the exception. There were other two main players (Federal Express and United Parcel Service) offering similar a similar service –express mailing. The availability of substitutes made the demand for this industry elastic. The case also states that large customers weren’t known for their loyalty for a single carrier, once the contract was up, they look for the best bidder. Threat of Entry: The existent barriers of entry made hard for companies to enter the express mail industry. The costs of becoming established in this industry were so large that discourage potential entrants. For instance, a company entering this industry would have to incur large upfront costs to operate, such as...
Words: 1340 - Pages: 6
... Airborne Express EMI and the CT scanner Juan Perez Strategic Management Juan Perez Strategic Management |Airborne Case 1 Strategic Management 6/7/2011 First Case Analysis: Airborne Express Analysis of the Express Mail Industry: In order to have a clear understanding of Airborne’s position and to make recommendations about future moves, it is critical to examine the industry environment—competitors, customers, and suppliers—and examine the firm internally. To do so, the Porter’s five forces framework and a resource & capability analysis will be utilized. Threat of Substitutes: In today’s aggressive environment, product substitutes are regarded as one of the most threatening forces in competition. In the case of Airborne, it wasn’t the exception. There were other two main players (Federal Express and United Parcel Service) offering similar a similar service –express mailing. The availability of substitutes made the demand for this industry elastic. The case also states that large customers weren’t known for their loyalty for a single carrier, once the contract was up, they look for the best bidder. Threat of Entry: The existent barriers of entry made hard for companies to enter the express mail industry. The costs of becoming established in this industry were so large that discourage potential entrants. For instance, a company entering this industry would have to incur large upfront costs to operate, such as constructing a hub and several spokes, and purchasing a fleet...
Words: 1340 - Pages: 6
...Industry-specific Management Control Systems and Ccorporate Qquality Ttargets – Insights from ten years American Customer Satisfaction Index (ACSI) Data Authors: Thomas Pock Research Scholar, Ross School of Business, University of St. Gallen, St. Gallen, SwitzerlandMichigan National Quality Research Center 701 Tappan Street, 48103 Ann Arbor, MI, USA Phone: +1-734-709-1036 tpock@bus.umich.edu Prof. Fritz Fahrni University of St. Gallen Director of the Institute for Technology Management Dufourstrasse 40a, 9000 St. Gallen, Switzerland Phone: +41-71-224-7201 fritz.fahrni@unisg.ch Prof. Anders Westlund Stockholm School of Economics, Director of the Center for Economic Statistics and Decision Support 65 Sveavaegan, 11383 Stockholm, Sweden Phone: +46-8-736-9231 anders.westlund@hhs.se Prof. Fritz Fahrni University of St. Gallen, Director of the Institute for Technology Management Dufourstrasse 40a, 9000 St. Gallen, Switzerland Phone: +41-71-224-7201 fritz.fahrni@unisg.ch Thomas Pock Research Scholar, Ross School of Business, University of Michigan National Quality Research Center 701 Tappan Street, 48103 Ann Arbor, MI, USA Phone: +1-734-709-1036 tpock@bus.umich.edu rewrite abstract according to instructions Abstract Purpose – The paper provides a well-founded analysis of situation specific drivers and limitations to quality targets and the complexity...
Words: 7680 - Pages: 31
...There are two dimensions to consulting CONSULTING DIMENSIONS Process Consulting Tools Frameworks Analysis Tools seniority Project structuring Roles and responsibilities Execution Sequencing - Workplan Client management 0 Typical Elements of Consulting Process Problem Structuring : Key Issue Identification Team formation and Work-plan creation Problem Solving Data collection and analysis Option generation and evaluation Recommendation Syndication Implementation The process is not sequential but iterative 1 Frameworks and Tools 2 Different frameworks / tools are available to address specific questions TOOLS Question Theory Framework / Tool Which industry will be globally competitive in the long term? How attractive is this industry? What is the demand likely to be? Porters Diamond Porters Five Forces Demand Estimation How is the industry evolving Value chain analysis International Case Studies Which business to focus on? Which to divest? GE-McKinsey BCG matrix SWOT 3 Different frameworks / tools are available to address specific questions TOOLS Question Theory Framework / Tool What are the broad competitive strategies? What are the opportunities for growth? Discipline of market leaders Generic strategies Ansoff Matrix 7 degrees of freedom Market segmentation ...
Words: 2506 - Pages: 11
...1. Define the Industry in Question: Postal Services 2. Vision Mission Statement: Australia Post is committed to providing high-quality mail and parcel services to all Australians. Mission We will meet our customers' changing needs by providing: innovative and easy-to-use products and services; friendly service by knowledgeable staff; consistent on-time delivery; value for money; and modern, efficient networks. We will build our people's commitment to these goals by: promoting job satisfaction; encouraging participation in the success of the business; recognising outstanding service to customers; and rewarding outstanding performance. (Ref: Australia post website) 3. Strategy Followed: Focus strategy as they will be more customer focused and specifically in the e-commerce businesses. 4. Is it a Global Company: It is a government business enterprise and also a self-funding business. 5. Key Products & Service Segments: Mail and parcel deliver services, postage stamps, mail sorting and distribution in Australia and overseas, messenger services, and mailbox rentals and post office facilities. 7. Turnaround point of the company: Future ready business transformation program because Australia Post has the lowest profit in 20 years and held only 1% of the market share on written communication. The remaining was carried on email, texts or social networks. 8. Industry is at decline stage. They had the lowest profit in 20 years in 2010...
Words: 2596 - Pages: 11
...STRATEGIC MANAGEMENT CASE STUDY SOUTHWEST AIRLINES SÜLEYMAN SİNAN ÖZTÜRK EBS 5103 STRATEGIC MANAGEMENT INSTRUCTOR: DR. AHMET BEŞKESE BAHÇEŞEHİR UNIVERSITY May 2013 Contents CONTENTS ................................................................................................................................... 2 INTRODUCTION: ......................................................................................................................... 3 THE HISTORY: .............................................................................................................................. 3 CASE ANALYSIS: PESTEL FRAMEWORK................................................................................. 5 CASE ANALYSIS: MICHAEL PORTER’S FIVE FORCES FRAMEWORK ................................. 7 CASE ANALYSIS: COMPETITIVE PROFILE MATRIX .............................................................. 9 CASE ANALYSIS: VALUE CHAIN ANALYSIS ......................................................................... 10 FINANCIAL ANALYSIS ............................................................................................................. 12 SWOT ANALYSIS ....................................................................................................................... 16 SPACE MATRIX .......................................................................................................................... 18 TOWS MATRIX: ..............................
Words: 8228 - Pages: 33
...Integrated Case study AN ANALYSIS OF THE CASE MAN GROUP (A) January 2013 Integrated Case Study: Man Group (A) Contents Page Acknowledgements Executive Summary Chapter 1: Introduction 1 Chapter 2: Case brief 4 Chapter 3: Problem statement and Analysis 8 3.1 Problem statement for Man Group Plc (A) 3.2 Literature review 3.3 Proposed plan of analysis 3.4 Sources of data Chapter 4: Analysis and Findings 22 An assessment of the current position Chapter 5: Proposed solution to Problems 29 5.1 Integrated discussion of the analysis 5.2 Recommendations 5.3 Proposed plan of action 5.4 Limitations of the study, scope for further research Chapter 6: Application to another case 35 6.1 Background 6.2 Description of the comparator company’s situation 6.3 Testing the recommendations on the comparator company Appendices References Word count: 11,980 Acknowledgements My sincere regards and gratitude goes to Almighty God who gave me strength and will to complete my studies successfully. I give my deepest regards to my supervisor Dr. K. Vijay Shenai for his guidance, support and dedication towards all his students. I extend my regards to all my friends who supported me through my studies and were of immense help to me. My warm regards and love for my parents who have always been an inspiration to me and have always supported me throughout my studies, this would...
Words: 14208 - Pages: 57
...Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. Introduction .................................................................... 1 II. SWOT Analysis ................................................................ 2 III. Industry Analysis ............................................................. 5 IV. Recommended Strategy ................................................. 10 List of Figures A. Figure 1: Porters Five Forces Model...................................... 6 B. Figure 2: Business Strategies ............................................... 9 BUSN 6200 i Fall I 2009 Team Andrews KKD Case Analysis I. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is a unique brand offering doughnuts, beverages, collectibles, and franchise opportunities. Pioneered as a small bakery in Winston Salem, North Carolina on July 13, 1937; KKD has evolved into a publicly traded firm boasting 395 retail stores and over four million dollars in sales (second quarter fiscal year 2008). So, why did the firm’s president and chief executive officer Daryl Brewster (pictured right) say “After several quarters of progress on our turnaround, second quarter...
Words: 2709 - Pages: 11
...Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. II. III. IV. Introduction .................................................................... 1 SWOT Analysis ................................................................ 2 Industry Analysis ............................................................. 5 Recommended Strategy ................................................. 10 List of Figures A. Figure 1: Porters Five Forces Model...................................... 6 B. Figure 2: Business Strategies ............................................... 9 BUSN 6200 i Fall I 2009 Team Andrews KKD Case Analysis I. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is a unique brand offering doughnuts, beverages, collectibles, and franchise opportunities. Pioneered as a small bakery in Winston Salem, North Carolina on July 13, 1937; KKD has evolved into a publicly traded firm boasting 395 retail stores and over four million dollars in sales (second quarter fiscal year 2008). So, why did the firm’s president and chief executive officer Daryl Brewster (pictured right) say “After several quarters of progress on our turnaround, second quarter results [fiscal year 2008] did not meet...
Words: 2709 - Pages: 11
...underpinning business level strategy and applying these in business case settings. • Be capable of applying a series of fundamental business strategy tools (including industry analysis, competitive strategy and resource and capability tools) and techniques to the formulation and analysis of value creation and capture at a strategic level. Porter 5 Force analysis Porter framework assumes: 1. industry structure drives competitive behaviour 2. Industry structure is (fairly) stable. [pic] Case: Airline Industry …. Porter’s 5 forces – purpose: Identifying the different stakeholders, or ‘forces’, which affect: • The level of competition in an industry. • The ability of a company to become powerful in that industry. Threat of New Entrants : • Company’s Point of view • Industry Point of view • Huge Capital Required • High Maintenance Cost • Brand Identity. • Govt. Policy Supplier’s Bargaining Power • Aircraft Manufacturers • Fuel Companies Buyer’s Bargaining Power • Travel Agents • Business Travelers Threat Of Substitute • Railway service • Bus service • Water Transport • Video conferences (for business flyers) Competitive Rivalry • Highly Competitive Industry. • Can work as growth driver for Industry. External Analysis: Porter’s Five Forces Threat of New Entrants HIGH Threat of Substitute...
Words: 1074 - Pages: 5
...Research report Service provider strategies for mobile advertising: case studies Alexandra Rehak October 2008 Research from Analysys Mason Fixed Networks and Services Analysys Mason Fixed Networks and Services online market intelligence service MENA telecoms market: strategies and opportunities 2008–2013 Mobile broadband: another substitution threat for fixed operators? Business data services in Europe: market drivers and forecasts 2008–2013 Multi-play services in Western Europe: market sizings and forecasts 2008–2013 Central and Eastern European fixed telecoms: market sizings and forecasts 2008–2014 Pay TV in Western Europe: market sizings and forecasts 2005–2013 Legacy matters: ensuring a soft landing for TDM services Regulatory headaches in the transition to nextgeneration networks Next-generation network architecture: what and when? Success factors for hosted and managed VoIP in Europe Western European fixed telecoms: market sizings and forecasts 2004–13 Wireless broadband forecasts for 2008–2015: HSPA, HSPA+, EV-DO, LTE and WiMAX Mobile social networking: strategies and case studies Strategies for mobile broadband pricing and packaging Mobile proximity payments: scenarios for market development iPhone shows the way for mobile TV Critical ingredients of mobile TV: femtocells and sideloading Mobile media and entertainment in Western Europe: value chains and business models The business case for picocells and femtocells in the enterprise market Femtocells in the consumer...
Words: 1892 - Pages: 8
