...learning about importance of strategic planning and management. In this particular assignment, a well-known organisation within the hospitality, events and tourism industry – Shangri-La Asia Limited (SLA) is chosen to conduct a SWOT analysis and potential strategic through the use of TOWS matrix. To further accomplish the learning outcome of this assessment, external and secondary research had been carried out through the use of internet, books and journal in completing the report. The SWOT analysis of Shangri-La Asia Limited is further divided into sections. In strength and weakness, it described the brand reputation of the company and its difficulties in expansion on different culture market respectively. Moreover, opportunities and threats is further been analysed into the growing demand of market and increasing labour cost in Mainland China. Furthermore, a TOWS matrix is created and potential strategic is strongly analysed based on the SWOT analysis. As such, it also look into strategic for Shangri-La Asia Limited (SLA) in overcoming the difficulties in culture difference and taking advantage of its brand reputation for expansion. Lastly, strategic such as being cost effective and revising job description of position is been look into. Table of Contents Executive Summary 1 Introduction 3 Analysis 4 Company Overview 4 Company History 4 SWOT 5 Strength 5 Strong brand image and reputation 5 Business geographically diversified in Asia-Pacific 6 Weakness 7 ...
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...Competitors 10 4.2.1 Hilton 10 4.2.2 Marriott 11 4.2.3 7 Days 11 5.0 Product Analysis 12 5.1 Product category 12 5.2 Type of product 12 5.3 Three levels of product 12 5.3.1 Core product 12 5.3.2 Actual product 13 5.3.3 Augmented product 13 5.4 Branding and strategies 14 5.4.1 Brand positioning 14 5.4.2 Brand name selection 14 5.4.3 Brand sponsorship 14 5.4.4 Brand development 14 5.5 Packaging 15 5.6 Labelling 15 6.0 Target Market Analysis 15 6.1 Market segmentations 15 6.1.1 Psychographic segmentation 15 6.1.2Demographic segmentation 16 6.1.3 Geographic segmentation 16 6.2 Characteristics 17 6.3 Specific target segment 18 6.3.1 Motivation 18 6.3.2 Needs & wants 18 6.3.3 Relationship level 18 7.0 Analysis of current product 19 8.0 Conclusion 20 9.0 RECOMMENDATION 21 9.1 Quantity improvement & Type adjustment 21 9.2 Promotion Strategies Development 21 9.3 Service development 21 Reference list 22 List of figure Figure 1 8 Figure 2 9 Figure 3 10 Figure 4 11 Figure 5 11 Figure 6 11 Figure 7 12 Figure 8 13 Figure 9 14 Figure 10 14 Figure 11 16 Figure 12 19 List of table Table 1 17 Executive summary This report mainly focus on the current market situation of Shangri-la Hotel Company, providing evaluations and recommendations for marketers of the company to get more involved in the hotels in the Chinese market. A brief introduction of the...
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...Table of Contents 1.0 Introduction of Shangri-La Hotel 3 2.0 Shangri -la Hotel existing Vision, Mission, Goals and Objective 4 2.1 Proposed new Vision and Mission 5 2.1.1 Vision 5 2.1.2 Mission 5 3.0 Shangri-La Hotel Internal and External Environment 7 3.1 Internal Assessment: Strength 7 3.2 Internal Assessment: Weaknesses 9 3.3 External Assessment: Opportunities 10 Growing Airline Industry 10 3.4 External Assessment: Threats 12 Increasing in Competitors 12 4.0 IFE, EFE and CPM Matrix 15 4.1 IFE Matrix 15 4.2 EFE Matrix 16 4.3 Company Profile Matrix (CPM) 17 5.0 SWOT Matrix, IE Matrix, and QSPM 18 5.1 SWOT Matrix 18 5.2 IE Matrix 19 5.3 QSPM 20 6.0 Recommendation on Specific Strategies 21 7.0 Shangri-La Hotel Financial Position (EPS-EBIT Analysis) 22 7.1 Common Stock Financing 23 7.2 Debt Financing 23 7.3 60% common stock - 40% debt financing 24 7.4 40% common stock - 60% debt financing 24 8.0 Strategy Evaluation 27 9.0 Conclusion 30 10.0 References 31 1.0 Introduction of Shangri-La Hotel Shangri-La Hotels (M) Berhad is an investment holding company and also a public limited company. This company was incorporated on June 29, 1971 and currently having a total of 2364 employees. Its headquarters is located at the Batu Ferringhi Beach, Penang. This company is engaged with the operations of services such as hotels and beach resorts, golf course and clubhouse, property management and investment and commercial laundry....
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...Perspectives: The name Shangri-La was inspired by James Hilton's legendary novel Lost Horizon. A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there. Today, Shangri-La stands as a synonym for paradise. And even though mythical in origin, the name perfectly encapsulates the genuine serenity and service for which Shangri-La Hotels and Resorts have come to be recognized. Key Dates: 1971 : Robert Kuok extends interests into property and hotel development, building his first hotel in Singapore. 1981 : Kuok establishes a second hotel in Kowloon, launching the Shangri-La brand, and entering direct hotel management. 1982 : The company incorporates as Shangri-La Hotels & Resorts. 1984 : The company opens its first Shangri-La hotel in Hangzhou, China. 1989 : The mid-range Traders Hotel brand is launched, with the first site in Beijing. 1995 : The company establishes publicly listed Shangri-La Asia, which acquires the Kuok-owned hotel properties, and then goes public on the Singapore and Hong Kong Stock Exchanges. 1996 : Shangri-La Asia buys 15 hotel sites under development in China from the Kuok-owned companies. 1997 : Shangri-La Asia acquires Shangri-La Hotels & Resorts, creating an integrated hotel ownership and management group. 2005 : Shangri-La Asia announces plans to add 15 new hotels in China, five hotels in Europe, and hotels in North America, in order to reach a total of 100 hotels by 2010. Company...
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...List the types of guests that patronized the establishment and explain why do they do so. The guests that patronized the Shangri La Hotel Kuala Lumpur are the travelers from other countries like Australia, England, Arabia, Taiwan and others. They choose Shangri La hotel as their place to stay a night because the location of Shangri La Hotel is the heart of city. Shangri La Hotel is near to the shopping mall, restaurant, KL Tower, PETRONAS Twin Tower and KL International Airport. Beside, Shangri La Hotel also near to bus station and monorail station. It is very convenience to travelers to go here and there. The other type of guests is the citizens who want to relax but don’t want go out of the city. They choose Shangri La Hotel as the place to relax stress because it has a Health Club. In Health Club has gymnasium, Jacuzzi & hydro pool, message treatments, outdoor swimming pool & children’s pool, outdoor tennis court, reflexology and steam & sauna room. The Health Club also opens for membership to local residents above 18 years old. On the other hand, also have some businessmen to patronize Shangri La Hotel because Shangri La Hotel also acts as business Centre. Shangri La Hotel provides many business amenities for the businessman like meeting rooms, Video conferencing Facilities and Complimentary Wi-Fi Broadband Internet. They also have several services like binding services, courier services, facsimile services, laser printing, photocopying services...
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...0 INTRODUCTION: SHANGRI-LA HOTELS & RESORTS [pic] The hospitality industry constitutes an economic sector with the fastest growth worldwide. At present, the industry continues to receive recognition as a profitable and progressive industry. The hospitality industry offers diverse opportunities for employees and varied services and features to customers. This means that overall industry actual and potential provisions are unlimited, which accounts for continuous shifts or adjustments contributing to industry viability. Diversity in employment and service offerings of the international hospitality industry has resulted to the higher number of people employed in the hospitality industry more than in manufacturing firms. Due to the profitability and viability of the industry, it has also evolved into one of the most competitive economic sectors. Heightened competitiveness in the industry could draw out the untapped capabilities of hospitality firms. On a firm level, hotel managers face the challenges of shifts in its target consumer segments coinciding with changes in consumer demands, issues of liquidity, and intense failure percentage within the industry. To survive, hospitality firms need to deal with all these multifaceted issues by understanding these problems and implementing appropriate strategies. To understand how well firms in the hospitality industry ensure the competitiveness of the firm, a strategic analysis of Shangri-la hotel is the case in point...
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...Annual Report 2012 TABLE OF CONTENTS 2 3 4 6 11 15 15 21 23 24 24 25 29 29 CORPORATE INFORMATION FINANCIAL HIGHLIGHTS CHAIRMAN’S STATEMENT DIRECTORS AND COMPANY SECRETARY SENIOR MANAGEMENT MANAGEMENT DISCUSSION AND ANALYSIS Performance Review Corporate Debt and Financial Conditions Treasury Policies Investment Properties Valuations Financial Assets Held for Trading – Trading Securities Development Programmes Disposal and Dilution of Interest Management Contracts for Hotels Owned by Third Parties 30 30 Prospects Human Resources 185 186 90 92 85 86 87 32 33 62 81 83 CORPORATE SOCIAL RESPONSIBILITY REPORT OF THE DIRECTORS CORPORATE GOVERNANCE REPORT INDEPENDENT AUDITOR’S REPORT CONSOLIDATED STATEMENT OF FINANCIAL POSITION STATEMENT OF FINANCIAL POSITION CONSOLIDATED INCOME STATEMENT CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 88 CONSOLIDATED STATEMENT OF CHANGES IN EQUITY CONSOLIDATED CASH FLOW STATEMENT NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS FIVE YEAR SUMMARY ABBREVIATIONS CORPORATE INFORMATION BOARD OF DIRECTORS Executive Directors Mr KUOK Khoon Ean (Chairman and CEO) Mr LUI Man Shing (Deputy Chairman) Mr Madhu Rama Chandra RAO (CFO) Mr Gregory Allan DOGAN (COO) Non-executive Directors Mr HO Kian Guan Mr Roberto V ONGPIN Mr HO Kian Hock (alternate to Mr HO Kian Guan) Independent Non-executive Directors Mr Alexander Reid HAMILTON Mr Timothy David DATTELS Mr WONG Kai Man Mr Michael Wing-Nin CHIU Professor LI Kwok Cheung Arthur EXECUTIVE COMMITTEE Mr KUOK Khoon...
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...Consumer behavior notes dream of a lost paradise where the ravages of time and history have been held back, where human beings live in harmony with nature, and where the wisdom of the planet is saved for future generations. In other words, to a Shangri-La. The story of Shangri-La itself is a modern one, told by the English novelist James Hilton in his novel Lost Horizon(1933). To start my paper we should use page 380 from the book retail stores as brands: performance, theatre and space spatial settings and the aesthetic structuring of a range of expressive artefacts are increasingly pervasive components of the construction and communication of brands AS per the consumer culture theory, service scape studies generally include environmental dimensions such as ambient conditions (noise, music and aromas) and space (design, layout and furnishing) as well as signs and symbols (style and personal artefacts) . If brands represent symphonies of meaning, managers must be viewed as orchestrators and conductors as well as composers, whose role is not only to coordinate and synchronise but also to create space and spatial arrangement(s) in retail shops as used to construct and to communicate a brand theatrical experience: This perspective allows us to understand how a theatre removes consumers from everyday life and isolates them in a constructed environment in order to create a unique and aesthetic experience to be used for first page for work introduction: In this way,...
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...and accounts payable are reflected in cash from operations. Investing- Investing activities focuses on the purchase of the long-term assets a company needs in order to make and sell its products, and the selling of any long-term assets. It reports changes in equipment, assets or investments relate to cash from investing. Financing- Financing activities include the inflow of cash from investors such as banks and shareholders, as well as the outflow of cash to shareholders as dividends as the company generates income. Other activities which impact the long-term liabilities and equity of the company are also listed in the financing activities section of the cash flow statement. Analysis of Cash Flow Statement % changes of cash and cash equivalents balance Dec-03 Dec-04 Dec-05 Dec-06 Shangri-La Asia 18.23% 24.63% 42.98% 19.61% HK&SH -4.74% 19.70% 17.28% 49.47% Cash & Cash...
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...Rogers’ Chocolates As part of your internship with Rogers’ Chocolates, Mr. Steve Parkhill has asked that you evaluate strategic growth options available to the company and make recommendations that will allow the company to achieve 200% - 300% growth within the next 10 years. Your recommendations should be based upon the results of an industry and competitive analysis of the premium chocolate industry and an analysis of Rogers’ Chocolates internal situation. Please prepare a report not exceeding 10 pages that identifies a specific growth strategy that weighs the pros and cons of each avenue of growth and sets forth an action plan for the most viable option. Your recommendations should be supported with specific statements linked to your analysis. Exhibits such as a Five Forces model, key success factors, driving forces, SWOT analysis, and financial analysis should be attached to your report. Research in Motion: Managing Explosive Growth Research in Motion (RIM) has employed you as an analyst in its corporate offices in Waterloo, Ontario. Your first assignment is to assist senior management in developing a plan to sustain its innovation-based competitive advantage. The specific options for managing its growth and expanding its research and development staff include: (1) Do what we do now, only more of it; (2) Grown and expand existing geographies; (3) Increase acquisitions; and (4) Go global. In arriving at a recommendation you should first examine the economic characteristics...
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...International Hospitality Management The importance of training and development in hospitality industry: Maldives Resorts BSc (Hons) International Tourism and Hospitality Management Contents 1.0 Introduction …………………………………………………………….. 3 – 4 2.0 Literature Review 2.1 Aims & objectives of training and development ……………………. 2.2 Reasons for employee training and development …………………… 2.3 The importance of training and development ……………………….. 2.4 General benefits from training and development …………………… 5 5 5–7 8 3.0 Training and development in the Maldives hospitality industry……….... 9 – 12 4.0 Conclusion and recommendations ………………………………………. 13 – 14 5.0 References ……………………………………………………………….. 15 Page 2 of 15 1.0 Introduction First of all let’s check out what is training and development? According to Wikipedia, training refers to the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies. In other words training is specialised instruction or practice that assists in changing an individual’s behaviour so that their performance will become more proficient. Furthermore, (Dunk, 2003) stated that training is the process which is used for the development of knowledge and skills needed to perform the jobs, duties and tasks in an organization. As per (Hinkin, 2006) training is a four-stage process which consists of assessment, development, implementation and...
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...| Richmonde Hotel Ortigas | | | 3/17/2016 | Case Context and Analysis on Web and BAR | | | Richmonde Hotel Ortigas CASE context on its WEB AND BAR marketing channels COMPANY BACKGROUND Operating since 1999, Prestige Hotels and Resorts, Inc. or PHRI is the inaugural plunge of Filipino-owned Megaworld Corporation into the hospitality industry. Megaworld is regarded as one of the Philippines’ leading urban developers concentrating on large-scale projects set in prime developments geared primarily to the middle and high-income markets. Richmonde Hotel Ortigas or RHO is the first property built and managed by PHRI. It opened its doors in 2000 at the heart of Pasig’s central business district, the Ortigas Center. It is a four-star hotel brand fully committed to meet the preferences of the globetrotting business executive and world-class traveler. Indulging the market to a first-rate and individually tailored style of service, RHO became prominent for its tagline, “Distinctly Richmonde, Distinctly Personal.” INDUSTRY OVERVIEW The hospitality industry is a broad category of fields within the service industry. The majority of business niches are composed of only a handful of different businesses, but this field applies to nearly any company that is focused on customer satisfaction and meeting leisurely needs rather than basic ones. One of the most defining aspects of this industry is that it focuses on customer satisfaction. While this is true of nearly...
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...UNIT CODE : SCT 400 UNIT TITLE : PROJECT TASK : PROJECT PROPOSAL PROJECT TITLE : HOMELAND HOTEL ONLINE RESERVATION SYSTEM SUPERVISOR : Mr. Kennedy Gichaba Siika DATE : 2/11/2012 Table of Contents CHAPTER ONE 3 INTRODUCTION 3 Background of the Study 3 Problem Statement 3 Goal 3 Objectives 4 Scope and Limitation of the Study 4 Justification 5 CHAPTER TWO 6 LITERATURE REVIEW 6 Introduction 6 (a) Case Study 1 - Swiss-Garden Hotel 6 (b) Case Study 2 - Shangri-La Hotel 6 Summary 7 CHAPTER THREE 8 METHODOLOGY 8 Time Schedule 11 Budget 12 REFERENCES 13 CHAPTER ONE INTRODUCTION Background of the Study Kenya is a growing tourist destination for people from diverse nations and this has greatly contributed to growth of Nairobi which is now becoming a global competitive city. The rapid development and commercialization of Information and Communication technologies (ICTs) in Nairobi industrial sectors such as travel and tourism have prompted Hotels to increasingly adapt to these technologies. ICT based products and processes enables hotels to enhance the operating efficiency, improve service experience as well as provide a means to access markets on a global basis. Problem Statement Homeland Hotel have for long time been using paper records kept in filing cabinets as a method of keeping their records. However due to the increasing number of customers and rooms, the hotel is faced with a lot of challenge in keeping track of their records. Keeping track of large customer...
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...Marketing analysis of five-star hotels in Suzhou city, Jiangsu province. I. Introduction “Oriental Venice” or “Paradise on Earth” that is how Suzhou usually called in travel directories. Suzhou was previously named the tourist city with the "most quintessential Chinese style" and a "Top 10 city of leisure in China" (1). Amazing places of interest as well as unique traditional festivals and local nature attract more and more international and domestic tourists every year. Obviously, this trend requires simultaneous development of the hotel industry. However, it is essential to keep the balance between growing supply and demand in the region as a main condition for a profitable hotel business. II. Suzhou general information. Suzhou is one of the key cities in Yangtze Delta which is renowned world-wide as a cultural, historic, industrial and tourism center. 1. Location 1.1 Geographical position and climate. The city is located in the South of Jiangsu province, boarding Shanghai on the East, the Taihu Lake on the west, Zhejiang province on the south and the Yangtze River on the north. Situated at the temperate zone and with subtropical oceanic monsoon climate, Suzhou enjoys four distinctive seasons, mild temperature and abundant rainfall. Since 42% area of the city is covered by water, including a vast number of ponds and streams, Suzhou is praised as the 'Oriental Venice'. Together with its mild climate, making it an available destination all year round, fertile...
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...Table of Contents Introduction: 2 Macro-Environment Business Strategy Gap Analysis 8 Industry Environment Business Strategy Gap Analysis 9 Strategy-Capability Gap 9 1. Macro-Environment Analysis 16 2. Industry Analysis 22 2.1 Threat of New Entrants 22 2.2 Bargaining Power of Suppliers 24 2.3 Bargaining Power of Buyers/Customers 25 2.4 Power of Substitutes 26 2.5 Intensity of Industry Rivalry 27 3. Internal Analysis Appendix 29 Introduction: [pic] Taj Hotels, Resorts and Palaces operates under the parent company Indian Hotels Corporation Limited. They have been operating for 107 years, and were positioned as India’s largest hotel chain, with a range of properties for both business and vacation travel market. Owned by the Tata group, Taj maintains a very hierarchical structure, with a senior management team that stems from family connections. The report at hand will evaluate the past and current strategic position of the Taj hotel group, how being under the TATA group umbrella and how this has enabled the brand to grow and develop into the most recognized and luxurious hotel brand within India. Hotel brands Worldwide have been trying to go international, taking the advantage of their brand recognition, economic capabilities and increasing market demands. The Taj hotel group past and current strategies of going international were executed in locations that have an already saturated market or in cities...
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