...MAKING A CHANGE IN THE WAY WE EAT Through the years, America has grown to be one of the most obese places in the world. As people continue to eat unhealthy, the average Americans life span is being cut shorter and shorter. Thus, it is crucial we stop these bad habits and begin watching what we put into our body. It is our obligation to take better care of ourselves and others around us. By constantly eating out, we are consuming more fatty, highly processed foods. It not only affects our physical appearance, but also highers the risk of us getting diabetes, cancer, depression, heart disease, digestive issues, obesity, etc. For instance, in the documentary “Super Size Me,” It speaks of the short term effects that can happen when you eat out frequently. Although the film was taken years ago, not much has changed. In fact, many believe things have gotten worse, almost at every corner of every street, there appears to be more than one fast food restaurant. Which, makes it more convenient to lose yourself after seeing how easy it is to eat unhealthy....
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...Trent Rowser Topic Essay Assignment Obesity in American Adults November 6, 2014 According to the American Diabetes Association, almost two-thirds of American adults are obese or over weight. (Marks, 2004) With the most obvious cause being poor eating habits and lack of physical activity, inactive adults in the US eat on average 500-800 calories more than needed. Given this, these Americans will gain a pound to a pound and a half a week. (Marks, 2004) Obesity is becoming a severe matter in America and it needs to be addressed within reason. Should the government be doing more to challenge the problem or is it up to the individual? First, what is obesity? Obesity is defined on Harvard’s School of Public Health by stating that obesity is being overweight and having too much body fat, most commonly measured by the body mass index (BMI). Being overweight is defined as a body mass index of 25 or higher. Obesity is defined as a BMI of 30 or higher. BMI uses one person’s height and weight to estimate one person’s “fatness”. (Obesity Prevention Source, 2014). What are the effects of obesity? There are many life altering effects that come along with obesity including coronary heart disease, type 2 diabetes, many types of cancer, as well as strokes. Social and emotional effects of obesity, including discrimination, lower wages, lower quality of life and a likely susceptibility to depression are no less effecting as well. (Obesity Prevention Source, 2014) Next, I would like to put obesity...
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...Operation Management In this report I had mentioned the brief about the Supply Chain & Operation Management production line of Different Caps & bottle, raw materials, machinery used and more. 2013 Mahaveer Prasad Mawaliya 09/12/2013 A Report A Study on the Supply Chain & Operation Management At Super Packaging Pvt. Ltd. A REPORT ON A STUDY ON THE SUPPLY CHAIN & OPERATION MANAGEMENT By Mahaveer Prasad Mawaliya ID: 101CC00047 AT Super Packaging Pvt. Ltd. An Internship Program III station of FACULTY OF SCIENCE & TECHNOLOGY The ICFAI University, Dehradun (December, 2013) A REPORT ON A STUDY ON THE SUPPLY CHAIN & OPERATION MANAGEMENT By Mahaveer Prasad Mawaliya ID: 101CC00047 Computer Science Prepared in partial fulfillment of the IP401 Internship Program – III Course AT Super Packaging Pvt. Ltd. An Internship Program III station of FACULTY OF SCIENCE & TECHNOLOGY The ICFAI University, Dehradun (December, 2013) ICFAI INSTITUTE OF SCIENCE AND TECHNOLOGY Internship Program Division Station: Super Packaging Pvt. Ltd. Center: Selvas (Dadar) Duration: From July 02, 2013 to December 14, 2013 Date of Start: July 02, 2013 Date of Submission: December 14, 2013 Title of the Project: A Study on the Supply Chain & Operation Management Mahaveer Prasad Mawaliya ID:...
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...INTRODUCTION First of all, we would like to introduce the background of McDonalds Malaysia briefly. Apart from this, we would also present the SWOT analysis which is Strengths, Weaknesses, Opportunity, and Threats of the McDonalds. Strengths and weaknesses is internal environment, while opportunity and threats is external environment. Lastly, we suggested some recommendations to improve the situation of the McDonalds. 1.0. COMPANY’S BACKGROUND According to McDonalds (2014), McDonald’s is the global leading fast food retailer with more than 35,000 restaurants serving approximately 70 million people each day in more than 100 countries. There are more than 80% of restaurants worldwide are franchised by independent local franchisees. McDonald’s arrived in Malaysia in December 1980 and McDonald Corp. gave their license to Golden Arches Restaurants Sdn Bhd (GARSB) to open McDonald's Restaurant in Malaysia by Tan Sri Vincent Tan. Since then, McDonald’s Malaysia has about 196 franchise outlets nationwide and is currently expanding annually. It has created over 7000 job opportunity since they arrive in Malaysia over the years. (ifranchisemalaysia, 2014) 2.0. SWOT ANALYSIS 2.1 STRENGTHS According to Strategic Management Insight (2014), McDonalds has strong brand name, reputation and considered the first one who entered to fast food industry compare to other companies in Malaysia. According to McDonalds (2014), McDonald’s success is base on a foundation of integrity. There are...
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...By: Rasel Mahmud ID: 2005-1-10-165 Ahsan-Bin-Kabirr ID: 2005-1-10-145 Faisal Ahmed ID: 2003-2-60-032 Mosharraf Hossain ID: 2003-2-60-018 [pic] Submission Date: 12th July, 2006. Md. Farhan Faruqui Lecturer Dept. of Business Administration East West University 43, Mohakhali C/A Dhaka-1212 Subject: An application for submitting a report on CityCell. Dear Sir In accordance to your advice to our group for preparing a term paper on marketing are have select the product lines and level of segmentation, targeting, positioning, PLC stage and strategy. To serve our purpose, we have followed standard methodology to extract out findings. We have applied sophisticated data analysis techniques to get consistent and sound output. As per the direction of you, we have tried out the best to highlight our findings through applied marketing concept and models. We sincerely hope this report will fulfill the requirement suggested by under the course Marketing-101. We will appreciate if you kindly spend some of your valuable time by calling on us for discussion in connection to the interpretation of this report. Thank you. Sincerely yours, Name ID Signature Rasel Mahmud 2005-1-10-165 Ahsan-Bin-Kabirr 2005-1-10-145 Faisal Ahmed 2003-2-60-032 Mosharraf Hossain 2003-2-60-018 Table of content In this report we include and...
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...SWOT Analysis on McDonald’s: Strength: * McDonalds has built up huge brand equity. It is the No. 1 fast-food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. Sales, 2007 (11,4009 million), 5.6% sales growth. The business was ranked number one in Fortune Magazine's 2008 list of most admired food service companies. * Globalization: 31,000 restaurants serving 120 countries. Of the 31,000restaurants at least14,000 restaurants in the US * Good innovation and product development. It continually innovates to retain customers in the business. * The McDonalds brand offers consumers choice, reasonable value and great service * Large amounts of investment have gone into supporting its franchise network,75% of stores are franchises * Loyal staff and strong management team. * Very strong brand name * Recognizable characters. One of the world's most recognizable logos (the Golden Arches) and spokes character (Ronald McDonald the clown). According to the Packard Children's Hospital's Center for Healthy Weight children age 3 to 5 were given food in the McDonalds packaging and then given the same food without the packaging, and they preferred the food in the McDonald's packaging every single time. * Large target group * New stores almost 100% guaranteed to succeed * Ability to adapt when faced with criticism * Play Area for children * Successful advertisement (i’m...
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...Pondicherry University during the academic year 2007 – 2008. GUIDE HEAD OF THE DEPARTMENT Submitted for Viva-Voce Examination held on ________________ EXTERNAL EXAMINER ACKNOWLEDGEMENT I express my sincere thanks and deep sense of gratitude to my Management of Sri Manakula Vinayagar Engineering College, Puducherry, to provide necessary and essential facilities to do this project report. I am extremely grateful to Our Principal Dr. V.S.K. VENGATACHALAPATHY to provide necessary and essential facilities to do this project report. I express my sincere thanks and deep sense of gratitude to my Head of Department Mr. JAYAKUMAR, Department of Management Studies for providing me with an opportunity to study and to do this report I express a deep sense of gratitude to my Guide Mrs. M. JANAKIRAMA Lecturer,...
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...A PROJECT PAPER ON ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET. 7th January, 2014 NORTHERN UNIVERSITY BANGLADESH ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET. Prepared by Shafa Alam Surovi ID: BBA080202800 Email: surovishaf@yahoo.com Department of Business Administration Northern University Bangladesh Submitted to Department of Business Administration Northern University Bangladesh 7th January, 2014 DECLARATION I do hereby declare that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted by me to Northern University, Bangladesh, for the degree of Bachelor of Business Administration is an original work. I also declare that the project paper has not been submitted earlier either partly or wholly to any other University or Institution for any Degree, Diploma, Associate-ship, Studentship, Fellowship and other similar title or prizes. …………………… Shafa Alam Surovi ID-080202800 Email: surovishafa@yahoo.com Department of Business Administration Northern University Bangladesh BONAFIDE CERTIFICATE This is to certify that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted to Northern University Bangladesh, in connection with the project work is a bonafide record of...
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...University of Phoenix Material Audience Analysis and Adaptation Worksheet Speaker: Individual Topic: Komoboko Dip with Ritz Crackers What is this speech’s audience? People who are hosting a Super bowl parties and want to make a fast and easy snack. What is this speech’s specific purpose? To help individuals who has no time because of work and family. In choosing a specific purpose, how may you narrow the topic so it is appropriate to this audience? I would like to inform my audience that there is a really easy and quick snack that will be tasty. Demographic Audience Analysis: What special adaptation is necessary in the speech? It depends on the individuals taste and preferences. Some people could be allergic to fish cake or they prefer not to eat mayonnaise. Age: Making sure that when presenting such a speech that is targeted for the right age group. Children may prefer candy or sweets and adults may or may not like the taste of the snack. Gender: It is important that I do not offend someone’s gender in the process of giving my speech. Whether it is female or male it depends on what kinds of food they eat. Sexual orientation: Sexual orientation has nothing to do with my speech, but I need to make sure that I am not discriminating anyone because of their sexual preference. Religion: Although my ingredients may be from one culture who’s belief is of their own. There is no religion requirement to participate...
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...revenues and profits in recent years in spite of much negative publicity and an increasingly health conscious public. This case study shows how the company has achieved these goals in a difficult trading environment. Summary McDonald’s has, to a great extent, defied recent difficult economic conditions and continued to experience strong sales and profit growth in recent years, as it has been able to attract diners with an improved and expanded product range while remaining competitive on price. McDonald’s has been the target of much criticism in recent years for serving large amounts of foods high in saturated fat, salt, sugar and calories. The 2004 documentary film Super Size Me brought this under the spotlight. The company responded to this criticism by introducing healthier menu choices, adjusting portion sizes and reducing salt and sugar content. It has also expanded its product range in an attempt to attract a new type of customer, most...
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...Finance MBA − Cases in Corporate Finance The Super Project (HBS) Instructor: Pål E. Korsvold BI Norwegian School of Management McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−68861−4 Text: Harvard Business School Negotiation Cases This book was printed on recycled paper. Finance http://www.mhhe.com/primis/online/ Copyright ©2006 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw−Hill Primis text may include materials submitted to McGraw−Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 FINAGEN ISBN: 0−390−68861−4 Finance Contents Harvard Business School Negotiation Cases Super Project 1 1 Case iii Harvard Business School Negotiation Cases The Super Project Case © The McGraw−Hill Companies, 2005 1 9-112-034 REV: MAY 27, 2004 The Super Project In March 1967, Crosby Sanberg, manager-financial analysis at General Foods Corporation, told a casewriter, “What I learned about incremental analysis at the Business School doesn’t always work.” He was convinced that under some circumstances sunk costs were relevant to capital...
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...CONTENTS CHAPTER-I introduction ,, i) Introduction ii) Importance of study iii) Objectives of the study iv) Scope of the study v) Research Methodology vi) Literature review vii) Limitation of the study CHAPTER-II Profile of Shwapna i) About shwapna ii) Organogram of Shwapna iii) Organogram of outlets iv) SWOT analysis , CHAPTER-II Research part i) Data collection ii) Data analysis and interpretations CHAPTER-IV i) Findings of research CHAPTER-V Recommendations & Conclusions i) Recommendations ii) Conclusion CHAPTER-Vi References CHAPTER-Vii Annexure(s) Questionnaire LIST OF GRAPHS & CHARTS 1. Customer s monthly income 2. Customers visit Shwapna 3. Purpose behind visiting Shwapna 4. Products mostly purchased by customers 5. Expenditure pattern of customers 6. Time spent by customers 7. Comparison of footfalls in weekdays and weekends 8. Customers’ preference of timing to visit Shwapna 9. List of products and purchasing products on an unplanned basis 10. Brand preference of customers in Shwapna. 11. Comparison of brand preference on different product category 12. Mode of payment of customers in Shwapna. 13. Comparison of factors which encourages customers to come ...
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...Project Report MARKETING CUSTOMER SEGMENTATION Submitted By: Gavish Mittal (401057004) To Dr. Girish Jaiswal Thapar University January 2014 Market Segmentation Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. Segmenting Consumer Markets There is no single way to segment a market. A marketer has to try different segmentation variables and in combination, to find the best way to view the market structure. The variables that might be used in segmenting consumer markets are geographic, demographic, psychographic, and behavioral. Geographic Segmentation Geographic Segmentation calls for dividing the market into different geographical units such as nations, regions, states, provinces, cities, or even neighborhoods. A company may decide to operate in one or a few geographical areas, or to operate in all areas but pay attention to geographical differences in needs and wants. Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods. On a global scale, video game companies create different versions of their games depending on the world region in which the game is sold. For example, Capcom sells its...
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...operates in through a PESTEL analysis, to examine the general external business environment and the specific industry factors that may affect the business. The results of this essay can then be used as the background for a SWOT analysis to highlight the specific strengths and weaknesses of the McDonald’s business model and its potential future opportunities and threat, which should help to determine the best strategic direction for McDonald’s to take in the coming years. PESTEL Analysis A PESTEL analysis examines the external business environment facing a firm in 6 main areas; Political factor, Economic factors, Sociological factors, Technological factors, Environmental factors and Legal factors. Though a single organisation is normally unable to directly affect the external factors facing it, a conglomeration of companies can exert some pressure on these factors, particularly any political factors through the intelligent use of political lobbying. Proper understanding of these factors allows the organisation to highlight areas of business opportunity when combined with proper understanding of the business’ strengths, and also potential threats to the business when combined with a proper understanding of the firm’s weaknesses (Baines et al, 2011). Thus, for effective strategic planning, analysis of the external factors is the most important step before performing an analysis of the business’ intrinsic strengths and weaknesses through a SWOT analysis. Political The fast food...
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...YORN Shuttle Service By Hammad Alam Usmani Student ID No. BB-35071 Muhammad Shakeeb Alam Student ID No. BB-25215 Submitted to the Faculty of Computer Sciences and Information Technology Institute of Business & Technology, Karachi In Partial fulfillment of requirement for the degree of Bachelors of Science in (Computer Science) (Software Engineering) YORN Shuttle Service by Hammad Alam Usmani Student ID No. BB-35071 Muhammad Shakeeb Alam Student ID No. BB-25215 Project Supervisor: Sir Tayyab Yaqoob Lecturer IBT, Karachi Faculty of Computer Sciences & Information Technology Institute of Business & Technology (IBT), Karachi Certificate This is to certify that Hammad Alam Usmani (ID No. BB-35071) and Muhammad Shakeeb Alam (ID No. BB-25215) has completed their Final Year project having title “YORN Shuttle Service”. The Project is submitted to the IS committee of the Institute of Business & Technology, Karachi, Pakistan for evaluation. _______________________ Sir Tayyab Yaqoob Thesis Supervisor | ________________________ Prof.Dr.Mansoor-uz-Zafar Dean Faculty of Computer Sciences & Information Technology | Acknowledgement I would like to thank Allah who made it possible for us to work...
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