The art movement that I have selected is the 1950 Figurative Typography movement. Some very important key features of this art movement are bold colors, large headlines and unique imagery. Figurative typography was started in the 1950s by designers in New York. A common idea in this art movement was taking letters and replacing them with objects. One example of this is Gene Federico’s advertisement for Woman’s Day Magazine, showing a woman riding a bicycle and replacing the letter “O” in “go out” with bycicle wheels.
Three key attributes I found about this art movement are color, pattern and form. The colors during this movement are very bold. Solid colored backgrounds or monochromatic color schemes were very popular during this period, and …show more content…
Painters can create physical texture using impasto in order to create things like peaks and valleys on a canvas. Visual texture is perceived when looking at a texture, such as an image of tree bark; the paper is still smooth, no matter how rough the texture is perceived. Repeating that texture is what creates a pattern.
The 1950s were a time of innovation for design, especially using type. Objects and type were no longer separate entities. They became one sort of element, one figure. I wasn’t able to find much about how technology affected the development of the movement, however historical and social factors did play a large role. The statement made in the image above, “She’s got to go out to get Woman’s Day,” was, in my personal opinion, a bold statement made about the social movements women were making during that period. The statements made in advertisements were as bold as the art itself.
I chose this art movement to be the visual inspiration for my poster design because it is the very movement that inspires most of my daily work. Simple, bold designs really speak volumes to me, much more than busier designs do. Also, the social and political movements that inspired the art during that period are far more inspirational than anything I hear about anymore. The movements that figures such as Martin Luther King Jr., or Alice Paul were associated with were incredible feats in …show more content…
The book was written by Reginald Reynolds in 1949. Specifically, the cover was designed by Lubalin’s partner, Alan Peckolick, though the conceptual idea was presented by Lubalin, which is why the credit is given to him.
Helvetica, also known as Neue Haas Grotesk, was created as a collaboration project by two Swedish typography designers, Max Miedinger and Eduard Hoffman. It quickly became a widely popular typeface that is still used commonly today. In fact, I used it to type this paper, one of my personal favorites.
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