...by McDonald and James Harder while testifying before the Congressional Committee on Science and Astronautics, in July 1968.[3] Skeptic Philip J. Klass used it in his 1968 book UFOs--Identified. In 1969 physicist Edward Condon defined the "Extra-terrestrial Hypothesis" or "ETH" as the "idea that some UFOs may be spacecraft sent to Earth from another civilization or space other than earth, or on a planet associated with a more distant star," while presenting the findings of the much debated Condon Report. Some UFO historians credit Condon with popularizing the term and its abbreviation "ETH". Chronology Although ETH, as a unified and named hypothesis, is a comparatively new concept - one which owes a lot to the saucer sightings of the 1940s–1960s, it can trace its origins back to a number of earlier events such as the now discredited Martian canals and ancient Martian civilization promoted by astronomer Percival Lowell, popular culture including the writings of H. G. Wells and fellow science fiction pioneers such as Edgar Rice Burroughs, who likewise wrote of Martian civilizations, and even to the works of figures such as the Swedish philosopher, mystic and scientist Emanuel Swedenborg, who promoted a variety of...
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...Copyright by Rajul Alam 2013 HIDDEN TEXT: Optional—If you do not include a copyright page, delete entire page and the following page break. HIDDEN TEXT: NOTE: this page in hard copy with all original signatures must be submitted with the dissertation to the Graduate School; this is required whether the document is in electronic format or on paper. Whereas, the page included in the electronic document will be unsigned unless it is scanned in. The Dissertation Committee for Rajul Alam Certifies that this is the approved version of the following dissertation (or treatise): THE IMPACT OF USERS AND SUPPLIERS IN THE CLOUD COMPUTING TECHNOLOGY “THE QUESTION IS…. ARE WE ON TRACK TO EVOLUTION OR REVOLUTION?” RAJUL ALAM SN: 1013999 rajul.alam.10@ucl.ac.uk Word Limit: 118 + 346 + 10,529 Committee: | ELAINE AXBY, Supervisor | “This dissertation is submitted as part requirement for the Information Management for Business programme at University College London. It is substantially the result of my own work except where explicitly indicated in the text.” “The dissertation may be freely copied and distributed provided the source is explicitly acknowledged.” The impact of users and suppliers in the cloud computing technology by Rajul Alam, MSi Information Management for Business HIDDEN TEXT: Given first name, and previous academic degrees (B.A. or higher) B.A., B.S., etc. Your official name is the name which appears on your UT transcript. MSIN9001:...
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...[pic] [pic]APA style From Wikipedia, the free encyclopedia Jump to: navigation, search |[pic] |This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. The talk page may | | |contain suggestions. (November 2010) | | | |Style guides | |ACS Style Guide | |AMA Manual of Style | |The Associated Press Stylebook | |The Chicago Manual of Style | |Turabian | |The Elements of Style | |The Elements of Typographic Style | |ISO 690 | |MHRA Style Guide | |MLA Handbook | |MLA Style Manual | |The New York Times Manual | |The Oxford Guide to Style/New...
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...Social Media Technologies and Brand Loyalty | Abhishek Srivastava | Social Media Technologies and Brand Loyalty | Abhishek Srivastava Executive Summary The study deals with finding relation between social media technology and brand loyalty. Nature of the research is secondary. First the sudden explosion of data has been encountered in early sections. Various seminal research papers are undertaken as a part of the literature study, all of which point to one general trend, i.e. of rise of power in the hands of the consumer. Examples of various companies are cited which have embraced this change in the paradigm shift and have emerged on the top. Concept of “Brand Community” has also been discussed at length which is nothing but an entire ecological system that springs about a particular brand. Various models and frameworks have been suggested, some of which are Social Media Strategy Framework and various conceptual frameworks to substantiate the literature. As far as key findings are concerned, the most important is letting the customer adopt a more active role as against to a passive role. One of the ways in which this could be achieved by providing a free environment which encourages discussions and not to erect silos within an organisation. Many studies across the country such as that of Revlon India and Shoppers Stop is analysed. Case studies of Dr. Pepper and Nike are also presented to bring home the point of letting customers become collaborators. ...
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...online social networking and the academic achievement of students in universities in Kwara State. The study also investigated the number of social networking sites students subscribe to, the number of social networking sites students use, the number of hours the students spend daily on social networking sites, the relationship between frequency of use of social networking sites and the students’ academic achievement, the relationship between gender and the students’ use of Social networking sites, the relationship of students’ use of social networking sites and their academic achievement from university to university. According to Cecconi (2007), Social Networking is all activities carried out within specific online services that provide free space and software tools which allow the creation of networks of people. The social networking websites users interact by adding friends, connecting on profiles, joining groups and having discussions. Social Networking technology was not originally developed for instructional purpose. As observed by Clement (1990),...
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...Control Laboratory The Robotics Institute -- School of Computer Science -- Carnegie Mellon University Pittsburgh, Pennsylvania 15213-3891 ABSTRACT Aircraft flight pressurization/depressurization cycling causes the skin to inflate and deflate, stressing it around the rivets that fasten it to the airframe. The resulting strain, exacerbated by corrosion, drives the growth of initially microscopic cracks. To avoid catastrophe, aircraft are inspected periodically for cracks and corrosion. The inspection technology employed is ~90% naked-eye vision. We have developed and demonstrated robotic deployment of both remote enhanced 3D-stereoscopic video instrumentation for visual inspection and remote eddy current probes for instrumented inspection. This article describes the aircraft skin inspection application, how robotic deployment may alleviate human performance problems and workplace hazards during inspection, practical robotic deployment systems, their instrumentation packages, and our progress toward developing image enhancement and understanding techniques that could help aircraft inspectors to find cracks, corrosion, and other visually detectable damage. KEYWORDS: automated robot visual NDI inspection enhanced remote stereoscopic multiresolution 1. INTRODUCTION Pressurization and de-pressurization of an airplane during each takeoff and landing cycle causes its body to expand and contract like an inflating and deflating balloon. Cycling thus induces stress fatigue at the rivets that hold...
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...1 A Study on Domestic Workers in Trivandrum Sreedevi R S 2 CONTENT Sl. No. TITLE PAGE NUMBER. List of Tables List of Figures 1 2 3.1 3.2 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 5.1 5.2 5.3 Introduction Review of Literature Neo-classical Theories Background of Trivandrum Theoretical Analysis Regression Analysis Demographic Profile Nature of Services Work Profile of Domestic Workers Health Consideration of Domestic Workers Educational Attainment Union Awareness of Domestic Workers Household Assets and Liabilities Conclusion Findings Suggestions Bibliography Appendix i ii 1-7 8-17 18-21 21-23 25-26 26-27 27-31 31-33 33-39 39-42 42-44 45-47 47-51 52-53 53-55 55-56 57-59 3 1.1 Introduction The definition of gender is the state or fact of being male or female (typically used with reference to social and cultural differences rather than biological ones). Often gender and sex are used interchangeably, but gender is socially constructed and sex is biologically determined. The word gender has been used since the 14th century but this did not become common until the mid of 20th century. In human societies sex differences are experienced as gender differences. Concepts of gender are cultural interpretations of sex differences. Gender is related to sex differences. Gender depends on how society views relationship of male to man and female to woman. Every culture has prevailing images of what men and women are ―supposed‖ to be like. The concept of an ideal...
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...Perdido Street Station (Bas-Lag 01) By China Miéville "...and Lublamai no longer thought of screaming but only of watching as those dark markings rolled and boiled in perfect symetry across the wings like clouds in a night sky above, in water below." Prologue Part One: Commissions Chapter One Chapter Two Chapter Three Chapter Four Chapter Five Part Two:Physiognomies of Flight Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten Chapter Eleven Chapter Twelve Chapter Thirteen Chapter Fourteen Chapter Fifteen Chapter Sixteen Chapter Seventeen Part Three: Metamorphoses Chapter Eighteen Chapter Nineteen Chapter Twenty Chapter Twenty-One Chapter Twenty-Two Chapter Twenty-Three Chapter Twenty-Four Chapter Twenty-Five Chapter Twenty-Six Part Four: A Plague of Nightmares Chapter Twenty-Seven Chapter Twenty-Eight Chapter Twenty-Nine Chapter Thirty Chapter Thirty-One Chapter Thirty-Two Chapter Thirty-Three Part Five: Councils Chapter Thirty-Four Chapter Thirty-Five Chapter Thirty-Six Chapter Thirty-Seven Chapter Thirty-Eight Chapter Thirty-Nine Chapter Forty Chapter Forty-One Part Six: The Glasshouse Chapter Forty-Two Chapter Forty-Three Chapter Forty-Four Chapter Forty-Five Part Seven: Crisis Chapter Forty-Six Chapter Forty-Seven Chapter Forty-Eight Chapter Forty-Nine Chapter Fifty Chapter Fifty-One Part Eight: Judgement Chapter Fifty-Two "I even gave up, for a while, stopping by the window of the room to look out at the lights...
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...Introduction In race to be a leader, most companies are realizing that traditional management, manufacturing processes, and other orthodox approaches, are not enough. More effective methods are needed: • Lean Manufacturing • Six Sigma Lean “Lean is a way to specify value, line up value-creating actions in the best sequence, conduct those activities without interruption whenever someone requests them, and perform them more and more effectively. In short, lean thinking is lean because it provides a way to do more and more with less and less – less human effort, less human equipment, less time, and less space – while coming closer and closer to providing customers with exactly what they want.”- Womack and Jones (1996). “Becoming ‘lean’ is a process of eliminating waste with the goal of creating value.” – Womack & Jones There are FIVE overriding principles to Lean. Identify Customers and Specify Value - The starting point is to recognise that only a small fraction of the total time and effort in any organisation actually adds value for the end customer. By clearly defining Value for a specific product or service from the end customer’s perspective, all the non value activities - or waste - can be targeted for removal. Identify and Map the Value Stream – The Value Stream is the entire set of activities across all parts of the organisation involved in jointly delivering the product or service. This represents the end-to-end process that delivers the value to the...
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...Transcribed: by Andy Blunden 1998; proofed and corrected Feb. 2005. ________________________________________ “Our fine arts were developed, their types and uses were established, in times very different from the present, by men whose power of action upon things was insignificant in comparison with ours. But the amazing growth of our techniques, the adaptability and precision they have attained, the ideas and habits they are creating, make it a certainty that profound changes are impending in the ancient craft of the Beautiful. In all the arts there is a physical component which can no longer be considered or treated as it used to be, which cannot remain unaffected by our modern knowledge and power. For the last twenty years neither matter nor space nor time has been what it was from time immemorial. We must expect great innovations to transform the entire technique of the arts, thereby affecting artistic invention itself and perhaps even bringing about an amazing \change in our very notion of art.” Paul Valéry, Pièces sur L’Art, 1931 Le Conquete de l’ubiquite Preface When Marx undertook his critique of the capitalistic mode of production, this mode was in its infancy. Marx directed his efforts in such a way as to give them prognostic value. He went back to the basic conditions underlying capitalistic production and through his presentation showed what could be expected of capitalism in the future. The result was that one could expect it not only to exploit the proletariat with increasing...
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...thanks go to Ron Boucher, Jourdan Crumpler, and Gordon Weller for taking the time to participate in interviews. I would also like to express my gratitude to Kathryn Voorhees for her help, humor, and friendship as she accompanied me throughout the research process. Finally, I would like to thank all of my friends and family for their support. In particular, I would like to thank to my parents for their constant support and for helping me to achieve my dreams. iii TABLE OF CONTENTS page ACKNOWLEDGMENTS ................................................................................................. iii LIST OF TABLES............................................................................................................ vii LIST OF FIGURES ......................................................................................................... viii...
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...4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols to Upward Strivers 13. Cures for Our Hidden Aversions 14. Coping with Our Pesky Inner Ear 15. The Psycho-Seduction of Children 16. New Frontiers for Recruiting Customers PERSUADING US AS CITIZENS 17. Politics and the Image Builders 18. Molding "Team Players" for Free Enterprise 19. The Engineered Yes 20. Care And Feeding...
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...The effectiveness of advertising through the social media in Gauteng by Thirushen Naidoo 22012893 Dissertation submitted in partial fulfilment of the requirements for the degree Master of Business Administration at the Potchefstroom Campus of the North-West University Supervisor: Prof. C.A. Bischoff November 2011 1 ACKNOWLEDGEMENTS Lord Ganesha, thank you for removing all obstacles in my path to complete this dissertation. I would like to take this opportunity to express my heart-felt gratitude towards a number of very special people whose contribution, support and understanding were essential for the completion of this study. I would like to thank my father Geghia, mother Lavina and two brothers Shalendra and Rishendra for the tremendous support through these past three years .To Orisha, a very special thank you for the belief and encouragement you provided me with during this period of studies. Having people like you in my life has made all of this possible. My heart goes out to each and every one of you. To Prof. Christo Bisschoff, thank you for the guidance, wisdom and encouragement throughout the study. You have made this a truly enjoyable experience. “Om Namah Shivaya “ 2 ABSTRACT In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business models and apply innovative...
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...******ebook converter DEMO - www.ebook-converter.com******* ******Created by ebook converter - www.ebook-converter.com****** “Cosmic Codes was the authoritative resource that we relied on in the research of our PAX-TV/Discovery Channel television special Secrets of the Bible Code Revealed. It’s absolutely packed with fascinating factual information on all of the Bible-related codes.” DAVID W. BALSIGER PRODUCER, SECRETS OF THE BIBLE CODE REVEALED “Chuck Missler writes from a technological and Biblical background in this cutting-edge analysis of the hidden codes of the Bible. This thoroughly researched book assists those investigating the inerrancy of the Word of God.” JOHN ANKERBERG ANKERBERG THEOLOGICAL RESEARCH INSTITUTE THE JOHN ANKERBERG SHOW “Chuck Missler has searched the entire range of the Bible and documented the presence of messages held beyond a simple reading of the text. For many, the information in Cosmic Codes: Hidden Messages...
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...Section 1 Organizational Culture: set of artifacts, values and assumption that emerge from the interaction of organizational members Open social system operating a dynamic environment. CRITERIA to identify something as culture: 1. Deeply felt or held 2. Commonly intelligible 1. Accessible to a cultural group Organization = Ordered and purposeful interaction among people. Purposeful, because its members produce (supero-rdinative) goal-directed activities. Organizational communication is a continuous process through which organizational members create, maintain and change the organization. (it includes business communication) N.B. All organizational members take place in it; messages are produced to create a shared meaning of messages, but it is not always achieved. Those messages vary in form according to various factors (power distances, roles, goal, method, non-verbal), and to be fully understood have to be considered in their contexts Culture: "the collective programming if the mind that DISTINGUISHES the members of one group tor category of people from another" (Hofstede 2001) Is both a process and a product; is confining (imitates groups) and facilitating (gives us a way to better understand what is happening) Cultural Symbol = physical indicators of organizational life (Rafaeli & Worline 2000) ARTIFACTS: visible/tangible, are also part of them norms, standards, customs and social convention. Norms: pattern of behaviors or communication...
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