...Locavore Lush When someone first hears about The locavore movement they don't think about its positive effects, instead they think about only the time and energy they will have to provide to find food that has been grown locally. They refuse the fact that the positive sides to eating locally out way the negative. For instance, the locavore movement can provide a way to positively affect local economies as well as provide citizens with healthier, fresher food. Food purchased locally will be more nutritious, healthier, and safer than food purchased from far away places because the nutritional value of food decreases over time. Food purchased from stores that sell in bulk or ship in their food over long distances has product that was “... in...
Words: 666 - Pages: 3
...The Local Food Movement Benefits Farms, Food Production, Environment The Local Food Movement, 2010 Pallavi Gogoi is a writer for BusinessWeek Online. She frequently writes on retailing. Just as small family-run, sustainable farms were losing their ability to compete in the food marketplace, the local food movement stepped in with a growing consumer demand for locally grown, organic, fresh produce. In addition to supermarket giants following the trend toward locally grown food and devoting shelf space to such items, local foods are also finding their way into schools, office cafeterias, and even prisons. Although the trend toward organic foods has not waned, consumers are increasingly aware of the environmental impact caused when organic foods must travel to find their way to the local grocery store shelf. For this and other reasons, consumers are opting instead for locally grown counterparts, choosing to eat what is available in each season in their areas rather than purchasing food that must be shipped from other regions. Drive through the rolling foothills of the Appalachian range in southwestern Virginia and you'll come across Abingdon, one of the oldest towns west of the Blue Ridge Mountains. If it happens to be a Saturday morning, you might think there's a party going on—every week between 7 a.m. and noon, more than 1,000 people gather in the parking lot on Main Street, next to the police station. This is Abingdon's farmers' market. "For folks here, this is part of the Saturday...
Words: 6965 - Pages: 28
...The Future of Food Production The process that food consumed in America goes through to make its way to our mouths is like a Rube Goldberg contraption. The seemingly straightforward process of growing, raising, harvesting, and slaughtering goes on every day, completely hidden from consumers. Very few Americans are aware of the highly complicated, mechanized, and convoluted journey that any given bite of food takes from its origins in nature (or some manipulated approximation of it) to its destination on our plates. Although some people criticize the state of our food system, it is clear that it grew to be the international machine that it is because of demand. More than 300 million Americans want lots of food, meat especially, and they want it cheap. So like every other production process in this country, our food system has been industrialized to produce maximum food calories for the American people at minimum cost. This industrialization of our food system has allowed for population increase and higher standards of living. But there are significant problems with the industrial food system. Caught up in a drive to maximize production and profit, the industrial food system has grown to an unsustainable size. As food production has become increasingly industrialized, concern for the environment and the animals we eat has taken a backseat to expansion. Specialization, rather than integration, has become Forman 2 the hallmark of America’s farms. Rather...
Words: 3265 - Pages: 14
...Hefei Yang English 1001-23 Jeff Scott Analysis of Michael Pollan’s article Michael Pollan’s essay, The Food Movement, Rising, is separated into three parts which are “Food made Visible”, “Food Politics” and “Beyond the Barcode”. Pollan mainly discusses the cheap food politics and some of these food safety scandals, the environment and health problem problems, the appearance of obesity in America, and fast and junk food compared to local food. I agree with Pollan that health is the most important thing all the time. However, people in our modern economy need convenient and cheap food at the present, although sometimes the quality and health cannot be ensured. As far as I am concerned, what we can do is to try our best to make healthy food with the environment in mind. Producing food for a reasonable price, health, safety, and low pollution should be the best choice for modern society. Cheap food accompanied with the reform of food production is required because of the modern economy and society. As Pollan states, “Cheap food has become an indispensable pillar of the modern economy. But it is no longer an invisible or uncontested one” (2). As we know, the most important thing for people to survive is eating. Most people in the world are not wealthy and full of ability. The recession affecting unemployment has swept across the whole world in recent years. It has influenced how much family’s income is spent on food. The decline of family income makes the United State family want...
Words: 1235 - Pages: 5
...Crescent Pure Case Analysis João Nunes The Lisbon MBA Part-Time 15/17 Contents Executive Summary Situation Analysis Company Customers Competition Energy Drinks Sports Drinks SWOT Analysis Strengths Weaknesses Opportunities Threaths Marketing strategy Positioning Alternatives Point of Parity with Energy Drinks Point of Parity with Sports Drinks Point of Differentiation from both categories Recommendation to Management Financials Breakeven Analysis Final Considerations Exhibits Executive Summary Sarah Ryan, VP of Marketing for Portland Drake Beverages is facing a tough decision of deciding the positioning and overall strategy for the impending launch of Crescent Pure, an all-natural, organic beverage PDB acquired in mid 2013. Ryan is confronted with three options: positioning Crescent as a Energy Drink, a Sports Drink or dwelling in the booming market of organic foods and beverages. Analysing consumer trends, competition and industry trends, our recommendation would be to position Crescent as an Energy Drink, taking advantages of its organic ingredients and low sugar content to positioning it as a healthier alternative to the major players in the market. Also, we show that there may be an opportunity to increase prices and thus maximizing profit during the soft launch year, in order to fund a broad national launch in 2015. Situation Analysis Portland Drake Beverages (PDB), a manufacturer of organic juices and sparkling waters, is...
Words: 3005 - Pages: 13
...How Society Works – Lecture Notes Sep, 11, 2012 Introduction to Classical Social theory * “Theories in sociology are abstract, general ideas that help organize and make sense of the social world” (attempt to link idea’s with actual events) * Classical social theory (1840s – 1920s) – The enlightenment, political revolution (American revolution, French revolution), the industrial revolution * American and French revolution inspired more widespread adoption of democratic principle and rights of citizens * Industrial revolution caused dramatic, rapid urbanization, changes in family relations, gender relations, increased secularization * Classical social theorist and macro and micro theorists – macro are interested are in social theory that can explain huge social phenomenon’s (past and future), micro are interested in smaller scale phenomenon’s * Emile Durkheim was a positivist, saw society as analogous to a body, concerned with social solidarity, and developed the idea of the ‘social fact’ * Social Solidarity: division of labour Organic: present in modern societies, high dynamic density, high degree of labour specialization (works like a human body, everything works together with high specialization) Mechanical: present in traditional societies, low dynamic density , low degree of labour specialization (works like gears, works together to complete society) * Similarities of Social Solidarity: Conscience collective similar ideas...
Words: 7026 - Pages: 29
...____________________________________________________________________ PROGRAMME HANDBOOK ____________________________________________________________________ ____________________________________________________________________ MASTER OF BUSINESS ADMINISTRATION GENERAL DEGREE ____________________________________________________________________ ____________________________________________________________________ JANUARY 2016 INTAKE ____________________________________________________________________ Copyright© 2016 THE MANAGEMENT COLLEGE OF SOUTHERN AFRICA All rights reserved, no part of this book may be reproduced in any form or by any means, including photocopying machines, without the written permission of the publisher MANCOSA: MBA (GENERAL) STAGE 1 1 TABLE OF CONTENTS 1. WELCOME 1.1 MESSAGE FROM THE PRINCIPAL 1.2 MESSAGE FROM THE OFFICE OF THE DEAN 3 4 INTRODUCTION TO MANCOSA 2.1 BRIEF HISTORY OF MANCOSA 2.2 PROGRAMME OFFERINGS 2.3 ACADEMIC MANAGEMENT 4 5 5 3. THE MANCOSA VISION 6 4. THE MANCOSA MISSION 6 5. MBA PROGRAMME STRUCTURE 5.1 OVERALL PROGRAMME OBJECTIVES 5.2 PROGRAMME FOCUS 5.3 MODULE DESCRIPTIONS 2. 6. PROGRAMME ADMINISTRATION 6.1 PROGRAMME MANAGEMENT 6.2 FINANCE 6.2.1 FEE PAYMENT 6.2.2 PAYMENT OF FEES AND OTHER DUES 6.2.3 PAYMENT PLANS 6.2.4 ADDITIONAL FEES/CHARGES 6.2.5 REGISTRATION SPECIFIC/INCOMPLETE MODULES 6.2.6 CANCELLATION OF REGISTRATION/FEE LIABILITY 6.2.7 MISCELLANEOUS COSTS 6.2.8 PAYMENTS 6.2.9 ACCOUNT DETAILS 6.2.10 FOREIGN PAYMENTS...
Words: 20049 - Pages: 81
...Copyright Copyright © 2012 Joan Magretta All rights reserved No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. ISBN: 978-1-4221-6059-6 By his example, Arthur Rosin, my uncle, taught me the pleasures of understanding and explaining. This book is dedicated to him, to Betty Rosin, and to my parents, Cyrille and Eugene Gorin. Contents Copyright Acknowledgments Introduction Part One: What Is Competition? 1. Competition: The Right Mind-Set 2. The Five Forces: Competing for Profits 3. Competitive Advantage: The Value Chain and Your P&L Part Two: What Is Strategy? 4. Creating Value: The Core 5. Trade-offs: The Linchpin 6. Fit: The Amplifier 7. Continuity: The Enabler Epilogue: A Short List of Implications FAQs: An Interview with Michael Porter A Porter Glossary: Key Concepts Chapter Notes and Sources About the Author Acknowledgments The Michael Porter I know is first and foremost a gifted teacher. If this book succeeds in helping readers understand Porter’s ideas in their full richness, it is thanks in large measure to his encouragement, his guidance, and his patience in explaining...
Words: 59071 - Pages: 237