...VRIO analysis is a suitable strategic tool that is essential in evaluating the sustainability of a corporation’s competitive advantage. By analyzing the capabilities and resources of a firm, the management is able to identify the suitable approaches of increasing the firm’s market share and broadening the consumer base. One of the key elements encompassed in the VRIO framework entails the value of the identified capabilities and resources. In order to acquire a sustainable competitive advantage over other participants in the targeted market, a company ought to focus on the resources that increase a firm’s value. This includes the firm’s ability to exploit the available business opportunities and mitigate the potential risks. A company can also enhance its competitive advantage by focusing on rare resources in the market. Most of the valuable resources, which are rare in the market, are costly for other companies to imitate. For this reason, corporations ought to organize their valuable resources in order to mitigate the potential business risks while maximizing the available opportunities. In order to present the VRIO analysis as a suitable tool in enhancing a firm’s competitive advantage, this discussion will compare and contrast True Religion Apparel Inc. and SodaStream International. SodaStream International and True Religion Apparel Inc. have valuable resources that have aided the companies in enhancing their competitiveness. To begin with, SodaStream International produces...
Words: 632 - Pages: 3
...Suppliers ……………………………………………………………………………………………11 Strategic Management & Board…………………………………………………………………13 Corporate Governance……………………………………………………………………………15 Board of Directors…………………………………………………………………………………17 Global Footwear Industry ………………………………………………………………………28 Family Clothing Stores …………………………………………………………………………30 Porter’s Five Forces………………………………………………………………………………33 Industry Overview…………………………………………………………………………………40 Organization Structure …………………………………………………………………………48 Financials …………………………………………………………………………………………49 Financial Ratios …………………………………………………………………………………58 Altman’s Z-Score …………………………………………………………………………………71 Tobin’s Q……………………………………………………………………………………………72 DuPont Analysis …………………………………………………………………………………73 SWOT Analysis ……………………………………………………………………………………77 Market Share ………………………………………………………………………………………80 Focal Points for Action …………………………………………………………………………83 TOWS Matrix………………………………………………………………………………………83 Boston Consulting Group Matrix ………………………………………………………………84 Rumelt’s Criteria …………………………………………………………………………………85 Decisions and Recommendations ………………………………………………………………86 Implementation……………………………………………………………………………………89 Bibliography ………………………………………………………………………………………91...
Words: 19508 - Pages: 79
...resources of a firm to make maximum profitability. Lululemon athletica is a famous yoga-inspired athletic instrument producer and distributor company, which produces essential clothes and sells international clothing stores from its company base in Vancouver, British Columbia, Canada. Dennis "Chip" Wilson established Lululemon Athletica (usually referred to simply as "lululemon" or "lulu") in 1998 in order to enhancing female participation in athletic and his belief in yoga as the important way to maintain athletic excellence into an advanced age. They make technical athletic instrument for yoga, jumping, dancing, and most other sweaty pursuits. All lululemon locations are very much reachable to our local communities. Lululemon athletica inc., registered on November 21, 2005, is a designer, producer and seller of athletic accessories doing business basically in North America and Australia. The yoga enhanced accessories of lululemon is distrusted by the name of the lululemon athletica. The Company produces athletic accessories with best quality yoga accessories and wearing for masculine and feminine kind. Its product assortment, including items, such as fitness...
Words: 7830 - Pages: 32
...irresponsible while a person looking pristine in a designer ensemble is assumed to be intelligent and successful. In every city, there are multiple fashion brands with different styles and ranges of apparel and accessories. Every season, new styles and designs are created which influence society. It appears as if more types of clothing exist than the actual number of people. With so many different alternatives of fashion, the fashion industry is trying to please too many customers with variety. There are currently various styles to choose from, and the clothes people wear categorize or label them long before they realize it. The three fashion brands that will be analyzed extensively are Chanel, Nike, and Hot Topic. These brands have apparel but are completely different in their target audience. Chanel is a prestigious high-fashion brand; Nike is a popular athletic line; Hot Topic is musically and artistically edgier with a smaller target audience between the three. With these apparel brands, a person wearing each would be labeled or even stereotyped. One wearing a Chanel’s 2012 Spring/Summer ready-to-wear designer outfit with a white jacket, lambskin dress with pearls, and a glass pearl belt would be labeled as rich, successful, and intelligent. Another wearing Nike running apparel consisting of a shirt, shorts, and footwear is someone athletic and always on the go. An individual in a Hot Topic black graphic music t-shirt with plug piercings would be stereotyped as “Goth”, tough...
Words: 10625 - Pages: 43
...Over the past forty years a new growing trend has been detected. This coincides with the desire of businessman to dislocate their production and companies outside the domestic market. Such phenomenon, known as “delocalization of production”, can be defined as the social/ managerial/ organizational process through which firms not only deploy their sales on foreign markets, but they also draw supplies like raw materials, technology, facilities, equipment, financial resources and manpower. The aim of this paper is to provide an analysis on winning internationalization strategies, that will help a company to successfully penetrate a new market. Further on we will see a little case study on the shoes and accessories company Geox, performing an overview of its presence on international markets, providing a little historical background of the company and evaluating its competitiveness. Competition intensification on the global scale has lead an increasing number of companies, in the last decade, to seek new job opportunities on international markets. Internalization, today, is not only a way to increase the firm’s value, extends its competitive advantage and access to new opportunities. In our current economic environment it has become an useful and practically necessary way that may guarantee a firm’s outliving. Going international for a company means going through a tough and long process, that will change its assets completely and with no coming back. It involves quite...
Words: 3935 - Pages: 16
.........7 The Leadership....………………………………….………………………9 HR Requirements and Team……..…………….………………………… 11 Possible challenges. …………………………………………………..… 13 Marketing Mix…………………………………………………………….17 SWOT Analysis..………………………………………………….…….. 20 PEST Analysis…………………………………………………………... 21 Product Analysis and Function………………………………………….. 23 Financial Planning……………………………………………………….. 28 Business Model …………………………………………………………… 41 Conclusion………………………………………………………………….42 Reference ………………………………………………………………….43 Executive Summary Global Fashion & Designer Shoes (GFDS) is a shoe company that is originated and located in the United States. It is a newly formed footwear and apparel company that is designed to take the footwear industry to a whole new level. The target market for the company is men, women and young people. Some of brand name products include men’s dress shoes, women’s dress shoes, Sports and casual shoes such as Nike, Adidas, New Balance, Reebok, Sketchers, US Polo, Jordan, Pumas, Kenneth Cole, and Steve Martins, etc. The company also deals in clothing line for men, women and young people and brand ranging from Calvin Klein to true religion, etc. GFDS is working to become the world’s leading business in providing superior quality designer shoes and apparel at affordable prices and the company would like to achieve this goal within the next 10 years. The founder realizes the...
Words: 12789 - Pages: 52
...SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 29, 2012 Commission file number: 1-5256 V. F. CORPORATION (Exact name of registrant as specified in its charter) Pennsylvania (State or other jurisdiction of incorporation or organization) 23-1180120 (I.R.S. employer identification number) 105 Corporate Center Boulevard Greensboro, North Carolina 27408 (Address of principal executive offices) (336) 424-6000 (Registrant’s telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Common Stock, without par value, stated capital $1 per share New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: NONE Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES x Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES ¨ NO ¨ NO x Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and (2) has been subject to such filing requirements for the past 90 days. YES x NO ¨ Indicate by check mark whether the registrant...
Words: 79911 - Pages: 320
...decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your students a complete digital solution that allows them to access their materials from any computer. Tegrity Make your classes available anytime, anywhere. With simple, one-click recording, students can search for a word or...
Words: 219639 - Pages: 879
...Wal-Mart to Turkey TABLE OF CONTENTS Introduction 3 Wal-Mart 4 - 5 Location Turkey 5 - 8 Economic Situation 8 - 10 Political Situation 10 - 11 Competition 11 - 12 Target Market 12 - 13 Global Market Participation 13 Marketing Research 14 - 15 Trading 15 - 16 USA vs. Turkey 16 - 17 Wal-Mart Failure in Germany 17 - 18 S.W.O.T. 18 - 21 Marketing Strategies 22 - 25 Conclusion 26 - 27 Exhibits 28 - 30 References 30 - 32 INTRODUCTION Wal-Mart has dominated the retail industry globally. From it’s humble start in Bentonville, Arkansas it has strived to improve the standard of living throughout the world. Wal-Mart is aware of the risks expanding into relatively underdeveloped countries, but they have not allowed any aspect to hinder their confidence. Expanding internationally will increase its global market share, and they understand the need to address cultural barriers within each market to succeed. Turkey has experienced tremendous growth in the retail sector, adding to its appeal and readiness for the Wal-Mart invasion. Can Wal-Mart succeed in a place like Turkey? We look at the economic, political and cultural environment of the country; what kind of competition will they be looking at and who is the target market. How did Wal-Mart get their start and how did they succeed in other countries other than their home base? The actual location is important to look at, as we analyze the country we look at the GDP, possible Pro’s/Con’s and the...
Words: 6883 - Pages: 28
...those who may not otherwise have much to say about human rights. Everything from what is creed (and what beliefs and practices are protected under the ground of creed), how creed claims are proven, how creed must be accommodated and what to do where creed bumps up against other rights have led to judicial interpretation and public debate. In Quebec, the provincial government appointed a Commission on Accommodation Practices Related to Cultural Differences 1 in response to public discontent concerning accommodation of, among other things, creed rights. This may be in part because creed is unique in some respects. It encompasses not just innate personal characteristics but also covers associated practices and beliefs. Rights in relation to religion have been recognized as not just equality rights, but also among the “fundamental freedoms” of every Canadian as listed in s. 2 of the Canadian Charter of Rights and Freedoms. 2 As well, as will be seen in the discussion of the human rights decisions in this paper, creed more than any other right is impacted by international events, as issues from around the world can lead to religious intolerance and discrimination in Canada. A growing trend towards secularization may mean that there is less tolerance for religious practices generally,...
Words: 29833 - Pages: 120
...Professional Development Plan by DBA Student A Project Presented in Partial Fulfillment of the Requirements for DDBA 8005 Foundations for Doctoral Business Administration Studies Instructor September 2009 Professional Development Plan Part IA: Description of Personal and Professional Goals From a very early age, I was encouraged to attend college by my parents, my grandparents, and a beloved uncle. They all taught me that obtaining an education, particularly a college education, was a privilege that had not always been afforded to people of color and that it should not be taken for granted. They also taught me that education was the best way to attain great success, no matter how I chose to define success. It did, however, take some time before I fully understood what they so passionately attempted to instill in me. It was not until I began working at Johnson C. Smith University (JCSU), in an environment of academia, that I understood the value and importance of education, and the incredible impact that being part of a learning environment has on a young mind. I have been fortunate to be able to utilize the management skills I learned from my undergraduate studies and through various employment opportunities after obtaining a master’s degree in business administration. I have enjoyed my experiences working in the business field, as diverse as they have been, and would love to teach business administration at the university level. I would like to pursue a Doctor...
Words: 6430 - Pages: 26
...[pic] International Marketing Plan for the Coffee Bean and Tea Leaf Company in Germany Leah Hurley Professor Ishihara BUS-43 Online: International Marketing I. Executive Summary For more than 40 years, The Coffee Bean & Tea Leaf® has remained true to our vision: to bring our customers the most extraordinary collection of coffees and teas from the world's most exclusive growing estates. In keeping with that vision, we proudly offer our premium products through our amazing franchisees located in 19 international countries around the world and growing! Now, our customers can enjoy our delicious beverages from Shanghai to Dubai! Now we are pleased to introduce our latest business endeavor, an international franchise location in Germany! As far as the market susceptibility of the German market to the Coffee Bean and Tea Leaf Co., Germany is known as a coffee drinking nation. In 2010, per capita consumption of coffee increased to 150 liters in total volume terms. According to the German Tea Association, tea became the favorite hot drink of many Germans, with tea imports reaching 44,000 tons in 2009.According to the German Federal Statistics (Statistisches Bundesamt Deutschland’s), people in Saarland consume the highest volumes of coffee (four cups per day), followed closely by Schleswig-Holstein and Nordrhein Westfalen. However, a coffee cup in Germany is relatively small: 100ml on average. Coffee is expected to register...
Words: 5642 - Pages: 23
... 1.7. Target Market……………………………………………………………3 2. H&M………………………………………………………………………...…4 2.1. History…………………………………………………………………..4 2.2. Shared Values…………………………………………………………...4 2.3. Values……………………………………………………………………5 2.4. Company Culture………………………………………………………..5 2.5. Product Range…………………………………………………………...7 2.6. Stores around the world…………………………………………………9 2.7. Geere Hofstede’s Analysis in Sweden…………………………………14 2.8. Globe and Trompenaars analysis………………………………………15 2. FOREVER 21………………………………………………………………..20 3.9. History……………………………………………………………….…20 3.10. Company culture……………………………………………………….20 3.11. Product Range………………………………………………………….21 3.12. Stores Around the world……………………………………………….21 3.13. Geere Hofstede’s Analysis in US………………………………………22 3. OPENING OUR STORE……………………………………………………..25 4.14. Why New Zealand……………………………………………………..25 4.15. New Zealand Geere Hofstede’s Analysis……………………………...25 4.16. Globe and Trompenaars analysis………………………………………27 4.17. H&M, Forever21, and Zane……………………………………………28 4.18. Manager Criteria……………………………………………………….29 4. OUR STORE…………………………………………………………………….29 1. ZANE 2.1. Company’s name : “Zane” meaning “God’s gracious gift” 2.2. Corporate Culture : * Structure organization 2.3. Our values inside Zane: * Teamwork...
Words: 7329 - Pages: 30
...Director Director Director 4% 4% 3% 3% 3% 3% Name Bengal Windsor Thermoplastics Ltd (Represented by Chairman Mr. Morshed Alam) Mr. Jashim Uddin Nationality Extend of Share Holding Bangladeshi Mrs. Bilkis Nahar Mr. Humayun Kabir Mr. Firoz Alam Mr. Shamsul Alam Mr. Saiful Alam Corporate Set up: Public Limited Company Type of Project: Garments accessories manufacturer and exporter. Activities of the Project: Bengal Petrochem & Synthetic Textiles Limited has been manufacturing and exporting different types of Garments Hanger. Bengal Petrochem & Synthetic Textiles Limited has an installed capacity to produce 4.5 lac pcs of Plastic Apparel hangers a day an extensive line of A sister concern of Bengal Group of Industries Page 1 BENGAL PETROCHEM & SYNTHETIC TEXTILES LTD hangers for men’s, women’s and children’s apparels in many designs, sizes, and colors. In addition, there are many options for vendor application for sizing systems, pre-applied store logo imprinting or labeling, and even custom color options. Bengal Petrochem & Synthetic Textiles Limited caters to...
Words: 14306 - Pages: 58
...Marketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Answer: B Page Ref: 4 Objective: 1 Difficulty: Easy 2) ________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A) Marketing management B) Knowledge management C) Operations management D) Strategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least...
Words: 173926 - Pages: 696
