Analysis of Unilever Bangladesh:
Introducing Unilever:
150 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life.
Life partner:
With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people’s lives in so many different ways.
Its brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter’s day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We’re constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.
Continuous development:
Consumer research plays a vital role in our brands’ development. We’re constantly developing new products and developing tried and tested brands to meet changing tastes, lifestyles and expectations. And our strong roots in local markets also mean we can respond to consumers at a local level.
By helping improve people’s diets and daily lives, we can help them keep healthier for longer, look good and give their children the best start in life.
We also believe that the very business of conducting business in a responsible way has a positive social impact. We create and share wealth, invest in local economies and develop people’s skills – both inside our organization and in the communities around us.
Today Unilever employs 223 000 people in 100 countries worldwide, and supports the jobs of many thousands of distributors, contractors and suppliers. Heath & personal care: * First launched in France in 1983, our leading male grooming brand, Axe, now gives guys the edge in the mating game in over 60 countries * Our oral care brands Mentadent, Peposodent and Signal have teamed up with the world’s largest dental federation, the FDI, which represents over 750,000 dentists around the world * Lux became the first mass-marketed soap when it launched in 1924. Today it achieves annual global sales of over €1 billion * Domestics is a best-selling brand in nine of the 35 countries in which it’s sold * Hindustan Lever in India has launched a hand-wash product, Surf Excel Quick Wash, with a low foaming formulation, reducing the amount of water needed for rinsing by up to two buckets per wash * Recent breakthroughs at Rexona include Rexona Crystal, a deodorant that eliminates unsightly white deposits on dark garments.

Mission of Unilever:
The mission of Unilever is to add Vitality to life. People meets everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life.
Vitality is at the heart of everything people do. It’s in Unilever’s brands, people and unilateral values.
Vitality means different things to different people. Some see it as energy, others view it more broadly as a healthy state of body and mind of alive.
Whatever their personal definition, millions of people around the world use unilever’s products daily to add Vitality to their lives – whether that’s through feeling great because they’ve got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.
Ever since the 19th Century when William Hesketh Lever stated that the company’s mission was “to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products,” Vitality has been at the heart of our business.
Vitality defines what we stand for: our values, what makes us different, and how we contribute to society. It’s the common thread that links our brands and it’s central to the unique way we operate around the world.
History of Unilever:
Unilever’s corporate mission – to add vitality to life – shows how clearly the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout its history.
In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularizes cleanliness and hygiene in Victorian England. It was ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use unilever’s products’.
This was long before the phrase ‘Corporate Mission’ had been invented, but these ideas have stayed at the heart of unilever’s business. Even if their language – and the notion of only women doing housework – has become outdated.
In a history that now crosses three centuries, Unilever’s success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout unilever has been created products that help people get more out of life – cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves
Social Responsibility for an organization:
Social Responsibility of Unilever Bangladesh Ltd:
The Unilever Bangladesh Ltd. is a well known business organization in our country. The business of Unilever is very old in Bangladesh. It has many products in local and world market. They have also good relationship with Bangladeshi general people by their social work. They are trying to involve many types of social responsibility. Like as: * Close Up 1 Contest. * Floating hospital * Balancing profit with corporate behaviors. * Education * Education for all. * Higher education scholarship.
Unilever today:
The company’s brands are trusted everywhere and, by listening to the people who buy them, they’ve grown into one of the world’s most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your kitchen, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
People’s lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. Unilever aim to help people in their daily lives. So it keep developing new products, improving tried and tested brands and promoting better, more efficient ways of working.
It has a portfolio of brands that are popular across the globe - as well as regional products and local varieties of famous-name goods. This diversity comes from two of our key strengths: * Strong roots in local markets and first-hand knowledge of the local culture. * World-class business expertise applied internationally to serve consumers everywhere.
Focusing on performance and productivity, it encourages its people to develop new ideas and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to the communities it serves. Unilever don’t only measure success in financial terms; how it achieve results is important too. It works hard to conduct its business with integrity - respecting our employees, our consumers and the environment around it.
Unilever is one of the world’s leading suppliers of fast-moving consumer goods. Here are some recent highlights from our three global divisions – Foods, home care and personal care.
 "Personal Care Products:Our personal care brands, including Axe, Dove, Lux, Ponds, Rexona and Sunsilk, arerecognized and respected around the world. They help consumers to look good and feel good– and in turn get more out of life. Ponds delivers products that make a real difference to womens skin and theway they live their lives. Ponds Cleansers, Ponds Oils, age Miracle Range, Flawless Whiterange, White beauty range, Facewash range, Perfect result, Body Lotion, Talcum Powder,Ponds Moisturizing Cold Cream, Ponds Vanishing Cream are found. Fair & Lovely understands that different people have different fairness needsbased on age or skin type and therefore offers expert fairness solutions relevant to differentconsumer needs.Multivitamin beauty treatment Ayurvedic Care, Winter Fairness, Anti-marks, MAX Fairness& Body Fairness Milk are found.

 26. Pepsodent is the fastest growing oral brand in Bangladesh with a wide rangeof choice for its consumers. Pepsodent toothpowder, Pepsodent herbal, Pepsodentgermicheck, Pepsodent whitening and a few types of toothbrushes are found. “The closer, the better” Our mouths are our gateway to life. We use them to eat,drink, talk, laugh, smile and what not! Close up helps people like you to live life confidentlyand brings you the taste of success. Peppermint, Menthol & Red tubes are found. After years of experiments and clinical studies, Unilever Hair care expertshave developed a new all-round solution for treating Dandruff. Clear men & other varietiesare found. With its coolly seductive fragrances and packaging, the brand has establisheditself as the worlds top male grooming brand by coming up with a constant stream of newideas to keep guys a step ahead in the mating game. Each year, for example, we launch a newdeodorant fragrance. Almost all the fragrances are found. Sunsilk provides real solutions to womens everyday hair needs everywhere.Sunsilk shampoo & conditioner are found only.
 27. In a world of hype and stereotypes, Dove provides a refreshingly realalternative for women who recognize that beauty comes in all shapes and sizes. Dove Bodywash, hair care, soap, body lotions, tools etc. are found in BD. Lifebuoys goal is to provide affordable and accessible hygiene and healthsolutions that enable people to lead a life without fear of hygiene anxieties and healthconsequences. Lifebuoy hand wash & Lifebuoy bar soap are found here. Lux provides prestige-inspired beauty products made accessible to all whichindulge the senses to make your skin and hair smell, look and feel more alluring andattractive, and inspire you to revel in the pleasure of expressing your beauty. Lux bar soap,Shampoo & Shower gel are available. Rexona gives you the confidence to handle whatever the day has in storebecause you know your deodorant wont let you down. Rexona skin friendly & Rexona lowincome consumer affordable. It has only the 24 hrs protection and odor spray brandsavailable in BD. At any age, at any time, no matter what your skin need, the Vaseline skin careteam wants everybody to be able to enjoy great, healthy skin everyday. Vaseline petroleumjelly & Vaseline body lotion range are found here.

 UBL’s CSR (Corporate Social Responsibility):The success of UBL‟s business relies on a range of stakeholders, including consumers,customers, employees, suppliers, communities and public bodies. UBL considers theircorporate social responsibilities when they interact with the key stakeholders. Consumers: They are committed to making our products safe, affective accessible and affordable, while marketing them responsibly. Customers: Sustainability issues are now key to their relationships with large retailers who make up a growing share of our sales. Employees: They are making good progress in transforming Unilevers business structures and ways of working for the long-term health of our business. Page | 46
 47. Suppliers: They continue to assess our suppliers against their Business Partner Code, working with peers to create a common approach to supplier assessment. Communities: They seek to contribute positively to the communities in which they operate, engaging the talents and resources of our people and partners. Public policy engagement: They strive to be trusted members of society wherever they operate, working transparently with governments and other partners to fulfill their responsibilities and achieve goals.
 Business Model:Their aim is to deliver growth. But not growth at any cost – rather a new sustainable andequitable form of growth. Strong business performance is driven by our brands, people, andsustainability – which is increasingly giving us a true competitive advantage. We will investin strengthening our brands so that they drive profitable growth as part of a sustainablebusiness model: the more they sell, the more efficiently they can operate and, at the sametime, by reducing the cost of running their business we can invest more in their brands,innovations, and advertising and promotions. This, in turn, enables them to sell more. Brands & Innovation Business Performance Great People Sustainable Great Place Living Plan Figure: 10 Business ModelAs a FMCG (fast-moving consumer goods) company, their business model centres onbuilding great brands which consumers know, trust, like, and buy in conscious preference tocompetitors‟ products. Unilever brands command loyalty and affinity and deliver superiorperformance. They help consumers to perform simple but essential everyday tasks.Innovation is nourishment for our brands. It helps to deliver superiority, increases theircompetitiveness and allows us to appeal to the widest range of consumers. Increasingly, theirinnovations are designed to enable sustainable living. Page | 49
 50. As a major employer, our business model is rooted in our people. They have a distinctive setof values and they attract people who bring a sense of purpose to their work. They reward inline with performance and create a climate where people are incentivized to excel. Wedevelop leadership capabilities early and place priority on building tomorrow‟s leaders today.All this combines to build a business of great people.A further element of our business model is sustainable living. External factors will move itfrom being the choice of a concerned few to a new norm for billions in this decade.Companies who move quickly to enable it can seize major competitive advantage by doingso. The aim is to help people move to a more sustainable way of using our products andreduce the current rate of consumption of scarce resources.Unilever business model is designed to deliver sustainable growth, where sustainable meansfour things: It is consistent It is competitive It is profitable; and It meets major social and environmental needs.

Strategic, Operational and Legal Issues:
Growth to meet increasing demands
Demand cycle for each brand identified and followed up.
UBL surveyed that the following items are popular among the consumers according to occasions or seasons:
Rexona – summer
Ponds – winter
Closeup – Eid Legal Issue:
Unilever subsidiaries are encouraged to promote and defend their legitimate business interests. They co-operate with governments and other organizations, both directly and through trade associations or chambers, in the department of or amendment of rules or regulations, which may affect their legitimate business interests. In the process they neither support political parties nor contribute to the political funds. Problems facing the company:
Not a problem, rather a challenge to meet the increasing demand with sufficient supply. The company has a tea packaging operation in chittagong and four manufacturing units in Dhaka, which are owned and run by third parties but exclusively dedicated to Unilever Bangladesh. This type of manufacturing arrangement involves huge logistic problems, both upstream and downstream. Strategies and Tactics used to cope with them:
People involved in human resources are strategic business partners to all functions facilitating, guiding, and helping in implementing the people’s process for growth. They play both a tactical and a strategic role within every aspect of business partners, talent management, recruiting, management development, training, remuneration, communications, employee relations, and welfare. They also act as architects, of the organizations and facilitate and expedite the development of individual potential. * Planning * Resource * Storing
To do this UBL increase their strategies. An assessment of the company’s current state of operations:
In line with targets set for the year is an assessment of the company’s current state of operation. Future Directions:
In many respects, they think of Unilever Bangladesh as a community, rather than an organization. This community is shaped and led by its people, who operate creatively within a framework of shared values and business goals. Because their people are fundamental to the way they do business, they’re at the centre of everything they do. Their professional fulfillment, their work/life balance, their ability to contribute equally as part of a diverse workforce these is all issues to which we give priority. They grow as a company by growing their people. This insight is behind all their efforts to keep their people fulfilled and committed. It’s also why they stay connected with – and connect together their employees around the world, conducting surveys and ‘pulse checks’ which then feed into the future direction of their business.