...Concord Real Estate Ad Analysis: Ideologies the Ad Evoke: postabito noy!!! Bastobey desher prothom satelight city • True Dream • Complete living • Free from pollution ( we are environmentally aware) Straight Message: Discount on flats Message Appeal: certain gifts Unique Selling Proposition: concord lake city The logo is focused Brochure Analysis Ideologies the Ad Evoke: postabito noy!!! Bastobey desher prothom satelight city • (True Dream) • Complete living • Free from pollution ( we are environmentally aware) Straight Message: Discount on flats Message Appeal: certain gifts Unique Selling Proposition: concord lake city Creative Strategy: 36 years experience (Poychate parechi manusher moner onek gobire, joy koresi sobar bisas o asta). Position: an image showing the concord lake city The logo is focused Communication Problems: no office address is given bti Brochure Analysis Ideologies The Ad Evoke: a reputed old company (...since 1984) • Specific Target segment (exclusive apartment, Your prestigious new address, For you and your family, Ideal home for living) • Complete living ( details floor plan) Unique Selling Proposition: The Park Radiance Position: an image showing the park Radiance Focused on: ISO 9001: 2000 Certified, REHAB: MEMBERSHIP 001 The logo is used 2 times Asset Brochure Analysis Ideologies The Ad Evoke: focused on company information (Asset’s Vision) Straight Message: list of apartment projects Creative...
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...com/essays/economics/how-real-estate-companies-market-products-in-bangladesh-economics-essay.php How real estate companies market products in Bangladesh Need help? ☎ 0115 966 7955 Today the real estate business is one of the fastest growing businesses in Bangladesh and it plays an important role in the Bangladeshi economy. This research paper focuses on the marketing system of the real estate business in Bangladesh. Presently Bangladesh is a developing and also over populated country. Dhaka is the capital of Bangladesh. This city is very important for everything because everything is based on this city. For that reason this city is densely populated. From 1985 the concept of living in a flat has been started and also the real estate business has become more popular. The slogan used by the business is ‘our creation your dream’. This is a dream about someone’s home. This topic was chosen because many people know very little about Bangladesh and Bangladeshi business and because of my own interest and personal experience. This paper will firstly evaluate the real estate business culture in Bangladesh. Secondly the marketing system will be critically appraised. Finally recommendations will be given on how to improve this business. Chapter 2: Literature Review Bangladesh is a developing country, and as is common in many such countries, everything is centralized so every business based in Dhaka city. Nowadays Dhaka is a overpopulated city. That is the main reason for the growth of real estate...
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...Executive Summary We are working on Nanvana Group. This group has many Small Business units. But all the SBU is not possible to describe. Discuss with all the members of our assignment group we choose Navana Real Estate Company. In this assignment as first brief description of Navana Real Estate company is given. Then the discussion about milestones mission, vision market share etc that means the company profile. Then we analysis its SWOT .After that we try to find out its major competitor and their strength and try to analysis it. Then the most important part is 4p’s of NREL. Here we also tried to include all the things as service marketing and lastly we try to find out the success factor of the company. Company Profile Navana Real Estate Ltd (NREL), a part of Navana Group, started its operation in 1996 as a private limited company & converted as a Public Limited on 8th September, 2010. Since its inception, NREL has completed and handed over a good number of projects in diversified areas in Dhaka where it is capturing the market for high and middle-income people. Of late, NREL has also started its operation in different areas of Chittagong. NREL within a short span of time turned out as one of the most trusted company in Real Estate sector and has been working in various numbers of apartments, commercial and land projects. The motto of NREL is not only to deliver apartment or land ahead of schedule but also to maintain the highest-grade construction quality that...
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...A Comparative Analysis of Real Estate Companies in Bangladesh: A Study on Advanced Development Technologies Ltd and Other Leading Companies ©Daffodil International University Library Page i A Comparative Analysis of Real Estate Companies in Bangladesh: A Study on Advanced Development Technologies Ltd and Other Leading Companies Prepared For Mr. Mohammad Masum Iqbal Assistant Professor Department of Business Administration Daffodil International University Prepared by, S. M. Sourav Batch: 22th ID # 091-11-675 Major in Marketing Program: BBA Faculty of Business & Economics Daffodil International University Date of Submission: 15th December, 2012. ©Daffodil International University Library Page ii Daffodil international universit Letter of Transmittal 15th December, 2012. To, Mr. Mohammad Masum Iqbal Assistant Professor Department of Business Administration Faculty of Business & Economics Daffodil International University 102/1, Sukrabad, Dhanmondi, Dhaka-1207 Subject: Submission of Internship Report. Dear Sir, I would like to submit my internship report on “A Comparative Analysis of Real Estate Companies in Bangladesh: A Study on Advanced Development Technologies Ltd and Other Leading Companies” for partial fulfillment of BBA program with specialization in Marketing. Especially I have interned on Business Development. My appointment is commencing on 18th July, 2012 and finished 17th October, 2012. It has been a greet contentment for me to have the opportunity...
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...Real Estate Finance F-409 Submitted To Farzana Lalarukh Associate Professor Department of Finance University of Dhaka Submitted By No Name Roll 1. Masud Ahmed 16-014 2. Khaleda Aziz 16-024 3. Akhter-E-Tamanna 16-102 4. Sameya Azad 16-152 5. Mohammad Mominuzzaman Bhuiyan 16-174 Date of Submission: 17-2-14 Date: 17-2-14 Farzana Lalarukh Associate Professor Department of finance University of Dhaka Subject: Submission report on “ Long Run Perspectives of Developer in Bangladesh” Dear Madam, We are pleased to submit the report you have assigned to us. The report paper was to prepare the term paper on the course named “Real Estate Finance” course code: F-409, as a part of our academic activities. Working on this report was a great opportunity for us to apply our theoretical expertise, sharpen our view and ideas. Finally, we are very thankful to you for giving us an effective topic to prepare our report and we are waiting eagerly for any kind of question you may have concerning our report. Sincerely yours On Behalf of our Group ………………………. Sameya Azad This is high time we conveyed our deepest gratitude and sincere submission to the Almighty ALLAH for giving us the opportunity to accomplish such an enjoyable task of preparing this report in time. We express our thanks to our dear course teacher Mrs. Farzana Lalarukh for assigning us a report dealing with the Real estate sector and...
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...nternship Report on Real Estate Business / Companies / Industries / Marketing / Development / Housing Association of Bangladesh ACKNOWLEDGEMENT Research for internship program is a very complicated job, especially for a student of MBA who is quite inexperienced in this field. A research project of this nature cannot be completed without active support from different sources. But it becomes easy to me after getting cordial help from the respectable teachers of the Marketing Department. I have been lucky in this respect to have received advice and assurance from many directions. I acknowledge the valuable feedback provided by various Real Estate Companies owner as well as consumer. The theoretical knowledge also helps me perform the project, which was taught by the experienced teachers of the department. So, I am very grateful to the teachers of the Marketing Department. A special mention of appreciation must go to my supervisor and teacher Dr. Dipongkor Roy, Professor for his sincere guidance and cordial assistance. His heartfelt help, experienced guidance and cordial inspiration will remain in my mind forever. I am also grateful to Dr. Narayon Bhowmick, Chairman, Department of Marketing, for their help. Finally, I would like to thank the students of Marketing Department for their cooperation. Sincerely, (Krantic Chandra) 1.1 INTRODUCTION Now a days, flat means own home, personal abode, as well as safe shelter. Because the residential facilities...
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...Report On Competitive Marketing Policies & Strategies Of Pharmaceutical Products in Bangladesh Submitted to Mr. Abdus Samad Chowdhury Senior Management Councilor Bangladesh Institute of Management Submitted By MD. MAHAFUZUR RAHMAN ID: 14MM028 Post Graduate Diploma In Marketing Management Date of Submission 21-12- 2014. Bangladesh Institute of Management Department of Marketing Management Letter of Transmittal December 21, 2014 Mr. Abdus Samad Chowdhury Bangladesh Institute of Management Subject: Request to accept my term paper report on competitive marketing policies & strategies of Pharmaceutical Products in Bangladesh. Dear Sir, I have given a topic on “Competitive Marketing Policies & Strategies of Pharmaceutical Products in Bangladesh” for writing a term paper for presentation, collection of primary data and secondary data. To do so, we sought the relevant information from books, newspaper and websites. We also went to many respondents who are closely related this entire process. I tried to collect all possible information and make this paper acceptable to all but there can be still existing mistake. So we like to request you to consider if any fault is found in this paper. Finally I would like to request you to accept our paper and permit us to present it before the panel of experts. Yours Sincerely Md. Mahafuzur Rahman Roll No : 14MM028 Post Graduate Diploma in Marketing Management. Bangladesh Institute of Management ...
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...Developing Country Studies ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.2, 2012 www.iiste.org Real Estate Industry in Chittagong (Bangladesh): A Survey on Customer Perception and Expectation Moslehuddin Chowdhury Khaled 1* 1. 2. 3. 4. Tasnim Sultana2* Sujan Kanti Biswas3* Rana Karan 4* Lecturer, School of Business, Independent University Bangladesh, Chittagong, 12 Jamal Khan Road, Chittagong 4000. Phone: 01675002980 email:-mmckhaled@gmail.com Assistant Professor, Faculty of Business Studies, Premier university, Chittagong, Bangladesh email: tasnimmosharraf@yahoo.com Assistant Professor, Faculty of Business Studies, Premier university, Chittagong, Bangladesh email: sujan_kbt@yahoo.com Assistant Professor, Faculty of Business Administration, BGC Trust University, Chandanaish, Chittagong, Bangladesh, email:- ranaakaran@yahoo.com * E-mail of the corresponding author: sujan_kbt@yahoo.com Abstract Bangladesh is an over populated country and day by day population is increasing rapidly which created the housing problem. Land prices skyrocketed. Due to high price, insufficiency of land, high cost of land registration, and high price of building materials, people are now not interested to buy a land for building their own house. This article shows the customer perception and expectation in different dimensions budget, types of apartment, size of apartment, favorable location in Chittagong city, favorable facility in an apartment, factors related to purchase decision, factors...
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... ID No: BBA- 060160217 Major in Marketing Department of Business Administration Date of Submission: 03 June, 2010 [pic] An Internship Report on Customer Satisfaction on Land Owners of Amin Mohammad Group: a Study on Corporate Branch. Supervised By: Jannatul Mawa Nupur Senior Lecturer in Marketing Department of Business Administration Northern University Bangladesh Prepared By: Nazmus Shakib Topu ID NO: BBA- 060160217 Major in Marketing Bachelor of Business Administration Northern University Bangladesh Date of Submission: 03 June, 2010 [pic] Student Declaration I, Nazmus Shakib Topu, hereby declare that the presented report of internship titled Customer Satisfaction on Land Owners of Amin Mohammad Group: a Study on Corporate Branch is uniquely prepared by me after completion of three months work in Amin Mohammad Group. My original work is submitted to Northern University Bangladesh, and no part of the report has been submitted for any other degree, or fellowship & the work has not been published in any journal or magazine. ---------------------------- Nazmus Shakib Topu ID: BBA- 060160217 Major in Marketing Department of Business Administration Northern University, Bangladesh Supervisor Declaration This is to certify that the title of internship...
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...“Marketing Activities of Batayan Housing & Development Ltd.” Submitted To: Mohammed Masum Iqbal Assistant Professor Department of Business Administration Daffodil International University Submitted By: Md. Roman Mia ID: 061-11-1157 BBA Program Major in Marketing Department of BusinessAdministration Daffodil International University. Date of Submission: 26-01-2013 January 26, 2013 Mohammed Masum Iqbal Assistant Professor Letter of Transmittal Department of Business Administration Daffodil International University Subject: Submission of Internship Report Titled “Marketing Activities of Batayan Housing & Development Ltd.” Dear Sir, I hereby with due respect would like to state that I have completed my Internship Program from Batayan Housing & Development ltd. I was appointed in Batayan Housing & Development ltd. Corporate Office addressed at 2/1, kalbagan (2nd floor), Dhanmondi, Dhaka-1205. The topic of my Internship report is “Marketing Activities Of Batayan Housing & Development Ltd.” Apart from the academic knowledge gained, this internship program and preparation of report has given me the opportunity to acquaint myself with a reputed company. I believe that the experience I acquired from this study will be an invaluable asset in my life. It has also to be mention that without your expert advice and cooperation it would not have been possible to complete this report. If you have any further enquiry concerning any additional...
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... | | | | | Career Summary: Dedicated professional with 12+ year's solid Business Management Experience in Sales and Marketing field with Multi Diversified Industries. Professional Experiences: 1. Chief Executive Officer.- Moinul Corporation , July 2000 – Present (12 years 2 months) Dhaka- Bangladesh. We are marketing & sell the product & services for various companies as well as we also supply the various product & services as per corporate companies’ requirements. Our Company has been sourcing & selling, buying the various products for the market in Bangladesh & international firms from Bangladesh for the last 12 years, We are also working as...
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...in Bangladesh is about 6-7% per annum. At present 29% of Bangladesh’s population live in urban areas, which will be 34% by the year 2025. The role of Real Estate Entrepreneurs in providing the housing facilities for the growing urban population is very important and these are substantially influencing the growth pattern of the city and its sustainability to the trade. Real estate business especially apartment projects has started in late 1970s in Dhaka City. But from early '80s the business started to grow and flourish. At present, more than 1000 companies are active in business but 85% business is still dominated by of top 10 Companies. Present market is growing at the rate 15%. The main reasons why real estate business developed in Dhaka city are as follows: • Scarcity of open space in the important areas of the city • Hazards of purchasing land • Hazards of construction of building • Rapid increase in population of Dhaka • Decrease in the rate of bank interest • Price of land and apartments is increasing day by day • Rent of the apartments is comparatively higher than the rent of privately constructed flats • Open Market Economy. Remittance of foreign currency is very easy • Security Service facilities such as garbage disposal, central satellite TV connection, apartments services saves time, roof top facilities, lift and so on A good number of real estate companies are working under one umbrella association named Real Estate and...
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...D haka is ranked as one of the least liveable cities in the world, according to the Economist Intelligence Unit. Similarly, foreign visitors are sometimes left aghast at how, in Malthusian terms, the capital of Bangladesh manages to survive. Yet this host city for the upcoming T20 Cricket World Cup has, some would say, not only survived but prospered in recent years. * * * * More On this topic * Jeans maker backs push on ethical factories * Jeans maker launches push on ethical factories * Rana Plaza collapse one year on * Death sentences deepen Bangladesh political hostility IN International Property * Cape Town — return of the trophy hunters * Bund and beyond — Shanghai’s riverfront market * Rise of London’s superhomes * Strong housing market puts Atlanta in a new light Sign up now FirstFT is our new essential daily email briefing of the best stories from across the web “If you brought a property in Dhanmondi [one of the most affluent residential areas in Dhaka] for 6.45m taka [$83,000] in 2005, that would have increased five or six times by now,” says Kazi Inam Ahmed, owner of Gemcon City, a new estate agency. In fact, Goldman Sachs has placed Bangladesh in the “next 11’” category after the Bric countries and its “Mint” (Mexico, Indonesia, Nigeria and Turkey) group as an emerging economy. Furthermore, from out of its bewildering, densely packed capital, properties are now starting to emerge that can match such aspirations...
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...Business Plan Topic: Waste to Building Materials Prepared for: Dr. A.K.M. Saiful Majid Professor Course Instructor: Entrepreneurship Course Code: W301 Prepared by: Safa Tasneem (RQ-17) BBA 18th Batch Date of Submission: January 21, 2013 Institute of Business Administration University of Dhaka [pic] 201, 202 TEJGAON INDUSTRIAL AREA DHAKA 1212, BANGLADESH +8801676907083 tasneem_safa@yahoo.com Partners: The partnership has been formed amongst a group of three close friends and highly aspiring entrepreneurs graduating from the BBA 18th batch of Institute of Business Administration, University of Dhaka. |Name |Address | |Safa Tasneem |House # C-39, Road # 6, Niketan, Gulshan-1, Dhaka-1212 | |Adel Mostaque Ahmed |House # 37, Road # 1, Block– A, Banasree, East Rampura, Dhaka – 1219 | |Ahnaf Zabee |House # 3/6, Block- A, Lalmatia, Mohammadpur, Dhaka | | | | | | ...
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...EXECUTIVE SUMMARY The next step after learning a theoretical concept is its implementation in practical grounds. So, to implement the theoretical concept of licensing we have chosen to market Jaquar bath accessories, a world famous Indian brand in the Bangladesh market. In the process of writing this project we have tried to implement all the aspects of licensing with the light of our limited knowledge. In the recent past most of the people in Bangladesh were not very cautious about the looks and design of the bathrooms; but now a days there is a new trend in our country to build own home or to renovate flat with high quality fittings. So there is grate demand of house fittings in our country. Also now a days people are very much concern about there own bath room and want to decorate there bathroom with high quality fittings with exceptional design with affordable price. So this is a new business trends in our country to import high quality bathroom fittings. But this is much more expensive and also there is no renowned importer of this product. As a result there is no price boundary of that kind of product. So customers are loosing there interest of these kind of bath accessories because of high price or monopoly business. Also many customers want to afford this kind of product but there is no supplier of high quality product. So we are going to bring world famous branded bathroom fittings in our country to meet the demand of the sophisticated customer with low price...
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