...Hefei Yang English 1001-23 Jeff Scott Analysis of Michael Pollan’s article Michael Pollan’s essay, The Food Movement, Rising, is separated into three parts which are “Food made Visible”, “Food Politics” and “Beyond the Barcode”. Pollan mainly discusses the cheap food politics and some of these food safety scandals, the environment and health problem problems, the appearance of obesity in America, and fast and junk food compared to local food. I agree with Pollan that health is the most important thing all the time. However, people in our modern economy need convenient and cheap food at the present, although sometimes the quality and health cannot be ensured. As far as I am concerned, what we can do is to try our best to make healthy food with the environment in mind. Producing food for a reasonable price, health, safety, and low pollution should be the best choice for modern society. Cheap food accompanied with the reform of food production is required because of the modern economy and society. As Pollan states, “Cheap food has become an indispensable pillar of the modern economy. But it is no longer an invisible or uncontested one” (2). As we know, the most important thing for people to survive is eating. Most people in the world are not wealthy and full of ability. The recession affecting unemployment has swept across the whole world in recent years. It has influenced how much family’s income is spent on food. The decline of family income makes the United State family want...
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...Mobilizing Codes in the Movement for Grass-fed Meat and Dairy Products Klaus Weber Northwestern University Kathryn L Heinze Northwestern University Michaela DeSoucey Northwestern University This study illuminates how new markets emerge and how social movements can effect cultural change through market creation. We suggest that social movements can fuel solutions to three challenges in creating new market segments: entrepreneurial production, the creation of collective producer identities, and the establishment of regular exchange between producers and consumers. We use qualitative data on the grassroots coalition movement that has spurred a market for grass-fed meat and dairy products in the United States since the early 1990s. Our analysis shows that the movement’s participants mobilized broad cultural codes and that these codes motivated producers to enter and persist in a nascent market, shaped their choices about production and exchange technologies, enabled a collective identity, and formed the basis of the products’ exchange value.• The creation of new markets is an important engine of economic and cultural change. But new markets do not emerge naturally; rather, they often arise from collective projects that mobilize the necessary economic, cultural, and socio-political resources (Fligstein, 1996; Swedberg, 2005). A growing body of research suggests that social movements can play a central role in fueling such projects (Carroll and Swaminathan, 2000; Rao, Morrill, and...
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