...Student details | Name | Kristy-Anne Rix | Student Number | S2839420 | Course | Communication Media | Unit details | Unit code | Com16 | Unit name | Developing research and analytical skills | Unit tutor | Guy | Assessment Item details | | Due date | | Word count | 2162 | Extension granted | □ No □ Yes | Extension date | | Is this a resubmission? | □ No □ Yes | Resubmission date | | ACADEMIC INTEGRITY DECLARATION Breaches of academic integrity (cheating, plagiarism, falsification of data, collusion) seriously compromise student learning, as well as the University’s assessment of the effectiveness of that learning and the academic quality of the University’s awards. All breaches of academic integrity are taken seriously and could result in penalties including failure in the course and exclusion from the University. Students should be aware that the University uses text-matching software to safeguard the quality of student learning and that your assignment will be checked using this software. I acknowledge and agree that the examiner of this assessment item may, for the purpose of marking this assessment item: 1 reproduce this assessment item and provide a copy to another Griffith staff member; and/ 2 submit this assessment item to a text-matching service. This web-based service will retain a copy of this assessment item for checking the work of other students, but will not reproduce it in any form. Examiners will only award...
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...Mega Sporting Events on Host countries Nitika Mangal Table of Contents Table of Contents 2 Chapter 1: Introduction 4 Chapter 2: Aim and Objectives 5 Chapter 3: Literature Review 6 Chapter 4: Analysis 1 - Economic Impact of Atlanta 1996 Olympics 9 Positive Impact 9 Negative Impact 10 Chapter 5: Analysis 2 - Economic Impact of Sydney 2000 Olympics 12 Positive Impact 12 Negative Impact 14 Chapter 6: Analysis 3 - Economic Impact of Sochi 2014 Winter Olympics 16 Positive Impact 16 Negative Impact 18 Chapter 7: Analysis 4 - Economic Impact of FIFA 2010 World Cup, SA 20 Positive Impact 20 Negative Impact 21 Chapter 8: Analysis 5 - Economic Impact of FIFA 2014 World Cup, Brazil 23 Positive Impact 23 Negative Impact 24 Chapter 9: Overall Critical Analysis of Mega Sporting Events 26 Olympics 26 FIFA World Cup 29 Chapter 10: Challenges in Calculating Economic Impact 31 Chapter 11: Conclusion 34 References 35 Chapter 1: Introduction Hosting a sporting event, and that too a mega-sporting event is considered to be a proud moment in the history of any country. It is hard to provide a clear and well defined meaning for the term mega-event, as its difference from a normal event is not just dependent on the number of actual participants. It needs the fulfillment of many different factors for an event to be...
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...The Head of Ticketing must deliver a sales and marketing framework which achieves the vision of London 2012 Olympics as Everybody’s Games. It is incongruent to suppose maximum revenue and maximum attendance can both be achieved and therefore the critical problem is developing a strategy that affords the appropriate balance of emphasis to revenue or attendance. Previous host countries have had varying levels of success with their strategy and due to the unique context of the London 2012 games past approaches do not provide a definitive solution. This report utilises (model) to assess the strengths and weaknesses of the two propositions, evaluate the options for each and provide a recommended sales and marketing approach. Ultimately, the analysis identifies an attendance focused strategy will more likely achieve the vision and have longer term social benefits and revenue potential. 2 Introduction This report focuses on the responsibility of the Head of Ticketing, London Organizing Committee of the Olympic Games (LOCOG), to establish a sales and marketing strategy for the 7.9 million tickets available at the London 2012 Olympics. With the support of 70% of people in the UK, London’s Olympic bid was founded on three key aspects; firstly, the opportunity to socially and economically revitalise the disadvantaged area of East London; secondly, creating the first 100% public transport facilitated games, and ultimately, recognition of the London 2012 games as inclusive, fair...
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...ELECTRONIC ASSIGNMENT COVERSHEET | | Student’s Declaration: * Except where indicated, the work I am submitting in this assignment is my own work and has not been submitted for assessment in another unit. * This submission complies with Murdoch University's academic integrity commitments. I am aware that information about plagiarism and associated penalties can be found at http://www.murdoch.edu.au/teach/plagiarism/. If I have any doubts or queries about this, I am further aware that I can contact my Unit Coordinator prior to submitting the assignment. * I acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment: * reproduce this assignment and provide a copy to another academic staff member; and/or * Submit a copy of this assignment to a plagiarism-checking service. This web-based service may retain a copy of this work for the sole purpose of subsequent plagiarism checking, but has a legal agreement with the University that it will not share or reproduce it in any form. * I have retained a copy of this assignment. * I will retain a copy of the notification of receipt of this assignment. If you have not received a receipt within three days, please check with your Unit Coordinator. | I am aware that I am making this declaration by submitting this document electronically and by using my Murdoch ID and password it is deemed equivalent to executing this declaration with my written signature. | Optional...
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...guy Key Events / Case Synopsis The Sports Guy is an independent sporting goods store operating outside the GTA owned by Bob “Rocky” Rhodes who is a considerably high profile personality in the local sports community. He has been a star player on local teams his whole life and has always made it a priority to show support for all things related to his sports community. Most of The Sports Guy’s sales consist of equipment and uniforms to local teams. Around 70% of their sales are made up by purchases from hockey, baseball, football, soccer teams with the remaining 30% made up from walk-in retail trade. Rocky has problems with inventory management, low ratio of sales by walk in customers and his major source of sales for teams declining due to lack of registration in local teams. Despite being located in a prosperous neighborhood with little competition except a small, older Canadian tire that offers low prices but lacks in quality and customer service, The Sports Guy is having financial troubles. Problem Statement and Objectives The Sports Guy’s profitability has not been growing sufficiently enough to provide Rocky with the means to grow his company as the town develops. A lack of inventory system which affects his most profitable sales group: walk-ins has also increased his short term debt and interest expenses which all eat away at the already tight profit margins. Decline of popularity for kids’ leagues which was the major aspect of the local sporting scene and...
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...Unit Name: Management of Change Unit Code: ND 301 Time Allowed/Due Date: 13th of Dec 2013 ------------------------------------------------- Assessment Type: Essay ------------------------------------------------- Value of Assessment: 10% of Final Grade ASSESSMENT CONDITIONS: N/A SPECIAL REQUIREMENTS: N/A DECLARATION 1. I am aware that penalties exist for cheating, plagiarism (copying) and unauthorised collusion with other students, or external consultants. 2. I am aware of the requirements covering style and layout standards as designated by my teacher/tutor. 3. For assessments other than those conducted in-class, I have retained a copy. I understand that uncollected assessments will be destroyed. Questions | Possible Marks | Actual Marks | | | | 1 | 10% | | Student’s signature: _________________________________ Date: Introduction of LG LG electronics which is called GoldStar at that time was founded by KOO IN-HWOI who was founder of LG corporation in 1st Oct 1958 at KOREA. At that time, radios were attracting interests as embodiments of civilization, bringing news of the world to their listeners. Mr. Koo thought, ‘we could make a radio by ourselves likes TOSHIBA, NATIONAL.’ So, he founded GoldStar. And finally, at 15th Nov 1959 they made the first Korean radio which is including more than 60% of domestic components. It was beginning of both LG electronics history and...
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...established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition).You can also choose to use the following four subheadings to organize and help present the information for your executive summary.Note: to delete any tip, such as this one, just click the tip text and then press the spacebar. | Introduction Major Aspects of Marketing Plan Budget Statement Table of Contents I. Executive Summary 1 Introduction Major Aspects of Marketing Plan Budget Statement II. Introduction 2 History Performance Purpose III. Situational Analysis 3 Market Analysis Market Segmentation Competition Pricing IV. Marketing Planning 4 Marketing Objectives Target Markets Product Promotion Distribution Price V. Implementation and Control of the Marketing Plan 5 VI. Summary VII. Appendix—Financial Analysis 6 Sales Forecast Estimates of Marketing Costs Executive Summary | Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established,...
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...implementation, no single P operates in isolation or independently. Each P interact with at least one other P. elaborate product price place promotions 1. PRODUCT ANYTHING THAT CAN BE OFFERED TO A MARKET TO SATISFY A NEED. To maximise consumer satisfaction, we need to shape the content, utility and package to suit the TM. Content the actual product that you buy (sneakers, shirt, shorts) Utility consumer benefits; the use that you have for the product You buy a ticket to a game at the MCG; the content is a little piece of cardboard. What is its utility? entertainment satisfaction of competitive needs a sense of belonging a fitness tool ???? package any feature added to the product or the product’s presentation that increases its desirability The packaging can/should effect the TM’s perception of the utility. (photos on mobile phones) Q: if I buy an antique table, is the fact that it is an antique a utility feature, or a packaging feature? A: it all depends on what’s going on in the head of the consumer. A product can be goods, or services. What is the product utlity of the sports event entertainment satisfaction of competitive needs (one of 2[?] basic psychological drives) a sense of belonging a fitness tool ???? ********************************************** Sporting events are unique products because: 1. Sporting events are difficult to define in standard product terms. Unlike other services, there is no...
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...Atos Strategic Marketing Plan Theo Gonzales Alicja Ignatowicz Yorkville University Marketing Strategy BUSI 2163 Paul Finlayson August 16, 2015 Table of Contents Company Background 4 Mission Statement 4 Products 4 Consumer Analysis 5 Competitive Analysis 6 Industry analysis 7 GTA – Home Market 7 Canada – Domestic Market 8 Foreign Market 9 Strategic Plan 10 Marketing Mix 12 Product 12 Price 12 Place 12 Promotion 13 Objectives and Goals 13 Short-term plan 13 Long-term marketing objectives 14 Market share and customers projections 14 Recommendations 16 References: 18 Appendix 1 20 Appendix II 21 Appendix III 22 Company Background Atos Shoes Inc. was founded in 2005, and the headquarters is located in Toronto Ontario with the primary manufacturing facility located in Kitchener-Cambridge Ontario area. Atos shoes offers a unique approach to athletic footwear, in its ability to offer customers different insole options to customize the fit to each individual. Atos is a new player in the running shoe market and is targeting not only the high performance runner, but also the recreational runner, especially trying to target active families. Atos shoes have seen a steady growth in the home and domestic market. The company is looking to enter the foreign market, while continuing to keep production in Canada, to maintain the level of quality and performance that...
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...Guy is a small sporting goods store located in a small town in the Greater Toronto Area and owned by Bob Rhodes (“Rocky”). Ten years back Rocky decided to start his own sporting goods business, of which he owns 60% and family members and friends 40%. Rocky purchased a land in town, with his startup capital and mortgage loan. Nearly 70% of the sales consist of equipment and uniforms bought by the local teams and the other 30% is consisting of wide range of sports and recreational merchandise. Its main competitor in town is the Canadian Tire store and Sports Guy’s sales have not been growing much in the recent years. Rocky lacks the ability to manage his inventory and his declining inventory turnover is increasing his debt. Rocky wants his business to grow but to do so he needs to access bank credit to finance higher inventories and future expansions. 2. PROBLEM STATEMENT The main problem for Rocky is to improve Sports Guy’s profitability. 3. SITUATION ANALYSIS SWOT ANALYSIS: Strengths * Passion and knowledge about sports – it is a fairly attractive industry for Rocky because his expertise, passion and community involvement differentiate his business from his competitors * Growing company – growing rapidly for the last few years and the area around the store has become a prosperous neighborhood, making their location a busy commercial area * Very well advertised in the local community (TV channel, flyers, local newspaper, sporting events, etc.) The sports...
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...The economy has one of the highest Gross Domestic Product (GDP) per capita worldwide. Thus, this allows many people from different parts of the world entering and investing in the economy and also gives them the opportunity to leave whenever they feel like without engaging in various formalities. The country can also be viewed as one that has a liberal market philosophy and which comprises small amounts of corruption in most of the public sectors. Capitalism refers to a system of raising, spending and conserving a given set of monetary value in a given market. Under this economic system, there are three key markets that are the money or financial market, the labor market and the product market. Labor providers are paid wages and salaries depending on the nature of employment. They make products that are sold by the firms, companies and corporations to the consumers. Money market is involved in both the supply and demand for money. Money supply is mostly undertaken by the central banks of various countries while demand is determined by the speculative transaction and precautionary motives respectively. The money market operates through various institutions like the banks, stock exchanges and credit-unions among others. These institutions facilitate the transfer of funds and their availability for investment and trading activities. These institutions focus on the macroeconomic analysis which aims at studying and analyzing the aggregate economic units in order to achieve...
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...MARKETING PROJECT – SECTION I SUBMITTED BY: Anish Ghosh C.R. Mahesh Malavika Vilas Datar Nishant Kumar Thukral Puneet Sehgal Shelly Taneja (GROUP 5) ACKNOWLEDGMENT We would like to extend our heartfelt gratitude to Prof. Chinmaya Kulshreshtha, our Project Guide and professor for giving us an opportunity to conduct this project. We would also take this opportunity to thank her for the constant guidance, feedback and mentoring throughout the course of this project. We thank her for her time in helping us achieve our objective of completing this project to the best of our abilities. EXECUTIVE SUMMARY Gatorade is a brand of sports food and beverage product built around the line of sports drinks. It is manufactured by Pepsico and is distributed in 80 countries worldwide. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Gatorade has been an admired brand of beverage in the United States and the main thing that has worked for the brand is the advertising strategy, which involves popular sports stars and clubs associated with the brand. We intend to present the positioning of Gatorade, to understand the various strengths, weaknesses, opportunities and threats of the brand in the...
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...the Commonwealth Games in Delhi Deliver What They Promised? Published : October 21, 2010 in India Knowledge@Wharton The 2010 Commonwealth Games (CWG) in Delhi from October 5 to October 14 were orchestrated in typical Indian style. Until the eleventh hour, nothing was ready. There were fears that the event would have to be called off. Charges of corruption were rampant. (After suspending probes during the period of the Games, several investigative agencies have been unleashed again.) The facilities were reported to be way below acceptable standards. The Scottish delegation found dogs in their beds in the Games Village; the South Africans found a snake. But, in the end, it was a superb show. "Commonwealth Games 2010 finish with India triumphant," said the London Guardian. Prior to the games, former Union sports minister Mani Shankar This is a single/personal use copy of India Knowledge@Wharton. For multiple copies, custom reprints, Aiyar had been particularly trenchant in his criticism. "By having e-prints, posters or plaques, please contact PARS International: reprints@parsintl.com P. (212) 221-9595 x407. an 11-day jamboree in New Delhi, the idea that you can become a sporting nation is nonsense," he told newsmagazine Tehelka some time ago. (Aiyar was forced out of his ministerial post because of his opposition to the Games.) "Even if a percentage of the money spent on the CWG had been pumped into real sport, we would have been producing champions." Today, Aiyar is unrepentant...
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...independent sporting goods store owned by Bob “Rocky” Rhodes; his business is in the retail sporting goods industry. The store is located in the south part of a small town which is just outside the Greater Toronto Area. The town has been growing rapidly for the last few years and the area around the store has become a prosperous neighbourhood, making their location a busy commercial area. The Sports Guy store sells sports related clothing and equipment. About 70% of their sales consist of equipment and uniforms bought by local teams, and 30% of sales consist of regular (walk-in) retail trade. The store’s sales have increased over the years however; have not been growing much in recent years. In the last few years the sales to teams have mostly covered the business’ costs, while the “walk-in” trade has provided most of the profits. Many times Rocky has been left with out-of-season stock that had to be sold off at a loss. Rocky is concerned about the declining inventory turnover rate that is causing an increase in his short-term debt and interest expenses. Problem Statement Rocky wants his business to grow with the town, but to do so will require access to bank credit to finance higher inventories and future expansion. He will have to improve The Sports Guy’s profitability. How will Rocky improve the financial performance of his business when their net profit (after tax) has decreased over the years? Situational Analysis The Sports Guy is in the retail sporting goods industry;...
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...Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan Dr. Blake Escudier July 15, 2012 1.0 Executive Summary The purpose of this marketing plan is to present a new category-brand extension product designed by DeWALT Power Tools and manufactured by Calloway Golf. The new DeWALT IronDrive Pro category line of golf clubs will embody the brand reputations of quality, power, top of the line features, superior technology and durability that have made both DeWALT and Calloway leaders within their perspective industries. This product is a specialty niche set of golf clubs packaged in a branded walking golf bag and also will include club head covers, a club towel, and balls to complete the perfect golfing experience. Consumers who purchase this product will enjoy the industry leading golf technology of Calloway and combined with the industry leading power tool features and benefits provided by DeWALT. The target market for this product consists of males 20-65 years old, college educated, makes an annual salary of $40,000 or more, and purchases high end products. The ideal customer lives all across the United States, but in particular resides in the industry’s largest regions of the Mid-Atlantic, New England, East North Central, South Central, and West North Central regions. The customer will have some knowledge of around the house DIY projects and tools to complete the task. The value...
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