...Entry strategy for Himalaya in Vietnam | Group Assignment (Group 2B) | | | 12/08/2012 | The Himalaya Company- Introducing our Animal Healthcare line in Vietnam Market study and entry strategy: The Himalaya Drug Company has been in the market of phtyo-pharmaceuticals for animal healthcare for quite a few years now. As compared to most other organizations which are in the chemical products segment, Himalaya’s products are created completely from natural products. They manufacture and export drugs for livestock, Poultry, Aquaculture, and domestic pets. As of today, the organization is expanding its market share within India and exports to over 82 countries. Target Country: We will be researching the feasibility of entering the animal healthcare sector in Vietnam. The country has a population of 86 million people and the economy has been growing at 7-8% for the past two decades. About 70% of the population earn their livelihood from agriculture and animal husbandry. Furthermore, about 60% of the agriculture segment is also dependant on livestock and poultry. From the Ministry of Agriculture and Rural Development (MARD), livestock in Vietnam exists mainly in two forms: industrial farms and farmer (family) households. In 2011, there were 23’000 farms and 8.5 million household farms country-wide. They consist of 10,100 pig farms, 8.7 cattle farms and 3,800 poultry farms. As seen, there has been a phenomenal increase in population which has more than matched the...
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...An Analysis of A Rumor of War The Vietnam War was one of America’s greatest mistakes. Considered by most to be the only war that the United States has ever lost, Vietnam was a debacle from the start. Lieutenant Philip Caputo, who served in Vietnam throughout the war, shared his experiences in his 1977 memoir entitled A Rumor of War. Caputo, a soldier who narrowly avoided a court-martial for allegedly murdering innocent Vietnamese citizens, discusses his view on the dehumanizing atrocities of the war. Using Caputo’s book, this essay analyzes the reasons why American soldiers in Vietnam found themselves in unsustainable combat situations. In addition, it diagnosed how the lies told by those in command translated into confusion for the already...
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... Considered high acceptance and low quality goals. ii. Operative Goals are higher in quality but lower in acceptance, they specify where the money will come from and what alternative goals will be ignored. iii. Most official speak of official goals until after election since they are generally more accepted. iv. Examination of costs and benefits combined with knowledge of what motives a particular individual often will determine what is rational for them if the reward system is designed that is irrational to be moral does not necessarily mean that immorality will exist. b. War i. Primary objective is to...
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...Annotated Bibliography Topic: War Related Post Traumatic Stress Disorder Sub Topics: Chronic PTSD in Vietnam Veterans PTSD in Iraq War Veterans SOURCE 1: What is PTSD? Retrieved on 13 Nov. 2011 http://www.ptsd.va.gov/public/pages/what-is-ptsd.asp UNDERSTANDING PTSD Posttraumatic stress disorder (PTSD) is an anxiety disorder that can occur after you have been through a traumatic event. A traumatic event is something horrible and scary that you see or that happens to you. During this type of event, you think that your life or others' lives are in danger. You may feel afraid or feel that you have no control over what is happening. Anyone who has gone through a life-threatening event can develop PTSD. These events can include: * Combat or military exposure * Child sexual or physical abuse * Terrorist attacks * Sexual or physical assault * Serious accidents, such as a car wreck. * Natural disasters, such as a fire, tornado, hurricane, flood, or earthquake. After the event, you may feel scared, confused, or angry. If these feelings don't go away or they get worse, you may have PTSD. These symptoms may disrupt your life, making it hard to continue with your daily activities. How does PTSD develop? All people with PTSD have lived through a traumatic event that caused them to fear for their lives, see horrible things, and feel helpless. Strong emotions caused by the event create changes in the brain that may result in PTSD...
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...being ranked as one of the fattest nations in the developed world. In 2011 to 2012, approximately 70% of males were overweight and 56% of females (ABS, 2013). Whilst obesity is ostensibly an individual disease, it imposes significant costs on society. Moreover, one-quarter of all Australian children, who aged 5-17, were overweight or obese in 2007 to 2008 (ABS, 2013). Consequently, industry retailers have responded by broadening the range of fast food options on offer and introducing new products to capture this expanding market. Trends in real household disposable incomes, consumer sentiment, competition from convenience stores and supermarkets and growth in the health consciousness of consumers have also driven demand for fast food. Most of these problems are satisfied by a few existing services and products such as Subway and Liten’Easy, and McDonald’s and Hungry Jack’s have tried to innovate their products to become healthier foods. However, there is lack of choices of products and services for customers and mostly Western food, thus, the menu does not have created great innovations. In addition, the rapid growth and success of Asian cuisine in general has been gradually changing eating habits of the developed countries, particularly Vietnam cuisine. For example, Sandwiches is traditionally viewed as a signature dish of the West, thus, few people dare to think about business...
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...Lecturer: Nguyen Thu Thuy Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student name: Nguyễn Phương Đức Class: FB3-A Enterprise Rent A Car – Green Taxi Table of Contents I. Enterprise Introduction........... . .... ........ 2 II. Enterprise Analysis3 1. SWOT 2. PEST 3. 5 Forces III. Market Penetration Strategy7 IV. Human Resource Plan12 V. Marketing Plan19 VI. Financial Plan22 VII. Conclusion2 I. Executive Introduction. Green Taxi is a Vietnam based company, whose mission is to provide reliable, timely, environment protective and safe taxi services by using modern electric car for providing services. The company will establish its presence in the industry by attack in a new way of service providing, the first time presence in Vietnam – EV taxi (Electric vehicle). Green Taxi will provide complete taxi services using the latest equipment and technology to facilitate the travel of individuals in and around Danang and Hanoi. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with unnoisy, convenient cars. At GreenTaxi, our philosophy is one that emphasizes service, and a realization that environment protection is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that...
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...© Academy of Management Executive. 1995 Vol. 9 No.1 AN ACADEMY CLASSIC On the folly of rewarding A, while hoping for B Steven Kerr Executive Overview This article, updated for AME, needs no introduction.1 Even today, the original article is still widely reprinted. Now part of the lexicon, it truly qualifies as an Academy of Management Classic for almost twenty years, its title has reminded executives and scholars alike-it's the reward system. stupid!" We hope you enjoy the update! Editor Whether dealing with monkeys, rats, or human beings, it is hardly controversial to state that most organisms seek information concerning what activities are rewarded, and then seek to do (or at least pretend to do) those things, often to the virtual exclusion of activities not rewarded. The extent to which this occurs of course will depend on the perceived attractiveness of the rewards offered, but neither operant nor expectancy theorists would quarrel with the essence of this notion. Nevertheless, numerous examples exist of reward systems that are fouled up in that the types of behavior rewarded are those which the rewarder is trying to discourage, while the behavior desired is not being rewarded at all. Fouled Up Systems In Politics Official goals are “purposely vague and general and do not indicate. . . the host of decisions that must be made among alternative ways of achieving official goals and the priority of multiple goals. . . ”2 They usually may be relied on to offend absolutely...
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...A LITTLE HISTORY Nike originally known as Blue Ribbon Sports (BRS) was track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly. The company's profits grew quickly, and in 1966, BRS opened its first retail store, located in Santa Monica. In 1971, with the relationship between BRS and Onitsuka Tiger nearing an end, BRS prepared to launch its own line of footwear, which would bear the newly designed "Swoosh." The first shoe to carry this design was a soccer/football cleat named "Nike," which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. The sponsorship of athletes became a key marketing tool for the rapidly growing company. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Together, Nike and Wieden+Kennedy, an advertising company, have created many indelible print and television ads and the agency continues to be Nike's primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th...
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...insurgency. In April 1975, the U.S. fled the Republic of Vietnam, abandoning our allies to their fate at the hands of North Vietnamese communists. In 2007, Iraq’s grave and deteriorating condition offers diminishing hope for an American victory and portends risk of an even wider and more destructive regional war. These debacles are not attributable to individual failures, but rather to a crisis in an entire institution: America’s general officer corps. America’s generals have failed to prepare our armed forces for war and advise civilian authorities on the application of force to achieve the aims of policy. The argument that follows consists of three elements. First, generals have a responsibility to society to provide policymakers with a correct estimate of strategic probabilities. Second, America’s generals in Vietnam and Iraq failed to perform this responsibility. Third, remedying the crisis in American generalship requires the intervention of Congress. THE RESPONSIBILITIES OF GENERALSHIP Armies do not fight wars; nations fight wars. War is not a military activity conducted by soldiers, but rather a social activity that involves entire nations. Prussian military theorist Carl von Clausewitz noted that passion, probability and policy each play their role in war. Any understanding of war that ignores one of these elements is fundamentally flawed. The passion of the people is necessary to endure the sacrifices inherent in war. Regardless of the system of government, the people...
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...Asia 2 Economy of Thailand 2 Demographic 2 Culture 3 China and Thailand 3 What China would want from Thailand 3 What are the Chinese needs ? 3 What can Thailand provides to China in this optic ? 4 China and Thailand relationships 5 Thailand and its neighbours 7 ASEAN7 Myanmar8 Laos 8 Cambodia 8 Vietnam 9 Thailand and USA9 Relations threw the history9 Economic relations10 Current bilateral issues 11 Strategies11 Geopolitical imperatives11 Strategies with historical evolution 12 Conclusion 15 Bibliography 15 I. Introduction 1.1 Geographic location in Asia Totaling 513,120 km² Thailand is the world's 51st-largest country by total area. 1.2 Economy of Thailand Thailand is an emerging economy and considered as a newly industrialized country.It exports an increasing value of over $105 billion worth of goods and services annually.> Thai rice, textiles and footwear, fishery products, rubber, jewellery, cars, computers and electrical appliances. Its Substantial industries are : electric appliances, tourism (6%), sex tourism and prostitution…It also has a GDP worth US$602 billion. This classifies Thailand as the 2nd largest economy in Southeast Asia, after Indonesia.It is the 4th richest nation according to GDP per capita, after Singapore, Brunei and Malaysia. Finally the IMF has predicted that the Thai economy will rebound strongly from the low 0.1% GDP growth in to 7.5% in 2013 thanks to the accommodative...
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...Strategic Analysis 5 2.1 External analysis 5 2.1.1 PESTE 5 Political analysis 5 Economic analysis 7 Socio-cultural analysis 9 Technological analysis 10 Ecological analysis 12 2.1.2 5-force 2.2 Internal analysis 17 Value chain 17 2.3 SWOT 21 2.4 Options 24 2.5 Vietnam Airlines's doing 25 III. Recommendation 28 IV. Conclusion 30 V. Reference 30 Group members: * * 1. Đào Thị Mỹ Hạnh BABAIU13076 2. Park Do Hyun BABAUN13080 * 3. Nguyễn Thị Hoài BABAIU13090 * 4. Nguyễn Lê Phương Khanh BABAIU13107 * 5. Đỗ Thị Thanh Hoa BABAIU13089 I. Introduction. Nowadays, airlines industry is one of profitable businesses in the world. Both government and private enterprise are dominant in the industry. In Vietnam, aviation market is forecasted to be the world's 7th fastest-growing in 2013-2017 period. The Vietnam airlines industry stands a high chance of developing strongly, but there must be an investment in technology, infrastructure in order to reduce the cost as well. And Vietnam Airlines is a largest aviation brand name in Vietnam which has been wholly owned by government. In this report, we make some analyses to appreciate Vietnam Airlines exactly and realize suitable and unsuitable aspects. Company background Vietnamese name . . . . . . . . . . . . . . . Tong Cong ty Hang khong Vietnam English name . . . . . . . . . . . . . . . . . . . Vietnam Airlines...
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...Strategy Writings[1] Dr. Mary A. Hamilton MBA, Ph.D. University of Rhode Island http://www.cba.uri.edu/faculty/hamilton/ Dr. Mark Lehrer Ph.D. University of Rhode Island Module #1: Introduction by Mark Lehrer 3 Module #2: Industry Analysis by Mark Lehrer 6 Rivalry 8 Entrants 9 Bargaining Power of Suppliers / Buyers 9 Two Cases: Breakfast Cereal and Personal Computers 9 Module #3: Value Chain Analysis by Mark Lehrer 12 Module #4: Industry Value Chains by Mark Lehrer 16 Module #5a: Generic Strategies (by Mary Hamilton) 16 Module #5b: Resource-Based View (by Mary Hamilton 16 Module #6: Industry Life Cycle (by Mark Lehrer) 16 Module #7: Competitive Strategy by Mary A. Hamilton 16 Theory 16 Types of Competitive Strategy 18 Offensive strategies 18 Defensive strategies 19 Collusive Strategies 19 Strategic alliances 20 Application 21 Module #8: Business Models by Mark Lehrer 23 Beyond Strategizing 23 Business Models: A Typology 23 Business Models Beyond the Internet 25 Module #9: Corporate Level Strategy by Mark Lehrer 28 Module #10: International Strategy by Mary A. Hamilton 28 Global Opportunities 28 International Strategic Orientation 29 National Advantages 31 Mode of Entry 32 Competitive Performance 33 Module #1: Introduction by Mark Lehrer How can one introduce such a multifaceted subject as strategy? What is strategy? Why does it matter? The concept of strategy comes from...
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...of Contents 1. 2. 3. Frankie Yee ` Executive summary ..................................................................................................................................................... 3 Introduction ..................................................................................................................................................................... 3 Company situation ......................................................................................................................................................... 4 3.1 Past and present performance............................................................................................................................... 4 4. External Analysis............................................................................................................................................................ 5 4.1 PESTEL factors ............................................................................................................................................................. 5 4.1.1 Political/Legal ...................................................................................................................................................... 6 4.1.2 Socio-Cultural ....................................................................................................................................................... 6 4.1.3...
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...grappled with the brutal certainties of the Cold War – with an existential danger that was clear and present, with Soviet armies arrayed across half of Europe and the constant threat of nuclear confrontation between the superpowers. Today, Britain faces a different and more complex range of threats from a myriad of sources While the threats to the UK have changed significantly the Armed Forces have not optimally adjusted to these threats. Furthermore the MoD is ‘completely unaffordable’. On coming into power in May 2010, the Government identified a 10 year funding gap of £74 billion. Consequently the Strategic Defence and Security Review (SDSR) announced significant cuts to Defence. The MoD identified the Total Force Support (TSF) approach as the means to tackle the risks to national security despite a significantly smaller budget and much reduced manpower pool. This paper is intended to explore TSF and identify how it can be supported. i. The Armed Forces have been directed to embrace the TSF concept as the means to provide the capability required of it in spite falling manning and budgets. Full Operating Capability is to be achieved by 1 April 15. TSF is ii. TSF is a key enabler of operational capability as it allows for • Increased overall numbers on operations • Potential monetary savings • Greater use of specialists, (allowing for opportunity costs in military manpower to be realised) • Support...
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...Away Study guide Background to Michael Gow Michael Gow was born in Sydney in 1955, He went to ‘a pretty rough school and at the age of 14 participated in workshops at Australian Theatre for Young people as both an actor and a writer. Gow’s plays have been popular with both critics and audiences alike. Away was produced several times throughout Australia after its initial presentation in 1986. Away is typical of Gow’s work in that it is rich in literary allusion. The quotes from Shakespeare mingle with numerous references to more modern culture. His style juxtaposes contemporary realistic situations with non-naturalistic theatrical elements. The plays explore lower-middle-class family life in Australia since the Second World War. Humorous sequences are mingled with painful situations often involving illness and death. These themes are always dramatized in the social context. Conflict between generations is a reoccurring them, typically involving the clash between attitudes formed through the Depression and Second World War and the changing values engendered by post-war prosperity. This conflict is more harmoniously resolved in Away than anywhere else. Gow says that the Sydney suburbs and the beaches of northern New South Wales are important settings for his play because that’s where he spent his childhood, and idealized versions of these places are in the background of his imagination. In the plays these settings are transformed into places representing more universal ideas...
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