...on ‘eBay Inc.’ Name: Mohammad Russel SID: 1351826/1_IM Faculty: Lord Ashcroft International Business School Module Code: MOD003058 Module Title: Marketing Consultancy Date: 14/11/2013 Academic Year: 2013/14 Semester: 01 London School Of Marketing Marketing Consultancy Report On ‘eBay Inc.’ Reported By: Mohammad Russel Report Date: 14/11/2013 Content Introduction 1. A brief history of eBay Inc. …………………………………… 03 2. Market position of eBay Inc. …………………………………… 03 3. Client Issues …………………………………… 05 4. Implications, if client problem is not treated …………………………………… 06 Situation Analysis of Market Market situation comparison .……………………………….….. 06 Situation Analysis Models ……………...……………………. 07 Internal Analysis: SWOT Analysis …..……………………………...... 07 External Analysis: PEST Analysis ........................................................ 08 Porters Five Force Analysis ........................................................ 08 Recommendations .….………………………………. 08 Appendix …………………………………… 09 References …………………………………… 12 Introduction A brief history of eBay Inc. eBay Inc. is...
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...eBay Inc. SWOT Analysis SWOT ANALYSIS eBay owns and operates eBay.com, the leading person-to-person and small-business auction community on the Internet. The company has around 62 million registered users who can buy and sell goods in more than 18,000 categories ranging from toys to antiques. As well as owning 60 smaller, location specific marketplaces in the US, eBay has also gained a foothold in Europe, Latin America, and China through a series of acquisitions and investments. Strengths Market leadership Intellectual property Brand Double-digit growth Pay Pal Business model Opportunities Internet usage International expansion New markets Market penetration Threats Competition Interest and foreign currency exchange rates Consumer confidence Seasonality Weaknesses Advertising revenues Technology development Litigation Increased expectations Strengths Market leadership eBay operates the leading online auction community on the Internet. leadership will benefit eBay in a number of ways. Market Firstly it will enable eBay to maintain a high level of brand awareness for the company and its offerings. Market leadership will also enable eBay to exert a greater influence on the marketplace. For example, the company would be in a better position to combat any new entrants into the market. Intellectual property eBay’s intellectual property such as its trademarks, copyrights, patents and domain names will help to give the company a competitive advantage over its rivals in...
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...Amazon versus Ebay Amazon versus Ebay Analyze each company’s history, product / services, major customers, major suppliers, and leadership and provide a synopsis of each company. Seattle based Amazon.com was founded in July, 1994, but it was introduced to the world in June, 1995 by its CEO Jeff Bezos. Bezos who was a hedge fund manager in New York left to head west after coming across a finding that the usage of the internet is growing 2300 percent a month. He came up with a plan to get his own retail business online, and headed to Seattle to begin his dream. He started with only 3 employees working out of a garage. Jeff Bezos was able to get Kleiner Perkins Caulfied & Byers to fund Amazon. Some of Amazon.com products include a variety from books, to CDs, videos, and video games. Amazon product line also includes groceries, supplies for pets, greeting cards, and has auctions. A major supplier for Amazon is Ingram, a book distributor, who is still the provider for 60 percent of the books. Amazon is also allied with sites such as Yahoo, Excite, GeoCities, and Netscape. Amazon.com also has links that can be used for household purchases such as groceries and prescriptions. Bezos leadership is demonstrated by observing his comfortableness when he is around the people he addresses on a regular basis from customers, to investors, and the employees. Other leadership qualities of Bezos include his understanding of e-commerce, being focused, having an entrepreneurial team to back...
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...Running head: Financial Analysis Financial Analysis of eBay Barteet, Jodi Table of Contents Progress in the Last Year 3 Balance Sheet Horizontal Analysis 5 Balance Sheet Vertical Analysis 5 Earnings Horizontal Analysis 7 Liquidity Ratio Analysis 8 Profitability Ratio Analysis 9 Long-Term Solvency Analysis 10 Cash Flow Adequacy Analysis 10 Market Strength Analysis 11 Evaluation 12 References 13 Progress in the Last Year eBay Inc. remains one of the few dot-com success stories long after many of its peers were forced into bankruptcy. eBay has been able to make their name synonymous with internet-based auctions; much like Xerox with copiers and Kleenex with facial tissue, eBay is the undisputed market leader in the world of online auctions. Unlike Xerox and Kleenex, however, eBay has been able to branch out from their initial success into multiple lines of business that are proving to be just as lucrative and allow eBay to continue to expand. As their Annual Report states eBay is now “organized into three businesses: Marketplaces, Payments and Communications. Each is a thriving and successful business in its own right.”(eBay Annual Report 2005, introduction). eBay’s core business remains the online-auction marketplace where $44.3 billion in gross merchandise volume was traded in 2005 (eBay Annual Report 2005, Introduction). eBay’s payment service, PayPal, makes transferring money and accepting payments, both critical to its online auction business...
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...Managerial Analysis By: Aneli, Jeanille, Monica, and Daniel Contents Company Overview…….……………………….....……Page 3 History...…………………………………………….……….…Page 4 Historic Timeline………………….…………….…..…….Page 5 Financial Overview...…………………….…………….…Page 6 SWOT Analysis…………………….……………..….…..….Page 7 Working at eBay......................….............Page 9 International Locations……………………………..….Page 10 Company Overview EBay is the largest online marketplace in the world. EBay has became one of the most popular auction sites we know of today. One can find more than 18,000 categories of merchandise on eBay, including big-ticket items such as cars and real estate. EBay is not so much an e-commerce site as it is a trading community, where buyers are sellers find one another and conduct transactions. It currently has approximately 88 million active users around the world. The company has since expanded by acquiring innovative businesses, such as Shopping.com, Stub Hub, Bill Me Later and others, which have positioned the company as the global leader in e-commerce and payments. They introduced PayPal which makes it easy and quick to send and receive payments online. They have also acquired Skype, Rent.com, and Half.com. Throughout the years, eBay has accomplished many things. In 1998, the eBay Foundation was established. It engages eBay employees through charitable giving and volunteerism. The eBay community has raised more than $165 million for charity and more than 18,000...
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...EBay Corporation Inc. Business strategy and policy Introduction E-commerce and online industries are firms who market and sale their products online. The internet is the main selling unit that connects the retailers and the consumers. It helps people make purchases more easily than when the go to stores in search of products to buy. EBay Inc. is a sole proprietorship formed around sept 1995. The incorporation took place in California in May 1996 and corporates in Delaware in April 1998. In other to sustain and maintain the success of the company Pierre and his co-founder, Jeff Skoll brought in Meg Whitman who studied business at Harvard business school with the experience of branding company for example Hasbro. Ecommerce and online industries are firm who market and sale their products online. The internet is the main selling unit that connects the retailers and the consumers. It helps people make purchases more easily than when the go to stores in search of products to buy. EBay’s mission statement The mission statement for the corporation “our mission is to provide a global online market place where practically anyone can trade practically anything, enabling economic opportunity around the world”. This mission statement simply states the goal of the company, it states the vision of what eBay has planned and will contribute to do for the buyers and sellers around the world. This gives the customers enough confidence in the company to make payment with trust and...
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...eBay Inc.: A Case Study of Organizational Change Underlying Technical Infrastructure Optimization Nicole Schuetz*, Anna Kovaleva* and Jonathan Koomey**, *Stanford Graduate School of Business & Emmett Interdisciplinary Program in Environment and Resources, School of Earth Sciences, Stanford University **Steyer-Taylor Center for Energy Policy and Finance and Stanford University Steyer-Taylor Center for Energy Policy and Finance, Stanford University Stanford Law School Crown Quadrangle 559 Nathan Abbott Way Stanford, CA 94305 September 26, 2013 http://www.law.stanford.edu/organizations/programs-and-centers/steyer-taylor-centerfor-energy-policy-and-finance/publications Short URL: http://goo.gl/qDf4rp 1 2 eBay Inc.: A Case Study of Organizational Change Underlying Technical Infrastructure Optimization Nicole Schuetz*, Anna Kovaleva*, and Jonathan Koomey** *Stanford Graduate School of Business & Emmett Interdisciplinary Program in Environment and Resources, School of Earth Sciences, Stanford University **Steyer-Taylor Center for Energy Policy and Finance, Stanford University Executive Summary This work provides a case study of the organizational changes necessary at eBay Inc. to support the development and operation of efficient data center infrastructure, hardware, and software. As a part of this process, the eBay Inc. infrastructure Engineering and Operations team (responsible for the delivery of technical services...
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...AMAZON.COM Introduction Amazon.com, Inc. is an online retail store that offers products ranging from books, electronics, and clothing to movies, games, and beauty products. Incorporated in Washington State in 1994, it was reincorporated in Delaware in 1996. Since 1994, Jeffrey P. Bezos has been its Chairman of the Board and its Chief Executive officer since 1996, and with a brief interruption in 1999-2000, he has also been the President of Amazon.com, Inc. since its founding. Under the “AMZN’ symbol, its common stock is listed on the Nasdaq Global Select Market. Amazon.com, Inc. began on the World Wide Web in 1995, with its main customer base being “consumers, sellers, enterprises, and content creators”. Amazon.com, Inc. is managed on a geographic basis with North America and International being its low operating segments. For its consumers, the website offers millions of products sold by Amazon.com itself and by third parties. As of December 31, 2013, Amazon.com employs over 117,000 full and part-time people. GAAP In accordance with generally accepted accounting principles (GAAP) of the United States, Amazon.com, financial statements and accompanying notes, the required estimates and assumptions that may affect the company’s reported assets and liabilities, and its revenues and expenses, are disclosed. However, free cash flow, a non-GAAP measure, is utilized by Amazon.com, as a long-term financial focus. Free cash flow is defined as “net cash provided...
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...from where big data can be collected. There can be multiple sources of data; every incoming data has become important to the organizations. In an IT industry this big data is treated as a gold mine. Using appropriate analysis can turn data into the knowledge, which in turn can be used for improvement of a business/organization’s needs. Online auction giant eBay benefits from big data analysis. eBay is the world’s largest online marketplace platform, enables buying and selling products (DataStax, 2014). eBay is an American multinational e-commerce company headquartered in San Jose, California and it was founded by Pierre Omidyar in 1995. The e-commerce giant has operations in over 30 countries, with over 100 million registered users. The latest number of a sellers listed by eBay Inc. is above 1.5 million. From every day activity online portal stems a lot of data and eventually information (Ferguson, 2013). eBay seeks to achieve highest buying price for all the listed items, because it takes a commission from each sale. eBay’s principal architect Tom Fastener explained that company has acquired firms that were using the open-source Hadoop framework, which now allows eBay to perform advanced analytics on items that are available for sale (Passingham, 2013). Why did eBay pursue a big...
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...Q1 | Why has eBay become successful and diverse online market place? a) What is eBay? Who is the founder?b) Success story of this company in diverse online marketplace i. How and why it become successful? ii. How eBay position itself in the E-commerce marketplace? | 9-11 | Q2 | Visit the eBay website (http://www.ebay.com) to help you answer, and check out their many trading categories, specialty sites, international sites, and other features. [You can provide the screen-shot of the web pages to show every of the feature] a) What is trading category? What they have on this in their website? b) What is specialty site? What they have on this in their website? c) What is international site? What they have on this in their website? d) What other features do they have in their website? Analyze each feature in term of its purpose and business values e) Is there Customer Relationship Management technology in their website? | 12-24 | Q3 | Why do you think eBay has become the largest online seller of certain other products, like computers and photographic equipment? a) Based on the eight initiatives/ competitive advantages that you have learned in Chapter 2 | 25-26 | Q4 | Is eBay’s move from pure consumer-to-consumer auction market place to inviting large and small businesses to sell to consumers and other businesses, sometimes at fixed process, a good long-term strategy? a) What is pure consumer-to-consumer auction market place for eBay? b) What is...
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...Intangible assets- practical approach An asset that is not physical in nature. Corporate intellectual property (items such as patents, trademarks, copyrights, business methodologies), goodwill and brand recognition are all common intangible assets in today's marketplace. An intangible asset can be classified as either indefinite or definite depending on the specifics of that asset. A company brand name is considered to be an indefinite asset, as it stays with the company as long as the company continues operations. However, if a company enters a legal agreement to operate under another company's patent, with no plans of extending the agreement, it would have a limited life and would be classified as a definite asset. While intangible assets don't have the obvious physical value of a factory or equipment, they can prove very valuable for a firm and can be critical to its long-term success or failure. During the past years, attention was brought to companies that are based only on intangibles, such a company is Amazon but also big companies that relied mostly on manufacturing goods, started paying more attention to intangibles. Oracle is an American multinational computer technology corporation headquartered in Redwood City, California, United States. The company specializes in developing and marketing computer hardware systems and enterprise software products – particularly its own brands of database management systems. Oracle is the third-largest software maker by revenue...
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...Problem Solution: InterClean, Inc. InterClean, Inc., a leader in the industrial cleaning and sanitation industry. They are planning to launch a marketing blitz announcing the launch of their new solutions focus. The sales force excels at demonstrating and selling products, however, CEO David Spencer envisions high performance teams that not only sell its high quality products, but also educate and train clients in the customer’s organizations. In preparation for the launch, leadership must evaluate the skills and talents within the organization and determine the needs to realize the new strategy. Extensive research, training and development will need to occur quickly in order meet the targeted 90-180 day goal of launching the marketing blitz. Situation Analysis Issue and Opportunity Identification The current organizational structure does not support the new strategy. The current sales staff lacks the skill set to excel in the future company focus. “High-performing firms display a greater commitment to training and skill development than their lower-performing counterparts. This practice, a core HRM activity, is related to other ideas about the need for continuous improvement and development over time. Thus, firms must take care to select people with the ability and willingness to learn and develop, and they must establish reward practices that encourage employees to participate in training activities.” (Dreher & Dougherty, 2001, ch.1, p.13-14). Organizational behavior...
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...Swot analysis: Strengths: * Bought skype in 2005, which create e-commerce engine. * Vertical integration (PayPal) * The world leader in managing network effects * E-pay is one of Google’s biggest advert customer. * Ease to reach via internet. | Weakness: * System down risk * Inability to penetrate some markets * It pulled out of japan, suffering in Taiwan. | | | | | Opportunities: * Expansion in some countries. * More integrations. * New markets. | Threats: * Tough competition * Exchange rates | Pestle analysis: Political: * Each user enjoys a privacy terms. * Taxis sometimes increase the price of some items . * Some internet regulation in some countries will make challenge as well. Economical: Fast growing in some countries but low growing and has opportunity in others. Sociological: buyers and sellers connected and enjoying the variety of products and services Technological: * Due to the competition eBay has to always be up to date. * Integration with some companies make it better and having a powerful networking. * Being online make it easy to access to the site and chose the desired object around the world to have it within few days Legal: * Some internet regulation in some countries will make restrictions for the activity of eBay like japan. Environmental: Being such a leading ecommerce company that lead to have a base of customers around the world. Porter’s Five Force Analysis ...
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...Amazon vs. eBay Choice of Investment James Reitnour Strayer University ACC 557 Professor Frank Gorbey September 2, 2013 Amazon vs. eBay Choice of Investment Deciding between two stocks to invest in can be like attempting to predict what number will come up next on a roulette wheel; it is a gamble to say the least. However, by following the first major rule about investing in a company, namely doing your homework, it is possible to make an informed choice between two companies. The choice is down to two internet based behemoths, Amazon and EBay. A Comparison of the Companies The first company, Amazon, was founded in 1994 by a former Wall Street vice-president looking to capitalize on a report that at the time projected the growth of the web twenty-three fold annually (Funding Universe, 2013). After narrowing down a list of 20 products that could easily be sold online to the most promising five, the product to be sold first was books due to the sheer number in print and the proximity of a major distribution hub nearby. Within four months of the website launch in July 1995, Amazon had become a very popular site. The key to their success was the fact they only stocked a small number of items in their warehouses, while using outside sources to provide the remaining products. This model is still in use to this day. Amazon went public in May of 1997 with an offering of 3,000,000 shares. The money was used to expand the distribution network to a facility in Delaware;...
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...SKYPE In the hands of eBay, Silver Lake, and Microsoft Larry Fan, Aly Kassim-Lakha, Betty Liu, Cristina Peruyera, and Kimberly Yao December 12th, 2014 Professor Emilie Feldman MGMT 249 Fan, Kassim-Lahka, Liu, Peruyera & Yao | MGMT 249 Executive Summary Skype was founded to build and provide a telecommunications application, and despite many changes in ownership, its core business has not drastically changed over the years. Over the past decade, Skype has seemingly thrived to varying degrees under the leadership of eBay, Silver Lake Partners, and now Microsoft. The different visions each acquirer had for Skype and its integration made all the difference in Skype’s value at each stage. In the following paper, we will investigate how each of the three companies chose to acquire, integrate, oversee, and potentially divest Skype, and thus unlocking or creating value through the process. By analyzing information databases and news archives regarding Skype as well as utilizing course frameworks and scholarly papers discussing merger and acquisitions, we will argue that Microsoft has been more successful in integrating Skype than eBay has, though Skype’s long-term success in the hands of Microsoft remains uncertain. In addition, Silver Lake Partners was able to unlock value in Skype using a different set of perspectives as a financial acquirer. Throughout it all, Skype has continued to innovate and provide free services to millions of users globally. Introduction In 2002...
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