...Industry Assessment - Part 1 Cosmetics Industry Riley Bell Alexandru Colita Nicholas Gonzalez Derek Morin Yuan (Amy) Zhang MGMT 390: Industry Analysis Projects Norine Webster University of British Columbia Okanagan February 14th, 2014 Table of Contents 1. Executive Summary……………………………………………………………………….2 2. Industry Description………………………………………....…………………………….3 3. Value Chain……………………………...………………………………………………..5 4. Relevant Features/Factors for the Industry ……………………………………………….7 5. Porter’s Five Forces ………………………………………………………………………9 6.1. Competitors and Level of Rivalry ……………………………………………………………………...9 6.2. Suppliers and Relative Power…………………………………………………………………………10 6.3. Buyers and Relative Power …………………………………………………………………………...10 6.4. Possible New Entrants, Barriers to Enter and Exit, Threat of Entry ………………………………….11 5.5 Substitute Products, Barriers to Switching, and Threat of Substitutes………………………………...12 6. Financial Ratios………………………………………………………………………….12 7. STEEP Analysis………………………………………………………………………….16 7.1. Social/Cultural Factors…………………………………………………………………………………16 7.2. Technological Factors…………………………………………………………………………………..18 7.3. Economic Factors………………………………………………………………………………………19 7.4. Environmental Factors………………………………………………………………………………….20 7.5. Political Factors………………………………………………………………………………………...20 8. Significant Drivers……………………………………………………………………….20 9. Key Success Factors……………………………………………………………………...
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...------------------------------------------------- Corporate Strategy Analysis Group D Shiseido ------------------------------------------------- Corporate Strategy Analysis Group D Contents Executive Summary 2 Company History and Background 3 Company Analysis 5 Primary Activities 8 Secondary Activities: 9 Strategic Problems 9 Expense Management 10 R&D Expenditures 12 Brand Value 14 Appendices 16 Executive Summary Shiseido is a Global Cosmetics Brand based in Japan, participating in the Beauty and Personal Care Market. Shiseido prides itself on the “Premium” status of its brand across the world, as well as a strong focus on both R&D and the superb training of its Beauty Consultants in properly creating a flagship brand that is beloved by customers. Also part of Shiseido is a broad portfolio of Cosmetics brands in various parts of the world – covering both global and niche target markets to round out the firm’s total product offering. It is these aspects that have driven Shiseido to a household name in its home Japanese market – but it is also these factors that have led it down a path of many problems. This study seeks to identify these problems and the strategic underpinnings responsible for them. To this end, the following line of investigation is used. First, a firm analysis identifies what Shiseido itself regards as core to its identity. Second, an industry analysis seeks to understand the environmental factors that affect its strategic...
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...Executive Summary - November 2007 A Study of the European Cosmetics Industry Executive Summary Prepared for: European Commission, Directorate General for Enterprise and Industry Prepared by: Global Insight, Inc. November 2007 Executive Summary - November 2007 Contact Information Emilio Rossi Managing Director Business Planning Solutions, Europe Global Insight, (Italy) srl. Via S. Maria Segreta 6 20123 Milan +3902 8648 130 emilio.rossi@globalinsight.com Antonia Prlic Principal 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7312 antonia.prlic@globalinsight.com Robert Hoffman Senior Consultant 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7311 robert.hoffman@globalinsight.com Executive Summary - November 2007 I. Broad Market Study An overview of the broad cosmetics industry (also referred to as the cosmetics and toiletries (C&T) industry) in the EU, Japan, China, and the U.S. reveals that Europe's market size is almost as large as the U.S. and Japan combined, due to its large population. In 2006, the U.S. cosmetics market was €38.2 billion, while Japan's was €23.7 billion and China's €8.2 billion. The total EU27 cosmetics market was valued at €63.5 billion in 2006. Among the EU countries, Germany has the largest cosmetics market, valued at €11.7 billion, followed by France (€10.4 billion), the U.K. (€10 billion), Italy (€8.8 billion), and Spain (€7.4 billion). Europe...
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...Executive Summary - November 2007 A Study of the European Cosmetics Industry Executive Summary Prepared for: European Commission, Directorate General for Enterprise and Industry Prepared by: Global Insight, Inc. November 2007 Executive Summary - November 2007 Contact Information Emilio Rossi Managing Director Business Planning Solutions, Europe Global Insight, (Italy) srl. Via S. Maria Segreta 6 20123 Milan +3902 8648 130 emilio.rossi@globalinsight.com Antonia Prlic Principal 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7312 antonia.prlic@globalinsight.com Robert Hoffman Senior Consultant 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7311 robert.hoffman@globalinsight.com Executive Summary - November 2007 I. Broad Market Study An overview of the broad cosmetics industry (also referred to as the cosmetics and toiletries (C&T) industry) in the EU, Japan, China, and the U.S. reveals that Europe's market size is almost as large as the U.S. and Japan combined, due to its large population. In 2006, the U.S. cosmetics market was €38.2 billion, while Japan's was €23.7 billion and China's €8.2 billion. The total EU27 cosmetics market was valued at €63.5 billion in 2006. Among the EU countries, Germany has the largest cosmetics market, valued at €11.7 billion, followed by France (€10.4 billion), the U.K. (€10 billion), Italy (€8.8 billion)...
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...PEST analyze of cosmetics business in China. In order to reserve the objectiveness of value judgment, simultaneously, to give effective advice to the company which we selected before, we decided to use PEST to analysis environment in cosmetics industry. P “P” means political. Generally, politics will give great impact on firms’ activities. The factor includes political institution, policy and law. These elements usually influence company’s operation, thus, the enterprise should pay attention to several issues bellow: * Whether the political environment is stabilizing? * Will government policy influence laws that regulate or tax your business? * What is the government's position on marketing ethics? * What is the government's policy on the economy? * Does the government have a view on culture and religion? * Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others? While, are there any unveil fresh policies which will affect cosmetics industry in China? First, let’s focus on import tariff. Cosmetics general trade import tariff rate: 1. Lip cosmetics common tariff rate is 150%, most favored nation customs tariff is 10%, value added rate is 17%, the consumption rate is 30%. 2. Eye ophthalmic cosmetics common tariff rate is 150%, most favored nation customs tariff is 10%, value added rate is 17%, the consumption rate is 30%. 3. Point to (foot) armour cosmetics common tariff rate is 150%, most favored nation customs...
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...Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands Master Thesis within Business Administration Author: Danny Reijntjes Ryan Wagijo Tutor: Jönköping Desalegn Abraha May 2012 Master Thesis within Business Administration Title: Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands Authors: Danny Reijntjes & Ryan Wagijo Tutor: Desalegn Abraha Date: 2012-05-14 Subject terms: Market potential, Aruba, Bonaire, Curacao, Cosmetics. Abstract Background: The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. Before starting to expand, international companies first search for potential suitable markets to invest in. This thesis attempts to find out if there is a potential market for the cosmetic products of the companies on the ABCislands. The purpose of the Master thesis is to find out if there is a potential market for new cosmetic products on the ABC islands. To achieve the purpose, the research addresses the market potential analysis. The market of Aruba and Curacao offer a great number of potential clients and a good future prospect. These findings are also supported by research that was conducted in 2007 by the Icongrouponline. Majority of the consumers on the islands are willing to try new professional cosmetics products. Additionally, the...
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...Title | Keywords | Model / Variables | Impact Of Celebrity Endorsed Advertisements On Consumers (Anjum, et al., 2012) | Advertisements, Brand, Brand equity, Celebrity, Credibility, Endorsed | Celebrities Endorsement (Appendix 1) | Celebrity endorsement, brand credibility and brand equity (Spry, et al., 2009) | Celebrities ,Product endorsement, Brands, Australia | Celebrities Endorsement Conceptual Framework (Appendix 2) | Global Beauty Industry Trends In The 21ST Century (Łopaciuk & Łoboda, 2013) | global beauty industry, global market for cosmetics and toiletries products | Global Cosmetic Trends (Appendix 3)Global Retail Trends (Appendix 4) | Effective Advertising and its Influence on Consumer Buying Behavior (Ghulam Shabbir Khan Niazi, 2012) | Environmental response, Emotional response, Consumer buying behavior | Research Model (Appendix 5) | Exploratory analysis of global cosmetic industry major players ,technology and market trends (Kumar, 2005) | Cosmetic industry; Toiletry industry; Cosmetic industry analysis; SWOT analysis; Cosmeceuticals; Globalization | Global Market Size (Appendix 6) | An Exploratory Study of the Types and Roles of Skincare Advertising Visuals in Magazines (Hingorani, 2008) | Skincare Advertising, Visuals, Magazine Advertisements | Advertisement Elements (Appendix 7) | On the relationship between store image, store satisfaction and store loyalty (Josée Bloemer, 1997) | store image, store satisfaction and store loyalty | Conceptual Model...
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...Environmental Analysis The PESTEL model and mega trend analysis are used to complete the environmental analysis. Economically, The Cosmetic and Beauty Products Manufacturing industry produces goods in two separate product lines which are nondiscretionary and premium goods. The nondiscretionary products line contains everyday essential goods including shampoos and deodorants that are in demand even when prices increase or disposable income decreases. The fact that these nondiscretionary products contribute majority of the industry revenue supports steady industry profitability. The most influential dimension of PESTEL analysis is technology. Research and Development has significantly influencing this industry. The introduction of new products has boosted demand, and the promises of younger looking skin and healthier hair have kept industry companies profitable. Companies invest in product development not only for bringing in new products, but also for advocating prestigious brand and sustaining market share. Overall, as the technology, revenue, and demand steadily growing as indicated in PESTEL analysis, so is the industry profitability. The mega trend of the industry is product innovation and reformulation. Research and development is an increasingly important investment for operators. In order to be beneficial from product development, companies also need to invest in marketing to promote and explain their products. Besides, environmental concern is growing reflected...
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...Does Beauty Have a Cost? The Ecological Footprint of the Cosmetics Industry Alexandra Noelle Penny Brown University 2008 Environmental Studies Senior Thesis May 8, 2008 1 Acknowledgements To Caroline Karp, my thesis advisor and primary reader, for her boundless suggestions, ideas, encouragement, and support as I attempted to creatively apply a structured environmental policy analysis to a new problem. To Catherine Goodall, Amit Sheth, and ShaSha at Environmental Packaging International for introducing me to the subject of packaging, guiding me carefully through various analytical techniques, and sparking my interest in redesigning consumerism. To Dave Murray and Joe Orchardo for their assistance running the spectrometer analyses in the Environmental Chemistry Lab as well as their vast patience and willingness to answer my many questions. To Daniela Quilliam and Bill Dundulis at the Rhode Island Department of Health for their honesty in answering my pointed questions and insights into government regulations when funding is a challenge. To my sister, Elena, for her endless patience and support, and especially for her late-night company in the Science Library Friedman Study Center. To my father, Luther, for advising me to work on my thesis early in the year, advice I listened to carefully, agreed with, but never quite followed through. To my mother, Joanne, for never doubting my ability to achieve goals that are seemingly out of reach...
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...COSMETICS ADOPTION AMONG YOUNG MALE ADULTS IN MALAYSIA CHAPTER 1: INTRODUCTION 1.1 Problem Background Personal identity is increasingly sought by consumers and one is recognized based on what one consumes (Firat & Venkatesh, 1993). People try to become the being they desire to be by consuming the items that they imagine will help to create and sustain their idea of themselves, their image and their identity (Bocock, 1993). Judgements about individuals are no longer made upon occupation or role in production but rather on what is consumed and how individuals present themselves (Firat, 1993). Through the possession of products, consumers can display their successes reflecting their personal achievement (Mitchell, 1983). Postmodern consumerism is obsessed with appearance and consumption, where style is a substitute for identity and presentation overshadows essence. This concept is part of a culture that have feminized men (Brod, 1995) and considers women and men as equally involved in the practices of consumption (Bocock, 1993). Masculine and feminine differences have been abolished by the postmodern patterns of consumption (Kacen, 2000) and these patterns of consumption are both determined and enhanced by the types of products consumers invest in (Seabrook, 1999). The construction of the male consumer of who they are, of their identity as men, is now achieved as much through style of dress, body care, image and having the right look, as do their female counterparts...
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...A. EXECUTIVE SUMMARY Aim : To study the growth of cosmetics industry in India. Women cosmetics market growth on a period of time along with a strong increase in male cosmetics market. Cosmetic brands promotions and advertisements in attracting customers. Consumer behavior in accordance with the utility drawn from the usage. Medicinal & Herbal/Ayurvedic Cosmetics market & Fake cosmetic industry in India. Methodology : A sample survey conducted on UG and PG students regarding their cosmetic usage and benefits they are drawing from them along with a small research on cosmetic stores in different areas to know about the use of cosmetics by the local households also. Survey was conducted by personal interview and using questionnaire also. Findings : The survey portrays the utility of cosmetics usage by students which is varying according to the age groups where as the research on stores at different places reflected different results. From the study it is found that with the growth of women cosmetic market, Men’s grooming product market is also growing rapidly. Consumers are more concerned about herbal and natural cosmetics. With the rise in fake cosmetics market, a lot of people face trouble in recognizing the real products and end up buying fraud ones. Since the consumer buying behavior is the important factor to forecast the sales of any product in a particular area.So company should keep close eye on the market situation. yet, customer were price sensitive, but the changing...
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...Contents 1. Introduction 2 1.1. Purpose 3 1.2. Methodology 3 2. Market analysis 4 2.1 The current market situation 4 2.1.1 Past situation 5 2.1.2. Distribution systems 5 2.1.3. Penetrating and acting on the market 6 2.1.4. Research & development 7 2.1.5. Subsectors- hair care 7 2.1.6. The market and future possibilities 7 2.2. Competition in general 8 2.2.1. The products 9 2.2.3. Direct competitors 9 2.3 The consumer 10 2.3.1. Who? 11 2.3.2. Trends 12 3. The study 12 3.1. The research 12 3.1.1. Analysis of the conducted research 13 3.2. Developing a perception of the Diesel brand 13 3.3 The respondents’ attitudes and perceptions about men’s cosmetic products 14 3.3.1. The respondents’ opinions 15 3.3.2. What products and why? 16 3.4. The differences between the views of brands 17 3.5. S.W.O.T.-analysis of Diesel’s situation 18 3.5.1. Strengths 19 3.5.2. Weaknesses 20 3.5.3. Opportunities 20 3.5.4. Threats 20 Brand-matrixes 20 Diesel 21 Garnier 23 Schwatzkopf 24 Tigi 25 1. Introduction Looks are important to everybody. Our looks and affect the first impression other people get and the evaluating of looks goes far to our biology. Looks affect our emotions and perceptions of other people. A good looking individual represent healthy genes whereas poor looks can be sign of illness. In the modern world things have though gone much further than that. Good looks do not only mean good possibilities...
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...of Steve Extractor. The Tooth Fairy will offer general dentistry, and the finest cosmetic dentistry in the area, to the citizens of Hampton, Virginia. Through a combination of industry benchmarked customer service and flexibility, The Tooth Fairy will quickly gain market share. The general dentistry practice will be used to generate initial cash flow as Steve develops branding for his enhancement services. Over time, the percentage of business will shift from general maintenance to cosmetic dentistry. The cosmetic practice is desired because it services wealthier clients who are not dependent on insurance plans. The specialized cosmetics also allow Steve to make a more visible and appreciated impact on people's orthodontia. Steve will leverage the years he spent in private practice to model his new business. His past experience in conjunction with his forward looking, customer-centric business model will allow him to rapidly grow a large and loyal patient base. Profitability will be reached by month 10, and sales will reach $349,888 by the end of year two. Situation Analysis The Tooth Fairy is entering its first year of business. Steve recognizes that marketing is critical for The Tooth Fairy to gain market share and develop a large, sustainable customer base. The basic market need that Steve will serve is a flexible, customer-centric dentistry practice, providing cutting-edge cosmetic enhancements. Market Summary The Tooth Fairy possesses good information about its...
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...Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com L'Oreal S.A. ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies, 2,500 industries and 50 countries. While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need - including predictions and...
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...I feel highly honored to be invited to present a paper with the theme: “Shea nut industry in Nigeria: exploiting its potentials for economic growth and development “. I commend the management of Central Bank of Nigeria (CBN) for organizing this seminar which provides a forum for the various stakeholders to engage in discussions towards exploiting the potentials of Shea nut industry for economic growth. The theme of the conference is also timely considering the efforts being made by various sectors in order to rescue Nigeria from the impact of the global financial crisis. Your choice of topic: “Improving the quality of Shea nut products for global competitiveness” is also commendable. This forum will not only expose the hidden potentials of Shea nut crop and its produce but also addresses the operational challenges of policy implementation, compliance to regulatory requirements and promotion of exchange of ideas to mitigate such challenges, but will also foster collaborations among the different stakeholders towards improving our economy. This address will highlight all the efforts of NAFDAC to effectively regulate the food , cosmetics and pharmaceutical industry as a means of improving the quality of Shea nut products for global 1 competitiveness. We believe that effective regulation in these sectors will attract foreign investors as well as encourage export of locally produced foods, cosmetics and pharmaceutical products. Regulation is a public policy that controls private...
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