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Apparel and Footwear in the US
Industry Overview | 15 May 2015
EXECUTIVE SUMMARY
US apparel and footwear market continues to rebound
Sales of apparel and footwear in the US continue to rebound, driven mainly by a combination of advances in digital innovation and dynamic growth in sportswear, which witnessed the highest current value growth of 8% in 2014. With the continued improvement of the US economy, Americans are more willing to spend on discretionary apparel such as swimwear as well as apparel accessories. Consumers remain the ultimate beneficiaries as they continued to bargain hunt and shop around to find the best deals in 2014.
Men’s apparel and footwear gains increasing momentum
American men continue to dress up and this led to new excitement and a flurry of activity in categories including men’s outerwear, hosiery, apparel accessories and footwear. A variety of brands ranging from luxury goods label Burberry, sportswear label Lululemon and mass fashion brand Zara are opening separate menswear units, while major department stores are revamping their men’s partners departments. Men’s jeans, men’s footwear and menswear all outperformed their women’s counterparts for the most part throughout the review period.
Under Armour emerges as the ‘rock star’ apparel brand
Performance apparel company Under Armour garnered the highest current value growth across apparel and footwear categories in 2014, including womenswear, menswear, childrenswear and sportswear.
With the continued strength of the so­called ‘athleisure’ trend in North America, Under Armour’s growth is not that surprising. The youth market has been a key pillar of growth for the company and strong demand among younger consumers has helped the company to develop long­term brand loyalty, influencing consumers while

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