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Analytic Competitor

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Submitted By Serika25
Words 1053
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Decision Making
Serika Foreman
BUS 606 Quantitative Methods
July 30, 2014
Grand Canyon University

Decision Making

Introduction
Analytic competitor can be described as an organization engaged in the committed activities of accumulating data, organizing and analyzing it into meaningful information, and following through with business decisions and activities informed by that information. In order for organizations to prosper as an analytics competitor they must use analytics data because most companies are offering similar products and services. They also must know what the customer want and how much they are willing to pay for that product. Competitors should also know the compensation costs, turnover rates and how to calculate how much personal contribute to or detract from the bottom line and how salary levels relate to individuals’ performance (Davenport 2006). When you define your key industrial competitive pressures can provide a framework for developing strategies for your growth. Analyzing your primary competitor and identifying their strengths, weakness, opportunities and threats (SWOT Analysis) help determine target markets, marketing plan, customer service, sales forecasting and sales planning. Competition in business is not new. Competing on Analytics is rapidly becoming not just a good idea, but vital for more and more companies as the economy squeezed from all sides (Taylor 2007). “Organizations that become more analytical have leaders who fully embrace analytics and lead the company’s culture toward fact-based decision making.
According to Tom Davenport, a distinguished professor of Information Technology Management at Babson College in Massachusetts, analytical competitors need to focus on the DELTA model, an acronym for five crucial analytical factors.
Data focus on the successful analytics. It requires large volumes of high quality

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