Modernization of indigenous culture is nothing uncommon and happens on a daily basis. Time is the only variation between subjects. Depending on many factors, a culture can be transformed over a long period of time or just overnight. The modernization of North America and Western Europe occurred during the 18th and 19th centuries and has since spread to many Eastern European and Asian countries (Macionis, 2011). Modernization is a combination of sorts, including industrialization and urbanization and is defined as the transformation of a society or culture from a rural and agrarian condition to a secular, urban, and industrial one (Macionis, 2011). Modernization is not necessarily modern in the general sense or a revolutionary view; it is simply the understanding that over time every society evolves into something greater. As time progresses, modernization allows that change to thrive and therefore, people of the society are able to enjoy a greater freedom and understanding of the world around them. These advances in culture and society have affected the world on a global scale.
There are still vast amounts of different cultures and tribes throughout the world. The ones that have not yet abandoned their traditional values and ways of living are considered to be indigenous (Adamson, 1996). According to “Macionis” (2011), Indigenous cultures are defined as "having originated in and being produced, growing, living, or occurring naturally in a particular region or environment.” Indigenous peoples are sometimes negatively characterized as inferior, dangerous or primitive because they do not share Western ideals and values on material possessions and technology (Adamson, 1996). But is that so wrong? Most of these cultures have made a conscious decision to keep to their traditions and have managed to adapt along with modern cultures. Even though this is the way they wish