Analyzing a Website
Michael Buggs
IT/236
3/10/2013
Daniel Liu

Analyzing a Website

The website I will analyze is www.footlocker.com. The homepage is a little cluttered with too much information on the homepage. The fonts and color schemes are great because they used a black or dark grayish wood floor background. Every link they have on the homepage when you scroll over it has submenus to choose from which is awesome. As you make you way further down the homepage there are videos you can watch, see what’s trending on Facebook, they even have a place where you can sign up to win a scholarship for college. There are things that I like about this site. The first thing I like about this site is that you can customize certain shoes to your liking. For instance you can pick the new Kobe Bryant shoes (Kobe 8) and change the color of the shoes from the heel to the tongue of the shoe and even change the shoe strings before you order them. Another thing I like about www.footlocker.com is that you have a lot of shoes to choose from. They have everything covered from infants to grown people. When you select a submenu you want to go to they have options on the left side of the screen so you can narrow your choices down from prices, size, colors, and even how wide you want your shoe. I also like when you are looking for a shoe you can see how many shoes you want to see on the page at one time. It is 60, 90, or 120 items per page you can view. They way they used the fonts and color schemes took a lot of thinking because all of the key words they wanted to stand out they use a yellow font color so that the customer will see that it is probably important to read or at least look at. Performance is not bad at all. The load time for the site to come up on my computer was only a few seconds which is good by me. Even though they have a lot of shoes and clothes on their pages the load time is always quick on my computer. They also have the VeriSign when you check out to let you know that your credit card information is secured. The information you give them (personal or credit card information) is encrypted using a triple key encryption technology by Secure Server Certification Authority RSA Data Security Inc (www.footlocker.com/customerservice).
The recommendations I would consider to change is not to have too many items on my home page. I know that this is a shoes and clothes website but they could have spread it out a little bit. If you notice on the bottom of the home page they have links that should be on a navigation link on the top of the homepage that you can access from the homepage. I would also recommend that they could have changed the background color from grey to some other color because some of the words are grey also. I know that we are supposed to have white space on our webpage but I did not see any white space on their webpage at all. So I would use white space just to make the page stand out a little bit more. I also would recommend that they use a more urban background. For example they could put some graffiti artwork in the background to make the page more hip and up to date. They have a Foot Locker Unlocked link on the site that needs to be fixed. It is cool that they have games on there that you can play but you cannot go back to the homepage from there. I am wondering if they forgot to link that page back to the homepage. I really do not know if I would have added that much media to the site also because that contributes to the load time being slow on some browsers. I also would like to see if they can add a program that would tell the vision impaired where they are exactly every time the scroll over a link so they can navigate through the site easier.
Other than those recommendations the site is put together pretty well. The web designer tried to make everybody happy but putting a little bit of everything in the site. Like I said those are just my recommendations that I would add to make the site run a little better than it is now.

Reference: www.footlocker.com