...1. Don’t get me started on… Adverts!! One thing that drives me mad when watching TV is the adverts – which you’ve already watched 1000 times each before. There should be a law where the creators of these adverts are strapped to a chair and made to watch their ‘clever’ creations at LEAST 50 times straight. Only then if they’re still sane the ad can be released. So then we have all these sending in gold for money adverts with the cheesy acting and out-of-sync speech. In one day I think I must have watched at least 5 different gold adverts; cash4gold, gotgoldgetcash, cashforyourgold, the list goes on… Is gold really suddenly worth a fortune that everyone is sending it away for money? Even if you did have gold, why would you send it off to any of these cheap and tacky looking companies with a terrible exchange-rate when you could go to a well and trusted, respected jeweller and get a much better price. At the end of these ‘gold’ adverts you get to see the customers looking extremely happy with amazing new things, but who has that much gold lying around their house to then have enough money to buy a sports car? Really. The gold adverts remind me of about a few months ago when all those cash for mobile phone adverts came out. The worst one being ‘Envirofone’ of course. Firstly, I’d like to point out that phone is spelt with a ‘PH’ not ‘F’; changing the first letter isn’t going to make it a ‘cool’ thing to do. And for some reason the creators think it’s a good idea to get a...
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...MEDIA TEXT OF CALVIN KLEIN (ADVERT) ANALYSED BY NMEZI ONYEDIKACHI UZOZIE 1ST JANUARY, 2014 The use of semiotic and ideological critique, an approach used by R.Gill is attempted in the course of analyzing this media text .Empirical studies of analyzing text principles were also cited and reflected to broaden more knowledge of the gender in media analysis of the Calvin Klein advert. MEDIA TEXT A media text just like the Calvin Klein advert is a message given out by the media allowing the audience, viewers or readers to read meaning into it and understand the message being sent out. The receptivity of the media text is presented based on common peculiarities of encoding and decoding mainstreams. To get the encoding messages, one needs to get a coherent explanation of the message, although we cannot escape the reality in our mind constructively what the meaning is all about. It could only be examined by our mind functioning within objectivity of signs and symbols. However, it is like a musical cords that needs connections to produce meanings. While words are signs of a meaning all the meanings of signs and colours used in this advert attract the minds of the people, the minds of the people are strongly referred to as the consumer audiences. In the advert proper, a visual compelling message is represented, promoted and shared by relationship. Because the media is a social market where you...
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...characteristics of what a good advert ought to be, including basic elements such as effective placement, compelling headlines, appropriate graphics among others. If these elements are followed to the letter, they certainly make for an appealing and persuasive advert. However, there also tends to be some shortcomings and/or limitations on any given advert; and probably an angle which would have perhaps provided a better perspective to the targeted public. This essay is therefore aimed at critiquing and analyzing the Warid Telecom TV advert for their campaign to register onto the Warid Pesa mobile money transfer platform. In the said advert, a cross section of different publics is presented - a student calls her dad; a guy calls his friend; a stranded young man calls another and a business man calls on another person – and all of them are saying “Please send me money right now!” The situation presented in the TV Ad depicts distressed characters who urgently require a service (money to be sent to them) which the advertiser purports to provide with as less stress as possible (of course in comparison to the competitors on the market). But this is in the punch line at the climax of the advert where WARID promotes their Mobile Money platform branded Warid Pesa as the only such service on the market where a customer neither needs to be currently subscribed on the Warid Telecom network nor have to wait before approval of their registration. The advert cleverly, yet subtly paints the...
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... | |The following picture presents the advert of computer CPU | | |Intel Core 2 Duo manufactured by the computer company Intel.| | |The advert appeared in the United States in 2007 and it | | |caused varied reactions. | | |In this analysis, I would like to concentrate on the message| | |directed at potential customers in order to persuade them to| | |buy the new product. | | |The ad is full of graphic and textual material. There is no | | |blank space. The elements of the advert are well-located. At|...
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...local newspaper. The law states that advertisements in general are merely an invitation to treat and not an offer, the precedent being the Partridge v Crittenden case. An invitation to treat is an action, inviting the other parties to make an offer in order for a contract to be made. It treat cannot be accepted and therefore cannot directly be converted into a contract. The reasons for the decision advertisements to be considered to be invitations to treat are various – from allowing sellers to refuse to sell a wrongly labeled item, to protecting them from legal obligation resulting from a breach of contract when they fail to accommodate all needs due to a shortage in stock or failure in the supply chain. In certain situations, though, an advert can be elevated into an offer. In order for that to happen, the wording must be unambiguous and explicit, leaving no room for negotiation. This concept was first illustrated in the Lefkowitz v Great Minneapolis Surplus Store case. Even though it wasn’t an English case, it can still serve as an example in cases with similar circumstances due to the similarities in the legal systems of the UK and the USA. Furthermore, the offers themselves can be two types – unilateral and bilateral. In unilateral, also known as one-sided offers, one party (known as the offeror) makes a promise in exchange for an act carried out by another party (called the offeree). A classical case, which involves a unilateral offer, is the Carlil v Carbolic Smoke Ball...
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...APA Style Social Learning Theory Name of Student Institution affiliation In the society, there are social happening that influence relationships among people as they interact and work together to achieve certain goals. Crime is an issue that affects a society in many ways and many attempts to deduce the root causes and ways to alleviate it have come up. Some theories have come up to try to explain how to deal with crimes in the society. In criminal justice, there are theories that explain crime and factors that influence its occurrence with a certain social context. The social learning theory explains that a person acquires knowledge through observation and interactions which models the behavior. The theory proposes that the behavior of an individual can be shaped through reciprocal interaction between the forces of cognitive, environmental and behavior systems. The understanding of the theory will help in determining its effectiveness in handling events of crimes in the society. Albert Bandura as a way to help in understanding the criminology and give the necessary information in relation to addressing the problems caused by crime advanced the social learning theory. The theory is a combination operant theory of Ronald Akers and Robert Burgess and the theory of differential association by Edwin Southerland. The theory has been discussed by various scholars who needed to test its accuracy in addressing the various causes of crime...
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...the consumers and other related issues. Such action will work effectively if done through the media in the form of printings or video broadcast. They counter advert can also be labeled with the product to make sure that everybody who buys that product has seen that label. The public health departments are increasingly using the counter advertisement to impact the good behavior among the consumers. There are those who argue that creating awareness of the side effects cannot be the appropriate means to pass the information via the mass media. The counter ads communication structure can be used for the promotion of a wide responsibility to perfect the challenges facing health. Initially, the normal advertisement promotes the policies and the product counters ads, on the other hand, promote only the views that are relevant by the health of the public. The key role played by the counter ads is to change the existing views that public health problems are the same as the personal health problems. The counter ads result to conflicts between various parties because they mix up health issues with the political and social issues. The acceptable strategies to carry out such counter advertisement include the use of modern technology media, use of the socially oriented counter-advertising means. For example, there was an anti-tobacco advert done by California Department of Health Services. All the counter ads that relate to politics for health issues are the perfect substitute to the public service...
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...Impact of Apple Marketing Strategy on Consumer Self-concept and How Various Products Appeal to the Different Types of Self In their marketing strategy, Apple Inc capitalizes on their consumer’s self-concept such as their beliefs, opinions, preferences, attitudes and what they think about the Apples brand (Schneiders, 2011). As explained by (Budnikas, 2010), Apple Inc marketing strategy focuses on the customer experience as it is fully aware that all aspects of the consumer experience are important to the success of their brands. Apple Inc develops products that are beautifully designed, innovative, ergonomically simple to use and user friendly interface. Additionally, Apple has also spent as much time and resources on the design of their products packaging as on their products hence they have created an experience among their customers that is impossible to match. Apple Inc also uses scarcity as its marketing strategy (Katie, 2013). The company stocks a limited number of their products. Due to the limited availability of the products, people perceive their products as high quality and of great value (McCormack, 2016). This creates very long queues which helps publicize their products and increase demand. Apple has also come up with Apple Genius. These are employees trained and certified to provide technical assistance to apple stores. This creates trust in their products and conveys their products as superior. Apple Inc products include Mac, iPod, iPad, iPhone and Apple...
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...Business Communication Student Name Student ID Date Business Communication: Business communication is a vital element of the progress of any company including AT&T. THE communication channels that the company has developed in place play a major role in ensuring business success and the successful passage of information from one part of the organization to another. Understanding the communication channels that a company has aids in understanding the information used. The approaches the company employs in propelling the information and the nature of effects that it produces in the company. Different forms of communication exist and each serves specific functions. These include but are not limited to those listed in the table below: Type of information | Example | Description | Purpose | Source | Verbal | Speech at a company gathering, communication between employees | Passage of a message using verbal means to a group within the company | The purpose of this form of communication is to ensure that a message is communicated in form of a speech. These may occur during a gathering or an avenue through which the passage of a message occurs using verbal means | Top management | Written | Business weekly reports, letters to the management, and letters from external bodies such as an auditor’s reports or letter | Based on the departments and their job roles within the company | The written reports provide support to communicating the weekly progress of the operations of the...
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...information on the products and the retailers of the product online, which has made sales transactions easier It has enabled product users to create reviews and counter reviews on various products and enable other consumers to read the posted reviews on a product online and view the product rating by other consumers. The reviews and ratings have provided the brand ambassadors with the perfect platform to protect the brand through brand communication. It has also provided a platform for brand protection by the consumers who have felt a need for protecting other consumers from harmful products and also defending their favorite products against poor reviews from fraudulent competitors who post reviews to destroy other products. Posting attractive adverts on the social sites or creating websites for marketing has become the new trend by companies to attract buyers. Content development by these companies while using their loyal...
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...Khan Mohammad Faisal – University of Liberal Arts Bangladesh 2012 Abstract Analyzing news reports and primary researches conducted, this study develops and signifies the theory of colorism among dark-skinned Asians and Africans. The data has been accumulated through news media all over the world which reconfirms the perilous effects of colorism and the prejudice and discrimination associated with it. Colorism is distinct from racism but it does overlaps at a certain stage. While racism is an inter-ethnic issue, colorism easily flourishes in a friendly intra-ethnic environment. The paper also digs into the post-colonial impact on colorism and the role of contemporary media’s representation of colored people through advertising and its amalgamation with the popular culture of countries with large colored population and capitalistic means of keeping the bias alive which amounts to roughly $18 billion industry. In the United States of America, it is evident that the practice is also a common thing among American Muslims comparable to the American African communities who rarely intermarries through racial lines. Recently, intra-ethnic employment discrimination has also caught some attention in the Arrocha v CUNY court case. According to a Newsweek report, International fashion world still prefers whiter models. The impacts of colorism normally results into discriminatory behavior and prejudices. Colorism, also forms prejudices about lighter skinned and white people, as they are...
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...INSTITUTE FOR INTERNATIONAL COOPERATION AND DEVELOPMENT JOB ADVERT THE INSTITUTE FOR INTERNATIONAL CO-OPERATION AND DEVELOPMENT (C&D) IS A NON-GOVERNMENTAL ORGANIZATION WORKING IN KARAMOJA CARRING OUT ITS ACTIVITIES IN VARIOUS DEVELOPMENTAL SECTORS. C&D IS CURRENTLY IMPLEMENTING YOUTH VOCATIONAL TRAINING PROJECT AND IS LOOKING FOR COMPETENT AND SUITABLE CANDIDATES TO FILL THE POSITIONS AS LISTED BELOW: Position: Data officer Job descriptions * Prioritize and perform data entry clerical duties in an organized manner. * Process paperwork and enter data in appropriate databases. * Administer data and implement various solutions to increase efficiency of project team. * Process and manage data relating to students’ progress and other records. * Keep confidentiality of the information availed to you by virtue of your position. * Perform analysis on all data relating to the programme. * Retrieve data and share it as may be required with the guidance and counselors. * Resolve discrepancies by using standard verification procedures. Qualification And Requirements. * Diploma certificate in computers related courses * Experience of working with Microsoft Access & Excel, and SQL Ability to work as part of a team and Independently * Flexible approach towards working patterns and environment. * Experience of dealing with large scale data analysis * Experience in ensuring the standards of data protection and security ...
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...ANALYZING INTENT Name: Institution: Analyzing Intent Qualitative research: Strategic responses to institutional processes Problem statement The study evaluates whether it is possible to apply the convergent views of institutional and resource dependence to predicting the strategic responses for institutional processes. Purpose or goal statement The purpose of the article is to identify the various strategic responses that organizations can apply in light of increased institutional pressures towards conformity and to develop a preliminary conceptual framework that can predict the emergence of alternative strategies (Oliver, 2009). Research questions 1. Which factors influence organizational strategy in response to the institutional processes? 2. What is the degree of organizational conformity or resistance to institutional pressure? 3. Is there convergence in institutional and resource dependence insights to institutional process? Research hypothesis Organizational theory is able to accommodate interest-seeking and other pertinent and active organizational behavior where the institution’s response to organizational pressures and expectations are not presumed as almost passive and conforming across all organizational conditions. Key variables 1. Institutional factors or framework 2. Resource factors How they are operationally defined The...
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...Chapter 1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background to the study, statement to the problem, research objectives and questions, significance to the study. Not be left out are the delimitations, limitations, review of the literature, research methodology, data presentation and the budget to be allocated for the entire research. 1.1 Background to the study Econet Wireless Zimbabwe is Zimbabwe's largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions. Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalization. The company continues to upgrade its network to carry more subscribers, and further widen its geographical coverage, which is already the most extensive in Zimbabwe. www.econet.co.zw. The reason which motivated me to study this topic is that ,marketing problems often have far reaching effects...
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...COMMUNICATION PLANNING: FROM GOALS TO ACTION, FROM NATION COMMUNICATION PLANNING TO CORPORATE COMMUNICATION PLANNING DECEMBER, 2013 1.0 INTRODUCTION This paper will provide description of the concept of Communication Planning and provide the details of the process of developing a communication plan from identifying the communication goals to the implementation of the strategies under the plan. Communication planning evolves at national level, where there are issues that need to be planned and implemented at this level and also at corporate level. This paper will provide details of communication planning at both levels. However more emphasis will be on communication planning at corporate level showing the steps involved from planning goals to implementation and evaluation. The paper is divided into six parts, the introduction, Conceptual framework, communication planning at national level, communication planning for corporate organizations and the steps in communication planning from goals to action and lastly the conclusion. At the end I will have provided an understanding of the concept of communication planning, provide the details of each of the process of developing a communication plan from goals to action and show the basic components of a communication plan. The description provided will show that communication planning is a vital process in implementation of the national or organizations Communication...
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