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Analyzing Lyndon Baines Johnson's Persuasive Speech

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The first speech I chose to analyze is Lyndon Baines Johnson’s (LBJ) “Let us Continue”. He was addressing the United States 5 days after John F. Kennedy (JFK) assassination. It was a questions of values persuasive speech. One example of this is when he urges the people to enact a civil right law to help eliminate “every trace of discrimination and oppression that is based upon race or color”. As well as when he talks about passing a tax bill JFK had been working on all year. I think he mostly uses two persuasive strategies, ethos and logos. I believe it’s persuasive as he wants the American people to know he is going to pick up were JFK left off. Want them to support his idea of civil rights, the role of government in peace, taxation, and that

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