...Analyzing Managerial Decisions: eBay.com by HCM-540, MBOL5, Health Care Organization Instructor: Saint Leo University Distance Learning November 24, 2013 Analyzing Managerial Decisions: eBay.com Ronald J. Sanders Saint Leo University MBA540 Analyzing Managerial Decisions: eBay.com 1. How does ebay create value? Ebay brings together million of buyers and sellers to its online portal creating value through virtual shopping through auctioning for goods and services. Virtual auctioning serves as another concept of allowing consumers to shop from anywhere, other than conventional stores. Additional value is added by creating safe secure measure for buyers to make payment. Without a secure method of payment, customers will feel skeptical about making purchases. The feedback forum is a way for shoppers and sellers to learn about the product or service rendered through a rating using “stars.” 2. What potential contracting problems exist on ebay? The seller would possess asymmetric information regarding the item being sold and the condition the item is in. This outs the online buyer at a distinct disadvantage .One of the potential problems that may exist is the advertising of damage goods. Even though ebay has participants sign a user agreement, there no way to know if the product is significantly damage through a photos. Fraudulent selling of merchandise can be an issue because the product can easily be disguised and service inadequate. The product may not...
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...Analyzing Managerial Decisions: eBay.com 1. How does eBay Create value? eBay created value by ways of connecting businesses and individuals together to sell, trade, buy or trade their products. Many have witness a safe, quick and easy way to move products across the globe. This save on trying to reach buyers and sellers through local or community papers, which limits the amount of people reached. eBay also has the website structured where it is easy to locate what the seller or buyer is seeking. These different sites show many of the same items that you can choose from, negotiate, as well as compare. Anther value is that buyers are able to purchase below the market value. Buyers and sellers have the option to see tips that are offered. You may be a new-comer and need assistance, which can be provided through eBay. Sellers do have the option to set up and advertise several products at discounted prices. 2. What potential contracting problems exist on eBay? There are many potential and actual problems that have exist on eBay. In order to sell or purchase, you will have to set up an eBay account, which a signed user agreement is part of the set. A possible contracting problem is if a buyer wins an action and doesn’t pay for the product in the time it should be paid then the seller is at a loss. Also, this could be the reverse, the buyer can purchase and the seller doesn’t deliver on time or the product may not turn out to be what the buyer thought if should be...
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...Analyzing Managerial Decisions: eBay.com 1. How does eBay create value? eBay creates value by bringing together buyers and sellers in online forum that enables people to buy and sell a wide variety of goods. It is a mechanism for people who want to do their shopping from their home to do so. It also provides a safe and secure way for buyers and sellers to complete transactions. 2. What potential contracting problems exist on eBay? One of the contracting problems might be the selling of damaged or inferior products by fraudulent sellers. Another would be the misuse of eBay by trading banned items. Another would be that the seller may deliver a product that doesn’t meet the expectations of the buyer based on the item description or there could be non-payment of goods by the buyer or non-delivery of the goods by the seller. It is also difficult to judge the authenticity of buyers and sellers in advance, which creates a problem for eBay by having to verify the people involved in the transaction. Also, another problem would be transportation of goods from one place to another. eBay has no control on the delivery schedule of products as they have to rely on the transportation system the seller chooses. 3. How does eBay address these problems? eBay addresses these problems by insuring the buyers for non-delivery/damaged delivery of products. It also establishes in-house fraud prevention and escrow services to prevent fraudulent transactions. eBay also...
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...Both postcontractual and precontractual information problems are examined. The role of implicit contracts and reputational concerns in reducing incentive conflicts is discussed. CHAPTER OUTLINE FIRMS Managerial Application—Enforceability of Implicit contracts INCENTIVE CONFLICTS IN FIRMS Owner-Manager Conflicts Choice of effort Perquisite taking Differential risk exposure Managerial Application—The Spectrum of Organizations Differential horizons Overinvestment Other Conflicts Managerial Application—Buyer-Supplier Conflicts Managerial Application—Experimental Evidence on Free-Rider Problems Managerial Application—Incentive Conflicts throughout the World CONTROLLING INCENTIVE PROBLEMS THROUGH CONTRACTS Costless Contracting Managerial Application—Jack Welch’s Perquisites Costly Contracting and Asymmetric Information Managerial Application—Agency Problems with Owner-Managers Postcontractual Information Problems Agency Problems Managerial Application—Pilots of Private Jets Example of Agency Costs Managerial Application—Technology to Reduce Monitoring Costs Managerial Application—Incentive Problems between Firms and Their Law Firms Precontractual Information Problems Bargaining Failures Adverse Selection 10-1 Chapter 10 - Incentive Conflicts And Contracts Managerial Application—Rising Health Care Costs...
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...1. The quality of ubiquity, as it relates to e-commerce, is illustrated by A) the same set of standards being used across the globe. B) the spread of plentiful, cheap information. C) the enabling of commerce worldwide. D) the availability of the Internet everywhere and anytime. 2. Which of the following is not one of the unique features of e-commerce technology? A) information density B) transparency C) richness D) social technology 3. The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? A) ubiquity B) personalization/customization C) richness D) interactivity 4. The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? A) ubiquity B) personalization/customization C) richness D) interactivity 5. The effort required to locate a suitable product is called A) price discrimination. B) search costs. C) menu costs. D) shopping costs. 6. Information density refers to the A) complexity and richness of a message. B) total amount and quantity of information delivered to consumers by merchants. C) total amount and quantity of information available to all market participants. D) amount of information available to reduce price transparency. 7. Selling the same goods to different targeted groups at different prices...
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...Information Systems Today, 5e (Valacich/Schneider) Chapter 1: Managing in the Digital World 1) Knowledge workers are professionals who ________. A) use knowledge to perform their jobs, but do not create knowledge B) create, modify, and/or synthesize knowledge as a fundamental part of their jobs C) use their skills to help others gain knowledge D) modify knowledge created by others, but do not create knowledge themselves E) work in the education industry Answer: B Page Ref: 5 AACSB: Use of IT Difficulty: Easy Objective: LO 1-1 Classification: Conceptual 2) Which of the following predictions made by Peter Drucker is true? A) Knowledge workers have lesser bargaining power than workers in other industries. B) Knowledge workers do not possess valuable real-world skills. C) Knowledge workers are not reliant on formal education. D) Knowledge workers are continually learning how to do their jobs better. E) Knowledge workers are not paid as well as their prior industrial counterparts. Answer: D Page Ref: 5 AACSB: Use of IT Difficulty: Moderate Objective: LO 1-1 Classification: Conceptual 3) During the time of the industrial revolution, some individuals who felt threatened by the changes brought about by technology resorted to protesting against the technology. Identify these individuals. A) Luddites B) Utopists C) Millenarists D) Utilitarians E) Preterists Answer: A Page Ref: 7 AACSB: Use of IT Difficulty: Easy Objective: LO 1-1 ...
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...OVERVIEW OF MARKETING MODULE -1 OVERVIEW OF MARKETING OVERVIEW OF MARKETING 1 LEARNING OBJECTIVES After reading this module, students should: Know why marketing is important Know what is the scope of marketing Know some of the fundamental marketing concepts Know how marketing management has changed Know what are the necessary tasks for successful marketing management Know scope and importance of marketing Know what are the recent trends of marketing Know what are the different levels of market segmentation Know how a company can divide a market into segments Know how a company should choose the most attractive target markets Know what marketing mixes are. SUMMARY From a managerial point of view, marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: They seek to influence the level, timing, and composition of demand. Marketers are involved in marketing many types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. They also operate in four different marketplaces: consumer...
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...Identify four problems endemic to the traditional file environment. 2) Define total cost of ownership. Identify nine important cost components. 3) Discuss the various types of personnel required by a technology infrastructure and its attendant information technology services. 4) Identify and briefly describe the five moral dimensions raised by information systems. 5) List three ways in which all organizations are alike. 6) What is a supply chain? What is a supply chain management system? 7) Identify the three main categories of information systems in relation to the groups they serve and the functional areas in which they operate. Which do you believe is most difficult to implement? Why? 8) Describe and discuss the four stages of decision making as outlined by Simon. How does each relate to the use of information systems? 9) "With the Internet, the traditional business model is no longer valid." Describe the traditional business model and how the new business models differ. Do you agree, or disagree with the statement given here? Support your argument. 10) List the four technology trends given by the authors of your text that raise ethical issues. Give an example of an ethical or moral impact connected to each one. 11) Briefly describe Mintzberg's classification of organizations. Provide an example of each. 12) Define each of the following pairs of terms, distinguishing between the members of each pair. Logical view and physical view; data definition language and...
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...DOAN NGOC HA DEMAND CREATION OF ONLINE SERVICES FOR B2B AND CONSUMER MARKET – FOOD DELIVERY IN VIETNAM Master of Science Thesis Prof. Olavi Uusitalo has been appointed as the examiner at the Council Meeting of the Faculty of Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they get used to the digital world. New Internet-based products and services are created to offer more and more benefits to customers. Interestingly, the dynamic of the market does not only come from the changes of customer behavior but also from the fast development of technology and innovative ideas. Successful products and services even shape the behavior of customer in using Internet. It can listed here the famous examples of Amazon in changing online purchasing behavior of customer or Facebook in changing the way people communicate...
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...Text Book: Laudon & Laudon, Essentials of Business Information Systems, 7th Edition, Pearson (Prentice Hall), 2007 Chapter 1 Business Information Systems in Your Career Multiple Choice Questions 1. One of the recent critical challenges facing Major League Baseball was: a. b. c. d. poor coordination between local and national sales channels. poorly managed sales channels. outdated information systems. decreasing ticket sales. Answer: d 2. improved flexibility. improved decision making. improved business practices. improved efficiency. Answer: b Difficulty: Easy Reference: p. 6 Dell Computer’s use of information systems to improve efficiency and implement “mass customization” techniques to maintain consistent profitability and an industry lead illustrates which business objective? a. b. c. d. Improved flexibility Improved business practices Competitive advantage Survival Answer: c 4. Reference: p. 3 The six important business objectives of information technology are new products, services, and business models; customer and supplier intimacy; survival; competitive advantage, operational excellence, and: a. b. c. d. 3. Difficulty: Medium Difficulty: Hard Reference: p. 8 The use of information systems because of necessity is: a. b. c. d. survival improved business practices competitive advantage improved flexibility Answer: a Difficulty: Medium Reference: p. 9 5. (Analysis) ...
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...computer networks and data resources that stores and retrieves, transforms, and disseminates information in an organization. Roles of IS in Business: There are three fundamental reasons for all business applications of information technology. They are found in the three vital roles that information system can perform for a business enterprise. Support of its business processes and operations. Support of decision making by its employees and managers. Support of its strategies for competitive advantage. Trends in IS: The business applications of information systems have expanded significantly over the years. Data Processing (1950s – 1960s): Electronic data processing systems which includes transaction processing, record keeping, and traditional accounting applications. Management Reporting (1960s – 1970s): Management information systems that include preparation of management reports of pre specified information to support decision making. Decision Support (1970s – 1980s): Decision support systems include interactive ad hoc support of managerial decision making process. Strategic and End User Support (1980s – 1990s): o End user computing systems: Direct computing support for end user productivity and work group collaboration. o Executive information systems: Critical information for top management. o Expert Systems: Knowledge based expert advice for end users. o Strategic Information Systems: Strategic products and services for competitive advantage. ...
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...Operational excellence B) Survival C) Customer and supplier intimacy D) Improved decision making 2) Journalist Thomas Friedman's description of the world as "flat" referred to: A) the flattening of economic and cultural advantages of developed countries. B) the use of the Internet and technology for instantaneous communication. C) the reduction in travel times and the ubiquity of global exchange and travel. D) the growth of globalization. 3) The six important business objectives of information technology are: new products, services, and business models; customer and supplier intimacy; improved decision-making; competitive advantage; operational excellence, and: A) flexibility. B) survival. C) improved business practices. D) improved efficiency. 4) The use of information systems because of necessity describes the business objective of: A) survival. B) improved business practices. C) competitive advantage. D) improved flexibility. 5) Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time? A) 1 only B) 1 and 2 C) 2 and 3 D) 1, 2, and 3 6) Verizon's implementation of a Web-based digital dashboard to provide managers with real-time information such as customer complaints is an example of: A) improved flexibility. B) improved decision-making. C) improved efficiency. D) customer and supplier intimacy. 7) The move...
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...and business models; customer and supplier intimacy; survival; competitive advantage, operational excellence, and: a. b. c. d. improved flexibility. improved decision making. improved business practices. improved efficiency. Difficulty: Easy Reference: p. 6 Answer: b 3. Dell Computer's use of information systems to improve efficiency and implement "mass customization" techniques to maintain consistent profitability and an industry lead illustrates which business objective? a. b. c. d. Improved flexibility Improved business practices Competitive advantage Survival Difficulty: Hard Reference: p. 8 Answer: c 4. The use of information systems because of necessity is: a. b. c. d. survival improved business practices competitive advantage improved flexibility Difficulty: Medium Reference: p. 9 Answer: a 5. (Analysis) Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time? a. b. c. d. 1 only 1 and 2 2 and 3 1, 2, and 3 Difficulty: Hard Reference: p. 8 Answer: d Analysis in terms of compare 6. Verizon's implementation of a Web-based digital dashboard to provide managers with realtime information such as customer complaints is an example of: a. b. c. d. improved flexibility. improved decision-making. improved efficiency. customer and supplier intimacy. Difficulty: Medium Reference: p. 8...
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...Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in...
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...I-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY II-1 Vendor-Managed Inventory at NIBCO CASE STUDY II-2 Real-Time Business Intelligence at Continental Airlines CASE STUDY II-3 Norfolk Southern Railway: The Business Intelligence Journey CASE STUDY II-4 Mining Data to Increase State Tax Revenues in California CASE STUDY II-5 The Cliptomania™ Web Store: An E-Tailing Start-up Survival Story CASE STUDY II-6 Rock Island Chocolate Company, Inc.: Building a Social Networking Strategy CASE STUDY III-1 Managing a Systems Development Project at Consumer and Industrial Products, Inc. CASE STUDY III-2 A Make-or-Buy Decision at Baxter Manufacturing Company CASE STUDY III-3 ERP Purchase Decision at Benton Manufacturing Company, Inc. CASE STUDY III-4 The Kuali Financial System: An Open-Source Project CASE STUDY III-5 NIBCO’s “Big Bang”: An SAP Implementation CASE STUDY III-6 BAT Taiwan: Implementing SAP for a Strategic Transition CASE STUDY III-7 A Troubled Project at Modern Materials, Inc. CASE STUDY III-8 Purchasing and Implementing a Student Management System at Jefferson County School System CASE STUDY IV-1...
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