Washington Business Journal
Job seekers went mobile, left small employers standing still (Guest Blog)
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Bob Corlett
Founder and President, Staffing Advisors-
Washington Business Journal
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Where do you think most job seekers begin their search for a new job? Most recruiters will tell you that candidates start by searching on the big job boards like Monster, Dice and CareerBuilder.
And those recruiters will be wrong.
Ten times more job seekers start their job search on Google than anywhere else.
And where do small employers post their jobs? When I ask HR managers where they post their open jobs, they usually rattle off a list of job boards. But they almost never mention Indeed. Yet three recent studies found Indeed to be the number one external source of hire for employers in the US.
How did that happen?
It’s simple. Two out of three searches of any kind originate on Google. And Google job searches often lead job seekers to Indeed. See for yourself. Type your own title and location into the Google search bar and see what comes up. The first few jobs you will see are probably posted on Indeed. Consequently, Indeed has three times more unique visitors per month than CareerBuilder.
But the bigger threat to small employers is not Google, it’s mobile and social.
More than one out of every three minutes spent online is now spent “beyond the PC” on smart phones and tablets. Already 30 percent of Indeed’s total candidate visits are mobile. They encourage it. Both Indeed and CareerBuilder have mobile apps that let candidates apply to jobs from their phones with minimal effort … as long as the employer enabled the mobile-apply functionality. But very few small employers make their job ads and career sites mobile friendly … because many small employers don’t have a career site.
In a recent study, 77 percent of recent college grads expect to see a company career site and 94 percent say that, in addition to a career website, employers should also present themselves on at least one social or professional platform. 61 percent expect employers to have a Facebook career page, and more than half look for a Company page on LinkedIn. And if you disappoint them, they will be vocal about their job search experiences. 92 percent say they discuss their job search experience with others, both in-person and through social media.
So let’s sum this up. Only 4 percent of job seekers start their job search with a specific company in mind. So if your ads are not in the right place to be seen, you won’t be considered. And if somehow candidates do see your ad, 34 percent will not apply if your application process is too much of a hassle. And if they do apply, and don’t enjoy the experience, they just might leave a bad review about your company on GlassDoor or Indeed, scaring off everyone else who might consider working for you.
Employers, this is your wake up call. In the past 3 years, almost everything you took for granted about job advertising has changed.

Yahoo tells employees to work from office or quit

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StaffKansas City Business Journal
Yahoo CEO Marissa Mayer will require employees now working remotely to begin working in the company’s offices or leave the company, All Things Digital reports.
An email sent to Yahoo Inc. employees announces the new policy as a means of strengthening the company culture and increasing collaboration. The policy goes as far as urging those who “occasionally have to stay home for the cable guy” to use their “best judgment in the spirit of collaboration.”
The change, sure to be unpopular with those Yahoo employees who have worked remotely, takes effect in June.