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Analyzing Managerial Decisions: Rich Manufacturing

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Rich Manufacturing

So many firms use cost-plus pricing for supply contracts because it is the easiest method in order to calculate cost and eliminate error. Most of the time when firms are working with numbers, they must find ways that are efficient and not time consuming. What managers do is simply target a rate of return thus saving time and increase efficiency. In fact, it can be more useful in some occasions than others. As stated by Brickley, Smith, and Zimmerman (2009), “cost-plus pricing is more useful when the rate of return that yields the profit-maximizing price on the product is relatively stable over the relevant range of cost variation for a given product and varies little across a related set of products. (p. 212).
One of the potential problems I envision with cost-plus pricing is the attention to consumer demand. For cost-plus pricing, this aspect is very much ignored. According to Brickley, Smith and Zimmerman (2009), cost-plus pricing ignores the rise in costs and neglects how the price sensitivity of consumers. Disregarding demand can be detrimental to a company and is a crucial factor. “If demand is slow, then the mark-up percentage may be lower in order to lure in customers. On the other hand, if demand for the product is high and economic conditions are good, then the mark-up percentage may be higher as the company feels they can get the higher price for their product” (Peavler, 2013). Both of these factors demand and pricing, are critical to increasing profits thus indicating that there are flaws with the cost-plus pricing method.
Considering the situation that Gina is in, she does not seem to have much to contest. Currently, there is a legal and binding contract obligating as well as ensuring Rich Manufacturing to pay production cost-plus $5. Since labor is a fundamental part of production, cannot have production without labor, Rich Manufacturing has to continue using Bhagat as their supplier. One thing that Gina can do to alleviate some of the constriction is purchase more parts for better prices. Also Gina could leave the contract as is, finish out the contract and in the meanwhile search for other suitable suppliers that would benefit the company.
The increase is more likely to be justified in the long run because it will depend on the contractual agreements that were put into arrangements. Since cost-plus pricing has its benefits and downfalls, it would ultimately depend on how it is used in the contract. In this case, it would be justified in the long run because of the pricing that was arranged in the beginning. The supplier in this case would benefit from having a long-term relationship with Rich Manufacturing. As stated by Accounting Tools.com (2013), “cost plus pricing is a more valuable tool in a contractual situation, since the supplier has no downside risk. However, review which costs are allowable for reimbursement under the contract; it is possible that the terms of the contract are so restrictive that the supplier must exclude many costs from reimbursement, and can potentially incur a loss” (para. 8)
The $3 increase in the price of machine parts will affect Gina’s own production decisions because this increase will determine other costs in respect to the product. This will most likely create animosity between Rich Manufacturing Company and its customers. It will also affect Gina’s decision because Gina would have to spend an extra amount of money to reach the minimum according to the contract. In this case Gina would have to spend $150,000 in order to purchase the minimum order of 50,000 and this would not be beneficial neither for her nor her business partners. References
Accounting Tools. com. (2013). Cost plus pricing. Retrieved from http://www.accountingtools.com/cost-plus-pricing Brickley, J.A., Smith, C.W., & Zimmerman, J.L. (2009). Managerial economics and
Organizational architecture (5th ed.). New York: McGraw Hill/Irwin.

Peavler. R, (2013). Cost plus pricing. Retrieved from
http://bizfinance.about.com/od/glossaryc/g/Cost-Plus-Pricing.htm

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