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Andrea Lunsford Rhetorical Communication

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According to Andrea Lunsford, rhetoric is “the great art, theory, and practice of communication” (2). Having rhetoric can improve a person's quality of conversation. This idea can be perfected over time and takes a great deal of understanding. Writers of all types work on developing the best way to deliver the proper message to whomever they are speaking to; which is where a rhetorical situation takes place.

Lunsford explains this as “the circumstances that affect writing or other communication…” (718). This can include a purpose, audience, genre, stance, media, design, and context. All of these elements must be taken into consideration when trying to convey some sort of information. If one does not fully understand who, what, how, or why they are presenting a …show more content…
A scientist who is talking about a new discovery in chemistry will have a different approach for their rhetorical situation than a play writer who is trying to come up with a comical script. The chemist will have a nonfictional genre compared to the scriptwriter whose genre will focus on comedy. The two audiences will be completely different as well. The chemist may have to present in front of other scientists, television broadcasters, graduate students, as well as other scientific organizations; where the scriptwriter knows that his or her audience will consist of the younger population. The scientist should have a more formal tone and the play writer should have a humorous tone to create a successful play. Another topic to consider is the medium. The chemist may use a PowerPoint to go along with his spoken presentation while the play writer will be writing their script and hire actors to perform in the live show. By thinking about one’s own rhetorical situation, the last work presented will be more prosperous than it would be if this specific thought process was not

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