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Andrea

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Submitted By andy24
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Herramientas para la Toma de Decisiones Gerenciales
Mayo 2012
Luis Del Carpio

Extreme Downhill1
Michele Taggart está a cargo de las operaciones para la fabricación, en la empresa
Extreme Downhill (EDC), de tablas de snowboard y esquís. Michele tiene que decidir cuántos juegos de esquís y tablas de snowboard cómo máximo debe producir esta semana. En la fábrica EDC, hay una máquina de Moldeo, que se utiliza para dar forma a los esquís y snowboards utilizando para ello plástico y metal. La máquina de Moldeo tarda 3 horas en hacer 100 pares de esquís, o puede hacer 100 tablas de snowboard en 2 horas. La fábrica también tiene una máquina de Corte, que se utiliza para afilar los bordes de los squis y snowboards para que estén listos para usar. La máquina de corte puede procesar 100 pares de esquís en 1 hora, o se puede hacer 100 tablas de snowboard en 3 horas.
Cada conjunto de snowboard y esquís tiene que ser despachado tan pronto se haya terminado, debido a que no hay espacio en la fábrica para almacenar los productos terminados. La camioneta se carga a toda la semana y luego Jason Brown, el conductor, hace la entrega todos sábados. Jason no hará más de un viaje por semana.
EDC gana $ 40 por cada tabla de snowboard que vende, y $ 60 por cada par de esquís. Michele quiere asegurarse de que elige la combinación adecuada de los dos productos con el fin de hacer más dinero para su compañía, pero ella está limitada por los siguientes factores:
1. Sólo hay dos personas que saben cómo operar la máquina de Moldeo: Nick Conte y
Downing Dave. Nick trabaja durante el día y Dave trabaja de noche, por lo que entre ellos mantienen la máquina en marcha la mayor parte del tiempo. Pero aún así, la máquina de Moldeo solo está en operación 115.5 horas cada semana, lo que limita el número de productos que EDC puede hacer.
2. La máquina de Corte es en realidad un préstamo de la Compañía de BrandonOlofsson, y Michele, sólo la llega a utilizar 51 horas por semana. Esto también limita el número de esquís y snowboards se puede hacer.
3. La camioneta tiene una capacidad de 48 metros cúbicos. 100 tablas de snowboard ocupan un metro cúbico y 100 juegos de esquís ocupan dos metros cúbicos. Michele no tiene más remedio que utilizar a Jason como el conductor (Es su camioneta) y por lo tanto no hay más fabricación si no caben en la furgoneta.
4. Finalmente, Michele sabe por experiencia que el snowboard es un deporte relativamente nuevo, y es muy difícil para los snowboarders principiantes convencer
Basado en las clases del prof David Juran en la curso de postgrado de Toma de Decisiones en la
Universidad de Nueva York.
1

a sus padres de comprar el equipo que necesitan. Ella ha decidido que ella nunca hará que más de 1,600 tablas de snowboard a la semana, porque no será capaz de vender más que eso.
Su tarea:
1. Calcular cuántas tablas de snowboard y esquís Michele debe planear producir esta semana. ¿Cuánto dinero va ganar EDC si utiliza su plan?
2. Asegúrese de que su plan no requiera más de:


Las 115.5 horas en la máquina de moldeo



51 horas en la máquina de corte



48 metros cúbicos en la furgoneta



1600 tablas de snowboard

3. ¿Puede usted imaginar alguna manera de hacer más dinero para EDC, haciendo menos de un producto y más de otro producto?
4. Esté preparado para hablar de cómo lo hizo.

2

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