Panera Bread Restaurants
Customer Relationship Management (CRM) Analysis
Andres Khamis Final Exam
1.-
Panera Bread is an American chain of bakery-café fast casual restaurants in the United States and Canada, offerings include soups, salads, pasta, sandwiches, and bakery items.
Taking in consideration Panera’s target market, brand image and goals as organization, there are certain steps that must be part of the implementation of a CRM System in order to ensure it success and therefore increasing their customer retention, customer experience and brand identification among other several benefits of the correct execution and use of the available CRM Tools and resources, these steps are listed below and were chosen, vetted and particularly applied for the University Shopping Center Branch. * Define and quantify business goals
Panera Bread Manager or CRM Director should define how the CRM initiative will either increase revenues from customers or decrease the cost of acquiring and serving them. Also should define a method for estimating the size of the expected benefit * Formulate CRM strategies and tactics
To achieve the defined goals, identifying the actions to be taken for each customer-facing function (transaction/purchase) should be the following step, including marketing tactics, sales methods and service. * Establish appropriate CRM measures
Panera should set a standard baseline of quality and performance before starting any CRM initiative, this will be the outline to follow for your team, allowing to the manager of Panera to monitor these metrics regularly and act instantly to modify and improve any weak area and process within the Branch.
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For no one is a mystery that the population of Irvine, 240,000 approx., is predominated by the Asian Community, also considering the location of this Panera Bread Branch is surrounded by an Student