...company name] [Type the company address] [Type the phone number] [Type the fax number] [Pick the date] Shebi [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Contents Introduction 4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung...
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...Abstract This individual project is a SWOT analysis on Apple. We will analyze the strengths, weaknesses, opportunities, and threats. Once the analysis is completed, we will propose a strategy and a product to take advantage of their vulnerabilities to increase the company’s market share. The strategies will be used to make sure the highest benefit to the company will be looked at with great detail. The evaluation would suggest the need to extend with the strategy or to redefine them. SWOT Analysis of Apple Apple Incorporated is managed by CEO Tim Cook. Apple manufacturers’ computers, computer software, computer hardware, electronics. Apple has grown since 2001 when they launched the iPod mp3 player. Apple is the most prosperous electronics company in the world and has $156.508 billion in revenue and has profited $41.733 billion all in the year 2012 (DataMonitor, 2006). SWOT ANALYSIS Strengths 1. Strategic Alliances: Apple has been thriving in increasing and improving strategic alliances with lateral manufacturers and intermediate connection giants like Verizon, Comcast, Disney, and TBS. Strategic alliances have been a source of comparable benefit as the association can focus on making innovative products like iPod, iTunes, and iPad. 2. Creativity: Creativity is apples well renowned strength in the entire industry. Apple has continued to be creative, an example of which is the creativity it conveyed to the OS and hardware conceive...
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...Android app Vs Apple app Market: A Design Perspective Pranjal Sutradhar Indian Institute of Technology, Guwahati Pre-final year stuent pranjal5026@gmail Abstract: Nowadays there is boom of smart phones, there are more than a billion smartphone users in the world [1]. As of 2013, two-third of Americans own smartphones [2].The key feature of these smart phones are their application support and there operating system on which these application runs. The most common mobile operating systems are Android, iOS, Blackberry and WindowsPhone. This paper provides analysis share of smart phones having different mobile operating systems. 1. Introduction iOS: It’s a mobile operating system used and developed by Apple Inc. It is used to run iPhone, iPad and iPod Touch devices. It was first released in 2007 for iPhone[3]. It is based on the concept of direct manipulationand utilizes a multi-touch interface where simple gestures are used to operate the device, like swiping your finger across the screen to move to the next page or pinching your fingers to zoom out also for rotating in three dimension, respond on shaking or tilting the device internal accelerometers are used applications[4]. It uses framework of OSX such as Core Foundation and Foundation but its UI toolkit is Cocoa Touch instead of AppKit framework. It’s therefore not compatible with OS X for applications.iOS also shares the Darwin foundation with OS X. Its is very restrictive when it comes to their...
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...Running Header: APPLE INC. IN 2010 Apple Inc. in 2010 An Analysis of Business Strategy American Military University BUS620 16 February 2014 Running Header: APPLE INC. IN 2010 Abstract 2 Apple Incorporated is an industry leader and this piece will serve to address questions pertaining to Apple’s competition in the Personal Computer (PC), MP3, and smart phone market and how its strategy has evolved along with the evolution of the products. Threats and challenges that Apple faces as is moves forward are also identified. Finally a brief assessment of Apple Incorporated after the exit of Steve Jobs as its Chief Executive Officer and his effectiveness as a strategic manager. Keywords: Personal Computer Running Header: APPLE INC. IN 2010 Apple Inc. in 2010 An Analysis of Business Strategy 3 Apple is extremely competitive in the personal computer (PC) market and has carved out a very specific niche for its brand through an evolution of product development and marketing strategies. The market for personal computing evolved as quickly as technology could be developed and Apple’s approach was to offer the consumer a “plug and play” option, meaning everything needed for desktop publishing and education (from hardware and software to peripherals) were integrated in the Macintosh system and could readily and easily be utilized (Pearce & Robinson, 2013). Apple offers a level of exclusivity for its consumers. The cost of an Apple machine is expensive, but the quality is...
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...Android: Is Open Source Better for the Masses? Jarrod R. Worlitz ITT Technical Institute, Sylmar Campus EN1420 Abstract This paper makes the argument that Google’s Android Operating System and the open source platform it provides is superior to its major competitor, Apple’s closed source iOS. The focus will be on how the ecosystem of “smartphones” and other mobile devices (such as tablets and phablets) has been impacted by Google, Inc.’s decision to release the Android Operating System as “Open Source Software” (OSS), allowing for a wider adoption of the platform than was achievable by Apple Inc.’s iPhone, whose marketing strategy and decision to is control both hardware and software. The claim will be supported by explaining the superiority of Android in terms of its benefits to manufacturers, consumers, and software developers. Android: Is Open Source is Better for the Masses? One of the fastest growing technologies is mobile computing. This fascinating trend in communication was propelled in large by the introduction of smartphones. Smartphones provide instant access to information and programs only previously available users from a desktop PC. To be clear, there are many other such mobile devices on the market that do not qualify as phones, such as tablets and “phablets” (a hybrid phone and tablet) however their roots can be traced back to two major platforms. These platforms are maintained by some of the largest companies in a competitive market. The two...
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...Android and IOS : A study on Android 5.0 and IOS 8 Interface :Preferences Devadarshan A/L Ganasan Tunku Abdul Rahman University College Wangsa Maju, Abstract The purpose of the present study is to examine the Android 5.0 is and IOS 8. The study was guided by uses gratifications approach as a framework because the assumption that audience constantly seek the user interface for entertainment and satisfaction. Introduction The purpose of present study is to examine the preference of IOS 8 between Android 5.0 Lollipop. While it is know that both platform has their own user and fans but Android and IOS have their own design style and preferences . IOS is a mobile performing system build and establish by Apple INC. IOS formerly Iphone OS and allot exclusively solely for Apple Hardware. It is running the system that present time powers many mobile device’s company , along with IPhone ,Ipod and IPad. Originally revealed on 2007 for the Iphone. Later on it drawn out to support for other Apple device like Ipod September 2007. After 3 years on January 2010 for Ipad and second generation Apple TV along on September 2010.On January 2015 Apple App Store involve more than 1.4 million IOS application , 725,000of which are native for iPad . IOS interface is based on the concept of using multi touch gesture , direct manipulation , flat designs . Interface control elements consist of sliders, switch and buttons. Communication with OS build gesture such as tap, swipe ,pinch...
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... Page Table of Contents……………………………………………………………………………....i Illustrations………………………………………………………………………………….…ii Abstract…………………………………………………………………………………….….iii Introduction Problem Statement………………………………………………………………….…5 Purpose of Report…………………………………………………………………..….5 Scope………………………………………………………………………………..…5 Choice Evaluations Apple Ipad Air 2……………………………………………………………….…..9-12 Google Nexus 9………………………………………………………………….…7-9 Asus Vivotab 8……………………………………………………………………...6-7 Conclusion………………………………………………………………………………..12-13 Recommendation……………………………………………………………………………..13 Sources Cited…………………………………………………………………………………14 Illustrations Page Figure 1: Asus Vivotab 8………………………………………………………………….6 Figure 2: Google Nexus 9…………………………………………………………………8 Figure 3: Apple Ipad Air 2………………………………………………………………..10 Table 1: Asus Vivotab 8 Specifications…………………………………………………..7 Table 2 Google Nexus 9 Specifications…………………………………………………..9 Table 3: Apple Ipad Air 2 Specifications………………………………………………...12 Abstract Tablet computers are a fairly new player in the personal computing game. Deciding which tablet is the best choice for you, can be a daunting task. There are several good choices out there...
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...BlackBerry Limited: "Should Blackberry switch to Android?" Abstract With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it enough? ...
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...Apple’s Business Models Analysis and Suggestion with Web 2.0 Strategy Contents 1. Abstract 3 2. Apple’s Business Model 4 2.1. Elements of successful business model 4 2.2. Apple’s innovation on its business model 4 2.2.1. Customer Value Innovation 4 2.2.2. Profit Pattern Innovation 5 3. Challenges Analysis 6 3.1. Apple’s challenges 6 3.2. Porter’s Five Force Model analysis 6 3.2.1. Threat of new entrants 7 3.2.2. Threat of substitute products or services 7 3.2.3. Bargaining power of customers (buyers) 7 3.2.4. Bargaining power of suppliers 8 3.2.5. Intensity of competitive rivalry 8 3.3. Innovation Matrix 9 4. Suggestion and action plan 10 4.1. Apple’s Fishbone Diagram 10 4.2. Monetizing for Apple with Web 2.0 strategy 11 4.2.1. N-sided platform 11 4.2.2. Multiple revenue stream 11 4.3. Platform Innovation 11 4.3.1. Production 11 4.3.2. Creative and Media 11 4.3.3. Accessories 11 4.4. Online Promotion 12 4.4.1. Action Plan: 12 4.5. Sustainable Competitive Advantage 12 4.5.1. R&D input 12 4.5.2. Better customer value 12 4.5.3. Sustainable profit pattern 12 5. Business Model Canvas 13 Conclusion 14 Reference: 15 1. Abstract Apple’s huge success set off a global widely discussion on its secret. According to this essay, it is not difficult to find its success story was attributed to its unprecedentedly innovative business model, which was not rare in the typical case analysis...
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...Apple Inc. Business Strategies MTG 521 June 27th, 2011 Abstract The purpose of this paper is to review the company Apple Inc. strategic initiatives taken by the company relative to organizational and operational adaptation to changing markets. As my role of mutual manager, am going to review how recent economic trends have influence the business, what strategies Apple has used in adaptation to changing markets, what tactics the company has implemented to achieve their strategic goals and how the role of human resources plays in helping the company achieve its business goals. After a couple years of layoffs, bankruptcies, and bailouts, Apple managed to report record revenues, sell a record number of IPods and IPhones, and moved the second highest number of Macs per year in the company’s 32- year history in 2010. Apple achieved this by getting 46 % of their revenues offshore. According to Tim Cook, Apple COO, United State IPod sales stale, at the unit level, three percent year over year, but all growth numbers, came from international markets. He stated that international versus the United States, international on Mac was much stronger than in the United States. International growth was 16% on Mac year over year and two percent in the US. He also noted that several countries exceed 20 percent in Mac growth. Apple CFO Peter Oppenheimer stated that the...
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...TUI University Paul A. Krasulski Module 1 SLP: Segmentation, Targeting and Positioning SLP Branded Product: Apple iPhone 4S MKT 501: Strategic Marketing Dr. Francisca Nkadi July 23, 2012 Abstract Purpose: the purpose of this paper is to identify a branded product or service to be examined through the session; examining elements of consumer behavior as they relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product. Methodology/approach: the branded product for this paper will be Apple’s iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there due to non-4G/LTE...
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...The Rise and fall of Nokia Case Study PROJECT TEAM MWMBERS Abdullah Maashi Xiaomeng Guo Fang Zou Jian Zhao PROJECT SUMITTED TO Dr. Bartlomiej Hanus Abstract Nokia is an over 100 year-old communications and technology corporation. It was the word leading mobile handset manufacturer. It evolved gradually from being it pulp paper manufacturer in the 19th century to electronics manufacturer in 1980s to a mobile phones’ in produces 1990s. By the late 2000s the rivalry among the competitors became very strong and the Nokia position as a market leader in mobile devices was threatened by competition lower-cost smartphones producers. It was supposed to make the right decision because it has the longest experience in the field, but it did not. Nokia started to do very well in the 1990s and this is due to the smart CEO Vuorilehto who was appointed to take this position in December 1988. This leader mad the most important decision in the Nokia’s history when he decided to focus selectively and strategically on fewer acquisitions which are the Mobile phones, Nokia Bate, Cables & Machinery, Basic Industries, and Consumer Electronics. In this leader period the net income continue to increase until it reached 675.7 million in 1994 after it was (56.5) million in 1989. Then he stepped down and appointed Jorma Ollila to hold CEO position and the success continued year after year and in 1998 Nokia become the world’s leading mobile phone manufacturer with 23% and 163 million...
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...TUI University Paul A. Krasulski Module 1 SLP: Segmentation, Targeting and Positioning SLP Branded Product: Apple iPhone 4S MKT 501: Strategic Marketing Dr. Francisca Nkadi July 23, 2012 Abstract Purpose: the purpose of this paper is to identify a branded product or service to be examined through the session; examining elements of consumer behavior as they relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product. Methodology/approach: the branded product for this paper will be Apple’s iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there...
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...directly rather than from behind corporate firewalls and intrusion-protection systems. Security of mobile devices focuses on controlling access through the use of device locks and hardware data encryption. While this may be sufficient for individual users, it is insufficient for defense needs. Many documented examples exist of hacking of the device lock, as well as defeats of the hardware-level encryption. Once the device is unlocked, there is generally unfettered access to all apps and their associated data. Military applications require additional application-level access controls to provide data security. Unfortunately, there are gaps in the application-level security model of the two predominant mobile operating systems: iOS from Apple and Google Android. Our ongoing research1 looks to address these gaps by developing innovative approaches for fine-grained data protection and access control, taking into account mobile device usage patterns, device characteristics, and usability. Mobile Applications Security Threat Vectors Many threat vectors for infecting personal computers arise from social-engineering attacks that bypass anti-virus defenses. Similar techniques are used in the smartphone and tablet world by...
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...Smartphone Industry Analysis By Abstract We define a smartphone to be a mobile device possessing cutting-edge capabilities and features likened to cellular phones. Their hardware and software features are supposed to functionalities like browsing the web, taking fine pictures, and watching HD videos and much more (Darlin, 2008). A notable principle trend in the current market is the increased demand for big-sized screen smartphones. With the development of better platforms like virtualization, cloud computing, and disposition of next-generation LTE networks like 3G and 4G, people have too great extent intensified activities such as internet browsing, playing games, and playing videos on these devices, taking the worldwide demand for smartphones to another level (Dediu, 2013). This paper examines the changing aspects that are enabling sustained disruption in the international smartphone setting and such aspects that will propel more change over in the next few years. Introduction The smartphone industry has seen astonishing growth in modern years; sales volumes rose by more than 40 percent in 2014 to go not far from the 1.8 billion unit threshold focus of 2018, and it is more than $300 billion in value (Dawson, 2010). Nonetheless, this volatile growth has been complemented by the substantial disruption. Players in Web market are targeting to take the advantage that smartphones offer in the instances of assignation, context, connectivity...
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