...………………………………….. 10 Marketing Strategy …………………………………. 11 Sales …………………………………. 12 Balance Sheet …………………………………. 13 History of Ang Tibay Shoes * Toribio Teodoro, was known as the "king of Filipino shoes" and the founder of the brand “ANG TIBAY”. Teodoro was the son of poor parents from Tondo. Barely 12-years-old, he began working in a cigar factory. He gave up his job to start a business enterprise with his friend, Juan Katindig. In November 1910, they opened a small shop at 821 Calle Cervantes (now Rizal Avenue) that sold shoes and slippers bearing "Ang Tibay" brand. * He formally registered it as trademark on Sept. 29, 1915. * The two friends' profitable partnership ended in 1921. Toribio Teodoro, at first in partnership with Juan Katindig and later as sole proprietor, has continuously used "Ang Tibay," both as a trade-mark and as a trade-name, in the manufacture and sale of slippers, shoes, and indoor baseballs since 1910. When Katindig decided to venture into a new business. With his share of their earnings, Teodoro established his own "Ang Tibay Footwear Factory" in 1922. Under his efficient management, the firm metamorphosed, 10 years later, into one of the biggest enterprises in the Philippines. By 1930, Ang Tibay was producing 1,000 pairs of shoes daily. By the early 1950s, Ang Tibay's production rate was up to 3,000 pairs of shoes daily; making it the country's leading footwear manufacturer at that...
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..."ANG TIBAY", was the most popular local shoe brand in the Philippines that was founded in 1910 by Toribio Teodoro (1887-1965) and partner Juan Katindig. The renown footwear company actually started making slippers, but by the 1930, it had become a giant industry with modern machines that turned out over a thousand pairs of shoes daily, increasing to 3,000 in the 1950s. Toribio a massed so much wealth that he bought the Manila Grand Opera House. This ad advertised new shoe designs made especially for the Carnival. (1934). Point of view For “Ang Tibay” brand, management has chosen to continue with mass production in a limited number of designs, maintaining durability at low selling prices, in spite of failure to attract greater patronage owing to its few designs ad low fashion consciousness. Main Problem of the Study The main problem of the study is the innovation of the product, having it focus on its usual mass production, limited design and style at a lower cost upon periods of time. The sub problem of the study The mainly focus on the institutional consumer of the army of boots- the armed forces The fringe benefit that should be enjoyed by the cottage-type shoemakers which are piece rated. Facts of the study Ang tibay stood out over all other local labels for quality shoes and slippers in the low price range. Through the years the Ang Tibay has grown bigger and bigger that from a nipa hut shop to several factory buildings and from two workers up to...
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...REGION 1 SHORT STORIES Authors Biography Carlos Bulosan was born in the Philippines on November 24, 1913 and immigrated to the United States at the age of 17 on July of 1930. He arrived in Seattle, Washington where he would struggle against discrimination and poverty. He traveled up and down the west coast of the United States chasing after work. After years of harsh living and working conditions, he was diagnosed with tuberculosis and went to Los Angeles to have surgery at the Los Angeles County Sanitarium. Here he was confined to the hospital for two years, during which he read and wrote profusely. After three operations in this time span, he lost most of his right ribs and one of his lungs. Basically self-educated, having had only three years of formal education in the Philippines, he has become one of the most celebrated. Filipino writers in American history, his most notable work being his semi-autobiographical novel, America is in the Heart, which was published in the year 1946. The novel represents not only his own story but a collective story of Filipino men like him. The novel describes Filipino experiences on the Central Coast as one point among many, including Alaska, Seattle, Yakima Valley, all the way down to San Diego. My Father Goes To Court (Carlos Bulosan) My Father Goes To Court (Carlos Bulosan) When I was four, I lived with my mother and brothers and sisters in a small town on the island of Luzon. Father’s farm had been destroyed in 1918 by one of our...
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...Laguna State Polytechnic University College of Hospitality, Management and Tourism A Narrative Report Presented to the Faculty of the College of Hospitality, Management and Tourism San Pablo City In partial fulfillment of the requirements of the subject: PRACTICUM 200 DIPLOMA IN HOTEL AND RESTAURANT MANAGEMENT By: Sel Carmen K. Padua Mabel L. Ramos Richard Caagbay Acknowledgement First of all we would like to thank God Almighty for giving us the spirit, ability, strength, patience, knowledge and for His guidance to make this practicum successful. And also we would like to thank our parents, relatives and friends for their endless love, support, and guidance, helpful and understanding attitude. We would like to thank the following persons for their cooperation and support: Our beloved Dean Conchita F. Espinueva and Faculty members of College of Hospitality Management and Tourism department, who are always there to give their own opinions and ideas about some matters that bother us. To our Practicum Coordinator Mr. Adrian Maliksi for teaching us a lot of things that will prepare us to the next stage of our lives. To our adviser Mrs. Zandra Farina Gorom for the full support that she’s given to us. Mr. Bonfacio Mercurio & Mr. Jeffrey Eva (Housekeeping Supervisors), Mr. Choy Boncan & Ms. Salve Climacosa (Linen Attendants) and Mr. Rodel Senares (Housekeeping Coordinator) for treating us not an practicumer but an employee, a family & friends...
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...RESEARCH PAPER I. Title: Lining Our Silver Box: A Two Phase Study on the Usage, Attitude and Image of Silver Jewelry II. Background of the Study Sterling silver is a material commonly used in making hand-crafted jewelry. It is a silver-alloy made up of 92.5% silver and 7.5% other metals. Sterling silver jewelry is a popular accessory choice among thrifty shoppers who wish to look stylish and trendy. Buyers of sterling silver jewelry can replicate their favorite accessory trends, look and feel stylishly classy, while only paying a fraction of the cost of genuine silver, gold, or platinum. Silver Box started out in 2006 as a small humble company with a mission to design, execute, and distribute sterling silver jewelry creations of best value to Filipinos all over the country. From its initial launch at a Christmas bazaar, the small business has come far, branching out all around the metro. Despite its initial success and the rising demand for silver, Silver Box’s sales have declined. The company needs to have a clearer vision of what target market it is capable of achieving. In addition, Silver Box currently does not subscribe to any particular marketing strategy. For these reasons, this paper aims to conduct a thorough research on the consumers of sterling silver in order to find the appropriate market segments, brand strategies, and plans of action for Silver Box to reach a higher level of profitability. III. Objectives A. To identify the appropriate target...
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...sisimulan to? Sige, ganito na lang siguro..magpapakilala na lang muna ako huh?! Ang arte kasi, bakit kelangang may intro pang nalalaman tong author na to.. pede namang diretso na agad sa story line! -__- Hmp! Pero wala akong magagawa, kelangang sumunod at baka ichugi na nya agad ako dito sa story..tungkol pa naman sakin to.. pag nachugi ako, edi tapos narin ang kwento db?! Parang tanga lang..hehe..kaya eto na, sisimulan ko na..inip na kayo eh.. . . . Ako nga pala si Nami Shanaia San Jose. 17 years old, 1st year college student, SCHOLAR. (haha, ang yabang ko no? totoo naman kc eh! ) Working student ako. Nakikitira lang ako sa auntie ko. Wala na kasi akong mga magulang. Well enough of that boring introduction about myself, masyado ng common tong ganito.. Kaya pumunta na tayo sa interesting fact about me.. . . Lahat na ata ng weird na trabaho napasukan ko na. Ewan ko ba kung bakit ang wiweird ng mga trabahong napasukan ko.O___O? Isipin niyo naman,.. Naging taga alaga ako ng pusang may diabetes (SOSYAL NA PUSA,SHET NO?), . Naging taga tanggal ng pulgas ng aso ng kapitbahay namin(ANDAME KO NGANG KAGAT NUN!), . Naging mascot na sausage na nakatayo maghapon sa harapan ng isang restaurant na wala ng ginawa kung hindi sabihing “Masarap ako, tikman niyo!” (ah, ah ayoko ng maalala na ginawa ko yan! Muntik na akong lapain ng aso dahil akala nga niya sausage ako! T.T), . Naging waitress din ako sa isang restaurant na ang mga waitress kailangan nakasuot ng ninja suit! (anu ba naman kasing trip...
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