"ANG TIBAY", was the most popular local shoe brand in the Philippines that was founded in 1910 by Toribio Teodoro (1887-1965) and partner Juan Katindig. The renown footwear company actually started making slippers, but by the 1930, it had become a giant industry with modern machines that turned out over a thousand pairs of shoes daily, increasing to 3,000 in the 1950s. Toribio a massed so much wealth that he bought the Manila Grand Opera House. This ad advertised new shoe designs made especially for the Carnival. (1934).

Point of view

For “Ang Tibay” brand, management has chosen to continue with mass production in a limited number of designs, maintaining durability at low selling prices, in spite of failure to attract greater patronage owing to its few designs ad low fashion consciousness.

Main Problem of the Study
The main problem of the study is the innovation of the product, having it focus on its usual mass production, limited design and style at a lower cost upon periods of time.

The sub problem of the study
The mainly focus on the institutional consumer of the army of boots- the armed forces

The fringe benefit that should be enjoyed by the cottage-type shoemakers which are piece rated.

Facts of the study
Ang tibay stood out over all other local labels for quality shoes and slippers in the low price range.

Through the years the Ang Tibay has grown bigger and bigger that from a nipa hut shop to several factory buildings and from two workers up to 500 men and women workforce and from seven pairs of shoes and slippers made is now 3000 pairs of shoes and 800 pairs of slippers.

The two partners chose the tagalog brand name “Ang Tibay” rather than some foreign-sounding brand, at a time in our colonial past when the Filipinos mentality tended to consider imported goods superior to local products.

Solutions
“Ang Tibay” which is well known footwear industry of local made shoes and slipper should implement innovation regarding to the design and styles in their shoes, not just only in its quality. Because nowadays, people are intended to buy shoes which is more fashionable and has quality also. And as days goes by more entrepreneurs can produce shoes and slippers which are trendy and has a quality at a lower cost also.

They should also follow the law pertaining to labor employment that a corporation has to comply at considerable cost with the various labor laws intended in benefits and protect workmen.

Recommendation
I suggest the corporation should continue its operation but must develop the style and the design of the shoes knowing the company is well known in its quality shoes. Furthermore, the benefits as well as the standing of their employees should also be resolve.