...THE BODY SHOP Strategic Implementation Plan Table of Content Introduction 3 Section I Strategic Management Practices 4 1.1 The Body Shop’s Strategic Management Practices 4 1.2 Limitations and Alternative Approaches 6 1.3 Strategy proposed 7 Section II Corporate Governance 8 2.1 Evaluation of Governance structure 8 2.2 What is the stakeholder’s role? 9 2.2.1 Keep satisfied 10 2.2.2 Keep Informed 11 2.2.3 Key players 11 Section III Hard Changes in the Body Shop 13 3.1 Existing Value Chain 13 3.2 Adjustment 14 3.3 What strategy method should Body Shop undertake? 15 Section IV Culture and Leadership Changes 17 4.1 Strategic Change through Culture 17 4.1.1 Control Systems 19 4.1.2 Organisation and Power Structures 19 4.2 Strategic Change through Leadership 20 Section V Implementation Plan 21 5.1 Preliminary Activities to enter China 22 5.2 Procedure of starting a Business in China 23 5.3 Setting up the First Store 23 Conclusion 24 References 25 Introduction L’Oreal Group is the world’s largest cosmetic and beauty company, headquartered in France. It offers a vast amount of products and services across the cosmetic field, concentrating on make-up, hair care, skin care, perfumes and sun protection. L’Oreal divides its brand portfolio into five divisions, Professional products, L’Oreal Luxe, Consumer Products, Active cosmetics and The Body Shop, which covers different the lines to...
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...Should CSR be used as a Marketing Tool by Producers in the Cosmetics Industry? ABSTRACT The purpose of this paper is to prove that CSR can be used as a positive approach in the area of marketing and promotion, particularly in the cosmetic industry. The paper substantiates this hypothesis by drawing on theory from scholarly articles and literature and analysing data from annual reports. A portion of the research is dedicated to the Body Shop, based on analysis of their annual reports, as well as the reaction of different stakeholder groups based on several literatures. The paper finds that there are positives and negatives in using CSR and promoting it using marketing depending on the consumers’ perceptions. It also finds that there exists an information asymmetry between producers and consumers in terms of CSR for their products. The paper supports previous ideas that CSR is useful in benefitting the company brand and value and that it can also be used to influence a consumer’s purchase decision of the cosmetics. INTRODUCTION In conceptual theory, CSR is how a company incorporates “social, environmental and economic issues into their values and business operations in a transparent and accountable manner” (FAITC, 2012). In simple terms, CSR is the actions that a company undertakes or doesn’t undertake during their business functions to benefit society and their stakeholders. There are many arguments for and against CSR and also differing views on whether it actually “pays”...
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...ensures Lush communicates a coherent brand message that bonds customers and their friends to the brand. Angus Jenkinson Professor of Integrated Marketing Luton Business School angus.jenkinson@luton.ac.uk Branko Sain Research Fellow in Integrated Marketing Luton Business School branko.sain@luton.ac.uk The Centre for Integrated Marketing has been funded by industry to research best practice and develop intellectual and other tools on behalf of leading marketers and their agencies. Contents Integrated Marketing learning points Background Leadership team Global brand The Lush experience The drive of passion 3D Worthwhileness Iconoclasm attracts Everything belongs together Success Executive takeaway Notes 11 6 4 4 3 4 5 5 7 9 10 10 Permission is given for this paper to be copied, forwarded, distributed or quoted from provided that the authorship is acknowledged. © Centre for Integrated Marketing, University of Luton 01/04/2003 Page 2 Lush is about passion and iconoclasm: passionate for natural products, fresh handmade cosmetics, seductive perfumes, growth and profit, and iconoclastic about everything else. Born from the ashes of Cosmetics to Go, Lush opened its first shop in Poole in 1994 and mushroomed into a chain of more than 130 shops worldwide. The humus for this growth was the interplay the ideas of freshness, nature and fun. These ideas are the heart and soul of Lush and everything Lush represents. It is through these ideas that the leaders attract...
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...Two Business on our doorstep – Continued P3 and P4 I will carry on looking at the 2 businesses; Asda and RSPCA. I will be describing the business organisation, an explanation of the style of the organisation within the business and how it helps them to fulfil their purpose. An organisational structure enables a business to meet their purposes, it divides up the work and establishes lines of control and community. Dividing up work allows a clear understanding of who is doing what. The organisational structure is often a chain of command or line of control and sets out important aspects of how communication takes place. The organisational structure controls organisational activities to avoid conflict and individuals making decisions. The structure depends on the organisations objectives, purpose and strategy. The top layer of the structure usually has the most power and control of the businesses decisions.[1] There are several different organisational structures, these include flat, hierarchical and matrix. They all are in place to make sure that the business is set out in a clear way and is easier to see who is above who. The difference between hierarchical and flat structure is that there may only be two or three levels in a flat structure because they are designed for small businesses like a local hairdressers. [2]The matrix structure is where the employees have dual reporting relationships, generally to both a functional manager and a product manager. It is not set out...
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...Supermarkets versus local shops Allam Ahmed SPRU – Science and Technology Policy Research, University of Sussex, Brighton, UK Abstract Purpose – The purpose of this paper is to explore a number of marketing issues, such as consumer buyer behaviour and distribution channels, in relation to buying halal meat (HM) from local shops versus supermarkets in the UK. Design/methodology/approach – A consumer survey (300 participants) and observation of three local halal shops and a Morrisons supermarket were successfully undertaken in London, Brighton and Edinburgh. Findings – The majority of UK Muslims do not trust big supermarkets when buying HM. They will only trust a Muslim selling halal products in their local shops. Most respondents did not know that supermarkets in their local area sold HM. Research limitations/implications – In order to increase the sales of HM ranges, supermarkets need to improve their marketing efforts, for example by advertising in Islamic newspapers, mosques and other relevant sources. Supermarkets need to stock other complementary halal products to get a mass response from this market segment, as well as enhancing/improving their services, for example, there should be sales people who are able to advise customers on particular halal products. Originality/value – The study reveals that the majority of UK Muslims are at odds with most UK shoppers and increasingly prefer to shop at small shops, rather than big supermarkets. The paper helps to emphasise the major...
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...Middle-East Journal of Scientific Research 13 (Research in Contemporary Islamic Finance and Wealth Management): 98-102, 2013; ISSN 1990-9233 © IDOSI Publications, 2013 DOI: 10.5829/idosi.mejsr.2013.13.1888 The Concept and Challenges of Islamic Pawn Broking (Ar-Rahnu) 1 S. Hisham, 1S. Abdul Shukor, 1A.B. Ummi Salwa and 2Kamaruzaman Jusoff 1 Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, 71800 Bandar Baru Nilai, Negeri Sembilan, Malaysia 2 Department of Forest Production, Faculty of Forestry, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia Abstract: The introduction of Islamic pawn broking (Ar-Rahnu) in Malaysia is seen as a new micro credit instrument. This paper aims to provide a review on Ar-Rahnu’s concept and challenges faced by Islamic pawn shops in Malaysia. The study employs library and archive research to achieve the objectives of the paper. Islamic pawn broking consists of four basic concepts namely Qardhul Hasan, Ar-Rahnu, Al-Wadi'ah and Al-Ujrah. The Islamic pawn broking have several advantages over conventional pawn broking because it provides a cheaper way to obtain financing and is free from interest. In addition, assets pawned are guaranteed to be kept safely and there is a fair practice in auctioning and bidding. In addition, Ar-Rahnu also helps finance educational needs and provides capital to small businesses and entrepreneurs. It implies that this instrument will help the community to increase economic capability...
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...infant formula in third world country has brought health problem to children in that country, however, we have made great effort to change the situation and to comply with the WHO code, the criticism to nestle should be stop. Since I have made too much discussion about how nestle is an ethical corporation with high CSR consciousness now I want to give another example — The Body Shop. The Body Shop International PLC is a global cosmetics company launched in 1976, which was predicated on ethical principles and the values of environmental sustainability, it can be seen as one of the first companies to prohibit the use of ingredients tested on animals, the Body Shop also pioneered Community Trade agreements with countries in the developing world. The company is also attributed for shaping ethical consumerism in the way it has produced and retailed its various consumer products. Here I want to give some real cases of Body Shop to support my argument. Opposition to Animal Testing From the outset, The Body Shop has maintained and publicly declared that it does not test its cosmetic products on animals, nor does it commission others to do so on its behalf, as it considered the practice to be unethical. Indeed, this sentiment became a central facet of the organization’s philosophy and one that set it apart from its main industry competitors. It is also a policy that has served to define the organisation in terms of its ethical stance and one that has been reaffirmed in many...
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...focuses on the benefits of Corporate Governance (CG) and Corporate Social Responsibility (CSR) engagement as well as the company’s strategies involving CSR by using The Body Shop as the main focus of the report. The Body Shop was regarded as one among the first companies in the cosmetic industry to publish a report on its social responsibility commitment. The Body Shop has been using Corporate Social Responsibility (CSR) successfully established itself as leader in the arena of social responsibility, and increasing awareness of its name and product ranges. One of the company strategies is providing extensive programs aimed at educating its consumers about corporate actions and using Anita’s philosophy related to the Environment, Human and Animal rights and Fair Trading program for the selling point. The Body Shop went through the tough time later with the criticisms from the activist groups campaigning for consumer to ban The Body Shop. As these activist group accused the company of misleading the information and abusing the CSR for the benefits of the company. 1. The Body Shop History The Body Shop was founded in 1976 by Anita Roddick, selling natural soap and lotion products, in Brighton, UK (Van, Nijhof and Jeurissen, 2009), She was inspired to set up the shop after seeing a store called ‘The Body Shop’ in Berkeley, California, USA, that sold cosmetic like shampoos, lotions and body creams (Purkayastha, 2006). Also, having worked as a United Nations researcher in the 1960s...
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...Name: Tutor: Course: College: Date: Animals in Biomedical Research From history, man depends on animals for survival, either as mode of transport or source of food. However, animals are used for many other purposes in the current world. Scientists are using animals for experimenting and testing drugs that prescribed to cure many diseases, for instance, HIV/AIDS. For many years, animals’ experiments have been used to discover new ailments and the drugs that could cure them. However, there are so many organizations that are trying to fight for animal rights by preventing animal experiments. Stopping the use of animals for scientific research can hinder progress in new findings and discoveries in the health sector. Animals have been used for scientific research because their body functions are almost similar to that of human beings. Human suffering should be drastically reduced as a first priority by ensuring that the humans don’t die because simple and treatable diseases. Animal suffering and death should come as a second priority after taking care of humans needs. Scientists should be able to use animals for research to prevent any possible deaths in human beings. Disease like tumors can be experimented and tested on animals and not on man to avoid suffering of human beings. Health of human beings has advanced due research carried out on animals. Major killers like diabetes heart attack and cancer have been treated well due to improved medicine. Some diseases mostly...
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...Animal testing research paper Throughout history animals have been unfairly tested on. As early as 384 Bc animal testing has occurred (Hajar). In 1980 Henry Spira, an animal rights activist, took an ad out in the New York Times with the slogan “How many rabbits does Revlon blind for beauty's sake?” That is what started the campaign to stop animal testing. Animals are tested on to make products such as shampoo, makeup, and sunscreen. When you test on animals 50% of the animals that get tested die during the study. The ones who survive are later killed. The main animals that are tested on are monkeys, rats, mice, lizards, guinea pigs and baboons but are not limited to those animals. Animal testing should be banned because it is unnecessary and cruel to animals. Different procedures are done to animals that are painful and would be considered animal abuse in any other situation. To test products and chemicals on animals there are many procedures that are done. One procedure is vivisection, which is the act of cutting or experimenting with live animals or putting harsh chemicals on the animals. Another procedure that is done is a Draize test. A Draize test involves dripping substances in rabbit or other animals eyes causing pain and in serious cases blindness. These procedures should be stopped because it is hurting live creatures and is cruel to...
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...The Body Shop Cosmetics: Evaluating The Influence of Social Media in the Business of Socially Conscious Cosmetics Mbalia Albatul Kamara CAPELLA UNIVERSITY MBA60004 Introduction The cosmetics industry persists because of the female demographics’ need for and quest for a youthful appearance. Thus the use of the Internet to advertise a company’s products and share information with its consumers has made the business industry very accessible to people around the globe. And it has also influenced the means to which companies market their products and communicate with their customers. As such there is no truer industry where digital communications and social media interactions between the customers and their preferred brand is of utmost importance than within the cosmetic industry. According to Richardson, Gosnay and Carroll (2010), E-marketing allows companies to more specifically attract new customers, to adapt to the needs of their customers and most importantly strengthen their brand and reinforce the relationships with existing and new customers. Therefore access to social networks such as YouTube, Facebook and twitter has broaden the scope for digital interactions; these networks allow companies to build their own fan pages for customer interactions where they can ask questions, give feedback, and comment on the company’s activities (Schmidt & Birkhoff, 2013). This paper will examine the cosmetic company: The Body Shop (TBS) and explore the efficacy of...
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...People's Friendship University of Russia Department of International Relations Student: Stefan Unertl Student-ID: 1032115182 Research paper „Terrorist activity“ in Austria The Association Against Animal Factories (VgT – Verein gegen Tierfabriken) and its struggle for animal rights by Stefan Unertl Moscow, December 2011 Table of content 1. Introduction 2. The Association Against Animal Factories (AAAF) and its activities in Austria and 2.1. The AAAF against Kleiderbauer 3. The trial 4. Outcome/Conclusion 1. Introduction The Association Against Animal Factories is a non-governmental organization which is active not only in Austria but also in Switzerland and has good connections to the worldwide animal rights association, PeTa. Its main goal is to improve animal rights in Austria. Their work is dedicated to the reduction of exploitation or abuse of animals. Due to their ongoing activities, the association has to face many difficulties in Austria. Not only that their actions of protest are supervised by the police but also that every organization, like an NGO, can be convicted as a “criminal organization” based upon the paragraph 278a in the Austrian criminal code when this organization is supposed to commit frequently acts of violence or has a structure resembling it to a criminal organization (Mafia, etc.). Due to this vague article it had been criticized by many people not only in politics but also in the population. The first time this article gained unintentionally...
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...Morality of Animal Testing in Cosmetic Companies Preface The ethical treatment of animal testing is a controversial topic in the field of zoology. Different aspects on animal testing range from positivity to negativity. Animals such as dogs and rats are used for experimental trials because they have been found to have psychological and genetic correlations that relate to humans. Although the benefits and improvements to modern medicine made it possible to ban animal experimentation completely, animals are still the main subjects in cosmetic industries. Something important to keep in mind when it comes to animal experimentation is that, “Most experimentation has nothing to do with disease research… it is cosmetic product testing” (Medical News Online). According to the People for the Ethical Treatment of Animals (PETA) over one hundred million animals suffer from experiments to test cosmetics. Many people stand against animal experimentation claiming that animals are not ours to experiment on, and even though that’s an important point, there are many other issues that should be discussed. For example, ninety two percent of all animal trials in cosmetics that are effective on animals are ineffective on humans (ASPCA). Meaning that the reasoning behind it is the lower cost of animal testing provided to those companies. Unfortunately, theses experiments are the cheapest options and some companies are required by the FDA to test all new cosmetic ingredients on animals. Animal testing...
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...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
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...MARKET SURVEY REPORT ON CUSTOMER SATISFACTION ON [pic] INPARTIAL FULFILLMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION M.J.P.R.U, BAREILLY (SESSION: 2010-2011) SUBMITTED TO: SUBMITTED BY: Mrs. Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584 contents: 1. introduction 2. objectives 3. research methodology 4. company profile 5. literature review 6. data presentation and analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as...
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