...Announcement March 17, 2014 As a spokesperson for the company, I would like to provide the family member of the trapped Chilean miners with and update. The San Jose gold and copper mine where 33 miners were working has collapse. It took 17 days, but we finally made contact with the miners and were able to lower the probe into the mine and make contact with the miners. After the contact was made we are attempting to send a narrow plastic tube down the narrow borehole to provide the miners with food, hydration gels, and equipment to allow them to communicate. Included in the equipment, we have provided a camera and microphone to allow them to speak with us and see how they are doing. I know this is a tough time, but I ask of you to, please have hoped that we are going to rescue them. The miners are able to communicate and have said that they are doing well. Feel free to bring food and any necessity that you think might help them. You are also welcome to send them a letter but please I ask to send a letter that will motivate them and not stress them. We understand that they are not in good shelter conditions and do not have the necessities they need, but we are working on getting them what they need. The miners have been seen without shirts, and it is apparently because of the heat, but the official has said that they are in better condition than what they had expected. This has been a stressful situation for families and miners, and we regret that you had to face this challenge...
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...BAB I PENDAHULUAN 1.1. Latar Belakang Perkembangan suatu negara dapat dilihat melalui kegiatan ekonomi yang berlangsung di negara tersebut. Pelaksanaan aktivitas ekonomi dan pembangunan nasional dalam upaya peningkatan pemerataan, pertumbuhan dan stabilitas ekonomi nasional perlu ditunjang salah satunya melalui aktivitas pasar modal. Agar tujuan tersebut tercapai pasar modal berperan sebagai suatu sumber pembiayaan bagi dunia usaha baik usaha kecil dan menengah dalam pembangunannya . Selain itu,pasar modal merupakan wahana investasi bagi masyarakat termasuk pemodal kecil dan menengah. Fungsi dari pasar modal sendiri yaitu sebagai prasarana transaksi modal yang dapat mempengaruhi pembangunan ekonomi suatu negara. Efisiensi pasar modal merupakan faktor penentu keberhasilan pengembangan pasar modal. Agar dapat meningkatkan kepercayaan para investor domestik maupun luar negeri dalam melakukan investasi di pasar modal aktivitas pasar modal harus dilakukan secara efektif dan efisien. Pasar modal merupakan pertemuan antara pihak yang memiliki dana dan pihak yang membutuhkan dana. Aktivitas yang berlangsung dalam pasar modal adalah aktivitas jual beli sekuritas, sekuritas umumnya memiliki umur lebih dari satu tahun, seperti saham dan obligasi. Kegiatan pasar modal di Indonesia di fasilitasi secara fisik oleh pemerintah melalui bursa efek. Di Indonesia terdapat dua bursa efek yaitu Bursa Efek Jakarta ( BEJ ) dan Bursa Efek Surabaya ( BES ). Indonesia sebagai pasar yang sedang...
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...Food Safety Announcement Reginald Alan Guest SCI/220 June 20, 2013 Jeff Housman This is a public announcement for the community of Beer town. There is a drastic rise in food borne illnesses spreading throughout the community of local farmers who supply their own farm animal and residents who purchase dairy products and meats. We as a community are not aware of the many ways that the community can prevent food borne illness. Many problems can be very easily prevented, if we all follow a few safety guidelines and instructions from the CDC, FDA, and the local Health Department. There are many safety issues when purchasing, storage, and presentation of many meats and dairy products. One of the biggest safety issue is washing hands thoroughly with warm water and soap before handling of meat poultry, and seafood’s. Never wash meats, washing raw meat and poultry can help bacteria spread because juices may splash onto your sink, and countertops. Always make sure washing the cutting boards, dishes, and utensil after uses will help with cross contamination. Whenever, you are purchasing groceries at your local supermarket, always separate ready to eat foods and raw meat or poultry in the shopping cart, shopping bags, and your refrigerator. While preparing and handling foods at home also consider placing raw meat or poultry from dripping onto other foods by placing it in sealed containers or sealed plastic zip lock and placed in the freezer In preparation (cooking) many people...
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...Part I: Throughout your life, there are many matters of primary importance you have to make decisions about, and when coming of age, it’s naturally the choice of a career and finding the right major to follow. After much heart-searching of: parents’ advises, personal hobby, society’s expectation, financial budget…What should we choose when facing such a tough question? In the article “Who are you and what are you doing here?” published in the Oxford American, a Southern literary journal, professor Mark Edmundson gives his own answer from the conclusions he’s drawn from experiences and perception in life. After reading the article, I choose to do my public service announcement in the form of a poster. Part II: As a university professor, Edmundson states targeted readers clearly in the beginning of the article: “the incoming class”, i.e., the incoming college freshmen. Through the essay, the author encourages students to follow dream and study what they’re truly passionate about, not only to comprehend what they’ve learnt but also to apprehend its value to you. He argues against commonly-held view that the mere reason to use higher education is to nail down a high-paying job. “Welcome and congratulations: Getting to the first day of college is a major achievement.” –The author begins the article with an exclamative sentence giving reader –freshmen to be specific- the feeling of achievement satisfaction. Moreover, these warm “welcome” and “congratulations” bring different...
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...Secrets of the World’s Best Hotel Beds 1 May 2015 Synopsis: Hotels’ aggressive marketing—and sales—of their beds is a dream come true for the bedding industry: Simmons Bedding Company, which makes mattresses for Westin, as well as for Four Seasons and many other chains, has seen its market share triple in the past decade. Selling Sleep Goes High-Tech April 2015 Synopsis: Seeking to help RSAs simplify and streamline the selling process, Atlanta-based Simmons has created a three-part, in-store tech package as part of its SIMposium retail sales initiative. The new digital tools include an online information hub called SleepSells.com; a virtual reality app called SIMulator that enables users to “see” inside Simmons mattresses; and Wright’s RetaiLive program, which provides instant access to Simmons-related content via mobile devices. Previewed at the winter Las Vegas Market, SleepSells.com is a one-stop information hub for the retail sales community. The site houses a multimedia mix of information that RSAs can leverage to strengthen their sales pitches. Content includes behind-the-scenes looks at Simmons’ emerging products and technologies, insights on industry and consumer trends relating to sleep and wellness, and updates on retail best practices. Sharing and comment features will allow for two-way conversation among RSAs, Simmons’ Retail Account Specialists and company decision-makers. The site went live in February. During the winter Las Vegas Market, Simmons also announced...
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...Public Service Announcements (PSAs): Everybody has seen a few (mainly because they tend to interrupt everyone's favorite shows at the best part). But does everyone pay attention to them? Many people would suggest not; after all, PSAs are just annoying anti-smoking ads, right? Fortunately, those who would claim that are wrong. Truth be told, PSAs have been proven to be very effective. They are actually proven to reduce the number of distracted driving incidents. So if they are so successful, why do people think they're not? Let's look at the details, shall we? First, let us take the time to point out that not all PSAs are anti-smoking ads. Public Service Announcements are used for a large variety of causes, such as raising awareness to breast cancer and Alzheimer's, preventing the use of drugs and alcohol, motivating students to excel in their studies, etc. Companies pay to produce PSAs for whatever they feel is important for the public to know. These announcements are not meant to...
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...Public Service Announcements (PSAs) are advertisements intended to raise awareness of a topic and to change public attitudes (rather than sell a product), often advocating better health practices or safety (Jess Dudley, 2013). The purpose of this study is to introduce two advertisements, one is smoking and another one is dunk drive. The paper is structured as follows: the first section will present the background which shows the perniciousness of smoking and dunk drive. The second part will show the content of the smoking advertisement, and the third part will introduce the target audiences and influence to people by AIDA. After that, the dunk drive advertisement will be presented. The first part of this advertisement will present the content. And then, this essay will introduce the adverting media of this advertisement and advantages. Finally, this essay will introduce the marketing ethics and segmentation. There are many reasons cause health hazards in recent years, such as smoking and drunk driving. Smoking is the main element of preventable deaths. Accounting to the research shows that about 80,000 people death in England in 2011 and nearly 9,500 children illness because of secondhand smoke (Jane Ellison, 2013). Additionally, excessive drinking is another threat, especially dunk driving. In 2012, there are 290 people dead cause by drinking, which occupied with 17 percent in all the road traffic accidents (Ray Massey, 2013). Thus, those two social advertisements were made...
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...Public Service Announcement Paper Timothy A. Owens SCI/220 June 23, 2014 Carlos J. Carmona Public Service Announcement Paper Attention consumers are you aware that foodborne issues can lead to serious illnesses or death. Foodborne illnesses effect more than 48 million people a year. Children are more susceptible to foodborne illnesses than adults are. If one is not concerned about him or herself, think of how quickly germs spread from one child to another. Storage Are you aware that perishable items should be the last items on the cart after selecting other items? This prevents spoilage. Refrigeration of perishables should take place within two hours of purchase and 1-hour of purchase if the temperature is above 90 degrees Fahrenheit. A helpful hint is to check one’s refrigerator or freezer’s thermostat periodically. The temperature of one’s refrigerator should be set at 40 degrees Fahrenheit or lower, and the freeze temperature set at 0 degrees Fahrenheit. Many American are unaware of how long products such as fish, ground meats, and poultry can remain refrigerated or uncooked before bacteria starts to build. As a consumer, are you aware? The cdc.gov website is to freeze or cook these items within two days of purchase. On the other hand beef, lamb, pork, and veal can remain refrigerated a minimum of three to five days before cooking or freezing. The best way to prevent leakage of fluids from meats are to insert them in plastic bags. Plastic bags are normally located...
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...What is Teen Dating Violence? Teen Dating Violence (TDV) is described as the physical, emotional, or sexual abuse that occurs within a relationship while dating. TDV can occur in person, or electronically by a current or former partner (CDC, 2014). Many adolescents and adults are unaware of the prevalence of TDV but a recent national study revealed that nearly 10% of adolescents have reported being hit, slapped, or intentionally physically hurt by someone they had claimed to be dating (CDC, 2014). About 20% of adult women who reported experiencing some form of intimate partner violence (IPV) also reported experiencing TDV between the ages of 11-17 (CDC, 2014). Also, black students experience TDV (14%) at a significantly higher rate than their white peers (8.9%) (Rothman, 2013). TDV is a very important issue to address because as teens mature mentally and emotionally, they are heavily influenced by previous relational experiences. If they do not cultivate positive, healthy relationships, TDV can be a dangerous precursor to experiencing IPV as adults. Victims of TDV are more likely to do poorly in school, binge drink, commit suicide, and engage in physical altercations (CDC, 2014). There are several risk factors involved with TDV. There is an increased risk for toxic relationships for teens who believe that physical violence is a constructive way to express anger in a relationship, use alcohol or drugs, have violent friends, have multiple sex partners, are depressed or anxious...
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...Brianna Henderson Professor Katherine Kincer ENGL 1101 21 October 2014 She Couldn’t Say No Entering college comes with a new sense of freedom to do whatever a person wants. Partying and drinking, be it legal or illegal, is one of these freedoms. Its common, even encouraged and pressured that while out we partake in drinking and getting “wasted”. This has become a common stigma about college, and binge drinking has become a serious problem on all U.S. college campus. In an attempt to bring awareness of consequences of binge drinking Pennsylvania Liquor Control Board released a series of Public Service Announcements and launched a website to educate its target young audience to be careful while drinking. The public service announcements use very specific image and text placement, typography, and color to make their message evident in the still PSAs. In general when a person looks at something they scan left to right, top to bottom, or at least primarily in English speaking areas, as that is how we read. With this being so, the first things our eyes sees is (what appears to be) a young woman’s bare legs, slightly separated from knee down, and her underwear around her ankles. She is placed in a vulnerable looking position on a bathroom floor to express the terrible act that just happen. This image is large and takes up most of the ad’s space. The designer of this clearly wants the image to be seen as important and a driving point in the PSA. However, what appears to be the...
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...Characteristics and Environments of a Human Service Organization Lorie Janovsky BSHS/462 June 11, 2012 Kara Coleman Characteristics and Environments of a Human Service Organization When an individual is seeking help with issues that may arise in their life, finding the right human service organization is essential. The object of this paper is to evaluate one human service agency’s mission and values, stakeholders influence on the agency, marketing and public relations of the agency, and value of diversity demonstrated within the agency. The agency chosen is The United Way of Central Massachusetts. The United Way of Central Massachusetts The United Way of Central Massachusetts made a commitment to improve the lives of people in the community (United Way of Central Mass, 2010). Their vision is to have “a world where all individuals and families achieve their human potential through education, income stability, and healthy lives” (United Way Worldwide, 2012). The mission of The United Way is “to improve lives by mobilizing the caring power of communities around the world to advance the common good” (United Way Worldwide, 2012). The United Way began back in 1887 by a Denver woman, a priest, two ministers, and a rabbi (United Way Worldwide, 2012). The organization was created “to serve as an agent to collect funds for local charities, as well as to coordinate relief services, counsel and refer clients to cooperating agencies, and make emergency assistance grants in cases...
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...Childhood Asthma This Ad Council uses two different partners. One is U.S. Environmental Protection Agency as Sponsors; another is The Barbarian Group as Volunteer Agencies. This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish. This activity provides a simple technique for parents and caregivers to eliminate certain incentives to reduce asthma symptoms and prevention of asthma. The U.S. Environmental Protection Agency mission statement is as follows, “all Americans are protected from significant risks to human health and the environment where they live, learn and work; national efforts to reduce environmental risk are based on the best available scientific information; federal laws protecting human health and the environment are enforced fairly and effectively; environmental protection is an integral consideration in U.S. policies concerning natural resources, human health, economic growth, energy, transportation, agriculture, industry, and international trade, and these factors are similarly considered in establishing environmental policy; all parts of society -- communities, individuals, businesses, and state, local and tribal governments -- have access to accurate information sufficient to effectively participate in managing human health and environmental risks; environmental protection contributes to making our communities and ecosystems diverse, sustainable and economically productive; and the United States plays a leadership...
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...Advertising & Promotion Pg 780 1. Compare and contrast the social and economic issues involved in the practice of advertising. Depending on the concerns that are going on in the communities that the consumers are living. Advertisers would need to support causes that could raise awareness as well as sponsor activities for those in lower socio economic conditions. Apple or Dell could donate computers, Burlington Coat factory, encourages the communities to bring in a coat to give to the less fortunate members of society. When a corporation is doing positive thing, the consumers feel better like raising awareness about social issues like stop smoking, drugs, see something say something campaigns 4. What is the role of the Advertising Council in encouraging social advertising? The Ad council is all about raising awareness on social issues. They have well organized systems in effect on keeping our society informed and in turned encourages the advertising industry to support a number of causes. When the advertising industry comes together to support these causes, the issues of society are addressed across the world. By enlisting volunteers from the advertising community, their numbers rose and so many great campaigns have been formed to make the world a better place. Advertisers want to be a part of these successful projects to show that they care more about issues affecting society 5. Why is substantiation considered the foundation of FTC enforcement. When there is claim...
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...Communication Process and Effects Term Paper Evaluation of a Public Service Announcement in Hong Kong Web Link of Video: http://www.youtube.com/watch?v=n3Bsu_TB0Ug&feature=related Name: Mok Sin Yi, Sindy Student ID: 0045024 Date of Submission: 4th January, 2012 1 This paper discusses about the intended message, and various persuasive strategies being adopted in a public service announcement produced by the Hong Kong SAR Government. This selected public service announcement was produced for the Gambling Counseling Hotline Service (1834-633). It is a hotline service provided by the Hong Kong Home Affairs Bureau. The target audience of this PSA video is the problem and pathological gamblers. The PSA is produced in a hope that gamblers will call the hotline to seek for assistance in helping them to quit gambling. The underlying persuasive message of the PSA is that gamblers will disappoint and lose their family if they continue to be obsessed with gambling, they should call this hotline for assistance in quitting gambling. The PSA was creative in using metaphorical comparison to create irony in a gamblers’ confession. The man was portrayed as having more concern over gambling than his family. Different kinds of gambling, such as cards, horse racing, and soccer are used to correlate with his family members. The “Q” in the cards is compared with his wife, the horse is compared with his father, and the soccer player is compared with his son. Although he confessed...
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...article has reviewed research results of reaction of share prices to earnings announcements from both China and developed countries, and has used event study method to focus on earnings announcements and share prices of all 29 real estate companies listed in Shanghai A-share market from 31 July 2012 to 30 Jun 2013. The event date was selected on the day when earnings for the year 2012 were announced. The method for calculating normal performance of shares was market model. The result of study showed that there was no significant reaction of share prices to earnings announcement containing good news in event window during [-30, -1] and [-1, +1], except 6 days before announcement day, 1 day before announcement day, and there was a significant reaction of share prices of real estate sector in Shanghai A-share market to earnings announcements containing good news in event window during [+1, +30]. For earnings announcements containing bad news, according to event study, we found no significant reaction of share prices of real estate sector in Shanghai A-share market in the event window between [-30, -1], [-1, +1] and [+1, +30], except 18 days and 7 days before earnings announcement day, 9 days, 21 days and 30 days after earnings announcement day. And we reached the conclusion that the real estate sector in Shanghai A-share does not conform to semi-strong form market efficiency. Key words: earnings announcement, share price, efficient market hypothesis, event studies, Chinese real estate...
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